Customer Research
Nexus-JPF/note-companion
When the user wants to conduct, analyze, or synthesize customer research.
A skill your agent uses to design, run, and synthesize customer feedback programs tied to journey stages.
Install Voice Of Customer
$ npx skills add gtmagents/gtm-agents --skill voice-of-customer -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install gtmagents/gtm-agents voice-of-customer --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/customer-journey-orchestration/skills/voice-of-customer .claude/skills/voice-of-customer && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "voice-of-customer" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/customer-journey-orchestration/skills/voice-of-customer into .claude/skills/voice-of-customer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "voice-of-customer", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/gtmagents/gtm-agents/tree/main/plugins/customer-journey-orchestration/skills/voice-of-customerType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add gtmagents/gtm-agents --skill voice-of-customer -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install gtmagents/gtm-agents voice-of-customer --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/customer-journey-orchestration/skills/voice-of-customer .agents/skills/voice-of-customer && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "voice-of-customer" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/customer-journey-orchestration/skills/voice-of-customer into .agents/skills/voice-of-customer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "voice-of-customer", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill voice-of-customer -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install gtmagents/gtm-agents voice-of-customer --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/customer-journey-orchestration/skills/voice-of-customer .cursor/skills/voice-of-customer && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "voice-of-customer" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/customer-journey-orchestration/skills/voice-of-customer into .cursor/skills/voice-of-customer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "voice-of-customer", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/gtmagents/gtm-agents.git --path plugins/customer-journey-orchestration/skills/voice-of-customer--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add gtmagents/gtm-agents --skill voice-of-customer -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install gtmagents/gtm-agents voice-of-customer --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/customer-journey-orchestration/skills/voice-of-customer .gemini/skills/voice-of-customer && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "voice-of-customer" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/customer-journey-orchestration/skills/voice-of-customer into .gemini/skills/voice-of-customer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "voice-of-customer", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install gtmagents/gtm-agents voice-of-customerInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add gtmagents/gtm-agents --skill voice-of-customer -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/customer-journey-orchestration/skills/voice-of-customer .github/skills/voice-of-customer && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "voice-of-customer" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/customer-journey-orchestration/skills/voice-of-customer into .github/skills/voice-of-customer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "voice-of-customer", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill voice-of-customer -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install gtmagents/gtm-agents voice-of-customer --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/customer-journey-orchestration/skills/voice-of-customer .opencode/skills/voice-of-customer && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "voice-of-customer" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/customer-journey-orchestration/skills/voice-of-customer into .opencode/skills/voice-of-customer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "voice-of-customer", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
voice-of-customer- GitHub stars
- 414
- Used in
- 1 other repo
- Token cost
- ~338 tokens
- SKILL.md length
- 151 words
- Files
- 1
- Skills in repo
- 121
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
A skill your agent uses to design, run, and synthesize customer feedback programs tied to journey stages.
- Works in 5 steps: Program Design – define objectives,… → Channel Mix – select qualitative… → Signal Processing – tag insights by… → …
- Synthesize customer feedback programs tied to journey stages
- SKILL.md covers When to Use, Framework, Templates and Tips
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Voice Of Customer is an agent skill from gtmagents/gtm-agents. Use to design, run, and synthesize customer feedback programs tied to journey stages.
Its SKILL.md is about 340 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Sales & Support, covering Market research, Customer journey mapping and Customer feedback analysis. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.
When your agent uses it
- Synthesize customer feedback programs tied to journey stages
- Tasks that involve Market research
- Tasks that involve Customer journey mapping
Example prompts
- “/voice-of-customer”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Program Design – define objectives, personas, touchpoints, sample size, and incentives.
- Channel Mix – select qualitative (interviews, live sessions) and quantitative (NPS, CES, product usage) data sources per stage.
- Signal Processing – tag insights by emotion, friction type, segment, and impact.
- Insight Packaging – create artifacts (quote boards, heatmaps, KPI overlays) mapped to journey maps.
- Action Loop – pair each insight with a recommended experiment, owner, and expected metric lift.
What it can do on your machine
Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Voice Of Customer loads about 338 tokens when it runs. Until then it costs about 26 tokens; SKILL.md has 151 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 151 words, ~338 tokens.
Download SKILL.mdSave it as
.claude/skills/voice-of-customer/SKILL.md (or your agent's skills folder).- name
- voice-of-customer
- description
- Use to design, run, and synthesize customer feedback programs tied to journey stages.
