Messages Ops
affaan-m/ECC
Evidence-first live messaging workflow for ECC. An agent skill from affaan-m/ECC.
A skill your agent uses when crafting tiered ABM messaging, offers, and creative variants.
Apache-2.0Auto-check passed
Install Personalization
$ npx skills add gtmagents/gtm-agents --skill personalization -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install gtmagents/gtm-agents personalization --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/abm-orchestration/skills/personalization .claude/skills/personalization && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "personalization" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/abm-orchestration/skills/personalization into .claude/skills/personalization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "personalization", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/gtmagents/gtm-agents/tree/main/plugins/abm-orchestration/skills/personalizationType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add gtmagents/gtm-agents --skill personalization -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install gtmagents/gtm-agents personalization --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/abm-orchestration/skills/personalization .agents/skills/personalization && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "personalization" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/abm-orchestration/skills/personalization into .agents/skills/personalization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "personalization", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill personalization -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install gtmagents/gtm-agents personalization --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/abm-orchestration/skills/personalization .cursor/skills/personalization && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "personalization" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/abm-orchestration/skills/personalization into .cursor/skills/personalization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "personalization", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/gtmagents/gtm-agents.git --path plugins/abm-orchestration/skills/personalization--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add gtmagents/gtm-agents --skill personalization -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install gtmagents/gtm-agents personalization --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/abm-orchestration/skills/personalization .gemini/skills/personalization && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "personalization" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/abm-orchestration/skills/personalization into .gemini/skills/personalization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "personalization", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install gtmagents/gtm-agents personalizationInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add gtmagents/gtm-agents --skill personalization -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/abm-orchestration/skills/personalization .github/skills/personalization && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "personalization" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/abm-orchestration/skills/personalization into .github/skills/personalization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "personalization", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill personalization -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install gtmagents/gtm-agents personalization --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/abm-orchestration/skills/personalization .opencode/skills/personalization && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "personalization" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/abm-orchestration/skills/personalization into .opencode/skills/personalization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "personalization", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
personalization- GitHub stars
- 413
- Used in
- 1 other repo
- Token cost
- ~369 tokens
- SKILL.md length
- 159 words
- Files
- 2 (incl. assets)
- Skills in repo
- 121
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
A skill your agent uses when crafting tiered ABM messaging, offers, and creative variants.
- Works in 5 steps: Persona & Pain Mapping – capture value… → Offer Alignment – pair offers (executive… → Channel Adaptation – tailor copy… → …
- Crafting tiered ABM messaging
- SKILL.md covers When to Use, Framework, Templates and Tips
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Personalization is an agent skill from gtmagents/gtm-agents. Use when crafting tiered ABM messaging, offers, and creative variants.
Its SKILL.md is about 370 tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including assets (for example `assets/personalization_tokens.json`).
The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.
When your agent uses it
- Crafting tiered ABM messaging
- Creative variants
Example prompts
- “/personalization”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Persona & Pain Mapping – capture value props, proof, objections per stakeholder.
- Offer Alignment – pair offers (executive briefing, POV deck, workshop, custom report) to stage and tier.
- Channel Adaptation – tailor copy lengths, creative specs, CTAs across email, ads, social, events.
- Asset Governance – maintain snippet libraries, approval workflows, localization notes.
- Experimentation – track personalization tests (hook, CTA, asset format) with measurement plan.
What it can do on your machine
Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Personalization loads about 369 tokens when it runs. Until then it costs about 22 tokens; SKILL.md has 159 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 159 words, ~369 tokens.
Download SKILL.mdSave it as
.claude/skills/personalization/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- personalization
- description
- Use when crafting tiered ABM messaging, offers, and creative variants.
Personalized Engagement Systems Skill
When to Use
- Building custom messaging for target accounts or personas.
- Coordinating creative assets across channels (email, ads, social, direct mail).
- Auditing personalization depth per tier to maintain SLAs.
