Brand Answer Monitoring
irinabuht12-oss/marketing-skills
Track how AI assistants describe your brand over time and catch wrong, outdated, or damaging claims.
Find money leaking between search ads and SEO — queries you pay for while already ranking organically, and paid queries with no organic coverage.
Install SEO Vs Ads
$ npx skills add Ryze-AI-Adgent/open-seo-mcp-skills --skill seo-vs-ads -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install Ryze-AI-Adgent/open-seo-mcp-skills seo-vs-ads --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/seo-vs-ads .claude/skills/seo-vs-ads && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "seo-vs-ads" agent skill from https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills/tree/main/skills/seo-vs-ads into .claude/skills/seo-vs-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-vs-ads", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills/tree/main/skills/seo-vs-adsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add Ryze-AI-Adgent/open-seo-mcp-skills --skill seo-vs-ads -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install Ryze-AI-Adgent/open-seo-mcp-skills seo-vs-ads --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/seo-vs-ads .agents/skills/seo-vs-ads && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "seo-vs-ads" agent skill from https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills/tree/main/skills/seo-vs-ads into .agents/skills/seo-vs-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-vs-ads", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Ryze-AI-Adgent/open-seo-mcp-skills --skill seo-vs-ads -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install Ryze-AI-Adgent/open-seo-mcp-skills seo-vs-ads --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/seo-vs-ads .cursor/skills/seo-vs-ads && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "seo-vs-ads" agent skill from https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills/tree/main/skills/seo-vs-ads into .cursor/skills/seo-vs-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-vs-ads", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills.git --path skills/seo-vs-ads--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add Ryze-AI-Adgent/open-seo-mcp-skills --skill seo-vs-ads -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install Ryze-AI-Adgent/open-seo-mcp-skills seo-vs-ads --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/seo-vs-ads .gemini/skills/seo-vs-ads && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "seo-vs-ads" agent skill from https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills/tree/main/skills/seo-vs-ads into .gemini/skills/seo-vs-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-vs-ads", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install Ryze-AI-Adgent/open-seo-mcp-skills seo-vs-adsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add Ryze-AI-Adgent/open-seo-mcp-skills --skill seo-vs-ads -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/seo-vs-ads .github/skills/seo-vs-ads && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "seo-vs-ads" agent skill from https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills/tree/main/skills/seo-vs-ads into .github/skills/seo-vs-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-vs-ads", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Ryze-AI-Adgent/open-seo-mcp-skills --skill seo-vs-ads -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install Ryze-AI-Adgent/open-seo-mcp-skills seo-vs-ads --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/seo-vs-ads .opencode/skills/seo-vs-ads && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "seo-vs-ads" agent skill from https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills/tree/main/skills/seo-vs-ads into .opencode/skills/seo-vs-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-vs-ads", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
seo-vs-ads- GitHub stars
- 4.7k
- Token cost
- ~594 tokens
- SKILL.md length
- 273 words
- Files
- 1
- Skills in repo
- 8
- Repo updated
- First seen
- Licence
- MIT
At a glance
Find money leaking between search ads and SEO — queries you pay for while already ranking organically, and paid queries with no organic coverage.
- Works in 4 steps: Paid search terms. google_adsrunRawGaql… → Organic positions.… → Join on query and bucket → …
- Asked am I paying for clicks Id get free
- SKILL.md covers Requires, Workflow, Output and Fallback
- Calls claude; reaches connector.get-ryze.ai
What it does
SEO Vs Ads is an agent skill from Ryze-AI-Adgent/open-seo-mcp-skills. Find money leaking between search ads and SEO — queries you pay for while already ranking organically, and paid queries with no organic coverage. Use when asked "am I paying for clicks I'd get free", "brand bidding waste", "SEO vs ads overlap", or "cut wasted ad spend with SEO".
Its SKILL.md is about 590 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering AI search optimization and Paid advertising. It works with Model Context Protocol. The repository describes itself as: Free SEO MCP server + open-source SEO and GEO skills for Claude: keyword research, rank tracking, audits, backlinks, AI visibility on your real GSC/GA4/ads data. claude mcp add…. The licence is MIT.
When your agent uses it
- Asked am I paying for clicks Id get free
- Brand bidding waste
- SEO vs ads overlap
- Cut wasted ad spend with SEO
Example prompts
- “am I paying for clicks I”
- “brand bidding waste”
- “SEO vs ads overlap”
- “/seo-vs-ads”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Paid search terms. google_adsrunRawGaql on the default account — search terms report, last 90 days: term, impressions, clicks, cost…
- Organic positions. google_search_console__runRawSearchAnalytics, dimension ["query"], same window.
- Join on query and bucket
- Estimate savings. For the double-paying bucket: spend × the organic click-capture you'd retain (be conservative, ~50–70% for position 1…
What it can do on your machine
Read from SKILL.md and the folder at commit 81ac50e. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
claude
From the folder's file list and the shell code blocks in SKILL.md.
Network
Hosts in commands or code, which the agent is likely to contact:
connector.get-ryze.ai
Also links to:
get-ryze.ai
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
SEO Vs Ads loads about 594 tokens when it runs. Until then it costs about 73 tokens; SKILL.md has 273 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from Ryze-AI-Adgent/open-seo-mcp-skills at commit 81ac50e, republished under its MIT licence (© Ryze-AI-Adgent). 273 words, ~594 tokens.
Download SKILL.mdSave it as
.claude/skills/seo-vs-ads/SKILL.md (or your agent's skills folder).- name
- seo-vs-ads
- description
- Find money leaking between search ads and SEO — queries you pay for while already ranking organically, and paid queries with no organic coverage. Use when asked "am I paying for clicks I'd get free", "brand bidding waste", "SEO vs ads overlap", or "cut wasted ad spend with SEO".
