SEO Content Brief Generator
AgriciDaniel/claude-seo
Builds research-backed SEO content briefs with competitor scoring, per-section word counts and page-type templates, for new pages or improving existing ones.
When the user wants to analyze competitors for SEO, content, backlinks, or positioning.
Install Competitor Research
$ npx skills add kostja94/marketing-skills --skill competitor-research -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills competitor-research --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/seo/content/competitor-research .claude/skills/competitor-research && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "competitor-research" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/content/competitor-research into .claude/skills/competitor-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-research", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/seo/content/competitor-researchType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill competitor-research -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills competitor-research --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/seo/content/competitor-research .agents/skills/competitor-research && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "competitor-research" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/content/competitor-research into .agents/skills/competitor-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-research", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill competitor-research -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills competitor-research --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/seo/content/competitor-research .cursor/skills/competitor-research && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "competitor-research" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/content/competitor-research into .cursor/skills/competitor-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-research", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/seo/content/competitor-research--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill competitor-research -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills competitor-research --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/seo/content/competitor-research .gemini/skills/competitor-research && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "competitor-research" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/content/competitor-research into .gemini/skills/competitor-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-research", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills competitor-researchInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill competitor-research -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/seo/content/competitor-research .github/skills/competitor-research && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "competitor-research" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/content/competitor-research into .github/skills/competitor-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-research", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill competitor-research -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills competitor-research --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/seo/content/competitor-research .opencode/skills/competitor-research && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "competitor-research" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/content/competitor-research into .opencode/skills/competitor-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-research", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
competitor-research- GitHub stars
- 1k
- Token cost
- ~1.5k tokens
- SKILL.md length
- 622 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to analyze competitors for SEO, content, backlinks, or positioning.
- Works in 4 steps: Obtain URLs: From the user, relevant… → Fetch content: Use mcp_web_fetch or… → Analyze: Word count, H2 structure,… → …
- Wants to analyze competitors for SEO
- SKILL.md covers Research Types, Competitor Keyword / Topic…, Competitor Content Analysis and Competitor Backlink Analysis, plus 5 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Competitor Research is an agent skill from kostja94/marketing-skills. When the user wants to analyze competitors for SEO, content, backlinks, or positioning. Also use when the user mentions "competitor analysis," "competitor research," "competitor keywords," "competitor backlinks," "link gap," "content gap," "competitor content," "competitive analysis," or "competitor comparison." For content roadmap, use content-strategy.
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Competitor analysis, Link building and Content strategy. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to analyze competitors for SEO
- The user mentions competitor analysis
- Competitor research
- Competitor keywords
Example prompts
- “competitor analysis,”
- “competitor research,”
- “competitor keywords,”
- “/competitor-research”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Obtain URLs: From the user, relevant Contextus competitor or content modules, or web search for "[target keyword]" to find top-ranking pages
- Fetch content: Use mcp_web_fetch or WebSearch to fetch 2–3 top-ranking pages
- Analyze: Word count, H2 structure, keyword placement, content gaps, CTA, schema
- Output: Competitor URLs, brief structure comparison, content gaps, length target, keyword opportunities
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Competitor Research loads about 1.5k tokens when it runs. Until then it costs about 94 tokens; SKILL.md has 622 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 622 words, ~1,509 tokens.
Download SKILL.mdSave it as
.claude/skills/competitor-research/SKILL.md (or your agent's skills folder).- name
- competitor-research
- description
- When the user wants to analyze competitors for SEO, content, backlinks, or positioning. Also use when the user mentions "competitor analysis," "competitor research," "competitor keywords," "competitor backlinks," "link gap," "content gap," "competitor content," "competitive analysis," or "competitor comparison." For content roadmap, use content-strategy.
- metadata.version
- 1.2.1
SEO Content: Competitor Research
Guides competitor research for SEO, content, backlinks, and positioning. Use when planning content, auditing articles, building links, or evaluating market position.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Research Types
| Type | Purpose | Output |
|---|---|---|
| Keyword/topic | Topics competitors rank for; gaps | Keyword opportunities; content ideas |
| Content | Structure, length, gaps vs top rankers | Length target; H2 structure; content gaps |
| Backlink | Link profile; sites linking to competitors | Link gap; outreach targets |
| Pricing | Competitor pricing, positioning | Pricing context; differentiation |
| SEO metrics | Organic traffic, rankings vs competitors | Benchmark; opportunity areas |
Competitor Keyword / Topic Analysis
| Method | Practice |
|---|---|
| Reverse engineering | Analyze competitor titles, H1, URL; identify topics they rank for |
| SERP overlap | Keywords with overlapping top-ranking pages → same cluster; #4–10 = opportunity |
| site: operator | site:competitor.com to see indexed pages |
| Tool | Ahrefs, Semrush—competitor keyword overlap, gap analysis |
Output: Keyword opportunities; topics competitors cover that you don't.
