Agent skill

Brand Monitoring

by kostja94 in kostja94/marketing-skills

When the user wants to monitor brand mentions, detect trademark infringement, or set up brand monitoring.

MITAuto-check passedLegal & Compliance

Install Brand Monitoring

skills CLI
$ npx skills add kostja94/marketing-skills --skill brand-monitoring -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install kostja94/marketing-skills brand-monitoring --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/strategies/brand/brand-monitoring .claude/skills/brand-monitoring && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
brand-monitoring
GitHub stars
1k
Token cost
~913 tokens
SKILL.md length
364 words
Files
1
Skills in repo
102
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to monitor brand mentions, detect trademark infringement, or set up brand monitoring.

  • Works in 3 steps: Scope: Domain, social, marketplaces,… → Budget: Manual vs automated; DIY vs vendor → Risk level: High-value brand, prior…
  • Wants to monitor brand mentions
  • SKILL.md covers Initial Assessment, What to Monitor, Manual Monitoring (Low Cost) and Automated Tools (Scale), plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Brand Monitoring is an agent skill from kostja94/marketing-skills. When the user wants to monitor brand mentions, detect trademark infringement, or set up brand monitoring. Also use when the user mentions "brand monitoring," "brand watch," "trademark watch," "brand mentions," "impersonation detection," "counterfeit detection," or "brand abuse monitoring." For enforcement, use brand-protection.

Its SKILL.md is about 910 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Legal & Compliance, covering Intellectual property. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.

When your agent uses it

  • Wants to monitor brand mentions
  • Detect trademark infringement
  • Set up brand monitoring
  • The user mentions brand monitoring

Example prompts

  • “brand monitoring,”
  • “brand watch,”
  • “trademark watch,”
  • “/brand-monitoring”

Workflow steps

3 steps, taken from the first numbered list in SKILL.md.

  1. Scope: Domain, social, marketplaces, paid search, dark web
  2. Budget: Manual vs automated; DIY vs vendor
  3. Risk level: High-value brand, prior incidents, or preventive

What it can do on your machine

Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Brand Monitoring loads about 913 tokens when it runs. Until then it costs about 87 tokens; SKILL.md has 364 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~87
When it runs · the whole SKILL.md, loaded when a task matches
~913

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 364 words, ~913 tokens.

Download SKILL.mdSave it as .claude/skills/brand-monitoring/SKILL.md (or your agent's skills folder).
name
brand-monitoring
description
When the user wants to monitor brand mentions, detect trademark infringement, or set up brand monitoring. Also use when the user mentions "brand monitoring," "brand watch," "trademark watch," "brand mentions," "impersonation detection," "counterfeit detection," or "brand abuse monitoring." For enforcement, use brand-protection.
metadata.version
1.0.1

Strategies: Brand Monitoring

Guides ongoing brand monitoring—detecting impersonation, trademark infringement, counterfeit products, and brand abuse before they cause harm. Complements brand-protection (reactive: report, takedown); this skill covers proactive monitoring setup and tool selection.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Scope: Domain, social, marketplaces, paid search, dark web
  2. Budget: Manual vs automated; DIY vs vendor
  3. Risk level: High-value brand, prior incidents, or preventive

What to Monitor

ChannelThreats
DomainsTyposquatting, brand+ai, brand+app, impersonation sites
Social mediaFake accounts, impersonation, unauthorized use
MarketplacesCounterfeit products, unauthorized sellers (Amazon, eBay, Temu)
Paid searchCompetitors bidding on brand terms; impersonator ads
App storesFake apps, trademark misuse
WebPhishing sites, spoofed pages

Manual Monitoring (Low Cost)

MethodFrequency
SearchBrand name + variants (brand+ai, brand+app, brand+official)
Google AlertsBrand name, product names
Social searchX, LinkedIn, Instagram for brand mentions
Marketplace searchAmazon, eBay for counterfeit listings

Tip: Document findings; escalate to brand-protection for takedown when infringement is confirmed.

