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Agent skill

Google Ads Landing Page Audit

by nowork-studio in nowork-studio/notfair-plugin

Scores Google Ads landing pages on five weighted dimensions and diagnoses why high-CTR ad groups convert poorly, with concrete fixes for each page.

MITAuto-check passedMarketing & SEO

Install Google Ads Landing Page Audit

skills CLI
$ npx skills add nowork-studio/notfair-plugin --skill google-ads-landing -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install nowork-studio/notfair-plugin google-ads-landing --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/nowork-studio/notfair-plugin.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/google-ads-landing .claude/skills/google-ads-landing && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
google-ads-landing
GitHub stars
3.9k
Token cost
~306 tokens
SKILL.md length
61 words
Files
1
Skills in repo
24
Repo updated
First seen
Licence
MIT

At a glance

Scores Google Ads landing pages on five weighted dimensions and diagnoses why high-CTR ad groups convert poorly, with concrete fixes for each page.

  • Auditing the landing page behind a high-CTR, low-conversion ad group
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Improving the Landing Page Experience part of a Quality Score
  • Comparing an ad group's messaging against the page it sends traffic to

What it does

A URL, an ad group or campaign name, or a hand-off from the Google Ads audit skill tells it which pages to score. It pulls final URLs from the ads, removes duplicates so each unique page is scored once and mapped back to every ad group that uses it, and with no input it ranks ad URLs by spend and proposes the top three for you to confirm.

Scoring uses a five-dimension weighted rubric in references/scoring-rubric.md, and every dimension is treated as a measurement backed by evidence rather than an opinion. A second reference, message-chain-testing.md, keeps the diagnosis on the query, ad and page message chain and helps design ad and landing page tests together.

It only scores pages that actually receive ad traffic, not general marketing pages. It works as a follow-up when a Quality Score check flags Landing Page Experience as below average, or as a check before new ad copy is written for a page nobody has validated. Setup relies on shared preamble files for MCP detection and account selection.

When your agent uses it

  • Auditing the landing page behind a high-CTR, low-conversion ad group
  • Improving the Landing Page Experience part of a Quality Score
  • Comparing an ad group's messaging against the page it sends traffic to
  • Checking a page before writing new ad copy for it

Example prompts

  • “Audit the landing page for my Emergency Plumbing ad group and tell me why conversions are low.”
  • “Score the pages behind my top three campaigns by spend.”
  • “Does the headline on our pricing landing page match the ads that point to it?”

Requirements

  • A Google Ads account connected through an MCP integration
  • Landing page URLs that currently receive ad traffic

What it can do on your machine

Read from SKILL.md and the folder at commit 53e2683. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Google Ads Landing Page Audit loads about 306 tokens when it runs. Until then it costs about 135 tokens; SKILL.md has 61 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~135
When it runs · the whole SKILL.md, loaded when a task matches
~306

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from nowork-studio/notfair-plugin at commit 53e2683, republished under its MIT licence (© nowork-studio). 61 words, ~306 tokens.

Download SKILL.mdSave it as .claude/skills/google-ads-landing/SKILL.md (or your agent's skills folder).
name
google-ads-landing
description
Score and diagnose Google Ads landing pages. Use when asked to audit a landing page, check landing page quality, diagnose high-CTR but low-conversion-rate ad groups, improve Quality Score's Landing Page Experience component, or compare an ad group's messaging against its landing page. Trigger on "landing page audit", "landing page score", "landing page quality", "why is my conversion rate low", "LPX", "landing page experience", "ad to page match", or when `/google-ads-audit` surfaces a high-CTR / low-CVR ad group.
argument-hint
<landing page URL or ad group name>

Canonical NotFair workflow

Read ../../google-ads/landing/WORKFLOW.md completely, then follow it as the active workflow. Normalize that path from the directory containing this wrapper: the canonical file is <plugin-root>/google-ads/landing/WORKFLOW.md, not <plugin-root>/skills/google-ads-landing/landing/SKILL.md. Resolve every relative reference from the canonical file against <plugin-root>/google-ads/landing/. If the canonical file cannot be read, stop and report the packaging error; never substitute a similarly named skill from another plugin.