Competitor Content Analysis
| Element | Check |
|---|---|
| Word count | Top 10 average; length target for your content |
| H2 structure | Topics covered; structure to adopt |
| Content gaps | What top rankers cover that you miss |
| Keyword placement | Primary keyword in title, H1, first 100 words |
| Format | Lists, tables, FAQ; match or improve |
Use when: Auditing or creating articles; see article-page-generator for Research Phase integration.
Competitor Article Fetch Workflow (for Article Analysis)
When analyzing or auditing a single article, use this lightweight workflow to obtain competitor articles:
- Obtain URLs: From the user, relevant Contextus competitor or content modules, or web search for
"[target keyword]"to find top-ranking pages - Fetch content: Use mcp_web_fetch or WebSearch to fetch 2–3 top-ranking pages
- Analyze: Word count, H2 structure, keyword placement, content gaps, CTA, schema
- Output: Competitor URLs, brief structure comparison, content gaps, length target, keyword opportunities
Output format: Competitor URLs; word count and H2 structure per URL; content gaps vs your article; recommended length target; keyword opportunities (terms top rankers use that your article misses).
Competitor Backlink Analysis
| Action | Purpose |
|---|---|
| Compare profiles | Your backlinks vs competitors |
| Link gap | Sites linking to competitors but not you |
| Opportunity | Outreach to those sites; content they might link to |
Tools: Ahrefs, Semrush—Link Intersect, competitor backlink reports. See backlink-analysis.
Show full SKILL.md (239 more words)Show less
Competitor Pricing
| Use | Practice |
|---|---|
| Positioning | Where you sit vs competitors |
| Differentiation | Value prop when price differs |
| Alternatives pages | Who to include; how to position |
See pricing-strategy, alternatives-page-generator.
Data Sources
| Source | Use |
|---|---|
| SimilarWeb | Traffic, engagement, traffic sources by domain |
| Ahrefs | Competitor domains, backlinks, DR |
| SEMrush | Organic competitors, traffic share |
| GA | Referral traffic, acquisition by source |
| PostHog | Competitor feature usage (if tracked) |
Report Workflow
- Parse — Read Excel/CSV, infer domain, visits, traffic sources, etc. from headers
- Enrich — Web search, visit competitor sites; read root
contextus.mdif present - Build — Structure data for report
- Generate — Output report in chosen format
Output Format
- Competitors identified
- Research type (keyword, content, backlink, pricing)
- Findings (gaps, opportunities, benchmarks)
- Recommendations (content to create, links to pursue, positioning)
Report Structure Reference
| Section | Content |
|---|---|
| Executive Summary | Key findings (top 3), top 3 recommendations |
| Competitor Overview | Competitor, category, market position, key strength |
| Product Comparison | Feature/capability vs Us vs Competitors |
| SWOT Analysis | Our strengths/weaknesses/opportunities/threats; competitor deep dives |
| Marketing & Messaging | Value prop, target audience, key channels |
| Gaps & Opportunities | Gap, opportunity, priority |
| Prioritized Recommendations | Recommendation, impact, effort, owner |
Related Skills
- keyword-research: Competitor reverse; keyword discovery
- article-page-generator: Competitor article analysis in Research Phase
- content-strategy: Competitor analysis for topic mapping
- content-optimization: Competitor length and structure as reference
- backlink-analysis: Competitor backlink comparison; link gap
- seo-monitoring: Competitive comparison; organic vs competitors
- alternatives-page-generator: Competitor selection; comparison framing
- migration-page-generator: Competitor migration paths
- pricing-strategy: Competitor pricing context
- affiliate-marketing: Find affiliates promoting competitors
- directories: Competitor info for directory submissions
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/seo/content/competitor-research of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Competitor Research next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Competitor Research this skillkostja94/marketing-skills | 1k | — | ~1.5k | Automated safety check: Pass | MIT | |
| SEO Content Brief GeneratorAgriciDaniel/claude-seo | 19k | 2 repos | ~2.6k | Automated safety check: Pass | MIT | |
| E2E SEO Assistantirinabuht12-oss/marketing-skills | 4k | — | ~1.9k | Automated safety check: Pass | None | |
| Blog OutlineAgriciDaniel/claude-blog | 2.3k | 1 repos | ~1.5k | Automated safety check: Pass | MIT | |
| SEO Competitorrampstackco/claude-skills | 941 | — | ~1.8k | Automated safety check: Pass | MIT | |
| Blog BriefAgriciDaniel/claude-blog | 2.3k | — | ~3.2k | Automated safety check: Pass | MIT |
Similar skills
E2E SEO Assistant
irinabuht12-oss/marketing-skills
Full SEO workflow covering technical audits, content gaps, backlink opportunities, on-page fixes, and content briefs.
