Agent skill

Replica Brand

by Jakeschincariol in Jakeschincariol/replica-skill

Names and rebrands an app clone so it is the user's own: name candidates with the trademark, domain, store and handle checks to run, a new palette checked for contrast, a logo brief, a voice guide…

MITAuto-check passedLegal & Compliance

Install Replica Brand

skills CLI
$ npx skills add Jakeschincariol/replica-skill --skill replica-brand -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install Jakeschincariol/replica-skill replica-brand --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/Jakeschincariol/replica-skill.git skills-src && mkdir -p .claude/skills && cp -r skills-src/replica-brand .claude/skills/replica-brand && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
replica-brand
GitHub stars
1.4k
Token cost
~1.1k tokens
SKILL.md length
531 words
Files
2
Skills in repo
11
Repo updated
First seen
Licence
MIT

At a glance

Names and rebrands an app clone so it is the user's own: name candidates with the trademark, domain, store and handle checks to run, a new palette checked for contrast, a logo brief, a voice guide…

  • Works in 6 steps: the name → the checks, run, not assumed → palette → …
  • The user says name my app
  • SKILL.md covers Step 1: the name, Step 2: the checks, run, not…, Step 3: palette and Step 4: logo brief, plus 3 more sections
  • Runs Python scripts from its folder; calls python3

What it does

Replica Brand is an agent skill from Jakeschincariol/replica-skill. Names and rebrands an app clone so it is the user's own: name candidates with the trademark, domain, store and handle checks to run, a new palette checked for contrast, a logo brief, a voice guide, and a sweep tool that finds anything of the original left in the codebase. Use when the user says "name my app", "rebrand the clone", "make it mine", "pick a name and colours", "logo brief", "brand voice", "check for leftovers", or after /replica-entrepreneur. Always runs before /replica-launch.

Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 1 other file (for example `sweep.py`).

It sits in Legal & Compliance, covering Brand strategy and identity, Intellectual property and Brand voice and tone. The repository describes itself as: Eleven free Claude skills that clone any app: reverse-engineer it, rebuild it, test it for bugs, then fix what its users hate. Free, MIT. The licence is MIT.

When your agent uses it

  • The user says name my app
  • Rebrand the clone
  • Pick a name and colours
  • Check for leftovers

Example prompts

  • “name my app”
  • “rebrand the clone”
  • “make it mine”
  • “/replica-brand”

Requirements

  • Python 3

Workflow steps

6 steps, taken from the step headings in SKILL.md.

  1. the name
  2. the checks, run, not assumed
  3. palette
  4. logo brief
  5. voice
  6. the sweep

What it can do on your machine

Read from SKILL.md and the folder at commit 77c9436. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships script files (Python), which the agent can run.

    Shell commands in SKILL.md call:

    • python3

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Replica Brand loads about 1.1k tokens when it runs. Until then it costs about 127 tokens; SKILL.md has 531 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~127
When it runs · the whole SKILL.md, loaded when a task matches
~1.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from Jakeschincariol/replica-skill at commit 77c9436, republished under its MIT licence (© Jakeschincariol). 531 words, ~1,082 tokens.

Download SKILL.mdSave it as .claude/skills/replica-brand/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
replica-brand
description
Names and rebrands an app clone so it is the user's own: name candidates with the trademark, domain, store and handle checks to run, a new palette checked for contrast, a logo brief, a voice guide, and a sweep tool that finds anything of the original left in the codebase. Use when the user says "name my app", "rebrand the clone", "make it mine", "pick a name and colours", "logo brief", "brand voice", "check for leftovers", or after /replica-entrepreneur. Always runs before /replica-launch.

replica-brand

Nothing launches under the original's identity. This skill is the line between "a clone" and "your app".

Tool in this folder:

bash
python3 sweep.py . --avoid "Original Name,Its Company" --domains original.com --colors "#006bff"
python3 sweep.py . --config replica/brand.json        # same, from the brand file

Writes replica/brand.md and replica/brand.json (avoid, domains, colors, used by sweep.py, listing.py and replica-deploy).

Step 1: the name

Read the angle from replica/fixes.md. Generate 20 candidates across styles: descriptive (Booklink), compound (Slotwise), invented (Calvo), metaphor (Harbor), verb (Book). Then cut to 5 with these filters:

  • Not confusingly similar to the original in sound, look or meaning, and not to any other app in the same category. That is the test trademark offices use, so it is the test here. No puns on their name, no "-ly" twin.
  • Short, spellable after hearing it once, no awkward meaning in big languages.
  • Says something about the angle, or at least does not fight it.

Step 2: the checks, run, not assumed

For each of the 5, a row per check. Mark each to run, or the result with the date it was run. Never write "available" for a check nobody ran.

checkwhere
US trademarktmsearch.uspto.gov, the app's class (usually 9 and 42)
EU trademarkeuipo.europa.eu eSearch, or TMview for many offices
Canadaised-isde.canada.ca trademarks database
globalWIPO Global Brand Database
domainwhois name.com, or the registrar's search
App Store and Playsearch the exact name
handlesX, Instagram, TikTok, GitHub
the websearch "name + category"

These are screening checks, not legal clearance. Before spending money on the name, a trademark lawyer should do a proper search.

Step 3: palette

A new palette, written into the same token roles replica-design set up. Pick a primary brand hue from a different family than the original's (if theirs is blue, yours is not a nearby blue). Then:

bash
python3 ../replica-design/contrast.py replica/design/tokens.json

Zero AA failures. Add the original's brand colours to brand.json so the sweep catches any that survive.

