New: 98,000+ skills indexed from GitHub repos with 100+ stars · every skill safety-checkedBrowse top skillsTop skills
Esc to closeBrowse all skills
Submit a skillBrowse skills
Submit a skillBrowse skills

Agent skill

Positioning

by gtmagents in gtmagents/gtm-agents

A skill your agent uses when structuring positioning statements, message houses, and proof libraries for GTM teams.

Apache-2.0Auto-check passedMarketing & SEO

Install Positioning

skills CLI
$ npx skills add gtmagents/gtm-agents --skill positioning -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gtmagents/gtm-agents positioning --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/product-marketing/skills/positioning .claude/skills/positioning && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
positioning
GitHub stars
413
Used in
1 other repo
Token cost
~245 tokens
SKILL.md length
104 words
Files
1
Skills in repo
121
Repo updated
First seen
Licence
Apache-2.0

At a glance

A skill your agent uses when structuring positioning statements, message houses, and proof libraries for GTM teams.

  • Works in 5 steps: Audience & Problem – ICP, pain, current… → Promise – how we uniquely solve it… → Proof – metrics, customers, analysts,… → …
  • Structuring positioning statements
  • SKILL.md covers When to Use, Framework, Templates and Tips
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Positioning is an agent skill from gtmagents/gtm-agents. Use when structuring positioning statements, message houses, and proof libraries for GTM teams.

Its SKILL.md is about 250 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Positioning and messaging and Go-to-market strategy. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.

When your agent uses it

  • Structuring positioning statements
  • Proof libraries for GTM teams

Example prompts

  • “/positioning”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Audience & Problem – ICP, pain, current workaround.
  2. Promise – how we uniquely solve it (functional + emotional).
  3. Proof – metrics, customers, analysts, demos.
  4. Payoff – business outcome and CTA.
  5. Variants – adjust for personas, industries, regions.

What it can do on your machine

Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Positioning loads about 245 tokens when it runs. Until then it costs about 27 tokens; SKILL.md has 104 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~27
When it runs · the whole SKILL.md, loaded when a task matches
~245

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 104 words, ~245 tokens.

Download SKILL.mdSave it as .claude/skills/positioning/SKILL.md (or your agent's skills folder).
name
positioning
description
Use when structuring positioning statements, message houses, and proof libraries for GTM teams.

Positioning Systems Skill

When to Use

  • Kicking off new products/features or entering new markets.
  • Refreshing messaging after competitive or market shifts.
  • Equipping sales/CS with updated stories.

Framework

  1. Audience & Problem – ICP, pain, current workaround.
  2. Promise – how we uniquely solve it (functional + emotional).
  3. Proof – metrics, customers, analysts, demos.
  4. Payoff – business outcome and CTA.
  5. Variants – adjust for personas, industries, regions.

Templates

  • Positioning canvas (Audience, Need, Approach, Differentiation, Proof).
  • Message house diagram.
  • Snippet bank (email, social, ad copy, call intro).

Tips

  • Validate with customers before rollout.
  • Keep one source of truth; document version and owner.
  • Align with design/content teams so visuals mirror messaging.

© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/product-marketing/skills/positioning of gtmagents/gtm-agents.

Open the folder on GitHubat commit 78e0419

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Positioning next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Positioning compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Positioning this skillgtmagents/gtm-agents4131 repos~245Automated safety check: PassApache-2.0
Revenue Centric Designheliocosta-dev/revenue-centric-design740—~1.6kAutomated safety check: PassCustom licence
Startup Designferdinandobons/startup-skill1.2k—~8.1kAutomated safety check: PassMIT
Crossing The Chasmwondelai/skills2.4k—~3.6kAutomated safety check: PassMIT
Landing Page GTM Copyooiyeefei/ccc494—~1.8kAutomated safety check: PassMIT
Channel StrategyTheCraigHewitt/skills157—~2.2kAutomated safety check: PassMIT

Similar skills

  • Revenue Centric Design

    heliocosta-dev/revenue-centric-design

    Playbook for designing SaaS and startup products that convert, retain, and monetize — landing pages & CRO, checkout & forms, onboarding/activation, churn reduction, pricing psychology, dashboards…

    740 GitHub stars~1.6k tokensUpdated 1 mo ago
    Marketing & SEOAuto-check passed

  • Startup Design

    ferdinandobons/startup-skill

    Design, validate, and plan a startup from scratch. An agent skill from ferdinandobons/startup-skill.

    1.2k GitHub stars~8.1k tokensUpdated 3 mo ago
    Marketing & SEOAuto-check passed

  • Crossing The Chasm

    wondelai/skills

    Navigate the technology adoption lifecycle from early adopters to mainstream market.

