Chief Revenue Officer
cbrock84/headcount
Owns the revenue engine end to end: sales, monetization, pricing, customer success, retention, and partnerships.
When the user wants to plan, implement, or optimize discount and promotional pricing strategy.
Install Discount Marketing Strategy
$ npx skills add kostja94/marketing-skills --skill discount-marketing-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills discount-marketing-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/strategies/commercial/pricing/discount-marketing .claude/skills/discount-marketing-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "discount-marketing-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/commercial/pricing/discount-marketing into .claude/skills/discount-marketing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "discount-marketing-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/commercial/pricing/discount-marketingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill discount-marketing-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills discount-marketing-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/strategies/commercial/pricing/discount-marketing .agents/skills/discount-marketing-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "discount-marketing-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/commercial/pricing/discount-marketing into .agents/skills/discount-marketing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "discount-marketing-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill discount-marketing-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills discount-marketing-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/strategies/commercial/pricing/discount-marketing .cursor/skills/discount-marketing-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "discount-marketing-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/commercial/pricing/discount-marketing into .cursor/skills/discount-marketing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "discount-marketing-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/strategies/commercial/pricing/discount-marketing--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill discount-marketing-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills discount-marketing-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/strategies/commercial/pricing/discount-marketing .gemini/skills/discount-marketing-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "discount-marketing-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/commercial/pricing/discount-marketing into .gemini/skills/discount-marketing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "discount-marketing-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills discount-marketing-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill discount-marketing-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/strategies/commercial/pricing/discount-marketing .github/skills/discount-marketing-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "discount-marketing-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/commercial/pricing/discount-marketing into .github/skills/discount-marketing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "discount-marketing-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill discount-marketing-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills discount-marketing-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/strategies/commercial/pricing/discount-marketing .opencode/skills/discount-marketing-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "discount-marketing-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/commercial/pricing/discount-marketing into .opencode/skills/discount-marketing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "discount-marketing-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
discount-marketing-strategy- GitHub stars
- 1k
- Token cost
- ~2k tokens
- SKILL.md length
- 820 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to plan, implement, or optimize discount and promotional pricing strategy.
- Works in 4 steps: Product type: SaaS, e-commerce, tool → Goal: Acquisition, retention, cash flow,… → Discount type: One-time, recurring, LTD,… → …
- Optimize discount and promotional pricing strategy
- SKILL.md covers Initial Assessment, Discount Structures (SaaS), Lifetime Deal (LTD) / AppSumo and Redeem Code / Coupon, plus 6 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Discount Marketing Strategy is an agent skill from kostja94/marketing-skills. When the user wants to plan, implement, or optimize discount and promotional pricing strategy. Also use when the user mentions "discount strategy," "promo code," "coupon," "redeem code," "lifetime deal," "LTD," "AppSumo," "Black Friday," "Cyber Monday," "BFCM," "seasonal sale," or "promotional pricing." For pricing page, use pricing-page-generator.
Its SKILL.md is about 2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Sales & Support, covering Go-to-market strategy, Pricing strategy and Landing pages. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Optimize discount and promotional pricing strategy
- The user mentions discount strategy
- Promotional pricing. For pricing page
- Use pricing-page-generator
Example prompts
- “discount strategy,”
- “promo code,”
- “coupon,”
- “/discount-marketing-strategy”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Product type: SaaS, e-commerce, tool
- Goal: Acquisition, retention, cash flow, annual plan promotion
- Discount type: One-time, recurring, LTD, campaign
- Constraints: LTV:CAC, margin, support capacity
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Discount Marketing Strategy loads about 2k tokens when it runs. Until then it costs about 95 tokens; SKILL.md has 820 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 820 words, ~1,979 tokens.
Download SKILL.mdSave it as
.claude/skills/discount-marketing-strategy/SKILL.md (or your agent's skills folder).- name
- discount-marketing-strategy
- description
- When the user wants to plan, implement, or optimize discount and promotional pricing strategy. Also use when the user mentions "discount strategy," "promo code," "coupon," "redeem code," "lifetime deal," "LTD," "AppSumo," "Black Friday," "Cyber Monday," "BFCM," "seasonal sale," or "promotional pricing." For pricing page, use pricing-page-generator.
