Marketing Plan
Nexus-JPF/note-companion
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
A skill your agent uses when planning or drafting search-optimized content that balances keyword intent with GTM messaging.
Install SEO Writing
$ npx skills add gtmagents/gtm-agents --skill seo-writing -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install gtmagents/gtm-agents seo-writing --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/content-marketing/skills/seo-writing .claude/skills/seo-writing && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "seo-writing" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/content-marketing/skills/seo-writing into .claude/skills/seo-writing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-writing", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/gtmagents/gtm-agents/tree/main/plugins/content-marketing/skills/seo-writingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add gtmagents/gtm-agents --skill seo-writing -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install gtmagents/gtm-agents seo-writing --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/content-marketing/skills/seo-writing .agents/skills/seo-writing && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "seo-writing" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/content-marketing/skills/seo-writing into .agents/skills/seo-writing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-writing", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill seo-writing -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install gtmagents/gtm-agents seo-writing --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/content-marketing/skills/seo-writing .cursor/skills/seo-writing && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "seo-writing" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/content-marketing/skills/seo-writing into .cursor/skills/seo-writing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-writing", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/gtmagents/gtm-agents.git --path plugins/content-marketing/skills/seo-writing--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add gtmagents/gtm-agents --skill seo-writing -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install gtmagents/gtm-agents seo-writing --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/content-marketing/skills/seo-writing .gemini/skills/seo-writing && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "seo-writing" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/content-marketing/skills/seo-writing into .gemini/skills/seo-writing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-writing", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install gtmagents/gtm-agents seo-writingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add gtmagents/gtm-agents --skill seo-writing -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/content-marketing/skills/seo-writing .github/skills/seo-writing && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "seo-writing" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/content-marketing/skills/seo-writing into .github/skills/seo-writing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-writing", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill seo-writing -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install gtmagents/gtm-agents seo-writing --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/content-marketing/skills/seo-writing .opencode/skills/seo-writing && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "seo-writing" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/content-marketing/skills/seo-writing into .opencode/skills/seo-writing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-writing", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
seo-writing- GitHub stars
- 414
- Used in
- 1 other repo
- Token cost
- ~431 tokens
- SKILL.md length
- 203 words
- Files
- 1
- Skills in repo
- 121
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
A skill your agent uses when planning or drafting search-optimized content that balances keyword intent with GTM messaging.
- Works in 6 steps: Intent Mapping – classify keyword as… → SERP Analysis – review top 10 results,… → Outline Structure – mirror winning… → …
- Drafting search-optimized content that balances keyword intent with GTM messaging
- SKILL.md covers When to Use, Framework, Templates and Tips, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
SEO Writing is an agent skill from gtmagents/gtm-agents. Use when planning or drafting search-optimized content that balances keyword intent with GTM messaging.
Its SKILL.md is about 430 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Go-to-market strategy. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.
When your agent uses it
- Drafting search-optimized content that balances keyword intent with GTM messaging
- Tasks that involve Go-to-market strategy
Example prompts
- “/seo-writing”
Workflow steps
6 steps, taken from the first numbered list in SKILL.md.
- Intent Mapping – classify keyword as informational, navigational, transactional; align CTA accordingly.
- SERP Analysis – review top 10 results, note content format, length, missing gaps.
- Outline Structure – mirror winning patterns while adding unique POV/data.
- On-Page Elements – optimize title tag (<60 chars), meta description, H1/H2, schema, image alt text.
- Internal/External Links – add minimum 3 internal + 3 authoritative external links.
- Conversion Hooks – insert CTA blocks, lead magnets, or inline product mentions every ~500 words.
What it can do on your machine
Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
SEO Writing loads about 431 tokens when it runs. Until then it costs about 29 tokens; SKILL.md has 203 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 203 words, ~431 tokens.
Download SKILL.mdSave it as
.claude/skills/seo-writing/SKILL.md (or your agent's skills folder).- name
- seo-writing
- description
- Use when planning or drafting search-optimized content that balances keyword intent with GTM messaging.
SEO Writing Skill
When to Use
- Need pillar/blog content that ranks for a target keyword cluster.
- Building briefs for writers or agencies.
- Auditing existing posts for optimization opportunities.
Framework
- Intent Mapping – classify keyword as informational, navigational, transactional; align CTA accordingly.
- SERP Analysis – review top 10 results, note content format, length, missing gaps.
- Outline Structure – mirror winning patterns while adding unique POV/data.
- On-Page Elements – optimize title tag (<60 chars), meta description, H1/H2, schema, image alt text.
- Internal/External Links – add minimum 3 internal + 3 authoritative external links.
- Conversion Hooks – insert CTA blocks, lead magnets, or inline product mentions every ~500 words.
Templates
- Keyword brief template with intent, primary/secondary keywords, CTA, internal targets.
- SERP gap analysis worksheet capturing competitor format, word count, differentiators.
- SEO QA workflow checklist (draft → optimization → publish → refresh schedule).
Tips
- Refresh top posts quarterly—update stats, add new internal links, re-fetch schema.