    2.4k GitHub stars~3.6k tokensUpdated 28 days ago
    Marketing & SEOAuto-check passed

  • Landing Page GTM Copy

    ooiyeefei/ccc

    Builds or rewrites SaaS landing pages by researching the real product, positioning it against alternatives and writing buyer-focused copy, then implementing it in the codebase.

    494 GitHub stars~1.8k tokensUpdated 2 mo ago
    Marketing & SEOAuto-check passed

  • Channel Strategy

    TheCraigHewitt/skills

    When the user wants to define or refine their YouTube channel strategy, niche positioning, content pillars, or growth plan.

    157 GitHub stars~2.2k tokensUpdated 4 mo ago
    Marketing & SEOAuto-check passed

  • B2b Brand Marketing

    arnabbagxd/Brand-building-skills

    Build and execute brand marketing strategy for B2B companies — thought leadership, ABM brand layer, trust signals, LinkedIn presence, long sales cycle brand touchpoints, and enterprise credibility.

    724 GitHub stars~2.4k tokensUpdated 3 mo ago
    Marketing & SEOAuto-check passed

More from gtmagents/gtm-agents

All 121 skills in this repo

  • Enrichment Data Sourcing

    gtmagents/gtm-agents

    Chooses and orders data providers for email, phone, company and intent enrichment, with waterfall sequences and credit-saving tactics across 150+ sources.

    413 GitHub starsUsed in 2 repos~2.4k tokens
    Auto-check passed

  • Cold Email Personalization

    gtmagents/gtm-agents

    Writes personalized B2B cold emails from prospect research, using a gated workflow, a quality rubric and follow-up sequences.

    413 GitHub starsUsed in 1 repo~853 tokens
    Auto-check passed

  • Discovery Call Playbook

    gtmagents/gtm-agents

    Structures sales discovery calls with a PREP routine, a five-part call flow, a question bank, a qualification scorecard and a follow-up recap email.

    413 GitHub starsUsed in 1 repo~368 tokens
    Auto-check passed

  • Lifecycle Mapping for Automation

    gtmagents/gtm-agents

    Frames marketing automation around lifecycle stages, signals, touches and SLAs, with worksheets for onboarding, expansion, renewal and churn-prevention journeys.

    413 GitHub starsUsed in 1 repo~927 tokens
    Auto-check passed

  • Social Selling

    gtmagents/gtm-agents

    A skill your agent uses when engaging prospects through LinkedIn, communities, and social channels to spark warm conversations and meetings.

    413 GitHub starsUsed in 1 repo~431 tokens
    Auto-check passed

  • Drip Campaigns

    gtmagents/gtm-agents

    A skill your agent uses when you need to map sequenced nurture flows with pacing, storytelling arcs, and value ladders.

    413 GitHub starsUsed in 1 repo~310 tokens
    Auto-check passed

Categories

Questions about Positioning

What does Positioning do?

A skill your agent uses when structuring positioning statements, message houses, and proof libraries for GTM teams. Positioning is an agent skill from gtmagents/gtm-agents. Use when structuring positioning statements, message houses, and proof libraries for GTM teams.

When should I use Positioning?

Positioning fits situations like: structuring positioning statements; proof libraries for GTM teams.

How do I install Positioning in Claude Code?

Run `npx skills add gtmagents/gtm-agents --skill positioning -a claude-code`. Or copy the skill folder (plugins/product-marketing/skills/positioning in gtmagents/gtm-agents) into .claude/skills/positioning in your project. Claude Code loads it when a task matches its description.

How do I install Positioning in Codex?

Run `npx skills add gtmagents/gtm-agents --skill positioning -a codex`. Or copy the skill folder (plugins/product-marketing/skills/positioning in gtmagents/gtm-agents) into .agents/skills/positioning in your project. Codex loads it when a task matches its description.

Can I use Positioning in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill positioning -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/positioning, .gemini/skills/positioning, .github/skills/positioning and .opencode/skills/positioning in your project.

What does Positioning need to run?

SKILL.md names no scripts, command-line tools or credentials: Positioning is instructions for the agent only.

Does Positioning access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Positioning safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Positioning use?

Positioning is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Positioning use?

About 245 tokens (SKILL.md is roughly 980 characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Positioning?

Skills that share tags, products or a category with Positioning: Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars), Crossing The Chasm (wondelai/skills, 2.4k stars) and Landing Page GTM Copy (ooiyeefei/ccc, 494 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Positioning?

gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 413 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.

Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.