Framework
- Persona & Pain Mapping – capture value props, proof, objections per stakeholder.
- Offer Alignment – pair offers (executive briefing, POV deck, workshop, custom report) to stage and tier.
- Channel Adaptation – tailor copy lengths, creative specs, CTAs across email, ads, social, events.
- Asset Governance – maintain snippet libraries, approval workflows, localization notes.
- Experimentation – track personalization tests (hook, CTA, asset format) with measurement plan.
Templates
- Personalization Tokens: See
assets/personalization_tokens.jsonfor dynamic field examples. - Persona messaging grid (pain, proof, CTA, asset reference).
- Multichannel asset tracker (status, owner, personalization depth, expiration).
- Personalization QA checklist (tokens, data sources, compliance, accessibility).
Tips
- Reuse modular narrative blocks to scale while keeping customization high.
- Sync with copywriting + design teams early for high-value tiers.
- Monitor engagement vs personalization depth to justify future investments.
© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file (assets) in plugins/abm-orchestration/skills/personalization of gtmagents/gtm-agents.
- SKILL.md
- assets/personalization_tokens.json
Open the folder on GitHubat commit 78e0419
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Personalization next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Personalization this skillgtmagents/gtm-agents | 413 | 1 repos | ~369 | Automated safety check: Pass | Apache-2.0 | |
| Messages Opsaffaan-m/ECC | 276k | 1 repos | ~724 | Automated safety check: Pass | MIT | |
| Offerssickn33/agentic-awesome-skills | 47k | 1 repos | ~2.4k | Automated safety check: Pass | MIT | |
| Offer Appointmentsickn33/agentic-awesome-skills | 47k | 1 repos | ~3.9k | Automated safety check: Pass | MIT | |
| Channel Message Flowsopenclaw/openclaw | 392k | — | ~306 | Automated safety check: Pass | MIT | |
| Commit Message Storytellergithub/awesome-copilot | 40k | 1 repos | ~1.3k | Automated safety check: Pass | MIT |
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Offer register: candidate, position, department, employment type, offered salary and currency, offer date and expiry, joining date, probation, approver and sign-off.
Channel Message Flows
openclaw/openclaw
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- Official
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Personalize Message
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Questions about Personalization
What does Personalization do?
A skill your agent uses when crafting tiered ABM messaging, offers, and creative variants. Personalization is an agent skill from gtmagents/gtm-agents. Use when crafting tiered ABM messaging, offers, and creative variants.
When should I use Personalization?
Personalization fits situations like: crafting tiered ABM messaging; creative variants.
How do I install Personalization in Claude Code?
Run `npx skills add gtmagents/gtm-agents --skill personalization -a claude-code`. Or copy the skill folder (plugins/abm-orchestration/skills/personalization in gtmagents/gtm-agents) into .claude/skills/personalization in your project. Claude Code loads it when a task matches its description.
How do I install Personalization in Codex?
Run `npx skills add gtmagents/gtm-agents --skill personalization -a codex`. Or copy the skill folder (plugins/abm-orchestration/skills/personalization in gtmagents/gtm-agents) into .agents/skills/personalization in your project. Codex loads it when a task matches its description.
Can I use Personalization in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill personalization -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/personalization, .gemini/skills/personalization, .github/skills/personalization and .opencode/skills/personalization in your project.
What does Personalization need to run?
SKILL.md names no scripts, command-line tools or credentials: Personalization is instructions for the agent only.
Does Personalization access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Personalization safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Personalization use?
Personalization is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Personalization use?
About 369 tokens (SKILL.md is roughly 1.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Personalization?
Skills that share tags, products or a category with Personalization: Messages Ops (affaan-m/ECC, 276k stars), Offers (sickn33/agentic-awesome-skills, 47k stars), Offer Appointment (sickn33/agentic-awesome-skills, 47k stars) and Channel Message Flows (openclaw/openclaw, 392k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Personalization?
gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 413 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.
Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.