- metadata.version
- 1.1.1
Strategies: Discount Marketing
Guides discount and promotional pricing strategy for SaaS, e-commerce, and tools. Covers discount structures, lifetime deals (LTD), redeem codes, Black Friday / Cyber Monday, and campaign design. Aligns with pricing-strategy (base price structure); discounts apply on top of base pricing.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Product type: SaaS, e-commerce, tool
- Goal: Acquisition, retention, cash flow, annual plan promotion
- Discount type: One-time, recurring, LTD, campaign
- Constraints: LTV:CAC, margin, support capacity
Discount Structures (SaaS)
| Type | Typical Range | Use |
|---|---|---|
| Annual commitment | 15–25% | Improve cash flow, reduce churn; Slack, Zoom, HubSpot |
| Volume-based | 10–40% | Enterprise; scale by seat/volume; Atlassian, Salesforce |
| First-time / new customer | 15–30% | Overcome hesitation; 3–12 months; below 15% rarely moves behavior; above 30% attracts price-sensitive, higher churn |
| Lifetime deal (LTD) | One-time; heavily discounted | Cold start, AppSumo; fast cash upfront; see LTD section below |
Financial guardrails: Ensure LTV:CAC supports discount; set qualification criteria (timeline, use case, contract length).
Lifetime Deal (LTD) / AppSumo
LTD = one-time payment for lifelong access instead of recurring subscription. Common for cold start and deal platforms.
Benefits
| Benefit | Notes |
|---|---|
| Immediate cash flow | Upfront lump sum; reinvest in product |
| Cost-effective acquisition | Community-driven; word-of-mouth; lower CAC |
| User feedback | LTD buyers are engaged; direct feedback for roadmap |
| Audience access | AppSumo: 500K+ users, 2K+ affiliates |
Challenges
| Risk | Mitigation |
|---|---|
| Revenue cannibalization | Tiered LTD; upsell to premium; limit scope |
| Resource strain | Support, infra, dev capacity; plan for surge |
| Commission | AppSumo takes cut; factor into pricing |
| Pricing perception | May undervalue vs subscription; position clearly |
When to Use
- Cold start: Zero traction; need fast revenue; see cold-start-strategy
- Validation: Test product-market fit; price-sensitive early adopters
- Platform: AppSumo, similar deal platforms; top 1% acceptance
Cold start: LTD is one channel in cold-start-strategy. Use cold-start-strategy for full launch planning; use discount-marketing-strategy for LTD structure, pricing, and trade-offs.
Redeem Code / Coupon
Types
| Type | Use |
|---|---|
| Percentage | % off; feels more valuable for higher-priced items |
| Fixed amount | $ off; better for lower cart values |
| Product-specific | Clear inventory; promote collections |
| BOGO / buy X get Y | Increase cart size |
| Free shipping | With or without minimum order |
Goals
- Convert hesitant shoppers; reduce cart abandonment (~70% abandonment)
- Track by channel; unique codes per campaign
- Segment customers; targeted discounts
- Retention; loyalty programs
Implementation
- Conditions: Valid codes; minimum order; product eligibility
- Validation: Automated at checkout
- Tracking: Redemption data; attribution
- Placement: Top banner (30–50% redemption lift when used well); popup; email; see top-banner-generator, popup-generator
Black Friday / Cyber Monday (BFCM)
Timing
- Launch: Early November (e.g. Nov 7); lower promo volume post-election
- Peak: Monday before Thanksgiving; 40%+ of email campaigns contain discounts by then
- Planning: Start October
Show full SKILL.md (327 more words)Show less
Strategy
| Approach | Notes |
|---|---|
| Strategic pricing | 10–25% often outperforms deep cuts; quality and loyalty over rock-bottom |
| Price anchoring | Multiple options: e.g. $1 first month OR 50% off annual |
| Psychological triggers | Countdown; "cancel anytime"; % discount prominent |
| Multi-channel | Email, website, paid; personalized; peak send 9–10am ET Black Friday |
| Post-holiday | Retarget; segment; shift messaging |
Campaign Types
| Campaign | Use | Related |
|---|---|---|
| BFCM | Seasonal; Nov | See BFCM section above |
| LTD | Cold start; AppSumo | See LTD section |
| Referral reward | Discount/credits for referrer and referee | referral-program |
| Contest / giveaway | Prize = product, discount, cash | contest-page-generator |
| Startups / education | Special pricing for segment | education-program, startups-page-generator |
| Forum / community | Discount codes in niche forums | community-forum |
| Affiliate | Coupon sites; affiliate-specific codes | affiliate-marketing |
Promotional Materials
| Type | Use |
|---|---|
| Banner / poster | Website, events; attract attention |
| Brochure | Handout; company overview |
| Logo stickers | Brand exposure |
| Website prep | Promo landing page; banner for BFCM, seasonal; see top-banner-generator |
| Media kit | For press, partners; see media-kit-page-generator |
Corporate materials: Company overview, annual report, product info—for investor/partner meetings; printable for events.
