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Agent skill

Messaging Framework

by gtmagents in gtmagents/gtm-agents

A skill your agent uses to structure value propositions, proof points, and objection responses for enablement assets.

Apache-2.0Auto-check passedMarketing & SEO

Install Messaging Framework

skills CLI
$ npx skills add gtmagents/gtm-agents --skill messaging-framework -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gtmagents/gtm-agents messaging-framework --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/sales-enablement/skills/messaging-framework .claude/skills/messaging-framework && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
messaging-framework
GitHub stars
413
Used in
1 other repo
Token cost
~285 tokens
SKILL.md length
124 words
Files
1
Skills in repo
127
Repo updated
First seen
Licence
Apache-2.0

At a glance

A skill your agent uses to structure value propositions, proof points, and objection responses for enablement assets.

  • Works in 5 steps: Audience & Pain – define persona,… → Value Pillars – articulate 2-3 core… → Proof & Stories – attach metrics,… → …
  • Structure value propositions
  • SKILL.md covers When to Use, Framework, Templates and Tips
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Messaging Framework is an agent skill from gtmagents/gtm-agents. Use to structure value propositions, proof points, and objection responses for enablement assets.

Its SKILL.md is about 290 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Positioning and messaging. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.

When your agent uses it

  • Structure value propositions
  • Objection responses for enablement assets

Example prompts

  • “/messaging-framework”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Audience & Pain – define persona, current pains, and desired state.
  2. Value Pillars – articulate 2-3 core benefits with supporting proof.
  3. Proof & Stories – attach metrics, customer quotes, ROI snippets, demos.
  4. Objection Handling – map common objections to concise responses.
  5. CTA & Next Step – specify recommended actions (demo, workshop, business case).

What it can do on your machine

Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Messaging Framework loads about 285 tokens when it runs. Until then it costs about 29 tokens; SKILL.md has 124 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~29
When it runs · the whole SKILL.md, loaded when a task matches
~285

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 124 words, ~285 tokens.

Download SKILL.mdSave it as .claude/skills/messaging-framework/SKILL.md (or your agent's skills folder).
name
messaging-framework
description
Use to structure value propositions, proof points, and objection responses for enablement assets.

Enablement Messaging Framework Skill

When to Use

  • Creating new sales plays, launch content, or talk tracks.
  • Refreshing messaging for competitive shifts or product updates.
  • Enabling partners or success teams with consistent narratives.

Framework

  1. Audience & Pain – define persona, current pains, and desired state.
  2. Value Pillars – articulate 2-3 core benefits with supporting proof.
  3. Proof & Stories – attach metrics, customer quotes, ROI snippets, demos.
  4. Objection Handling – map common objections to concise responses.
  5. CTA & Next Step – specify recommended actions (demo, workshop, business case).

Templates

  • Message house worksheet (persona, pain, value, proof, CTA).
  • Objection/response matrix.
  • Story library index referencing assets.

Tips

  • Tailor variations per segment/industry but keep pillars consistent.
  • Partner with product marketing for latest proof points.
  • Revisit after every major launch or pricing change.

© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/sales-enablement/skills/messaging-framework of gtmagents/gtm-agents.

Open the folder on GitHubat commit 78e0419

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Messaging Framework next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Messaging Framework compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Messaging Framework this skillgtmagents/gtm-agents4131 repos~285Automated safety check: PassApache-2.0
Marketing OsYuzzyuk/marketing-os536—~2.5kAutomated safety check: PassMIT
Revenue Centric Designheliocosta-dev/revenue-centric-design740—~1.6kAutomated safety check: PassCustom licence
Startup Positioningferdinandobons/startup-skill1.2k—~4.6kAutomated safety check: PassMIT
Stanley Druckenmiller Investmenttradermonty/claude-trading-skills3k1 repos~2kAutomated safety check: PassMIT
B2b Playbookweilun88313/B2B-Playbook203—~3.1kAutomated safety check: PassProprietary

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Categories

Questions about Messaging Framework

What does Messaging Framework do?

A skill your agent uses to structure value propositions, proof points, and objection responses for enablement assets. Messaging Framework is an agent skill from gtmagents/gtm-agents. Use to structure value propositions, proof points, and objection responses for enablement assets.

When should I use Messaging Framework?

Messaging Framework fits situations like: structure value propositions; objection responses for enablement assets.

How do I install Messaging Framework in Claude Code?

Run `npx skills add gtmagents/gtm-agents --skill messaging-framework -a claude-code`. Or copy the skill folder (plugins/sales-enablement/skills/messaging-framework in gtmagents/gtm-agents) into .claude/skills/messaging-framework in your project. Claude Code loads it when a task matches its description.

How do I install Messaging Framework in Codex?

Run `npx skills add gtmagents/gtm-agents --skill messaging-framework -a codex`. Or copy the skill folder (plugins/sales-enablement/skills/messaging-framework in gtmagents/gtm-agents) into .agents/skills/messaging-framework in your project. Codex loads it when a task matches its description.

Can I use Messaging Framework in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill messaging-framework -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/messaging-framework, .gemini/skills/messaging-framework, .github/skills/messaging-framework and .opencode/skills/messaging-framework in your project.

What does Messaging Framework need to run?

SKILL.md names no scripts, command-line tools or credentials: Messaging Framework is instructions for the agent only.

Does Messaging Framework access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Messaging Framework safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Messaging Framework use?

Messaging Framework is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Messaging Framework use?

About 285 tokens (SKILL.md is roughly 1.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Messaging Framework?

Skills that share tags, products or a category with Messaging Framework: Marketing Os (Yuzzyuk/marketing-os, 536 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Positioning (ferdinandobons/startup-skill, 1.2k stars) and Stanley Druckenmiller Investment (tradermonty/claude-trading-skills, 3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Messaging Framework?

gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 413 GitHub stars. The repository holds 127 skills in this directory. The repository was last updated on April 3, 2026.

Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.