SEO vs Ads
Requires
The free Ryze MCP connector (https://connector.get-ryze.ai/mcp). Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
The report subscription tools can't do: it needs your ads account AND your Search Console together. Both are on the Ryze MCP.
Workflow
- Paid search terms.
google_ads__runRawGaqlon the default account — search terms report, last 90 days: term, impressions, clicks, cost, conversions. (GAQL shape vianative__get_provider_docs, providergoogle_ads, if needed.) - Organic positions.
google_search_console__runRawSearchAnalytics, dimension["query"], same window. - Join on query and bucket:
- Double-paying — organic position ≤ 3 AND paid spend on the same term. Especially brand terms with no competing advertisers (check top-of-page rate / competition). Sum the spend: that's the number for the headline.
- Defensible — organic ≤ 3 but competitors bid on the term (paid presence may be justified; say so honestly)
- Paid-only winners — terms converting in ads with no organic ranking → the SEO content roadmap, pre-validated by money
- Organic-only converters — strong organic queries with no ad coverage → scale candidates if ads team wants volume
- Estimate savings. For the double-paying bucket: spend × the organic click-capture you'd retain (be conservative, ~50–70% for position 1 brand terms; label it an estimate).
Output
Headline first: "$X/quarter going to clicks you already rank #1 for." Then the four buckets as tables (term, cost, conversions, organic position), the savings estimate with its assumptions stated, and a short action list: exact negatives to add, exact pages to build.
Fallback
If only one of the two accounts is connected, run what's possible, and name the missing connection instead of guessing at the other half.
© Ryze-AI-Adgent, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/seo-vs-ads of Ryze-AI-Adgent/open-seo-mcp-skills.
Open the folder on GitHubat commit 81ac50e
Compare with similar skills
SEO Vs Ads next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| SEO Vs Ads this skillRyze-AI-Adgent/open-seo-mcp-skills | 4.7k | — | ~594 | Automated safety check: Pass | MIT | |
| Brand Answer Monitoringirinabuht12-oss/marketing-skills | 4.1k | — | ~580 | Automated safety check: Pass | None | |
| Citation Source Gap Finderirinabuht12-oss/marketing-skills | 4.1k | — | ~601 | Automated safety check: Pass | None | |
| SEO DataforseoAgriciDaniel/codex-seo | 799 | 2 repos | ~4.6k | Automated safety check: Pass | MIT | |
| Marketing OsYuzzyuk/marketing-os | 540 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Geo Scorejianruntech/geo-score | 582 | — | ~2.9k | Automated safety check: Pass | MIT |
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Rank Tracking
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Related
Works with
Categories
Questions about SEO Vs Ads
What does SEO Vs Ads do?
Find money leaking between search ads and SEO — queries you pay for while already ranking organically, and paid queries with no organic coverage. SEO Vs Ads is an agent skill from Ryze-AI-Adgent/open-seo-mcp-skills. Find money leaking between search ads and SEO — queries you pay for while already ranking organically, and paid queries with no organic coverage.
When should I use SEO Vs Ads?
SEO Vs Ads fits situations like: asked am I paying for clicks Id get free; brand bidding waste; SEO vs ads overlap; cut wasted ad spend with SEO.
How do I install SEO Vs Ads in Claude Code?
Run `npx skills add Ryze-AI-Adgent/open-seo-mcp-skills --skill seo-vs-ads -a claude-code`. Or copy the skill folder (skills/seo-vs-ads in Ryze-AI-Adgent/open-seo-mcp-skills) into .claude/skills/seo-vs-ads in your project. Claude Code loads it when a task matches its description.
How do I install SEO Vs Ads in Codex?
Run `npx skills add Ryze-AI-Adgent/open-seo-mcp-skills --skill seo-vs-ads -a codex`. Or copy the skill folder (skills/seo-vs-ads in Ryze-AI-Adgent/open-seo-mcp-skills) into .agents/skills/seo-vs-ads in your project. Codex loads it when a task matches its description.
Can I use SEO Vs Ads in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Ryze-AI-Adgent/open-seo-mcp-skills --skill seo-vs-ads -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/seo-vs-ads, .gemini/skills/seo-vs-ads, .github/skills/seo-vs-ads and .opencode/skills/seo-vs-ads in your project.
What does SEO Vs Ads need to run?
Going by SKILL.md and its folder, SEO Vs Ads needs the command-line tools its instructions call (claude).
Does SEO Vs Ads access the network?
SKILL.md names 2 domains. In commands or code: connector.get-ryze.ai; the agent is likely to contact it when it follows the instructions. As links in the text: get-ryze.ai. This is read from the text; nothing was executed.
Is SEO Vs Ads safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does SEO Vs Ads use?
SEO Vs Ads is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does SEO Vs Ads use?
About 594 tokens (SKILL.md is roughly 2.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to SEO Vs Ads?
Skills that share tags, products or a category with SEO Vs Ads: Brand Answer Monitoring (irinabuht12-oss/marketing-skills, 4.1k stars), Citation Source Gap Finder (irinabuht12-oss/marketing-skills, 4.1k stars), SEO Dataforseo (AgriciDaniel/codex-seo, 799 stars) and Marketing Os (Yuzzyuk/marketing-os, 540 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains SEO Vs Ads?
Ryze-AI-Adgent (a GitHub organization) maintains it in Ryze-AI-Adgent/open-seo-mcp-skills, which has 4,672 GitHub stars. The repository holds 8 skills in this directory. The repository was last updated on September 24, 2026.
Source: Ryze-AI-Adgent/open-seo-mcp-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.