Implementation Best Practices
- Clear objectives: Define goals (e.g. +20% trial signups, -5% churn)
- ICP alignment: Tailor to segment; startups vs enterprise differ
- Genuine scarcity: Time-bound; avoid perpetual "limited time"
- LTV:CAC: Ensure discount economics work
- Channel tracking: UTM; unique codes per channel
Output Format
- Discount type and structure
- Campaign (if applicable: BFCM, LTD, etc.)
- Redeem code approach (if applicable)
- Financial guardrails
- Related page/component skills (pricing-page, top-banner, contest-page)
Related Skills
- pricing-strategy: Base price structure; pricing-strategy defines when discounts fit; discount-marketing-strategy defines how to execute
- pricing-page-generator: Pricing page display; anchoring, annual discount presentation
- cold-start-strategy: LTD as cold-start channel; full launch planning
- indie-hacker-strategy: Indie hacker LTD use; monetize day one; cold start revenue
- referral-program: Referral rewards (discounts, credits); 10–30% of price
- contest-page-generator: Giveaway/contest; prize = discount
- education-program: Student/education discount channel; verification, placement, discount structure
- startups-page-generator: Startups/education program page; when standalone page needed
- top-banner-generator: Promo banner; discount code display; 30–50% redemption lift
- community-forum: Forum promotion; discount codes in industry forums
- affiliate-marketing: Coupon sites; affiliate-specific codes
- landing-page-generator: Promo landing pages
- directory-submission: Promo code field for Product Hunt, deal platforms
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/strategies/commercial/pricing/discount-marketing of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Discount Marketing Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Discount Marketing Strategy this skillkostja94/marketing-skills | 1k | — | ~2k | Automated safety check: Pass | MIT | |
| Chief Revenue Officercbrock84/headcount | 2k | — | ~1.4k | Automated safety check: Pass | MIT | |
| Pricing Strategyalirezarezvani/claude-skills | 28k | 1 repos | ~3.5k | Automated safety check: Pass | MIT | |
| Gtm Technical Product Pricinggithub/awesome-copilot | 40k | 1 repos | ~3.2k | Automated safety check: Pass | MIT | |
| Pricing FinderVarnan-Tech/opendirectory | 674 | — | ~6.8k | Automated safety check: Pass | MIT | |
| Pricing StrategyOpenClaudia/openclaudia-skills | 713 | — | ~1.8k | Automated safety check: Pass | MIT |
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Questions about Discount Marketing Strategy
What does Discount Marketing Strategy do?
When the user wants to plan, implement, or optimize discount and promotional pricing strategy. Discount Marketing Strategy is an agent skill from kostja94/marketing-skills. When the user wants to plan, implement, or optimize discount and promotional pricing strategy.
When should I use Discount Marketing Strategy?
Discount Marketing Strategy fits situations like: optimize discount and promotional pricing strategy; the user mentions discount strategy; promotional pricing. For pricing page; use pricing-page-generator.
How do I install Discount Marketing Strategy in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill discount-marketing-strategy -a claude-code`. Or copy the skill folder (skills/strategies/commercial/pricing/discount-marketing in kostja94/marketing-skills) into .claude/skills/discount-marketing-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Discount Marketing Strategy in Codex?
Run `npx skills add kostja94/marketing-skills --skill discount-marketing-strategy -a codex`. Or copy the skill folder (skills/strategies/commercial/pricing/discount-marketing in kostja94/marketing-skills) into .agents/skills/discount-marketing-strategy in your project. Codex loads it when a task matches its description.
Can I use Discount Marketing Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill discount-marketing-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/discount-marketing-strategy, .gemini/skills/discount-marketing-strategy, .github/skills/discount-marketing-strategy and .opencode/skills/discount-marketing-strategy in your project.
What does Discount Marketing Strategy need to run?
SKILL.md names no scripts, command-line tools or credentials: Discount Marketing Strategy is instructions for the agent only.
Does Discount Marketing Strategy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Discount Marketing Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Discount Marketing Strategy use?
Discount Marketing Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Discount Marketing Strategy use?
About 2k tokens (SKILL.md is roughly 7.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Discount Marketing Strategy?
Skills that share tags, products or a category with Discount Marketing Strategy: Chief Revenue Officer (cbrock84/headcount, 2k stars), Pricing Strategy (alirezarezvani/claude-skills, 28k stars), Gtm Technical Product Pricing (github/awesome-copilot, 40k stars) and Pricing Finder (Varnan-Tech/opendirectory, 674 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Discount Marketing Strategy?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.