SEO Page

Example output: examples/seo-page-notion-keyboard-shortcuts-20260514/PAGE.md

Page Intelligence

Show what a single URL ranks for, what traffic it captures, where its weak and strong points are, and what to do about it. The deliverable is an opinionated verdict — KEEP, REFRESH, CONSOLIDATE, or KILL — anchored in objective signals from SE Ranking's URL-level data.

Prerequisites

• SE Ranking MCP server connected.
• Claude's WebFetch tool available (for the page-level HTML sense-check).
• User provides: (a) a target URL, optionally (b) target market country (default: us), (c) primary topical keyword (auto-inferred from <title> + <h1> if not supplied).

Process

1. Validate target & preflight. See skills/seo-firecrawl/references/preflight.md for the canonical 3-stage preflight (credit balance, Firecrawl availability, Google APIs). Skill-specific notes:

   • Confirm the URL is fetchable; derive parent domain. If the user supplied a primary keyword, use it; otherwise infer it in step 3.
   • Estimated SE Ranking cost for this skill: ~10–15 credits typical (URL overview, ranking keywords, page authority, SERP context for top 3–5 keywords).
   • Firecrawl: optional with WebFetch fallback, ~1 Firecrawl credit if available. When available, step 6 recovers og:*, twitter:*, canonical, robots meta, JSON-LD types, and hreflang count from raw <head> — WebFetch returns markdown only and strips those fields. Without Firecrawl, the affected lines in PAGE.md emit (skipped — Firecrawl not installed). Pass --no-firecrawl to treat Firecrawl as unavailable even when installed (credit conservation).
   • Google APIs: tier 1 (GSC available) unlocks step 4b (GSC URL performance + URL Inspection) after the page-authority step. See skills/seo-google/references/cross-skill-integration.md § "seo-page" for the full recipe.

2. URL-level overview DATA_getUrlOverviewWorldwide

   • Pull keyword count, organic traffic estimate, paid keyword count, paid traffic estimate, top regions.
   • Note: traffic estimates are directional — they don't replace Google Search Console.

3. Ranking keywords DATA_getDomainKeywords (use the url param for exact match — not filter_url)

   • Pull every keyword the URL ranks for in the target country, with positions.
   • Sort by traffic-weighted score: volume × CTR-by-position (use a standard CTR curve: 1=28%, 2=15%, 3=11%, 4=8%, 5=7%, 6=5%, 7=4%, 8=3%, 9=2%, 10=2%, 11+=1%).
   • Take the top 3–5 as the URL's "primary keywords" for SERP work in step 5.

4. Page authority DATA_getPageAuthority + DATA_getPageAuthorityHistory

   • Current PA score and its 12-month trajectory.
   • Flag any drop > 5 points in the last 90 days.

4b. GSC URL performance + URL Inspection (only if google-api.json is present, tier ≥ 1)

• Replaces the directional traffic estimate from step 2 with first-party Google data for the exact URL.
• Pull GSC search analytics for the URL (last 28 days, by query and page): python3 scripts/gsc_query.py --property "{config.default_property}" --url "{target_url}" --days 28 --json
• Pull URL Inspection (real indexation status, canonical Google sees, last crawl date): python3 scripts/gsc_inspect.py "{target_url}" --site-url "{config.default_property}" --json
• If the URL's domain isn't a verified GSC property: surface "GSC: {target_domain} not verified — add it in Search Console" and continue with SE Ranking data only.
• Surface in PAGE.md "## Snapshot": GSC last 28d: {clicks}/{impressions}/{ctr}% CTR / pos {position} and Google sees: {INDEXED|EXCLUDED} · canonical {userCanonical} → {googleCanonical} · last crawled {date}.
• Feed into the verdict heuristic: INDEXED + impressions > 100 + position 4–10 → harden REFRESH (clear quick-win). EXCLUDED (any reason) → harden KILL or CONSOLIDATE. userCanonical ≠ googleCanonical → flag as critical issue regardless of verdict.
• See skills/seo-google/references/cross-skill-integration.md § "seo-page" for the full recipe.

5. SERP context DATA_getSerpResults and DATA_getAiOverview

   • For each of the 3–5 primary keywords:
     • Top 10 organic results (URL, title, snippet).
     • SERP features present (PAA, image carousel, video, shopping, etc.).
     • AIO presence and citations — is this URL cited in the AIO?

6. HTML sense-check WebFetch (always) + mcp__firecrawl-mcp__firecrawl_scrape (when available)

   • WebFetch first (free, instant): extract <title>, meta description, all <h1..h6>, lang, word count, internal-link count, image count. WebFetch returns markdown so anything in <head> beyond <title> is lost — the next bullet recovers it.
   • Firecrawl second (1 Firecrawl credit; pass formats: ["rawHtml"]) — recovers what WebFetch can't see. Pin the format to rawHtml; the default html is post-processed and silently strips canonical, hreflang, and <script type="application/ld+json"> blocks on many sites. If those head fields come back zero on a site that obviously has them (any major SaaS homepage), you forgot the rawHtml flag — re-run.
     • From metadata: og:title, og:description, og:image, twitter:card, viewport, robots meta, canonical URL.
     • From the returned rawHtml: every <script type="application/ld+json"> block. Parse each as JSON, list detected @types (Article, BreadcrumbList, Organization, Product, etc.). Note any block that fails to parse.
     • hreflang: count <link rel="alternate" hreflang="…"> occurrences in rawHtml.
   • If Firecrawl unavailable: the WebFetch portion still runs; populate Page basics' OG / Twitter / canonical / robots / JSON-LD / hreflang lines as (skipped — Firecrawl not installed). Don't infer from markdown.
   • Sense-check: does the page actually talk about its top-ranking keyword in title and H1? If a page ranks for keywords it doesn't address textually, that's a strong consolidation signal.

7. Domain context DATA_getDomainOverviewWorldwide (parent domain)

   • Light-weight: parent DA, total keywords, total traffic. Used to contextualise the page's PA against its domain.

8. Cannibalization check DATA_getDomainPages

   • Pull the parent domain's pages ranked by organic traffic. Cap at the top 50 — that's where the cannibalization risk concentrates.
   • For the candidate URL's top-3 traffic-weighted keywords (from step 3), scan the peer-page list: does any other URL on the same domain rank in the top 20 for any of those keywords?
   • Cannibalization signal: any peer URL ranking ≤ 20 for the candidate's top-3 keywords. Record peer URL, keyword, peer position vs candidate position, peer traffic.
   • Cheaper than the old approach. Previous versions cross-checked via DATA_getDomainKeywords on the parent domain — that endpoint can return tens of thousands of rows on large sites and is unnecessarily heavy for this question. DATA_getDomainPages ranked by traffic surfaces the high-impact peers directly.
   • If no peer URL competes, this signal is "no cannibalization detected" — pass through to step 9.

9. Synthesise verdict

   • Apply the verdict heuristic (see Tips) to produce KEEP / REFRESH / CONSOLIDATE / KILL.
   • For REFRESH, identify the top 3 specific changes (e.g., "add an H2 on 'alternatives' which 7 of 10 SERP winners use").
   • Write PAGE.md (output spec below).