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Agent skill

Events And Field Marketing

by cbrock84 in cbrock84/headcount

Plans and runs events that produce pipeline — conferences, trade shows, webinars, field programs, and measuring whether any of it worked.

MITAuto-check passed

Install Events And Field Marketing

skills CLI
$ npx skills add cbrock84/headcount --skill events-and-field-marketing -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install cbrock84/headcount events-and-field-marketing --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/marketing/skills/events-and-field-marketing .claude/skills/events-and-field-marketing && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
events-and-field-marketing
GitHub stars
2k
Token cost
~1.1k tokens
SKILL.md length
585 words
Files
2 (incl. references)
Skills in repo
178
Repo updated
First seen
Licence
MIT

At a glance

Plans and runs events that produce pipeline — conferences, trade shows, webinars, field programs, and measuring whether any of it worked.

  • SKILL.md covers Decide before you sponsor, Follow-up is where the money…, Webinars and digital formats and Measure with the attribution…, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Events And Field Marketing is an agent skill from cbrock84/headcount. Plans and runs events that produce pipeline — conferences, trade shows, webinars, field programs, and measuring whether any of it worked. Use this to decide whether to sponsor an event, plan a conference presence or webinar, design a field program, or work out why event spend is not producing pipeline.

Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/sources.md`).

The repository describes itself as: An agent organization structured as a company — 15+ departments, 125+ skills, each independently installable, citing the standards and regulators that settle the question. Runs… The licence is MIT.

Example prompts

  • “Use the events-and-field-marketing skill to plan and runs events that produce pipeline — conferences, trade shows, webinars, field programs, and…”
  • “/events-and-field-marketing”

What it can do on your machine

Read from SKILL.md and the folder at commit 98d1c17. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Events And Field Marketing loads about 1.1k tokens when it runs, and up to ~1.3k if it reads all its reference files. Until then it costs about 83 tokens; SKILL.md has 585 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~83
When it runs · the whole SKILL.md, loaded when a task matches
~1.1k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~1.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from cbrock84/headcount at commit 98d1c17, republished under its MIT licence (© cbrock84). 585 words, ~1,073 tokens.

Download SKILL.mdSave it as .claude/skills/events-and-field-marketing/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
events-and-field-marketing
description
Plans and runs events that produce pipeline — conferences, trade shows, webinars, field programs, and measuring whether any of it worked. Use this to decide whether to sponsor an event, plan a conference presence or webinar, design a field program, or work out why event spend is not producing pipeline.

Events and field marketing

Events are the most expensive marketing channel per contact and the easiest to spend badly on, because the outputs — booth traffic, badge scans, attendance — feel like results and are not.

Decide before you sponsor

The question is never "should we be at this event" but "what specifically do we expect, and what is that worth." Answer three things first:

  • Who is actually there. Attendee seniority and function, not the headline number. A ten-thousand-person event where forty of your buyers attend is a forty-person event.
  • What the goal is, and pick one: pipeline from new accounts, advancing deals already open, customer retention and advocacy, or category presence. These need different booths, different staff, and different follow-up, and an event asked to do all four does none.
  • Total cost. Sponsorship is often under half. Add booth build, shipping, travel, staff time out of the field, and the content produced for it. The fully loaded figure changes decisions.

Small, self-hosted, targeted formats — a dinner for fifteen right accounts, a focused workshop — routinely outperform large sponsorships per dollar for enterprise pipeline, and are unglamorous enough that they get proposed rarely.

Follow-up is where the money is lost

Most event spend is wasted after the event, not during it. A scanned badge is not a lead, and the value decays in days.

Agree before the event: who follows up, in what timeframe, with what message, and how those contacts are treated differently from inbound. Route it through revenue:revenue-operations so the tracking exists in advance, and hand the sequence to demand-generation:lifecycle-messaging.

Score contacts honestly. Everyone who took a branded item is not a lead, and passing them to sales as if they were is how sales stops working the source at all.

Webinars and digital formats

Same discipline, different economics. Registration is not attendance and attendance is not interest; the segment worth pursuing is people who stayed and asked something.

The recording usually outperforms the live event over time, so plan the content as a durable asset — marketing:content-strategy and marketing:video-content — rather than as a one-time performance.

Show full SKILL.md (241 more words)Show less

Measure with the attribution honesty the channel needs

Events are structurally hard to attribute: they influence deals that close months later through paths no model captures cleanly. Overclaiming destroys the channel's credibility; refusing to measure destroys its funding.

