Meta Tags Optimizer
nowork-studio/notfair-plugin
Writes and improves title tags, meta descriptions, Open Graph and Twitter card tags for click-through, with character counts and A/B test variants.
When the user wants to improve conversion rates, run A/B tests, optimize funnels, or reduce friction.
Install Conversion Optimization
$ npx skills add kostja94/marketing-skills --skill conversion-optimization -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills conversion-optimization --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/strategies/launch/conversion .claude/skills/conversion-optimization && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "conversion-optimization" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/conversion into .claude/skills/conversion-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "conversion-optimization", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/conversionType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill conversion-optimization -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills conversion-optimization --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/strategies/launch/conversion .agents/skills/conversion-optimization && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "conversion-optimization" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/conversion into .agents/skills/conversion-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "conversion-optimization", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill conversion-optimization -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills conversion-optimization --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/strategies/launch/conversion .cursor/skills/conversion-optimization && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "conversion-optimization" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/conversion into .cursor/skills/conversion-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "conversion-optimization", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/strategies/launch/conversion--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill conversion-optimization -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills conversion-optimization --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/strategies/launch/conversion .gemini/skills/conversion-optimization && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "conversion-optimization" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/conversion into .gemini/skills/conversion-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "conversion-optimization", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills conversion-optimizationInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill conversion-optimization -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/strategies/launch/conversion .github/skills/conversion-optimization && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "conversion-optimization" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/conversion into .github/skills/conversion-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "conversion-optimization", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill conversion-optimization -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills conversion-optimization --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/strategies/launch/conversion .opencode/skills/conversion-optimization && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "conversion-optimization" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/conversion into .opencode/skills/conversion-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "conversion-optimization", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
conversion-optimization- GitHub stars
- 1k
- Token cost
- ~1.2k tokens
- SKILL.md length
- 483 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to improve conversion rates, run A/B tests, optimize funnels, or reduce friction.
- Works in 4 steps: Funnel stage: Awareness, consideration,… → Conversion goal: Signup, purchase,… → Traffic: Volume; mobile vs desktop split → …
- Wants to improve conversion rates
- SKILL.md covers Initial Assessment, CRO Process, PIE Prioritization Framework and A/B Testing Best Practices, plus 5 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Conversion Optimization is an agent skill from kostja94/marketing-skills. When the user wants to improve conversion rates, run A/B tests, optimize funnels, or reduce friction. Also use when the user mentions "CRO," "conversion rate optimization," "A/B test," "split test," "funnel optimization," "checkout optimization," "form optimization," or "conversion funnel." For pricing psychology, use pricing-strategy.
Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Conversion rate optimization and A/B testing. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to improve conversion rates
- Optimize funnels
- Reduce friction
- The user mentions CRO
Example prompts
- “conversion rate optimization,”
- “A/B test,”
- “split test,”
- “/conversion-optimization”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Funnel stage: Awareness, consideration, decision, post-purchase
- Conversion goal: Signup, purchase, download, demo request
- Traffic: Volume; mobile vs desktop split
- Current conversion rate: Baseline for improvement
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Conversion Optimization loads about 1.2k tokens when it runs. Until then it costs about 90 tokens; SKILL.md has 483 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 483 words, ~1,156 tokens.
Download SKILL.mdSave it as
.claude/skills/conversion-optimization/SKILL.md (or your agent's skills folder).- name
- conversion-optimization
- description
- When the user wants to improve conversion rates, run A/B tests, optimize funnels, or reduce friction. Also use when the user mentions "CRO," "conversion rate optimization," "A/B test," "split test," "funnel optimization," "checkout optimization," "form optimization," or "conversion funnel." For pricing psychology, use pricing-strategy.
- metadata.version
- 1.1.1
Strategies: Conversion Optimization
Guides conversion rate optimization (CRO): increasing the percentage of visitors who complete desired actions. Higher conversion rates mean increased revenue, reduced CAC, and better ROI. Use this skill when optimizing funnels, running experiments, or reducing friction on high-traffic pages.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Funnel stage: Awareness, consideration, decision, post-purchase
- Conversion goal: Signup, purchase, download, demo request
- Traffic: Volume; mobile vs desktop split
- Current conversion rate: Baseline for improvement
CRO Process
| Step | Action |
|---|---|
| 1. Research | Map funnel; identify high-traffic, low-conversion pages |
| 2. Hypothesize | Form testable hypothesis (if X, then Y because Z) |
| 3. Prioritize | Score by Potential, Importance, Ease (PIE) |
| 4. Test | A/B or multivariate; adequate sample size |
| 5. Analyze | Statistical significance; implement winner |
PIE Prioritization Framework
Score each test idea 1–10:
| Factor | Question |
|---|---|
| Potential | How much improvement is possible? |
| Importance | How much traffic does this page get? |
| Ease | How easy to implement? |
Rank backlog by total score; run highest-impact tests first.
