Paid Ads Audit
AgriciDaniel/claude-ads
Runs a source-grounded paid advertising audit across up to 12 ad platforms, with parallel platform workers, deterministic scoring and a versioned JSON bundle.
Multi-channel budget optimization using MER, marginal ROAS, and diminishing returns analysis.
Install Ad Spend Allocator
$ npx skills add irinabuht12-oss/marketing-skills --skill ad-spend-allocator -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install irinabuht12-oss/marketing-skills ad-spend-allocator --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ad-spend-allocator .claude/skills/ad-spend-allocator && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "ad-spend-allocator" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/ad-spend-allocator into .claude/skills/ad-spend-allocator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-spend-allocator", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/ad-spend-allocatorType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add irinabuht12-oss/marketing-skills --skill ad-spend-allocator -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install irinabuht12-oss/marketing-skills ad-spend-allocator --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/ad-spend-allocator .agents/skills/ad-spend-allocator && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "ad-spend-allocator" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/ad-spend-allocator into .agents/skills/ad-spend-allocator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-spend-allocator", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add irinabuht12-oss/marketing-skills --skill ad-spend-allocator -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install irinabuht12-oss/marketing-skills ad-spend-allocator --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/ad-spend-allocator .cursor/skills/ad-spend-allocator && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "ad-spend-allocator" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/ad-spend-allocator into .cursor/skills/ad-spend-allocator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-spend-allocator", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/irinabuht12-oss/marketing-skills.git --path skills/ad-spend-allocator--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add irinabuht12-oss/marketing-skills --skill ad-spend-allocator -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install irinabuht12-oss/marketing-skills ad-spend-allocator --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/ad-spend-allocator .gemini/skills/ad-spend-allocator && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "ad-spend-allocator" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/ad-spend-allocator into .gemini/skills/ad-spend-allocator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-spend-allocator", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install irinabuht12-oss/marketing-skills ad-spend-allocatorInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add irinabuht12-oss/marketing-skills --skill ad-spend-allocator -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/ad-spend-allocator .github/skills/ad-spend-allocator && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "ad-spend-allocator" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/ad-spend-allocator into .github/skills/ad-spend-allocator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-spend-allocator", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add irinabuht12-oss/marketing-skills --skill ad-spend-allocator -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install irinabuht12-oss/marketing-skills ad-spend-allocator --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/ad-spend-allocator .opencode/skills/ad-spend-allocator && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "ad-spend-allocator" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/ad-spend-allocator into .opencode/skills/ad-spend-allocator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-spend-allocator", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
ad-spend-allocator- GitHub stars
- 4k
- Token cost
- ~1.3k tokens
- SKILL.md length
- 301 words
- Files
- 1
- Skills in repo
- 48
- Repo updated
- First seen
- Licence
- None found
At a glance
Multi-channel budget optimization using MER, marginal ROAS, and diminishing returns analysis.
- Works in 5 steps: Collect channel data - Spend, revenue,… → Calculate efficiency metrics - MER,… → Identify diminishing returns - Detect… → …
- Pasting multi-channel spend and results data
- SKILL.md covers Process, Key Formulas, 70-20-10 Budget Allocation Rule and Diminishing Returns Indicators, plus 5 more sections
- Calls claude; reaches connector.get-ryze.ai
What it does
Ad Spend Allocator is an agent skill from irinabuht12-oss/marketing-skills. Multi-channel budget optimization using MER, marginal ROAS, and diminishing returns analysis. Use when pasting multi-channel spend and results data, requesting reallocation recommendations, analyzing budget shift priorities, or optimizing marketing efficiency across Google, Meta, TikTok, and other channels. Platform: Google and Meta.
Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Paid advertising. It works with TikTok. The repository describes itself as: Claude skills for marketing: 49 free marketing skills for Claude Code and claude.ai (Google Ads, Meta Ads, SEO, AI visibility) + the Ryze Google Ads MCP / Meta Ads MCP: claude….
When your agent uses it
- Pasting multi-channel spend and results data
- Requesting reallocation recommendations
- Analyzing budget shift priorities
- Optimizing marketing efficiency across Google
Example prompts
- “/ad-spend-allocator”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Collect channel data - Spend, revenue, conversions by channel (minimum 30 days)
- Calculate efficiency metrics - MER, aMER, channel ROAS, marginal ROAS
- Identify diminishing returns - Detect channels approaching saturation
- Apply allocation framework - 70-20-10 rule as baseline
- Recommend shifts - 10-20% increments with monitoring periods
What it can do on your machine
Read from SKILL.md and the folder at commit 1bb135e. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
claude
From the folder's file list and the shell code blocks in SKILL.md.