Show full SKILL.md (132 more words)Show less

Automated Tools (Scale)

CapabilityDescription
AI detectionMachine learning, image recognition, NLP to detect abuse across channels
Multi-channelDomains, social, marketplaces, paid search, dark web
EnforcementCase management, takedown workflows, platform integrations
Trademark watchUSPTO, trademark office monitoring; litigation insights

Vendor types: BrandShield, Tracer Protect, CompuMark, CounterFind—evaluate by coverage, enforcement rate, and budget.

Monitoring Cadence

LevelCadenceUse
BasicWeekly search; Google AlertsLow-risk; preventive
StandardDaily alerts; monthly marketplace checkModerate risk
EnterpriseReal-time monitoring; dedicated vendorHigh-value brand; prior incidents

Output Format

  • Monitoring plan (channels, cadence, tools)
  • Search queries (brand + variants for manual check)
  • Alert setup (Google Alerts, social)
  • Escalation path (when to use brand-protection for takedown)
  • brand-protection: Report, takedown, evidence collection—use when infringement is found
  • domain-selection: Defensive registration; brand variants
  • branding: Brand asset consistency; what to protect

© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/strategies/brand/brand-monitoring of kostja94/marketing-skills.

Open the folder on GitHubat commit 8dd89c5

Compare with similar skills

Brand Monitoring next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Brand Monitoring compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Brand Monitoring this skillkostja94/marketing-skills1k—~913Automated safety check: PassMIT
Paper to Chinese Patent DrafterYuan1z0825/nature-skills47k1 repos~1.1kAutomated safety check: PassApache-2.0
Paper To Cn Patentsnipp-zha/Paper-to-patent-Skill1071 repos~959Automated safety check: PassNone
Patent Examinegfodor/legal-skills393—~4.8kAutomated safety check: PassGPL-3.0
Patent Auditgfodor/legal-skills393—~2.9kAutomated safety check: PassGPL-3.0
Replica BrandJakeschincariol/replica-skill1.4k—~1.1kAutomated safety check: PassMIT

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Questions about Brand Monitoring

What does Brand Monitoring do?

When the user wants to monitor brand mentions, detect trademark infringement, or set up brand monitoring. Brand Monitoring is an agent skill from kostja94/marketing-skills. When the user wants to monitor brand mentions, detect trademark infringement, or set up brand monitoring.

When should I use Brand Monitoring?

Brand Monitoring fits situations like: wants to monitor brand mentions; detect trademark infringement; set up brand monitoring; the user mentions brand monitoring.

How do I install Brand Monitoring in Claude Code?

Run `npx skills add kostja94/marketing-skills --skill brand-monitoring -a claude-code`. Or copy the skill folder (skills/strategies/brand/brand-monitoring in kostja94/marketing-skills) into .claude/skills/brand-monitoring in your project. Claude Code loads it when a task matches its description.

How do I install Brand Monitoring in Codex?

Run `npx skills add kostja94/marketing-skills --skill brand-monitoring -a codex`. Or copy the skill folder (skills/strategies/brand/brand-monitoring in kostja94/marketing-skills) into .agents/skills/brand-monitoring in your project. Codex loads it when a task matches its description.

Can I use Brand Monitoring in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill brand-monitoring -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-monitoring, .gemini/skills/brand-monitoring, .github/skills/brand-monitoring and .opencode/skills/brand-monitoring in your project.

What does Brand Monitoring need to run?

SKILL.md names no scripts, command-line tools or credentials: Brand Monitoring is instructions for the agent only.

Does Brand Monitoring access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Brand Monitoring safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Brand Monitoring use?

Brand Monitoring is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Brand Monitoring use?

About 913 tokens (SKILL.md is roughly 3.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Brand Monitoring?

Skills that share tags, products or a category with Brand Monitoring: Paper to Chinese Patent Drafter (Yuan1z0825/nature-skills, 47k stars), Paper To Cn Patent (snipp-zha/Paper-to-patent-Skill, 107 stars), Patent Examine (gfodor/legal-skills, 393 stars) and Patent Audit (gfodor/legal-skills, 393 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Brand Monitoring?

kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.

Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.