Show full SKILL.md (231 more words)Show less

Step 4: logo brief

Not a logo, a brief for whoever makes it (the user, a designer, an image model):

  • the idea in one line, tied to the name and angle
  • mark type: wordmark, symbol plus wordmark, or monogram
  • must work at 16px (favicon) and as a 1024px app icon
  • deliverables: SVG, app icon 1024x1024 with no transparency for iOS, favicon set, social image 1200x630
  • must not resemble the original's mark: no shared shape, colour pair or letterform trick. Put the original's logo next to the drafts and check.

Step 5: voice

Three words for how it sounds, with what each does not mean ("direct, not blunt"). Five do and don't pairs. Then rewrite the 10 most-seen strings in the clone (sign up, empty states, the main button, the confirmation, the error) in that voice. All fresh, none echoing the original's phrasing.

Step 6: the sweep

Replace every placeholder name, colour and string. Then:

bash
python3 sweep.py . --config replica/brand.json

It searches file contents and file names for the original's name (also inside identifiers like CalendlyEmbed), domains and colours, skipping node_modules, build output and the replica/ planning folder. Exit 1 means something is left. Fix until it says clean. Also check by eye: the favicon, the page titles, the email templates, the OG image, the app icon.

Output

replica/brand.md (name with checks, palette, logo brief, voice), replica/brand.json, updated tokens, rewritten strings, and a clean sweep. Next: /replica-launch.

© Jakeschincariol, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file in replica-brand of Jakeschincariol/replica-skill.

  • SKILL.md
  • sweep.py

Open the folder on GitHubat commit 77c9436

Compare with similar skills

Replica Brand next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Replica Brand compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Replica Brand this skillJakeschincariol/replica-skill1.4k—~1.1kAutomated safety check: PassMIT
Domaincoreyhaines31/makerskills851—~5.8kAutomated safety check: PassMIT
Respol Tables Figuresbrycewang-stanford/Awesome-Journal-Skills1.2k—~1.4kAutomated safety check: PassMIT
Blog BrandAgriciDaniel/claude-blog2.3k1 repos~2.3kAutomated safety check: PassMIT
Afa Brandafadtc/afa-dtc-skills168—~4.3kAutomated safety check: PassCustom licence
Ads DnaAgriciDaniel/claude-ads9.9k—~279Automated safety check: PassMIT

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More from Jakeschincariol/replica-skill

All 11 skills in this repo
  • Replica Architect

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  • Replica Deploy

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  • Replica Design

    Jakeschincariol/replica-skill

    Rebuilds an app's design system for a clone: colour roles, type scale, spacing, radius, shadows and every component with its states, as design tokens plus component specs, with original assets…

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  • Replica Diff

    Jakeschincariol/replica-skill

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  • Replica Entrepreneur

    Jakeschincariol/replica-skill

    Researches the app being cloned and reads what its real users say in public reviews (App Store, Google Play, G2, Capterra, Trustpilot, Reddit, Hacker News, its own feature-request board), then ranks…

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  • Replica Launch

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Questions about Replica Brand

What does Replica Brand do?

Names and rebrands an app clone so it is the user's own: name candidates with the trademark, domain, store and handle checks to run, a new palette checked for contrast, a logo brief, a voice guide…. Replica Brand is an agent skill from Jakeschincariol/replica-skill. Names and rebrands an app clone so it is the user's own: name candidates with the trademark, domain, store and handle checks to run, a new palette checked for contrast, a logo brief, a voice guide, and a sweep tool that finds anything of the original left in the codebase.

When should I use Replica Brand?

Replica Brand fits situations like: the user says name my app; rebrand the clone; pick a name and colours; check for leftovers.

How do I install Replica Brand in Claude Code?

Run `npx skills add Jakeschincariol/replica-skill --skill replica-brand -a claude-code`. Or copy the skill folder (replica-brand in Jakeschincariol/replica-skill) into .claude/skills/replica-brand in your project. Claude Code loads it when a task matches its description.

How do I install Replica Brand in Codex?

Run `npx skills add Jakeschincariol/replica-skill --skill replica-brand -a codex`. Or copy the skill folder (replica-brand in Jakeschincariol/replica-skill) into .agents/skills/replica-brand in your project. Codex loads it when a task matches its description.

Can I use Replica Brand in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Jakeschincariol/replica-skill --skill replica-brand -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/replica-brand, .gemini/skills/replica-brand, .github/skills/replica-brand and .opencode/skills/replica-brand in your project.

What does Replica Brand need to run?

Going by SKILL.md and its folder, Replica Brand needs Python for the scripts in its folder and the command-line tools its instructions call (python3). Our summary lists: Python 3.

Does Replica Brand access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Replica Brand safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Replica Brand use?

Replica Brand is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Replica Brand use?

About 1.1k tokens (SKILL.md is roughly 4.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Replica Brand?

Skills that share tags, products or a category with Replica Brand: Domain (coreyhaines31/makerskills, 851 stars), Respol Tables Figures (brycewang-stanford/Awesome-Journal-Skills, 1.2k stars), Blog Brand (AgriciDaniel/claude-blog, 2.3k stars) and Afa Brand (afadtc/afa-dtc-skills, 168 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Replica Brand?

Jakeschincariol (a GitHub user) maintains it in Jakeschincariol/replica-skill, which has 1,432 GitHub stars. The repository holds 11 skills in this directory. The repository was last updated on October 3, 2026.

Source: Jakeschincariol/replica-skill on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.