Blog Brief

# Content Brief: [Title Suggestion]

## Template
**Recommended**: [template-name]: [1-sentence rationale]
**Template file**: `skills/blog/templates/[type].md`

## Target Keywords
- **Primary**: [keyword]: [estimated monthly search volume if available]
- **Secondary**: [keyword 1], [keyword 2], [keyword 3]
- **Questions**: [question 1], [question 2], [question 3]

## Search Intent
[Informational/Commercial/Transactional]: [1-2 sentence explanation of
what the searcher wants]

## Content Parameters
- **Word count**: [2,000-2,500] words
- **Reading level**: Flesch 60-70 (expert-accessible)
- **Format**: [Markdown/MDX/HTML]
- **H2 sections**: [6-8]
- **Images**: 3-5 original assets, product screenshots, diagrams, charts, or licensed stock when needed
- **Charts**: 2-4 via built-in blog-chart (diverse types)
- **FAQ items**: Optional 3-5 when People Also Ask or user questions warrant them; not a Google rich-result target

## Recommended Title
[Question-format title including primary keyword, under 60 chars]

Alternative titles:
1. [Option 2]
2. [Option 3]

## Meta Description
[150-160 chars, fact-dense, includes 1 statistic, ends with value proposition]

## TL;DR Draft
> **TL;DR:** [40-60 word summary with key finding + 1 statistic + source.
> Should be self-contained; a reader who only reads this box gets the
> core value of the article.]

## Information Gain Opportunities
- **[ORIGINAL DATA]**: [Suggestion for proprietary data, survey, experiment,
  or benchmark the author can produce to differentiate this post]
- **[PERSONAL EXPERIENCE]**: [Suggestion for first-hand observation, test
  result, or case study to include: "When we tested X, we found Y"]
- **[UNIQUE INSIGHT]**: [Suggestion for contrarian take, novel analysis,
  or non-obvious connection that competitors have not covered]

## Content Outline

### Introduction (100-150 words)
- Hook: [Surprising statistic to open with]
- Problem: [What challenge does the reader face?]
- Promise: [What will they learn?]
- TL;DR box placement (after hook, before first H2)

### H2: [Question Format] (300-400 words)
- **Answer-first**: Open with [specific stat + source]
- Cover: [subtopic 1], [subtopic 2]
- **Image**: [Description of recommended image]
- **Key stat**: [Specific statistic to include]

### H2: [Question Format] (300-400 words)
- **Answer-first**: Open with [specific stat + source]
- Cover: [subtopic 1], [subtopic 2]
- **Chart**: [Type] showing [data description]
- **Key stat**: [Specific statistic to include]

[... repeat for 6-8 sections ...]

### Optional FAQ Section (3-5 items)
1. [Question]: Answer with [stat + source when factual and relevant]
2. [Question]: Answer with [stat + source when factual and relevant]
3. [Question]: Answer with [stat + source when factual and relevant]

### Conclusion (100-150 words)
- Key takeaways (bulleted)
- Call to action: [What should the reader do next?]

## Statistics to Include

| # | Statistic | Source | Year | Section |
|---|-----------|--------|------|---------|
| 1 | [stat] | [source + URL] | 2025 | H2: Section 1 |
| 2 | [stat] | [source + URL] | 2026 | H2: Section 2 |
| ... | ... | ... | ... | ... |

## Citation Capsule Plan
For each H2, plan a 40-60 word self-contained passage optimized for AI
extraction. Each capsule should include a stat, its source, and a clear
claim that can stand alone when quoted.

| Section | Capsule Focus | Key Stat | Source |
|---------|--------------|----------|--------|
| H2: [Section 1] | [Core claim this section makes] | [stat] | [source] |
| H2: [Section 2] | [Core claim this section makes] | [stat] | [source] |
| H2: [Section 3] | [Core claim this section makes] | [stat] | [source] |
| ... | ... | ... | ... |

## Cover Image

| Option | Details |
|--------|---------|
| Photo cover | [Pixabay/Unsplash/Pexels search terms for wide hero image] |
| Generated SVG | [Text-on-gradient concept with key stat, if data-heavy topic; sanitize to remove scripts and event attributes, or rasterize to PNG before publishing] |
| Dimensions | 1200x630 (OG-compatible) |

## Visual Element Plan

| # | Type | Data | Section |
|---|------|------|---------|
| 1 | [Bar chart] | [Data description] | H2: Section 2 |
| 2 | [Donut chart] | [Data description] | H2: Section 4 |
| 3 | [Image: Pixabay] | [Search terms] | H2: Section 1 |
| 4 | [Image: Pixabay] | [Search terms] | H2: Section 3 |

## Competitive Gaps to Exploit
1. [What competitors miss that we should cover]
2. [Unique angle or original data we can provide]
3. [Format advantage: charts/visuals competitors lack]

## Internal Link Architecture
- **Link TO** (from this new post to existing pages):
  1. [Page title/URL] - anchor text: "[descriptive anchor]"
  2. [Page title/URL] - anchor text: "[descriptive anchor]"
  3. [Page title/URL] - anchor text: "[descriptive anchor]"
  4. [Page title/URL] - anchor text: "[descriptive anchor]"
  5. [Page title/URL] - anchor text: "[descriptive anchor]"
- **Link FROM** (update these existing pages to link to this new post):
  1. [Page title/URL] - anchor text: "[descriptive anchor]"
  2. [Page title/URL] - anchor text: "[descriptive anchor]"
  3. [Page title/URL] - anchor text: "[descriptive anchor]"
  4. [Page title/URL] - anchor text: "[descriptive anchor]"
  5. [Page title/URL] - anchor text: "[descriptive anchor]"
- **Pillar connection**: [Which pillar page this belongs to, if applicable]
- **Cluster position**: [Hub / Spoke / Standalone]

## E-E-A-T Signals to Include
- **Experience**: [First-hand insight, case study, or test result]
- **Expertise**: [Author credentials relevant to topic]
- **Authority**: [Industry recognition, citations, partnerships]
- **Trust**: [Transparency, sourced data, no self-promotion]

## Distribution Plan
- **Reddit**: [Specific subreddits (r/sub1, r/sub2), posting approach (value-first
  comment vs. link post), authentic participation strategy, timing]
- **YouTube**: [Video companion concept, estimated length, key visuals from the
  post to reuse, thumbnail idea]
- **LinkedIn**: [Article excerpt angle, target audience segment, best posting
  time for the niche, engagement hook]
- **Email**: [Newsletter excerpt (2-3 sentences), subject line suggestion,
  CTA linking back to the full post]
- **Twitter/X**: [Thread hook (first tweet), 3-5 key tweet ideas built from
  statistics in the post, hashtag suggestions]