Agent skill

Social Calendar System

by gtmagents in gtmagents/gtm-agents

Operational template for building social content calendars with approvals and publishing workflows.

Apache-2.0Auto-check passedMarketing & SEO

Install Social Calendar System

skills CLI
$ npx skills add gtmagents/gtm-agents --skill social-calendar-system -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gtmagents/gtm-agents social-calendar-system --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/social-media-marketing/skills/social-calendar-system .claude/skills/social-calendar-system && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
social-calendar-system
GitHub stars
414
Used in
1 other repo
Token cost
~781 tokens
SKILL.md length
321 words
Files
1
Skills in repo
121
Repo updated
First seen
Licence
Apache-2.0

At a glance

Operational template for building social content calendars with approvals and publishing workflows.

  • Works in 5 steps: Planning Grid – date, channel, campaign,… → Workflow Stages – concept → copy →… → Approval Matrix – stakeholder list,… → …
  • Tasks that involve Social media marketing
  • SKILL.md covers When to Use, Framework, Templates and Tips, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Social Calendar System is an agent skill from gtmagents/gtm-agents. Operational template for building social content calendars with approvals and publishing workflows.

Its SKILL.md is about 780 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Social media marketing. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.

When your agent uses it

  • Tasks that involve Social media marketing

Example prompts

  • “/social-calendar-system”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Planning Grid – date, channel, campaign, hook, CTA, creative needs, owner.
  2. Workflow Stages – concept → copy → creative → compliance → scheduled → published → recap.
  3. Approval Matrix – stakeholder list, SLAs, fallback approvers, escalation criteria.
  4. Publishing Toolkit – UTMs, tagging, asset specs, accessibility checklist.
  5. Retrospective Tracker – performance snapshot, learnings, reuse tags.

What it can do on your machine

Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Social Calendar System loads about 781 tokens when it runs. Until then it costs about 31 tokens; SKILL.md has 321 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~31
When it runs · the whole SKILL.md, loaded when a task matches
~781

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 321 words, ~781 tokens.

Download SKILL.mdSave it as .claude/skills/social-calendar-system/SKILL.md (or your agent's skills folder).
name
social-calendar-system
description
Operational template for building social content calendars with approvals and publishing workflows.

Social Calendar System Skill

When to Use

  • Planning monthly/quarterly content cadences across multiple channels.
  • Coordinating creative, copy, compliance, and publishing teams.
  • Tracking asset production status, approvals, and performance follow-ups.

Framework

  1. Planning Grid – date, channel, campaign, hook, CTA, creative needs, owner.
  2. Workflow Stages – concept → copy → creative → compliance → scheduled → published → recap.
  3. Approval Matrix – stakeholder list, SLAs, fallback approvers, escalation criteria.
  4. Publishing Toolkit – UTMs, tagging, asset specs, accessibility checklist.
  5. Retrospective Tracker – performance snapshot, learnings, reuse tags.

Templates

  • Calendar spreadsheet template with filters and status columns.
  • Approval routing form + automated reminder checklist.
  • Publishing checklist with QA steps per platform.
  • GTM Agents Channel Prompt Library – CTA + hook examples per LinkedIn, X, TikTok, YouTube Shorts @puerto/README.md#183-212.
  • Weekly Performance Packet – table covering reach, engagement, click/share ratio, SQL influence, sentiment summary.
  • Crisis Escalation Tree – Social Media Manager → Marketing Director → Comms lead.

Tips

  • Define color-coding or status chips to quickly spot blockers.
  • Record creative/performance notes to accelerate future refresh cycles.
  • Pair with build-social-calendar for auto-populated grids.
  • Set guardrails: per-channel minimum engagement rate (e.g., LinkedIn ≥2.5%, X ≥1.5%), unsubscribe or opt-out thresholds for paid boosts.
  • Mirror GTM Agents cadence: Monday plan review, Wednesday creative QA, Friday performance readout.
  • Keep an escalation macro ready—if sentiment dips below GTM Agents's acceptable range (RAG red), pause scheduled posts within 15 minutes.