Blog Outline
AgriciDaniel/claude-blog
SERP-informed outline generation with H2/H3 heading hierarchy, competitive content gap analysis, section-by-section word count targets, chart and image placement markers, optional FAQ question…
SEO Competitor
rampstackco/claude-skills
Run a competitive SEO analysis comparing the user's site to chosen competitors across SERP overlap, content depth, backlink profiles, technical posture, and brand presence.
Blog Brief
AgriciDaniel/claude-blog
Generate detailed content briefs for blog posts with target keywords, content outlines, competitive analysis, recommended statistics, image and chart suggestions, word count targets, internal…
Blog Brief
AgriciDaniel/claude-blog
Generate detailed content briefs for blog posts with target keywords, content outlines, competitive analysis, recommended statistics, image and chart suggestions, word count targets, internal…
More from kostja94/marketing-skills
All 102 skills in this repoGrokipedia Recommendations
kostja94/marketing-skills
When the user wants to add recommendations, links, or content to Grokipedia.
AI Traffic Tracking
kostja94/marketing-skills
When the user wants to track AI search traffic in GA4 or GSC.
Analytics Tracking
kostja94/marketing-skills
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions).
Brand Visual Generator
kostja94/marketing-skills
When the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics).
Canonical Tag
kostja94/marketing-skills
When the user wants to configure canonical URLs, fix duplicate content, or consolidate URL signals.
Content Strategy
kostja94/marketing-skills
When the user wants to plan content for SEO, create content calendar, or build topic clusters.
Related
Categories
Questions about Competitor Research
What does Competitor Research do?
When the user wants to analyze competitors for SEO, content, backlinks, or positioning. Competitor Research is an agent skill from kostja94/marketing-skills. When the user wants to analyze competitors for SEO, content, backlinks, or positioning.
When should I use Competitor Research?
Competitor Research fits situations like: wants to analyze competitors for SEO; the user mentions competitor analysis; competitor research; competitor keywords.
How do I install Competitor Research in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill competitor-research -a claude-code`. Or copy the skill folder (skills/seo/content/competitor-research in kostja94/marketing-skills) into .claude/skills/competitor-research in your project. Claude Code loads it when a task matches its description.
How do I install Competitor Research in Codex?
Run `npx skills add kostja94/marketing-skills --skill competitor-research -a codex`. Or copy the skill folder (skills/seo/content/competitor-research in kostja94/marketing-skills) into .agents/skills/competitor-research in your project. Codex loads it when a task matches its description.
Can I use Competitor Research in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill competitor-research -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitor-research, .gemini/skills/competitor-research, .github/skills/competitor-research and .opencode/skills/competitor-research in your project.
What does Competitor Research need to run?
SKILL.md names no scripts, command-line tools or credentials: Competitor Research is instructions for the agent only.
Does Competitor Research access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Competitor Research safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Competitor Research use?
Competitor Research is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Competitor Research use?
About 1.5k tokens (SKILL.md is roughly 6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Competitor Research?
Skills that share tags, products or a category with Competitor Research: SEO Content Brief Generator (AgriciDaniel/claude-seo, 19k stars), E2E SEO Assistant (irinabuht12-oss/marketing-skills, 4k stars), Blog Outline (AgriciDaniel/claude-blog, 2.3k stars) and SEO Competitor (rampstackco/claude-skills, 941 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Competitor Research?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.