Agent skill

Google Ads Budget

by TheMattBerman in TheMattBerman/google-ads-copilot

Review Google Ads budget allocation and scaling decisions based on signal quality, intent clarity, tracking confidence, and structural health.

MITAuto-check passedMarketing & SEO

Install Google Ads Budget

skills CLI

$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-budget -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI

$ gh skill install TheMattBerman/google-ads-copilot google-ads-budget --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy

$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/google-ads-budget .claude/skills/google-ads-budget && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Paste into Claude Code

Install the "google-ads-budget" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-budget into .claude/skills/google-ads-budget/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-budget", then confirm the skill loads.

Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

$skill-installer

$skill-installer install https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-budget

Type this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.

skills CLI

$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-budget -a codex

Project install goes to .agents/skills/; add -g for ~/.codex/skills/.

GitHub CLI

$ gh skill install TheMattBerman/google-ads-copilot google-ads-budget --agent codex

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/google-ads-budget .agents/skills/google-ads-budget && rm -rf skills-src

Use ~/.agents/skills/ instead of .agents/skills for a personal install.

Codex skills documentation · loads skills from .agents/skills/

Paste into Codex

Install the "google-ads-budget" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-budget into .agents/skills/google-ads-budget/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-budget", then confirm the skill loads.

Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-budget -a cursor

Project install goes to .agents/skills/; add -g for ~/.cursor/skills/.

GitHub CLI

$ gh skill install TheMattBerman/google-ads-copilot google-ads-budget --agent cursor

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/google-ads-budget .cursor/skills/google-ads-budget && rm -rf skills-src

Use ~/.cursor/skills/ instead of .cursor/skills for a personal install.

Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/

Paste into Cursor

Install the "google-ads-budget" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-budget into .cursor/skills/google-ads-budget/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-budget", then confirm the skill loads.

Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

gemini skills install

$ gemini skills install https://github.com/TheMattBerman/google-ads-copilot.git --path skills/google-ads-budget

--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.

skills CLI

$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-budget -a gemini-cli

Project install goes to .agents/skills/; add -g for ~/.gemini/skills/.

GitHub CLI

$ gh skill install TheMattBerman/google-ads-copilot google-ads-budget --agent gemini-cli

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/google-ads-budget .gemini/skills/google-ads-budget && rm -rf skills-src

Use ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.

Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/

Paste into Gemini CLI

Install the "google-ads-budget" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-budget into .gemini/skills/google-ads-budget/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-budget", then confirm the skill loads.

Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

GitHub CLI

$ gh skill install TheMattBerman/google-ads-copilot google-ads-budget

Installs for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).

skills CLI

$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-budget -a github-copilot

Project install goes to .agents/skills/; add -g for ~/.copilot/skills/.

Manual copy

$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/google-ads-budget .github/skills/google-ads-budget && rm -rf skills-src

Use ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.

GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/

Paste into GitHub Copilot

Install the "google-ads-budget" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-budget into .github/skills/google-ads-budget/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-budget", then confirm the skill loads.

GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-budget -a opencode

OpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.

GitHub CLI

$ gh skill install TheMattBerman/google-ads-copilot google-ads-budget --agent opencode

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/google-ads-budget .opencode/skills/google-ads-budget && rm -rf skills-src

Use ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.

OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/

Paste into OpenCode

Install the "google-ads-budget" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-budget into .opencode/skills/google-ads-budget/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-budget", then confirm the skill loads.

OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

Facts

Skill name: google-ads-budget
GitHub stars: 238
Token cost: ~1.2k tokens
SKILL.md length: 404 words
Files: 1
Skills in repo: 16
Repo updated: Jun 10, 2026
First seen: Oct 7, 2026
Licence: MIT

At a glance

Review Google Ads budget allocation and scaling decisions based on signal quality, intent clarity, tracking confidence, and structural health.

Works in 6 steps: Announce mode (connected/export). → Check tracking confidence first — from… → Identify which buckets are buying clean… → …
Tasks that involve Paid advertising
SKILL.md covers Data Acquisition, Process, Draft Output and Rules
Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Google Ads Budget is an agent skill from TheMattBerman/google-ads-copilot. Review Google Ads budget allocation and scaling decisions based on signal quality, intent clarity, tracking confidence, and structural health. Pulls live data via MCP or works with manual exports. Produces budget reallocation drafts.

Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Paid advertising. It works with Google Ads and Model Context Protocol. The repository describes itself as: Google Ads Copilot: operator kit for audits, MCP-connected reads, export-mode analysis, and draft/apply workflows. The licence is MIT.