GTM Agents Social Orchestration Overlay

  1. Channel Pods – assign pod leads per platform with shared brief + KPIs.
  2. Creative Sprint Sync – align with design/creative team on asset counts, format specs, and deadlines.
  3. Distribution Tree – map how primary stories cascade into derivative assets (threads, carousels, reels, shorts).
  4. Insights Loop – every Friday, share the Weekly Performance Packet with Growth, Demand Gen, and Exec comms.

Reporting Template

Week Ending: <Date>

Channel | Goal | Target KPI | Actual | Guardrail | Notes
LinkedIn | Demand gen POV | Engagement ≥2.5% | 3.1% | 1.8% | Exceeded; repurpose for email snippet
X | Thought leadership | CTR ≥1.5% | 1.1% | 1.0% | Slight dip; test hook variant
...

Top Performing Assets:
- <Title> – reason, reuse plan

Risks/Escalations:
- <Issue> – owner, action

Guardrail Actions

  • Pause channel queue if guardrail broken twice in 48h and notify Marketing Director.
  • Trigger Playwright-driven QA if landing page links change mid-campaign.
  • Use Sequential Thinking to run a quick RCA when sentiment scores fall below threshold for two consecutive reports.

© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/social-media-marketing/skills/social-calendar-system of gtmagents/gtm-agents.

Open the folder on GitHubat commit 78e0419

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Social Calendar System next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Social Calendar System compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Social Calendar System this skillgtmagents/gtm-agents4141 repos~781Automated safety check: PassApache-2.0
Instagram Marketingsergebulaev/instagram-skills347—~1.9kAutomated safety check: NotesMIT
Getxapi ConnectLeoYeAI/openclaw-marketing-skills1k1 repos~715Automated safety check: PassCustom licence
Competitor Social ResearchScrapeCreators/social-media-research-skills3.4k—~1.1kAutomated safety check: NotesMIT
Business Contact and Social Links Finderbrowser-act/skills6.1k1 repos~1.6kAutomated safety check: PassMIT
LinkedIn Ads Managementivangfalco/ads-skills279—~1.7kAutomated safety check: PassCustom licence

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Categories

Questions about Social Calendar System

What does Social Calendar System do?

Operational template for building social content calendars with approvals and publishing workflows. Social Calendar System is an agent skill from gtmagents/gtm-agents. Operational template for building social content calendars with approvals and publishing workflows.

When should I use Social Calendar System?

Social Calendar System fits situations like: tasks that involve Social media marketing.

How do I install Social Calendar System in Claude Code?

Run `npx skills add gtmagents/gtm-agents --skill social-calendar-system -a claude-code`. Or copy the skill folder (plugins/social-media-marketing/skills/social-calendar-system in gtmagents/gtm-agents) into .claude/skills/social-calendar-system in your project. Claude Code loads it when a task matches its description.

How do I install Social Calendar System in Codex?

Run `npx skills add gtmagents/gtm-agents --skill social-calendar-system -a codex`. Or copy the skill folder (plugins/social-media-marketing/skills/social-calendar-system in gtmagents/gtm-agents) into .agents/skills/social-calendar-system in your project. Codex loads it when a task matches its description.

Can I use Social Calendar System in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill social-calendar-system -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/social-calendar-system, .gemini/skills/social-calendar-system, .github/skills/social-calendar-system and .opencode/skills/social-calendar-system in your project.

What does Social Calendar System need to run?

SKILL.md names no scripts, command-line tools or credentials: Social Calendar System is instructions for the agent only.

Does Social Calendar System access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Social Calendar System safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Social Calendar System use?

Social Calendar System is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Social Calendar System use?

About 781 tokens (SKILL.md is roughly 3.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Social Calendar System?

Skills that share tags, products or a category with Social Calendar System: Instagram Marketing (sergebulaev/instagram-skills, 347 stars), Getxapi Connect (LeoYeAI/openclaw-marketing-skills, 1k stars), Competitor Social Research (ScrapeCreators/social-media-research-skills, 3.4k stars) and Business Contact and Social Links Finder (browser-act/skills, 6.1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Social Calendar System?

gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.

Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.