DataForSEO SEO Toolkit
zubair-trabzada/dataforseo-claude
Runs keyword research, rank checks, backlink and competitor analysis, site audits and PDF reports from live Google data through the DataForSEO API.
Run a competitive SEO analysis comparing the user's site to chosen competitors across SERP overlap, content depth, backlink profiles, technical posture, and brand presence.
Install SEO Competitor
$ npx skills add rampstackco/claude-skills --skill seo-competitor -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install rampstackco/claude-skills seo-competitor --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/rampstackco/claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/seo-competitor .claude/skills/seo-competitor && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "seo-competitor" agent skill from https://github.com/rampstackco/claude-skills/tree/main/skills/seo-competitor into .claude/skills/seo-competitor/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-competitor", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/rampstackco/claude-skills/tree/main/skills/seo-competitorType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add rampstackco/claude-skills --skill seo-competitor -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install rampstackco/claude-skills seo-competitor --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rampstackco/claude-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/seo-competitor .agents/skills/seo-competitor && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "seo-competitor" agent skill from https://github.com/rampstackco/claude-skills/tree/main/skills/seo-competitor into .agents/skills/seo-competitor/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-competitor", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add rampstackco/claude-skills --skill seo-competitor -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install rampstackco/claude-skills seo-competitor --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rampstackco/claude-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/seo-competitor .cursor/skills/seo-competitor && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "seo-competitor" agent skill from https://github.com/rampstackco/claude-skills/tree/main/skills/seo-competitor into .cursor/skills/seo-competitor/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-competitor", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/rampstackco/claude-skills.git --path skills/seo-competitor--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add rampstackco/claude-skills --skill seo-competitor -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install rampstackco/claude-skills seo-competitor --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rampstackco/claude-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/seo-competitor .gemini/skills/seo-competitor && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "seo-competitor" agent skill from https://github.com/rampstackco/claude-skills/tree/main/skills/seo-competitor into .gemini/skills/seo-competitor/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-competitor", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install rampstackco/claude-skills seo-competitorInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add rampstackco/claude-skills --skill seo-competitor -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/rampstackco/claude-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/seo-competitor .github/skills/seo-competitor && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "seo-competitor" agent skill from https://github.com/rampstackco/claude-skills/tree/main/skills/seo-competitor into .github/skills/seo-competitor/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-competitor", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add rampstackco/claude-skills --skill seo-competitor -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install rampstackco/claude-skills seo-competitor --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rampstackco/claude-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/seo-competitor .opencode/skills/seo-competitor && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "seo-competitor" agent skill from https://github.com/rampstackco/claude-skills/tree/main/skills/seo-competitor into .opencode/skills/seo-competitor/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-competitor", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
seo-competitor- GitHub stars
- 935
- Token cost
- ~1.8k tokens
- SKILL.md length
- 887 words
- Files
- 4 (incl. references)
- Skills in repo
- 103
- Repo updated
- First seen
- Licence
- MIT
At a glance
Run a competitive SEO analysis comparing the user's site to chosen competitors across SERP overlap, content depth, backlink profiles, technical posture, and brand presence.
- Works in 5 steps: SERP overlap → Content depth → Backlink profile → …
- The user wants to analyze competitors
- SKILL.md covers When to use, When NOT to use, Required inputs and The framework: 5 angles, plus 5 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
SEO Competitor is an agent skill from rampstackco/claude-skills. Run a competitive SEO analysis comparing the user's site to chosen competitors across SERP overlap, content depth, backlink profiles, technical posture, and brand presence. Use this skill whenever the user wants to analyze competitors, find content gaps, identify backlink opportunities, understand why competitors outrank them, or benchmark against the rest of their category. Triggers on competitor analysis, competitive analysis, SERP analysis, content gap, backlink gap, why is X ranking, who is winning the SERP…
Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including reference files (for example `README.md`, `references/competitive-audit-template.md` and `references/content-gap-method.md`).
It sits in Marketing & SEO, covering Competitor analysis, Link building and Keyword research. The repository describes itself as: Stack-agnostic Claude Skills covering the full website lifecycle: brand, design, content, SEO, dev, ops, growth, and research. Build, ship, audit, optimize. The licence is MIT.
When your agent uses it
- The user wants to analyze competitors
- Find content gaps
- Identify backlink opportunities
- Understand why competitors outrank them
Example prompts
- “what are competitors doing”
- “/seo-competitor”
Workflow steps
5 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 482c9bf. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
SEO Competitor loads about 1.8k tokens when it runs, and up to ~4.9k if it reads all its reference files. Until then it costs about 172 tokens; SKILL.md has 887 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from rampstackco/claude-skills at commit 482c9bf, republished under its MIT licence (© rampstackco). 887 words, ~1,791 tokens.