Voice of Customer System Skill
When to Use
- Planning journey discovery projects or validating hypotheses.
- Building continuous feedback loops (surveys, interviews, community, support mining).
- Translating VOC findings into prioritized journey actions.
Framework
- Program Design – define objectives, personas, touchpoints, sample size, and incentives.
- Channel Mix – select qualitative (interviews, live sessions) and quantitative (NPS, CES, product usage) data sources per stage.
- Signal Processing – tag insights by emotion, friction type, segment, and impact.
- Insight Packaging – create artifacts (quote boards, heatmaps, KPI overlays) mapped to journey maps.
- Action Loop – pair each insight with a recommended experiment, owner, and expected metric lift.
Templates
- VOC research brief (question, method, sample, timeline, owner).
- Insight tagging spreadsheet with stage/persona labels.
- Signal-to-action tracker (insight → priority → owner → status).
Tips
- Rotate participants quarterly to avoid bias; maintain consent logs.
- Combine VOC with telemetry to validate scale of issues.
- Share short audio/video snippets to humanize data for stakeholders.
© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in plugins/customer-journey-orchestration/skills/voice-of-customer of gtmagents/gtm-agents.
Open the folder on GitHubat commit 78e0419
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Voice Of Customer next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Voice Of Customer this skillgtmagents/gtm-agents | 414 | 1 repos | ~338 | Automated safety check: Pass | Apache-2.0 | |
| Customer ResearchNexus-JPF/note-companion | 870 | 6 repos | ~3.2k | Automated safety check: Pass | MIT | |
| Review Miningshawnpang/startup-founder-skills | 343 | — | ~1.5k | Automated safety check: Pass | MIT | |
| Memstack Product Feedback Analyzercwinvestments/memstack | 423 | — | ~2.7k | Automated safety check: Pass | Proprietary | |
| Voice Of Customer Programmohitagw15856/pm-claude-skills | 1.4k | — | ~1.1k | Automated safety check: Pass | MIT | |
| Google Maps Reviews API Skillbrowser-act/skills | 6.1k | 1 repos | ~1.4k | Automated safety check: Pass | MIT |
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Related
Questions about Voice Of Customer
What does Voice Of Customer do?
A skill your agent uses to design, run, and synthesize customer feedback programs tied to journey stages. Voice Of Customer is an agent skill from gtmagents/gtm-agents. Use to design, run, and synthesize customer feedback programs tied to journey stages.
When should I use Voice Of Customer?
Voice Of Customer fits situations like: synthesize customer feedback programs tied to journey stages; tasks that involve Market research; tasks that involve Customer journey mapping.
How do I install Voice Of Customer in Claude Code?
Run `npx skills add gtmagents/gtm-agents --skill voice-of-customer -a claude-code`. Or copy the skill folder (plugins/customer-journey-orchestration/skills/voice-of-customer in gtmagents/gtm-agents) into .claude/skills/voice-of-customer in your project. Claude Code loads it when a task matches its description.
How do I install Voice Of Customer in Codex?
Run `npx skills add gtmagents/gtm-agents --skill voice-of-customer -a codex`. Or copy the skill folder (plugins/customer-journey-orchestration/skills/voice-of-customer in gtmagents/gtm-agents) into .agents/skills/voice-of-customer in your project. Codex loads it when a task matches its description.
Can I use Voice Of Customer in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill voice-of-customer -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/voice-of-customer, .gemini/skills/voice-of-customer, .github/skills/voice-of-customer and .opencode/skills/voice-of-customer in your project.
What does Voice Of Customer need to run?
SKILL.md names no scripts, command-line tools or credentials: Voice Of Customer is instructions for the agent only.
Does Voice Of Customer access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Voice Of Customer safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Voice Of Customer use?
Voice Of Customer is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Voice Of Customer use?
About 338 tokens (SKILL.md is roughly 1.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Voice Of Customer?
Skills that share tags, products or a category with Voice Of Customer: Customer Research (Nexus-JPF/note-companion, 870 stars), Review Mining (shawnpang/startup-founder-skills, 343 stars), Memstack Product Feedback Analyzer (cwinvestments/memstack, 423 stars) and Voice Of Customer Program (mohitagw15856/pm-claude-skills, 1.4k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Voice Of Customer?
gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.
Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.