Track influenced pipeline with the assumption stated, alongside the honest direct-source number, and compare cost per opportunity against your other channels through demand-generation:marketing-analytics.

Sources

references/sources.md in this skill lists the outside authorities that settle the questions here — what each one is authoritative for, and what you may do with it. Check them before answering on anything they cover, and cite what you used. Most are free to read and not free to reproduce; the use note on each is binding.

Tooling

Event and webinar platforms, roughly by scale: Luma or Zoom Webinars for small and recurring formats; Goldcast, ON24 or Bizzabo where the recording and the follow-up data matter; Cvent for large multi-track events, and similar.

Lead capture at physical events: the organizer's badge scanning, or your own — and whichever it is, test the export path into the CRM before the event rather than discovering the format afterward.

The tooling that actually decides the outcome is the follow-up sequence, which lives in your lifecycle platform and should be built before the event opens.

Never

  • Sponsor an event without a single stated goal.
  • Report badge scans as leads.
  • Leave follow-up ownership undecided until after the event.
  • Claim event-influenced revenue without stating the attribution assumption.

© cbrock84, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file (references) in plugins/marketing/skills/events-and-field-marketing of cbrock84/headcount.

  • SKILL.md
  • references/sources.md

Open the folder on GitHubat commit 98d1c17

Compare with similar skills

Events And Field Marketing next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Events And Field Marketing compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Events And Field Marketing this skillcbrock84/headcount2k—~1.1kAutomated safety check: PassMIT
Eventscoreyhaines31/marketingskills54k—~3kAutomated safety check: PassMIT
Plancodewhale-hq/Codewhale41k—~213Automated safety check: PassMIT
Make A Planpenpot/penpot61k—~1.6kAutomated safety check: PassMPL-2.0
Planningn8n-io/n8n207k—~2.5kAutomated safety check: PassCustom licence
Planasgeirtj/system_prompts_leaks69k—~5.1kAutomated safety check: PassCC0-1.0

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Questions about Events And Field Marketing

What does Events And Field Marketing do?

Plans and runs events that produce pipeline — conferences, trade shows, webinars, field programs, and measuring whether any of it worked. Events And Field Marketing is an agent skill from cbrock84/headcount. Plans and runs events that produce pipeline — conferences, trade shows, webinars, field programs, and measuring whether any of it worked.

How do I install Events And Field Marketing in Claude Code?

Run `npx skills add cbrock84/headcount --skill events-and-field-marketing -a claude-code`. Or copy the skill folder (plugins/marketing/skills/events-and-field-marketing in cbrock84/headcount) into .claude/skills/events-and-field-marketing in your project. Claude Code loads it when a task matches its description.

How do I install Events And Field Marketing in Codex?

Run `npx skills add cbrock84/headcount --skill events-and-field-marketing -a codex`. Or copy the skill folder (plugins/marketing/skills/events-and-field-marketing in cbrock84/headcount) into .agents/skills/events-and-field-marketing in your project. Codex loads it when a task matches its description.

Can I use Events And Field Marketing in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cbrock84/headcount --skill events-and-field-marketing -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/events-and-field-marketing, .gemini/skills/events-and-field-marketing, .github/skills/events-and-field-marketing and .opencode/skills/events-and-field-marketing in your project.

What does Events And Field Marketing need to run?

SKILL.md names no scripts, command-line tools or credentials: Events And Field Marketing is instructions for the agent only.

Does Events And Field Marketing access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Events And Field Marketing safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Events And Field Marketing use?

Events And Field Marketing is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Events And Field Marketing use?

About 1.1k tokens (SKILL.md is roughly 4.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 224 tokens, read only when the agent opens those files.

What are the alternatives to Events And Field Marketing?

Skills that share tags, products or a category with Events And Field Marketing: Events (coreyhaines31/marketingskills, 54k stars), Plan (codewhale-hq/Codewhale, 41k stars), Make A Plan (penpot/penpot, 61k stars) and Planning (n8n-io/n8n, 207k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Events And Field Marketing?

cbrock84 (a GitHub user) maintains it in cbrock84/headcount, which has 2,022 GitHub stars. The repository holds 178 skills in this directory. The repository was last updated on September 17, 2026.

Source: cbrock84/headcount on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.