Download SKILL.mdSave it as
.claude/skills/seo-competitor/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- seo-competitor
- description
- Run a competitive SEO analysis comparing the user's site to chosen competitors across SERP overlap, content depth, backlink profiles, technical posture, and brand presence. Use this skill whenever the user wants to analyze competitors, find content gaps, identify backlink opportunities, understand why competitors outrank them, or benchmark against the rest of their category. Triggers on competitor analysis, competitive analysis, SERP analysis, content gap, backlink gap, why is X ranking, who is winning the SERP, beat my competitor, benchmark, market positioning. Also triggers when planning a content strategy and the question 'what are competitors doing' is implicit.
- category
- seo-foundation
- catalog_summary
- SERP overlap, content gaps, backlink gaps, technical comparison
- display_order
- 4
SEO Competitor Analysis
Compare a site to its competitors and find the gaps worth closing. Stack-agnostic. Tool-friendly but tool-optional.
When to use
- Identifying which competitors to study
- Finding content gaps (topics they cover, you do not)
- Finding backlink gaps (sites linking to them, not you)
- Understanding why a specific competitor outranks the user
- Benchmarking authority, technical posture, and content depth
When NOT to use
- Single-page optimization (use
seo-onpage) - Initial keyword research with no competitors yet identified (use
seo-keywordfirst to find them) - Auditing one's own existing content (use
seo-content-audit)
Required inputs
- The user's site
- 3 to 5 named competitors (or the topic area, if competitors are not yet identified)
- Access to a keyword tool, a backlink tool, and any crawler
If competitors are unknown, start by listing the top 10 ranking domains for the user's top 10 priority keywords. Pick the 3 to 5 that appear most often.
Where competitor traffic estimation is the input you need (relative scale, channel mix, audience overlap), Similarweb MCP is the strongest source. Pair with Ahrefs (for backlink and keyword overlap) and Semrush (for SERP feature presence and SEO-PR overlap). Each platform gives a different cut of the same competitive landscape; using them together produces sharper signal than any one alone.
The framework: 5 angles
Competitor analysis covers five angles. Run all five for a full picture, or pick two or three for a focused investigation.
1. SERP overlap
Where do you and the competitor compete head-to-head?
- For each priority keyword, who ranks in the top 10?
- For each top-10 ranking, what page type wins (article, product, comparison, video)?
- Are there SERP features (featured snippet, AI overview, video, image pack) one party holds and the other does not?
- Which queries do competitors rank for that the user does not? (the content gap)
2. Content depth
What does their winning content look like?
- Word count and structure of their top-ranking pages
- Information types they include (data tables, original research, video, calculators, downloadable assets)
- Update frequency on key pages (last modified date, change history)
- Internal linking patterns (do their winning pages link to commercial pages?)
- Topical breadth (how many related topics do they cover?)
3. Backlink profile
Where does their authority come from?
- Total referring domains
- Domain rating (or equivalent authority metric)
- Top 50 referring pages by traffic value
- Backlink types (editorial, directory, partner, paid, spam)
- Link velocity (gaining or losing referring domains over time)
- Pages on their site attracting the most links (these are their "linkable assets")
4. Technical posture
How clean is their technical foundation?
- Core Web Vitals (LCP, INP, CLS)
- Mobile usability
- Schema implementation (which types, on which page types)
- Site architecture and internal linking density
- Crawl efficiency (are they wasting crawl budget?)
- HTTPS, security headers
- llms.txt and AI search readiness
5. Brand and entity strength
How well-known are they outside organic search?
- Branded search volume (how many people search their name?)
- Entity recognition in knowledge graph (do they have a Wikipedia page, knowledge panel, structured data feeding entity status?)
- Mention frequency in their topic area (PR coverage, podcast appearances, citations)
- Social signals (followers, engagement, share rates)
- Reviews and reputation
Show full SKILL.md (370 more words)Show less
Workflow
- Confirm the competitors. Either named, or derive from SERP overlap on top 10 priority keywords.
- Pick the angles. Run all 5 for a full audit, or 2 to 3 for a focused dive.
- Pull the data. Keyword tool exports, backlink tool exports, manual SERP inspection, technical crawl.
- Score each angle. Where does the user lead? Where do they trail?
- Identify gaps. Specific content gaps, specific backlink gaps, specific technical gaps.
- Prioritize. Which gaps are highest leverage to close? (Big traffic potential, achievable effort, strategic fit.)
- Write the report. Use the template in
references/competitive-audit-template.md.
Failure patterns
- Picking the wrong competitors. A site that outranks you on one keyword but operates a different business is not a competitor. Pick by SERP overlap and audience overlap, not by who you think you compete with.
- Treating "more content" as the takeaway. They are not winning because they have 500 articles. They are winning because of specific content + links + UX. Find the actual lever.
- Copying their pages verbatim. Diminishing returns. Beat them by being more useful, not by paraphrasing them.