When your agent uses it

Tasks that involve Paid advertising

Example prompts

“/google-ads-budget”

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

Announce mode (connected/export).
Check tracking confidence first — from workspace findings or quick tracking check.
Identify which buckets are buying clean signal vs. noisy traffic.
Assess impression share — where is budget the constraint vs. where is it quality?
Distinguish between budget constraints and structural/intent problems.
Recommend

What it can do on your machine

Read from SKILL.md and the folder at commit 2c253ee. It shows what the files ask for, not the result of running them.

Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are sql).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Google Ads Budget loads about 1.2k tokens when it runs. Until then it costs about 63 tokens; SKILL.md has 404 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it: ~63
When it runs · the whole SKILL.md, loaded when a task matches: ~1.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from TheMattBerman/google-ads-copilot at commit 2c253ee, republished under its MIT licence (© TheMattBerman). 404 words, ~1,240 tokens.

Download SKILL.mdSave it as .claude/skills/google-ads-budget/SKILL.md (or your agent's skills folder).

name: google-ads-budget
description: Review Google Ads budget allocation and scaling decisions based on signal quality, intent clarity, tracking confidence, and structural health. Pulls live data via MCP or works with manual exports. Produces budget reallocation drafts.

Google Ads Budget

Read first:

google-ads/references/operator-thesis.md
google-ads/references/intent-map.md
google-ads/references/tracking-playbook.md
google-ads/references/structure-playbook.md
google-ads/references/budget-playbook.md
google-ads/references/deliverable-templates.md

Read workspace if available:

workspace/ads/account.md
workspace/ads/goals.md
workspace/ads/intent-map.md
workspace/ads/winners.md
workspace/ads/findings.md
workspace/ads/change-log.md
workspace/ads/learnings.md
workspace/ads/drafts/_index.md — check if tracking fixes are pending (gates scaling)

Data Acquisition

Connected Mode (MCP available)

Pull via the search tool on google-ads-mcp:

Primary: Campaign budgets and spend:

sql

SELECT
  campaign.name,
  campaign.status,
  campaign_budget.amount_micros,
  campaign_budget.delivery_method,
  campaign.bidding_strategy_type,
  metrics.cost_micros,
  metrics.conversions,
  metrics.cost_per_conversion,
  metrics.impressions,
  metrics.search_impression_share
FROM campaign
WHERE campaign.status = 'ENABLED'
  AND segments.date DURING LAST_30_DAYS

Primary: Impression share and budget-limited detection:

sql

SELECT
  campaign.name,
  metrics.search_impression_share,
  metrics.search_budget_lost_impression_share,
  metrics.search_rank_lost_impression_share,
  metrics.cost_micros,
  metrics.conversions
FROM campaign
WHERE campaign.status = 'ENABLED'
  AND campaign.advertising_channel_type = 'SEARCH'
  AND segments.date DURING LAST_7_DAYS

Supplementary: Tracking confidence check:

sql

SELECT
  conversion_action.name,
  conversion_action.type,
  conversion_action.counting_type,
  conversion_action.include_in_conversions_metric,
  metrics.conversions
FROM conversion_action
WHERE conversion_action.status = 'ENABLED'
  AND segments.date DURING LAST_30_DAYS
ORDER BY metrics.conversions DESC

See data/gaql-recipes.md for additional queries.

Date Range Fallback

If LAST_30_DAYS returns 0 rows, fall back to LAST_90_DAYS. For budget analysis, older data is less useful — if 90 days is also empty, note "Account dormant: no activity to base budget decisions on" and recommend a plan or audit instead. Always state the date range used.

Export Mode (no MCP)

Ask the user for:

Campaign budget report: Budget, Spend, Conversions, Search IS%, Budget Lost IS%
Last 30 days preferred

Process

Announce mode (connected/export).
Check tracking confidence first — from workspace findings or quick tracking check.
- If tracking confidence is Low/Broken, flag that budget decisions are provisional.
- Check workspace/ads/drafts/_index.md for pending tracking fix drafts.
Identify which buckets are buying clean signal vs. noisy traffic.
Assess impression share — where is budget the constraint vs. where is it quality?
Distinguish between budget constraints and structural/intent problems.
Recommend:
- Scale — clean signal, budget-limited, good CPA
- Protect — working well, don't starve it
- Reduce — noisy traffic, poor signal, overfunded
- Hold — needs more data or structural fix before budget decision
- Fix-before-scaling — blocked by tracking, structure, or intent problems

Show full SKILL.md (162 more words)Show less

Draft Output

Budget Reallocation Draft

Trigger: Analysis identifies campaigns where budget is clearly misallocated (strong campaign starved while weak campaign overfunded), AND tracking confidence is at least Medium.

Create using drafts/templates/budget-draft.md:

Write to workspace/ads/drafts/YYYY-MM-DD-[account-slug]-budget-realloc.md
Include: current daily budget, proposed daily budget, change amount, reason, expected impact
Show net budget change (budget-neutral reallocation vs. total spend change)
Note tracking confidence gate
Update workspace/ads/drafts/_index.md

Blocking conditions

Do not produce a budget draft if:

Tracking confidence is Low or Broken (recommend tracking fix instead)
A pending tracking fix draft exists that hasn't been applied

Instead, note: "Budget decisions are blocked until tracking fix draft [X] is resolved."

