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Agent skill

Outbound Plays

by gtmagents in gtmagents/gtm-agents

A skill your agent uses to craft channel-specific outreach sequences that tie directly to detected intent signals.

Apache-2.0Auto-check passed

Install Outbound Plays

skills CLI
$ npx skills add gtmagents/gtm-agents --skill outbound-plays -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gtmagents/gtm-agents outbound-plays --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/intent-signal-orchestration/skills/outbound-plays .claude/skills/outbound-plays && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
outbound-plays
GitHub stars
414
Used in
1 other repo
Token cost
~395 tokens
SKILL.md length
188 words
Files
1
Skills in repo
121
Repo updated
First seen
Licence
Apache-2.0

At a glance

A skill your agent uses to craft channel-specific outreach sequences that tie directly to detected intent signals.

  • Works in 5 steps: Trigger Mapping – list top… → Persona Customization – define copy… → Channel Sequencing – outline cadence… → …
  • Craft channel-specific outreach sequences that tie directly to detected intent signals
  • SKILL.md covers When to Use, Framework, Templates and Tips
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Outbound Plays is an agent skill from gtmagents/gtm-agents. Use to craft channel-specific outreach sequences that tie directly to detected intent signals.

Its SKILL.md is about 400 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.

When your agent uses it

  • Craft channel-specific outreach sequences that tie directly to detected intent signals

Example prompts

  • “/outbound-plays”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Trigger Mapping – list top signals/topics and the matched play archetype (e.g., “security spike → exec briefing”).
  2. Persona Customization – define copy blocks, value props, and proof points per persona activated by the signal.
  3. Channel Sequencing – outline cadence (email → call → social) with timing guidelines based on signal freshness.
  4. Measurement Plan – capture metrics per channel (reply rate, meeting rate, pipeline impact) and feedback loops.
  5. Escalation Paths – specify when to escalate to exec sponsor, ABM pod, or customer marketing for references.

What it can do on your machine

Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Outbound Plays loads about 395 tokens when it runs. Until then it costs about 27 tokens; SKILL.md has 188 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~27
When it runs · the whole SKILL.md, loaded when a task matches
~395

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 188 words, ~395 tokens.

Download SKILL.mdSave it as .claude/skills/outbound-plays/SKILL.md (or your agent's skills folder).
name
outbound-plays
description
Use to craft channel-specific outreach sequences that tie directly to detected intent signals.

Signal-Aligned Outbound Plays Skill

When to Use

  • Launching targeted SDR/AE campaigns triggered by specific topics or product usage events.
  • Coordinating multi-channel waves (email, phone, social, executive outreach) rooted in current buying triggers.
  • Ensuring messaging references the exact signals that activated the play.

Framework

  1. Trigger Mapping – list top signals/topics and the matched play archetype (e.g., “security spike → exec briefing”).
  2. Persona Customization – define copy blocks, value props, and proof points per persona activated by the signal.
  3. Channel Sequencing – outline cadence (email → call → social) with timing guidelines based on signal freshness.
  4. Measurement Plan – capture metrics per channel (reply rate, meeting rate, pipeline impact) and feedback loops.
  5. Escalation Paths – specify when to escalate to exec sponsor, ABM pod, or customer marketing for references.

Templates

  • Trigger-to-play matrix (signal, persona, playbook, assets needed).
  • Outreach sequence script referencing signal language and talk tracks.
  • Retro doc capturing performance vs control cohorts.

Tips

  • Reference the exact topic or behavior detected in the first touch to prove relevance.
  • Pair with suppression-logic to avoid conflicting outreach when customer success or support is active.
  • Refresh playbooks quarterly to align with evolving product stories and personas.

© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/intent-signal-orchestration/skills/outbound-plays of gtmagents/gtm-agents.

Open the folder on GitHubat commit 78e0419

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Outbound Plays next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Outbound Plays compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Outbound Plays this skillgtmagents/gtm-agents4141 repos~395Automated safety check: PassApache-2.0
Cold Outbound Sequenceraaron-he-zhu/aaron-marketing-skills2.9k2 repos~3.5kAutomated safety check: PassApache-2.0
Investor Outreachaffaan-m/ECC277k6 repos~664Automated safety check: PassMIT
Configure Channelopenclaw/openclaw392k—~946Automated safety check: PassMIT
Counterparty Channel Disciplineaffaan-m/ECC277k—~2.3kAutomated safety check: PassMIT
Outbound SequenceTheCraigHewitt/skills159—~6.3kAutomated safety check: PassMIT

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Questions about Outbound Plays

What does Outbound Plays do?

A skill your agent uses to craft channel-specific outreach sequences that tie directly to detected intent signals. Outbound Plays is an agent skill from gtmagents/gtm-agents. Use to craft channel-specific outreach sequences that tie directly to detected intent signals.

When should I use Outbound Plays?

Outbound Plays fits situations like: craft channel-specific outreach sequences that tie directly to detected intent signals.

How do I install Outbound Plays in Claude Code?

Run `npx skills add gtmagents/gtm-agents --skill outbound-plays -a claude-code`. Or copy the skill folder (plugins/intent-signal-orchestration/skills/outbound-plays in gtmagents/gtm-agents) into .claude/skills/outbound-plays in your project. Claude Code loads it when a task matches its description.

How do I install Outbound Plays in Codex?

Run `npx skills add gtmagents/gtm-agents --skill outbound-plays -a codex`. Or copy the skill folder (plugins/intent-signal-orchestration/skills/outbound-plays in gtmagents/gtm-agents) into .agents/skills/outbound-plays in your project. Codex loads it when a task matches its description.

Can I use Outbound Plays in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill outbound-plays -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/outbound-plays, .gemini/skills/outbound-plays, .github/skills/outbound-plays and .opencode/skills/outbound-plays in your project.

What does Outbound Plays need to run?

SKILL.md names no scripts, command-line tools or credentials: Outbound Plays is instructions for the agent only.

Does Outbound Plays access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Outbound Plays safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Outbound Plays use?

Outbound Plays is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Outbound Plays use?

About 395 tokens (SKILL.md is roughly 1.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Outbound Plays?

Skills that share tags, products or a category with Outbound Plays: Cold Outbound Sequencer (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Investor Outreach (affaan-m/ECC, 277k stars), Configure Channel (openclaw/openclaw, 392k stars) and Counterparty Channel Discipline (affaan-m/ECC, 277k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Outbound Plays?

gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.

Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.