- Ignoring brand strength. A weaker site with a stronger brand wins on branded queries you cannot touch with content alone.
- Static analysis. Re-run the analysis at least annually. Competitor strategies shift.
Output format
Default output is a markdown report at competitive-analysis.md plus accompanying spreadsheets for the keyword and backlink data.
Structure:
- Executive summary (3 to 5 critical findings)
- Competitor profiles (one per competitor, brief)
- SERP overlap analysis
- Content gap analysis
- Backlink gap analysis
- Technical comparison
- Brand and entity comparison
- Prioritized gap-closing roadmap
If required data is unavailable
This skill's output depends on data, measurements, or tool results it cannot generate on its own. When a required input, tool, or data source is unavailable or unverifiable, the sanctioned output is the deliverable with the gap stated: what was needed, what was actually obtained or verified, and which parts of the output are affected. Fabricating, estimating, or interpolating a required number to complete the deliverable is never sanctioned. A stated gap is a complete answer.
Reference files
references/competitive-audit-template.md- Fillable competitive audit template.references/content-gap-method.md- Detailed methodology for finding content gaps with example.
© rampstackco, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files (references) in skills/seo-competitor of rampstackco/claude-skills.
- SKILL.md
- README.md
- references/competitive-audit-template.md
- references/content-gap-method.md
Open the folder on GitHubat commit 482c9bf
Compare with similar skills
SEO Competitor next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| SEO Competitor this skillrampstackco/claude-skills | 935 | — | ~1.8k | Automated safety check: Pass | MIT | |
| DataForSEO SEO Toolkitzubair-trabzada/dataforseo-claude | 164 | — | ~3.2k | Automated safety check: Notes | MIT | |
| SEO Content Brief GeneratorAgriciDaniel/claude-seo | 18k | 2 repos | ~2.6k | Automated safety check: Pass | MIT | |
| FLOW SEO FrameworkAgriciDaniel/claude-seo | 18k | 2 repos | ~1.4k | Automated safety check: Pass | MIT | |
| SEO DataforseoAgriciDaniel/codex-seo | 787 | 2 repos | ~4.6k | Automated safety check: Pass | MIT | |
| Strategic SEO PlanningAgriciDaniel/claude-seo | 18k | 5 repos | ~1.1k | Automated safety check: Pass | MIT |
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Categories
Questions about SEO Competitor
What does SEO Competitor do?
Run a competitive SEO analysis comparing the user's site to chosen competitors across SERP overlap, content depth, backlink profiles, technical posture, and brand presence. SEO Competitor is an agent skill from rampstackco/claude-skills. Run a competitive SEO analysis comparing the user's site to chosen competitors across SERP overlap, content depth, backlink profiles, technical posture, and brand presence.
When should I use SEO Competitor?
SEO Competitor fits situations like: the user wants to analyze competitors; find content gaps; identify backlink opportunities; understand why competitors outrank them.
How do I install SEO Competitor in Claude Code?
Run `npx skills add rampstackco/claude-skills --skill seo-competitor -a claude-code`. Or copy the skill folder (skills/seo-competitor in rampstackco/claude-skills) into .claude/skills/seo-competitor in your project. Claude Code loads it when a task matches its description.
How do I install SEO Competitor in Codex?
Run `npx skills add rampstackco/claude-skills --skill seo-competitor -a codex`. Or copy the skill folder (skills/seo-competitor in rampstackco/claude-skills) into .agents/skills/seo-competitor in your project. Codex loads it when a task matches its description.
Can I use SEO Competitor in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add rampstackco/claude-skills --skill seo-competitor -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/seo-competitor, .gemini/skills/seo-competitor, .github/skills/seo-competitor and .opencode/skills/seo-competitor in your project.
What does SEO Competitor need to run?
SKILL.md names no scripts, command-line tools or credentials: SEO Competitor is instructions for the agent only.
Does SEO Competitor access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is SEO Competitor safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does SEO Competitor use?
SEO Competitor is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does SEO Competitor use?
About 1.8k tokens (SKILL.md is roughly 7.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.1k tokens, read only when the agent opens those files.
What are the alternatives to SEO Competitor?
Skills that share tags, products or a category with SEO Competitor: DataForSEO SEO Toolkit (zubair-trabzada/dataforseo-claude, 164 stars), SEO Content Brief Generator (AgriciDaniel/claude-seo, 18k stars), FLOW SEO Framework (AgriciDaniel/claude-seo, 18k stars) and SEO Dataforseo (AgriciDaniel/codex-seo, 787 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains SEO Competitor?
rampstackco (a GitHub organization) maintains it in rampstackco/claude-skills, which has 935 GitHub stars. The repository holds 103 skills in this directory. The repository was last updated on October 7, 2026.
Source: rampstackco/claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.