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Agent skill

Field Playbooks

by gtmagents in gtmagents/gtm-agents

A skill your agent uses when operationalizing regional/field events with consistent playbooks and follow-up motions.

Apache-2.0Auto-check passed

Install Field Playbooks

skills CLI
$ npx skills add gtmagents/gtm-agents --skill field-playbooks -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gtmagents/gtm-agents field-playbooks --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/event-marketing/skills/field-playbooks .claude/skills/field-playbooks && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
field-playbooks
GitHub stars
414
Used in
1 other repo
Token cost
~314 tokens
SKILL.md length
131 words
Files
1
Skills in repo
121
Repo updated
First seen
Licence
Apache-2.0

At a glance

A skill your agent uses when operationalizing regional/field events with consistent playbooks and follow-up motions.

  • Works in 5 steps: Persona & Account Targeting – templates… → Invite Journeys – SDR scripts, marketing… → Experience Templates – agendas,… → …
  • Operationalizing regional/field events with consistent playbooks and follow-up motions
  • SKILL.md covers When to Use, Framework, Templates and Tips
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Field Playbooks is an agent skill from gtmagents/gtm-agents. Use when operationalizing regional/field events with consistent playbooks and follow-up motions.

Its SKILL.md is about 310 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.

When your agent uses it

  • Operationalizing regional/field events with consistent playbooks and follow-up motions

Example prompts

  • “/field-playbooks”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Persona & Account Targeting – templates for TAM pulls, ABM lists, partner account splits.
  2. Invite Journeys – SDR scripts, marketing automation paths, reminder cadence.
  3. Experience Templates – agendas, discussion guides, demo flows, partner presentations.
  4. Onsite Toolkit – staffing plan, check-in scripts, gifting matrix, signage guidelines.
  5. Follow-up Motions – touch cadences for attendees/no-shows, partner summaries, pipeline logging.

What it can do on your machine

Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Field Playbooks loads about 314 tokens when it runs. Until then it costs about 28 tokens; SKILL.md has 131 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~28
When it runs · the whole SKILL.md, loaded when a task matches
~314

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 131 words, ~314 tokens.

Download SKILL.mdSave it as .claude/skills/field-playbooks/SKILL.md (or your agent's skills folder).
name
field-playbooks
description
Use when operationalizing regional/field events with consistent playbooks and follow-up motions.

Field Playbooks Skill

When to Use

  • Empowering regional teams to run repeatable executive dinners, workshops, and roadshows.
  • Coordinating co-marketed partner events with shared responsibilities.
  • Standardizing follow-up motions and reporting across territories.

Framework

  1. Persona & Account Targeting – templates for TAM pulls, ABM lists, partner account splits.
  2. Invite Journeys – SDR scripts, marketing automation paths, reminder cadence.
  3. Experience Templates – agendas, discussion guides, demo flows, partner presentations.
  4. Onsite Toolkit – staffing plan, check-in scripts, gifting matrix, signage guidelines.
  5. Follow-up Motions – touch cadences for attendees/no-shows, partner summaries, pipeline logging.

Templates

  • Field event brief (objectives, attendees, partners, offers).
  • Invite + reminder copy bank.
  • Follow-up matrix (persona x action x owner x SLA).

Tips

  • Localize messaging and menu/venue choices per region.
  • Track partner sourced/influenced pipeline separately.
  • Run quarterly retros with regional leaders to share best practices.

© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/event-marketing/skills/field-playbooks of gtmagents/gtm-agents.

Open the folder on GitHubat commit 78e0419

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Field Playbooks next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Field Playbooks compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Field Playbooks this skillgtmagents/gtm-agents4141 repos~314Automated safety check: PassApache-2.0
Eventscoreyhaines31/marketingskills54k—~3kAutomated safety check: PassMIT
Events And Field Marketingcbrock84/headcount2k—~1.1kAutomated safety check: PassMIT
Event Sourcing Architectdavila7/claude-code-templates33k4 repos~659Automated safety check: PassMIT
Event Store Designwshobson/agents40k9 repos~828Automated safety check: PassMIT
Esign Field Placementaffaan-m/ECC277k—~2.6kAutomated safety check: PassMIT

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  • Events And Field Marketing

    cbrock84/headcount

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    40k GitHub starsUsed in 9 repos~828 tokens
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Questions about Field Playbooks

What does Field Playbooks do?

A skill your agent uses when operationalizing regional/field events with consistent playbooks and follow-up motions. Field Playbooks is an agent skill from gtmagents/gtm-agents. Use when operationalizing regional/field events with consistent playbooks and follow-up motions.

When should I use Field Playbooks?

Field Playbooks fits situations like: operationalizing regional/field events with consistent playbooks and follow-up motions.

How do I install Field Playbooks in Claude Code?

Run `npx skills add gtmagents/gtm-agents --skill field-playbooks -a claude-code`. Or copy the skill folder (plugins/event-marketing/skills/field-playbooks in gtmagents/gtm-agents) into .claude/skills/field-playbooks in your project. Claude Code loads it when a task matches its description.

How do I install Field Playbooks in Codex?

Run `npx skills add gtmagents/gtm-agents --skill field-playbooks -a codex`. Or copy the skill folder (plugins/event-marketing/skills/field-playbooks in gtmagents/gtm-agents) into .agents/skills/field-playbooks in your project. Codex loads it when a task matches its description.

Can I use Field Playbooks in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill field-playbooks -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/field-playbooks, .gemini/skills/field-playbooks, .github/skills/field-playbooks and .opencode/skills/field-playbooks in your project.

What does Field Playbooks need to run?

SKILL.md names no scripts, command-line tools or credentials: Field Playbooks is instructions for the agent only.

Does Field Playbooks access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Field Playbooks safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Field Playbooks use?

Field Playbooks is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Field Playbooks use?

About 314 tokens (SKILL.md is roughly 1.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Field Playbooks?

Skills that share tags, products or a category with Field Playbooks: Events (coreyhaines31/marketingskills, 54k stars), Events And Field Marketing (cbrock84/headcount, 2k stars), Event Sourcing Architect (davila7/claude-code-templates, 33k stars) and Event Store Design (wshobson/agents, 40k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Field Playbooks?

gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.

Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.