- Use heatmaps/scroll data to validate placement of conversion hooks.
- Coordinate with demand gen to align CTAs with current offers.
- Keep keyword cannibalization tracker so multiple teams don’t target same phrase.
Checklist
- Include primary keyword in H1 + first 100 words.
- Use semantic variants (LSI terms) per section.
- Ensure readability score < grade 9.
- Add FAQ or snippet-ready section.
© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in plugins/content-marketing/skills/seo-writing of gtmagents/gtm-agents.
Open the folder on GitHubat commit 78e0419
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.
Compare with similar skills
SEO Writing next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| SEO Writing this skillgtmagents/gtm-agents | 414 | 1 repos | ~431 | Automated safety check: Pass | Apache-2.0 | |
| Marketing PlanNexus-JPF/note-companion | 870 | 5 repos | ~5.2k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Jaredrhod Marketingjaredrhod/ai-marketing-skills | 282 | — | ~584 | Automated safety check: Pass | CC-BY-SA-4.0 | |
| Traffic Acquisitionvivy-yi/xiaohongshu-skills | 481 | 1 repos | ~4k | Automated safety check: Pass | None |
Similar skills
Revenue Centric Design
heliocosta-dev/revenue-centric-design
Playbook for designing SaaS and startup products that convert, retain, and monetize — landing pages & CRO, checkout & forms, onboarding/activation, churn reduction, pricing psychology, dashboards…
Startup Design
ferdinandobons/startup-skill
Design, validate, and plan a startup from scratch. An agent skill from ferdinandobons/startup-skill.
Jaredrhod Marketing
jaredrhod/ai-marketing-skills
Run any marketing task the way jaredrhod actually runs it. An agent skill from jaredrhod/ai-marketing-skills.
Traffic Acquisition
vivy-yi/xiaohongshu-skills
A skill your agent uses when driving traffic to Xiaohongshu account from external sources, acquiring new followers beyond organic discovery, implementing multi-platform growth strategy, or scaling…
Amazon Product Research
nexscope-ai/Amazon-Skills
Comprehensive product research and opportunity analysis for Amazon sellers.
More from gtmagents/gtm-agents
All 121 skills in this repoEnrichment Data Sourcing
gtmagents/gtm-agents
Chooses and orders data providers for email, phone, company and intent enrichment, with waterfall sequences and credit-saving tactics across 150+ sources.
Cold Email Personalization
gtmagents/gtm-agents
Writes personalized B2B cold emails from prospect research, using a gated workflow, a quality rubric and follow-up sequences.
Discovery Call Playbook
gtmagents/gtm-agents
Structures sales discovery calls with a PREP routine, a five-part call flow, a question bank, a qualification scorecard and a follow-up recap email.
Lifecycle Mapping for Automation
gtmagents/gtm-agents
Frames marketing automation around lifecycle stages, signals, touches and SLAs, with worksheets for onboarding, expansion, renewal and churn-prevention journeys.
Social Selling
gtmagents/gtm-agents
A skill your agent uses when engaging prospects through LinkedIn, communities, and social channels to spark warm conversations and meetings.
Drip Campaigns
gtmagents/gtm-agents
A skill your agent uses when you need to map sequenced nurture flows with pacing, storytelling arcs, and value ladders.
Related
Categories
Questions about SEO Writing
What does SEO Writing do?
A skill your agent uses when planning or drafting search-optimized content that balances keyword intent with GTM messaging. SEO Writing is an agent skill from gtmagents/gtm-agents. Use when planning or drafting search-optimized content that balances keyword intent with GTM messaging.
When should I use SEO Writing?
SEO Writing fits situations like: drafting search-optimized content that balances keyword intent with GTM messaging; tasks that involve Go-to-market strategy.
How do I install SEO Writing in Claude Code?
Run `npx skills add gtmagents/gtm-agents --skill seo-writing -a claude-code`. Or copy the skill folder (plugins/content-marketing/skills/seo-writing in gtmagents/gtm-agents) into .claude/skills/seo-writing in your project. Claude Code loads it when a task matches its description.
How do I install SEO Writing in Codex?
Run `npx skills add gtmagents/gtm-agents --skill seo-writing -a codex`. Or copy the skill folder (plugins/content-marketing/skills/seo-writing in gtmagents/gtm-agents) into .agents/skills/seo-writing in your project. Codex loads it when a task matches its description.
Can I use SEO Writing in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill seo-writing -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/seo-writing, .gemini/skills/seo-writing, .github/skills/seo-writing and .opencode/skills/seo-writing in your project.
What does SEO Writing need to run?
SKILL.md names no scripts, command-line tools or credentials: SEO Writing is instructions for the agent only.
Does SEO Writing access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is SEO Writing safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does SEO Writing use?
SEO Writing is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does SEO Writing use?
About 431 tokens (SKILL.md is roughly 1.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to SEO Writing?
Skills that share tags, products or a category with SEO Writing: Marketing Plan (Nexus-JPF/note-companion, 870 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars) and Jaredrhod Marketing (jaredrhod/ai-marketing-skills, 282 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains SEO Writing?
gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.
Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.