Agent skill

Audience Overlap Analysis

by irinabuht12-oss in irinabuht12-oss/marketing-skills

Compares your Meta ad sets and identifies where audiences overlap significantly, causing your ads to compete against each other in the same auctions.

No licenceAuto-check passedMarketing & SEO

Install Audience Overlap Analysis

skills CLI
$ npx skills add irinabuht12-oss/marketing-skills --skill audience-overlap-analysis -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install irinabuht12-oss/marketing-skills audience-overlap-analysis --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/audience-overlap-analysis .claude/skills/audience-overlap-analysis && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
audience-overlap-analysis
GitHub stars
4.1k
Token cost
~662 tokens
SKILL.md length
323 words
Files
1
Skills in repo
48
Repo updated
First seen
Licence
None found

At a glance

Compares your Meta ad sets and identifies where audiences overlap significantly, causing your ads to compete against each other in the same auctions.

  • Tasks that involve Paid advertising
  • SKILL.md covers What it does, How it works, Practical example and What you get back, plus 2 more sections
  • Calls claude; reaches connector.get-ryze.ai

What it does

Audience Overlap Analysis is an agent skill from irinabuht12-oss/marketing-skills. Compares your Meta ad sets and identifies where audiences overlap significantly, causing your ads to compete against each other in the same auctions. Tells you exactly which ad sets are cannibalizing each other and how much it's costing you in inflated CPMs. Platform: Meta.

Its SKILL.md is about 660 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Paid advertising. It works with Model Context Protocol. The repository describes itself as: Claude skills for marketing: 49 free marketing skills for Claude Code and claude.ai (Google Ads, Meta Ads, SEO, AI visibility) + the Ryze Google Ads MCP / Meta Ads MCP: claude….

When your agent uses it

  • Tasks that involve Paid advertising

Example prompts

  • “Use the audience-overlap-analysis skill to compare your Meta ad sets and identifies where audiences overlap significantly, causing your ads to…”
  • “/audience-overlap-analysis”

What it can do on your machine

Read from SKILL.md and the folder at commit 1bb135e. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Shell commands in SKILL.md call:

    • claude

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Hosts in commands or code, which the agent is likely to contact:

    • connector.get-ryze.ai

    Also links to:

    • get-ryze.ai

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Audience Overlap Analysis loads about 662 tokens when it runs. Until then it costs about 75 tokens; SKILL.md has 323 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~75
When it runs · the whole SKILL.md, loaded when a task matches
~662

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 323 words (~662 tokens).

“Compares your Meta ad sets and identifies where audiences overlap significantly, causing your ads to compete against each other in the same auctions. Tells you exactly which ad sets are cannibalizing each other and how much it's costing you in…”

— opening of SKILL.md by irinabuht12-oss
name
audience-overlap-analysis
metadata
platform: Meta

Read the full SKILL.md on GitHub

Files

Just SKILL.md in skills/audience-overlap-analysis of irinabuht12-oss/marketing-skills.

Open the folder on GitHubat commit 1bb135e

Compare with similar skills

Audience Overlap Analysis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Audience Overlap Analysis compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Audience Overlap Analysis this skillirinabuht12-oss/marketing-skills4.1k—~662Automated safety check: PassNone
Google Ads Landing Page Auditnowork-studio/notfair-plugin3.9k—~306Automated safety check: PassMIT
Google AdsTheMattBerman/google-ads-copilot238—~4.1kAutomated safety check: PassMIT
SEO Vs AdsRyze-AI-Adgent/open-seo-mcp-skills4.7k—~594Automated safety check: PassMIT
Google Ads AuditTheMattBerman/google-ads-copilot238—~2.7kAutomated safety check: PassMIT
Paid Ads Integrationsnowork-studio/notfair-plugin3.9k—~256Automated safety check: PassMIT

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Categories

Questions about Audience Overlap Analysis

What does Audience Overlap Analysis do?

Compares your Meta ad sets and identifies where audiences overlap significantly, causing your ads to compete against each other in the same auctions. Audience Overlap Analysis is an agent skill from irinabuht12-oss/marketing-skills. Compares your Meta ad sets and identifies where audiences overlap significantly, causing your ads to compete against each other in the same auctions.

When should I use Audience Overlap Analysis?

Audience Overlap Analysis fits situations like: tasks that involve Paid advertising.

How do I install Audience Overlap Analysis in Claude Code?

Run `npx skills add irinabuht12-oss/marketing-skills --skill audience-overlap-analysis -a claude-code`. Or copy the skill folder (skills/audience-overlap-analysis in irinabuht12-oss/marketing-skills) into .claude/skills/audience-overlap-analysis in your project. Claude Code loads it when a task matches its description.

How do I install Audience Overlap Analysis in Codex?

Run `npx skills add irinabuht12-oss/marketing-skills --skill audience-overlap-analysis -a codex`. Or copy the skill folder (skills/audience-overlap-analysis in irinabuht12-oss/marketing-skills) into .agents/skills/audience-overlap-analysis in your project. Codex loads it when a task matches its description.

Can I use Audience Overlap Analysis in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add irinabuht12-oss/marketing-skills --skill audience-overlap-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/audience-overlap-analysis, .gemini/skills/audience-overlap-analysis, .github/skills/audience-overlap-analysis and .opencode/skills/audience-overlap-analysis in your project.

What does Audience Overlap Analysis need to run?

Going by SKILL.md and its folder, Audience Overlap Analysis needs the command-line tools its instructions call (claude).

Does Audience Overlap Analysis access the network?

SKILL.md names 2 domains. In commands or code: connector.get-ryze.ai; the agent is likely to contact it when it follows the instructions. As links in the text: get-ryze.ai. This is read from the text; nothing was executed.

Is Audience Overlap Analysis safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Audience Overlap Analysis use?

No licence was found for Audience Overlap Analysis or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Audience Overlap Analysis use?

About 662 tokens (SKILL.md is roughly 2.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Audience Overlap Analysis?

Skills that share tags, products or a category with Audience Overlap Analysis: Google Ads Landing Page Audit (nowork-studio/notfair-plugin, 3.9k stars), Google Ads (TheMattBerman/google-ads-copilot, 238 stars), SEO Vs Ads (Ryze-AI-Adgent/open-seo-mcp-skills, 4.7k stars) and Google Ads Audit (TheMattBerman/google-ads-copilot, 238 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Audience Overlap Analysis?

irinabuht12-oss (a GitHub user) maintains it in irinabuht12-oss/marketing-skills, which has 4,053 GitHub stars. The repository holds 48 skills in this directory. The repository was last updated on September 24, 2026.

Source: irinabuht12-oss/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.