A/B Testing Best Practices
| Practice | Guideline |
|---|---|
| Sample size | Calculate minimum before launch; 95% significance without adequate sample = false positives |
| Duration | Run full week cycles; account for day-of-week effects |
| One variable | Test one element per experiment (or use MVT for multiple) |
| Mobile separate | Mobile converts ~50% of desktop; test mobile independently—thumb reach, form complexity differ |
| Low traffic | Use Bayesian testing for faster, actionable results |
Show full SKILL.md (185 more words)Show less
Key Testing Areas
| Page Type | Test Ideas |
|---|---|
| Homepage | Search bar prominence; personalized content; hero CTA; social proof placement |
| Landing page | Headline; form length; CTA copy; above-fold layout |
| Product/Category | Quick view; descriptions; add-to-cart placement |
| Checkout | Form fields; progress indicator; trust badges; guest checkout |
| Pricing | Plan order; anchoring; CTA per tier |
Personalization: Personalized experiences generate ~41% more impact than generic ones.
Commercialization Infrastructure
| Module | Purpose |
|---|---|
| Data & BI | Data warehouse; user behavior events; agile surveys |
| A/B testing | Experiment platform; statistical significance; backend-controlled variants |
| User education | Help docs (multi-language); update notifications; EDM |
| Attribution | Ad pixels; attribution model; impression-to-click-to-sale tracking |
Avoid: Intrusive interstitials; popups that block content. Prefer non-intrusive ad formats.
Foundational Requirements
- Analytics: Map funnels; identify drop-off points (analytics-tracking, traffic-analysis)
- Qualitative: Heatmaps, session recordings, user tests—understand why drop-off occurs
- Technical: Dedicated resources for 2–4 tests/month; maintain momentum
Output Format
- Funnel map (stages, conversion rates, drop-off)
- Hypothesis (if X, then Y because Z)
- Test plan (variant, metric, sample size, duration)
- Implementation checklist
Related Skills
- landing-page-generator: Landing page structure and copy
- cta-generator: CTA design and placement
- analytics-tracking: GA4, events, conversion tracking
- traffic-analysis: Attribution, funnel analysis
- copywriting: Headline, CTA copy for tests
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/strategies/launch/conversion of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Conversion Optimization next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Conversion Optimization this skillkostja94/marketing-skills | 1k | — | ~1.2k | Automated safety check: Pass | MIT | |
| Meta Tags Optimizernowork-studio/notfair-plugin | 3.9k | 1 repos | ~2.7k | Automated safety check: Pass | MIT | |
| Ab Test Store Listingappeeky/aso-skills | 2.1k | — | ~1.8k | Automated safety check: Pass | MIT | |
| Ab Test Planindranilbanerjee/digital-marketing-pro | 854 | 1 repos | ~2k | Automated safety check: Pass | MIT | |
| Cro Optimizationrampstackco/claude-skills | 935 | — | ~2.7k | Automated safety check: Pass | MIT | |
| Revenue Centric Designfabricioctelles/skills | 105 | — | ~2.8k | Automated safety check: Pass | Custom licence |
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Categories
Questions about Conversion Optimization
What does Conversion Optimization do?
When the user wants to improve conversion rates, run A/B tests, optimize funnels, or reduce friction. Conversion Optimization is an agent skill from kostja94/marketing-skills. When the user wants to improve conversion rates, run A/B tests, optimize funnels, or reduce friction.
When should I use Conversion Optimization?
Conversion Optimization fits situations like: wants to improve conversion rates; optimize funnels; reduce friction; the user mentions CRO.
How do I install Conversion Optimization in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill conversion-optimization -a claude-code`. Or copy the skill folder (skills/strategies/launch/conversion in kostja94/marketing-skills) into .claude/skills/conversion-optimization in your project. Claude Code loads it when a task matches its description.
How do I install Conversion Optimization in Codex?
Run `npx skills add kostja94/marketing-skills --skill conversion-optimization -a codex`. Or copy the skill folder (skills/strategies/launch/conversion in kostja94/marketing-skills) into .agents/skills/conversion-optimization in your project. Codex loads it when a task matches its description.
Can I use Conversion Optimization in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill conversion-optimization -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/conversion-optimization, .gemini/skills/conversion-optimization, .github/skills/conversion-optimization and .opencode/skills/conversion-optimization in your project.
What does Conversion Optimization need to run?
SKILL.md names no scripts, command-line tools or credentials: Conversion Optimization is instructions for the agent only.
Does Conversion Optimization access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Conversion Optimization safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Conversion Optimization use?
Conversion Optimization is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Conversion Optimization use?
About 1.2k tokens (SKILL.md is roughly 4.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Conversion Optimization?
Skills that share tags, products or a category with Conversion Optimization: Meta Tags Optimizer (nowork-studio/notfair-plugin, 3.9k stars), Ab Test Store Listing (appeeky/aso-skills, 2.1k stars), Ab Test Plan (indranilbanerjee/digital-marketing-pro, 854 stars) and Cro Optimization (rampstackco/claude-skills, 935 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Conversion Optimization?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,016 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.