© nowork-studio, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/google-ads-landing of nowork-studio/notfair-plugin.

Open the folder on GitHubat commit 53e2683

Compare with similar skills

Google Ads Landing Page Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Google Ads Landing Page Audit compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Google Ads Landing Page Audit this skillnowork-studio/notfair-plugin3.9k—~306Automated safety check: PassMIT
Google Ads Landing ReviewTheMattBerman/google-ads-copilot238—~4.1kAutomated safety check: PassMIT
Google AdsTheMattBerman/google-ads-copilot238—~4.1kAutomated safety check: PassMIT
Openclaw Marketing SkillsLeoYeAI/openclaw-marketing-skills1k1 repos~928Automated safety check: PassMIT
Google Ads AuditTheMattBerman/google-ads-copilot238—~2.7kAutomated safety check: PassMIT
Google Ads BudgetTheMattBerman/google-ads-copilot238—~1.2kAutomated safety check: PassMIT

Similar skills

  • Google Ads Landing Review

    TheMattBerman/google-ads-copilot

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    238 GitHub stars~4.1k tokensUpdated 4 mo ago
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  • Google Ads

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Works with

Categories

Questions about Google Ads Landing Page Audit

What does Google Ads Landing Page Audit do?

Scores Google Ads landing pages on five weighted dimensions and diagnoses why high-CTR ad groups convert poorly, with concrete fixes for each page. A URL, an ad group or campaign name, or a hand-off from the Google Ads audit skill tells it which pages to score. It pulls final URLs from the ads, removes duplicates so each unique page is scored once and mapped back to every ad group that uses it, and with no input it ranks ad URLs by spend and proposes the top three for you to confirm.

When should I use Google Ads Landing Page Audit?

Google Ads Landing Page Audit fits situations like: auditing the landing page behind a high-CTR, low-conversion ad group; improving the Landing Page Experience part of a Quality Score; comparing an ad group's messaging against the page it sends traffic to; checking a page before writing new ad copy for it.

How do I install Google Ads Landing Page Audit in Claude Code?

Run `npx skills add nowork-studio/notfair-plugin --skill google-ads-landing -a claude-code`. Or copy the skill folder (skills/google-ads-landing in nowork-studio/notfair-plugin) into .claude/skills/google-ads-landing in your project. Claude Code loads it when a task matches its description.

How do I install Google Ads Landing Page Audit in Codex?

Run `npx skills add nowork-studio/notfair-plugin --skill google-ads-landing -a codex`. Or copy the skill folder (skills/google-ads-landing in nowork-studio/notfair-plugin) into .agents/skills/google-ads-landing in your project. Codex loads it when a task matches its description.

Can I use Google Ads Landing Page Audit in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add nowork-studio/notfair-plugin --skill google-ads-landing -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/google-ads-landing, .gemini/skills/google-ads-landing, .github/skills/google-ads-landing and .opencode/skills/google-ads-landing in your project.

What does Google Ads Landing Page Audit need to run?

SKILL.md names no scripts, command-line tools or credentials: Google Ads Landing Page Audit is instructions for the agent only. Our summary lists: A Google Ads account connected through an MCP integration; Landing page URLs that currently receive ad traffic.

Does Google Ads Landing Page Audit access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Google Ads Landing Page Audit safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Google Ads Landing Page Audit use?

Google Ads Landing Page Audit is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Google Ads Landing Page Audit use?

About 306 tokens (SKILL.md is roughly 1.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Google Ads Landing Page Audit?

Skills that share tags, products or a category with Google Ads Landing Page Audit: Google Ads Landing Review (TheMattBerman/google-ads-copilot, 238 stars), Google Ads (TheMattBerman/google-ads-copilot, 238 stars), Openclaw Marketing Skills (LeoYeAI/openclaw-marketing-skills, 1k stars) and Google Ads Audit (TheMattBerman/google-ads-copilot, 238 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Google Ads Landing Page Audit?

nowork-studio (a GitHub organization) maintains it in nowork-studio/notfair-plugin, which has 3,913 GitHub stars. The repository holds 24 skills in this directory. The repository was last updated on October 9, 2026.

Source: nowork-studio/notfair-plugin on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.