Always update workspace memory:

workspace/ads/findings.md — budget observations
workspace/ads/learnings.md — what we learned about spend efficiency

Rules

Do not scale ambiguous traffic just because volume is available.
Do not mistake structure problems for budget problems.
If tracking confidence is low, say that budget decisions are provisional.
Budget scaling is the highest-risk action in the system. Gate it behind tracking trust.

Files

Just SKILL.md in skills/google-ads-budget of TheMattBerman/google-ads-copilot.

Open the folder on GitHubat commit 2c253ee

Compare with similar skills

Google Ads Budget next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Google Ads Budget compared with similar skills
Skill	Stars	Used in	Tokens	Auto-check	Licence	Repo updated
Google Ads Budget this skillTheMattBerman/google-ads-copilot	238	—	~1.2k	Automated safety check: Pass	MIT	4 mo ago
Google Ads Landing Page Auditnowork-studio/notfair-plugin	3.9k	—	~306	Automated safety check: Pass	MIT	today
Google Ads API MCP Setupgoogle/skills	21k	—	~6.1k	Automated safety check: Notes	Apache-2.0	today
21 Audit Ads Performanceminhnv0807/ai-business-skills	609	—	~4.6k	Automated safety check: Pass	MIT	28 days ago
Blog GoogleAgriciDaniel/claude-blog	2.3k	1 repos	~3.3k	Automated safety check: Notes	MIT	yesterday
AdsCesarjoquin/Marketing-Skills	202	1 repos	~3.5k	Automated safety check: Pass	MIT	26 days ago

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Works with

Questions about Google Ads Budget

What does Google Ads Budget do?

Review Google Ads budget allocation and scaling decisions based on signal quality, intent clarity, tracking confidence, and structural health. Google Ads Budget is an agent skill from TheMattBerman/google-ads-copilot. Review Google Ads budget allocation and scaling decisions based on signal quality, intent clarity, tracking confidence, and structural health.

When should I use Google Ads Budget?

Google Ads Budget fits situations like: tasks that involve Paid advertising.

How do I install Google Ads Budget in Claude Code?

Run `npx skills add TheMattBerman/google-ads-copilot --skill google-ads-budget -a claude-code`. Or copy the skill folder (skills/google-ads-budget in TheMattBerman/google-ads-copilot) into .claude/skills/google-ads-budget in your project. Claude Code loads it when a task matches its description.

How do I install Google Ads Budget in Codex?

Run `npx skills add TheMattBerman/google-ads-copilot --skill google-ads-budget -a codex`. Or copy the skill folder (skills/google-ads-budget in TheMattBerman/google-ads-copilot) into .agents/skills/google-ads-budget in your project. Codex loads it when a task matches its description.

Can I use Google Ads Budget in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add TheMattBerman/google-ads-copilot --skill google-ads-budget -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/google-ads-budget, .gemini/skills/google-ads-budget, .github/skills/google-ads-budget and .opencode/skills/google-ads-budget in your project.

What does Google Ads Budget need to run?

SKILL.md names no scripts, command-line tools or credentials: Google Ads Budget is instructions for the agent only.

Does Google Ads Budget access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Google Ads Budget safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Google Ads Budget use?

Google Ads Budget is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Google Ads Budget use?

About 1.2k tokens (SKILL.md is roughly 5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Google Ads Budget?

Skills that share tags, products or a category with Google Ads Budget: Google Ads Landing Page Audit (nowork-studio/notfair-plugin, 3.9k stars), Google Ads API MCP Setup (google/skills, 21k stars), 21 Audit Ads Performance (minhnv0807/ai-business-skills, 609 stars) and Blog Google (AgriciDaniel/claude-blog, 2.3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Google Ads Budget?

TheMattBerman (a GitHub user) maintains it in TheMattBerman/google-ads-copilot, which has 238 GitHub stars. The repository holds 16 skills in this directory. The repository was last updated on June 10, 2026.

Source: TheMattBerman/google-ads-copilot on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.

Install Google Ads Budget

Facts

At a glance

What it does

When your agent uses it

Example prompts

Workflow steps

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Context cost

Safety

SKILL.md

Google Ads Budget

Data Acquisition

Connected Mode (MCP available)

Date Range Fallback

Export Mode (no MCP)

Process

Draft Output

Budget Reallocation Draft

Blocking conditions

Always update workspace memory:

Rules

Files

Compare with similar skills

Similar skills

More from TheMattBerman/google-ads-copilot

Related

Questions about Google Ads Budget