Network
Hosts in commands or code, which the agent is likely to contact:
connector.get-ryze.ai
Also links to:
get-ryze.ai
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Ad Spend Allocator loads about 1.3k tokens when it runs. Until then it costs about 89 tokens; SKILL.md has 301 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 301 words (~1,296 tokens).
“Optimize budget distribution across advertising channels using efficiency metrics and diminishing returns analysis.”
- name
- ad-spend-allocator
- metadata
- platform: Google and Meta
Files
Just SKILL.md in skills/ad-spend-allocator of irinabuht12-oss/marketing-skills.
Open the folder on GitHubat commit 1bb135e
Compare with similar skills
Ad Spend Allocator next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Ad Spend Allocator this skillirinabuht12-oss/marketing-skills | 4k | — | ~1.3k | Automated safety check: Pass | None | |
| Paid Ads AuditAgriciDaniel/claude-ads | 9.8k | — | ~1.5k | Automated safety check: Pass | MIT | |
| Ad Creativecoreyhaines31/marketingskills | 54k | — | ~6.3k | Automated safety check: Pass | MIT | |
| Money Adsiamzifei/show-me-the-money | 1k | — | ~2.4k | Automated safety check: Pass | Custom licence | |
| Mena Adsgrowthack88/growth-marketing-os | 116 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Tiktok Ads Operatoraronhy/tiktok-agent-skills | 167 | — | ~613 | Automated safety check: Pass | MIT |
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Related
Works with
Categories
Questions about Ad Spend Allocator
What does Ad Spend Allocator do?
Multi-channel budget optimization using MER, marginal ROAS, and diminishing returns analysis. Ad Spend Allocator is an agent skill from irinabuht12-oss/marketing-skills. Multi-channel budget optimization using MER, marginal ROAS, and diminishing returns analysis.
When should I use Ad Spend Allocator?
Ad Spend Allocator fits situations like: pasting multi-channel spend and results data; requesting reallocation recommendations; analyzing budget shift priorities; optimizing marketing efficiency across Google.
How do I install Ad Spend Allocator in Claude Code?
Run `npx skills add irinabuht12-oss/marketing-skills --skill ad-spend-allocator -a claude-code`. Or copy the skill folder (skills/ad-spend-allocator in irinabuht12-oss/marketing-skills) into .claude/skills/ad-spend-allocator in your project. Claude Code loads it when a task matches its description.
How do I install Ad Spend Allocator in Codex?
Run `npx skills add irinabuht12-oss/marketing-skills --skill ad-spend-allocator -a codex`. Or copy the skill folder (skills/ad-spend-allocator in irinabuht12-oss/marketing-skills) into .agents/skills/ad-spend-allocator in your project. Codex loads it when a task matches its description.
Can I use Ad Spend Allocator in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add irinabuht12-oss/marketing-skills --skill ad-spend-allocator -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ad-spend-allocator, .gemini/skills/ad-spend-allocator, .github/skills/ad-spend-allocator and .opencode/skills/ad-spend-allocator in your project.
What does Ad Spend Allocator need to run?
Going by SKILL.md and its folder, Ad Spend Allocator needs the command-line tools its instructions call (claude).
Does Ad Spend Allocator access the network?
SKILL.md names 2 domains. In commands or code: connector.get-ryze.ai; the agent is likely to contact it when it follows the instructions. As links in the text: get-ryze.ai. This is read from the text; nothing was executed.
Is Ad Spend Allocator safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Ad Spend Allocator use?
No licence was found for Ad Spend Allocator or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Ad Spend Allocator use?
About 1.3k tokens (SKILL.md is roughly 5.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Ad Spend Allocator?
Skills that share tags, products or a category with Ad Spend Allocator: Paid Ads Audit (AgriciDaniel/claude-ads, 9.8k stars), Ad Creative (coreyhaines31/marketingskills, 54k stars), Money Ads (iamzifei/show-me-the-money, 1k stars) and Mena Ads (growthack88/growth-marketing-os, 116 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Ad Spend Allocator?
irinabuht12-oss (a GitHub user) maintains it in irinabuht12-oss/marketing-skills, which has 3,982 GitHub stars. The repository holds 48 skills in this directory. The repository was last updated on September 24, 2026.
Source: irinabuht12-oss/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.