Video Template Frame Play Mode
nexu-io/open-design
Use this plugin when the user wants a "Play Mode" HyperFrames motion video — Playful elastic animations
A skill your agent uses when planning adoption-to-expansion motions and cross-sell/upsell campaigns.
Apache-2.0Auto-check passed
Install Expansion Plays
$ npx skills add gtmagents/gtm-agents --skill expansion-plays -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install gtmagents/gtm-agents expansion-plays --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/customer-marketing/skills/expansion-plays .claude/skills/expansion-plays && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "expansion-plays" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/customer-marketing/skills/expansion-plays into .claude/skills/expansion-plays/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "expansion-plays", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/gtmagents/gtm-agents/tree/main/plugins/customer-marketing/skills/expansion-playsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add gtmagents/gtm-agents --skill expansion-plays -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install gtmagents/gtm-agents expansion-plays --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/customer-marketing/skills/expansion-plays .agents/skills/expansion-plays && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "expansion-plays" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/customer-marketing/skills/expansion-plays into .agents/skills/expansion-plays/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "expansion-plays", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill expansion-plays -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install gtmagents/gtm-agents expansion-plays --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/customer-marketing/skills/expansion-plays .cursor/skills/expansion-plays && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "expansion-plays" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/customer-marketing/skills/expansion-plays into .cursor/skills/expansion-plays/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "expansion-plays", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/gtmagents/gtm-agents.git --path plugins/customer-marketing/skills/expansion-plays--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add gtmagents/gtm-agents --skill expansion-plays -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install gtmagents/gtm-agents expansion-plays --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/customer-marketing/skills/expansion-plays .gemini/skills/expansion-plays && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "expansion-plays" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/customer-marketing/skills/expansion-plays into .gemini/skills/expansion-plays/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "expansion-plays", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install gtmagents/gtm-agents expansion-playsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add gtmagents/gtm-agents --skill expansion-plays -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/customer-marketing/skills/expansion-plays .github/skills/expansion-plays && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "expansion-plays" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/customer-marketing/skills/expansion-plays into .github/skills/expansion-plays/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "expansion-plays", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill expansion-plays -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install gtmagents/gtm-agents expansion-plays --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/customer-marketing/skills/expansion-plays .opencode/skills/expansion-plays && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "expansion-plays" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/customer-marketing/skills/expansion-plays into .opencode/skills/expansion-plays/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "expansion-plays", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
expansion-plays- GitHub stars
- 414
- Used in
- 1 other repo
- Token cost
- ~321 tokens
- SKILL.md length
- 144 words
- Files
- 1
- Skills in repo
- 121
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
A skill your agent uses when planning adoption-to-expansion motions and cross-sell/upsell campaigns.
- Works in 5 steps: Signal Stack – product usage milestone,… → Play Types – roadmap preview, ROI… → Offer Crafting – align incentive… → …
- Planning adoption-to-expansion motions and cross-sell/upsell campaigns
- SKILL.md covers When to Use, Framework, Templates and Tips
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Expansion Plays is an agent skill from gtmagents/gtm-agents. Use when planning adoption-to-expansion motions and cross-sell/upsell campaigns.
Its SKILL.md is about 320 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.
When your agent uses it
- Planning adoption-to-expansion motions and cross-sell/upsell campaigns
Example prompts
- “/expansion-plays”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Signal Stack – product usage milestone, success plan completion, idle licenses, executive sponsor engagement.
- Play Types – roadmap preview, ROI workshop, packaged add-on offer, multi-product bundle, success story swap.
- Offer Crafting – align incentive (discount, pilot, service credits) with customer value narrative.
- Execution Channels – CS outreach, lifecycle nurture, webinars, executive programs.
- Measurement – expansion pipeline, attach rates, ARR per account, payback.
What it can do on your machine
Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Expansion Plays loads about 321 tokens when it runs. Until then it costs about 24 tokens; SKILL.md has 144 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 144 words, ~321 tokens.
Download SKILL.mdSave it as
.claude/skills/expansion-plays/SKILL.md (or your agent's skills folder).- name
- expansion-plays
- description
- Use when planning adoption-to-expansion motions and cross-sell/upsell campaigns.
Expansion Playbooks Skill
When to Use
- Identifying accounts ready for cross-sell or upsell.
- Designing lifecycle campaigns that move customers from adoption to value realization and expansion.
- Partnering with sales/CS to run QBRs, roadmap reviews, or packaging changes.
Framework
- Signal Stack – product usage milestone, success plan completion, idle licenses, executive sponsor engagement.
- Play Types – roadmap preview, ROI workshop, packaged add-on offer, multi-product bundle, success story swap.
- Offer Crafting – align incentive (discount, pilot, service credits) with customer value narrative.
- Execution Channels – CS outreach, lifecycle nurture, webinars, executive programs.
- Measurement – expansion pipeline, attach rates, ARR per account, payback.
Templates
- Expansion readiness checklist.
- QBR/EOQ review deck outline.
- Offer matrix (persona x trigger x CTA).
Tips
- Keep CS + sales alignment tight on ownership and comp.
- Document experiments (pricing, packaging) and share learning loops with product.
- Pair with
customer-insightsto validate readiness signals before outreach.
© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in plugins/customer-marketing/skills/expansion-plays of gtmagents/gtm-agents.
Open the folder on GitHubat commit 78e0419
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Expansion Plays next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Expansion Plays this skillgtmagents/gtm-agents | 414 | 1 repos | ~321 | Automated safety check: Pass | Apache-2.0 | |
| Video Template Frame Play Modenexu-io/open-design | 100k | — | ~307 | Automated safety check: Pass | Apache-2.0 | |
| HyperFrames Motion Doctrineheygen-com/hyperframes | 60k | 1 repos | ~3k | Automated safety check: Pass | Apache-2.0 | |
| Emilkowalski Motionnexu-io/open-design | 100k | — | ~644 | Automated safety check: Pass | Apache-2.0 | |
| Motion Foundationsaffaan-m/ECC | 277k | 1 repos | ~2.4k | Automated safety check: Pass | MIT | |
| AdoptDonchitos/Claude-Code-Game-Studios | 26k | — | ~1.2k | Automated safety check: Notes | MIT |
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HyperFrames Motion Doctrine
heygen-com/hyperframes
Sets the motion rules for HyperFrames videos so scenes read as one continuous camera move, covering exit-to-entry vectors, seams, idle motion and sustained motion.
Emilkowalski Motion
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Motion-design follow-up skill inspired by Emil Kowalski's animation guidance.
Motion Foundations
affaan-m/ECC
Motion tokens, spring presets, performance rules, device adaptation, accessibility enforcement, and SSR safety for React / Next.js using motion/react.
Adopt
Donchitos/Claude-Code-Game-Studios
Brownfield audit — do existing artifacts actually work?. An agent skill from Donchitos/Claude-Code-Game-Studios.
Shopify Upsell Cross Sell
nexscope-ai/eCommerce-Skills
Upsell and cross-sell strategy — product recommendations, cart upsells, post-purchase offers, bundles
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Questions about Expansion Plays
What does Expansion Plays do?
A skill your agent uses when planning adoption-to-expansion motions and cross-sell/upsell campaigns. Expansion Plays is an agent skill from gtmagents/gtm-agents. Use when planning adoption-to-expansion motions and cross-sell/upsell campaigns.
When should I use Expansion Plays?
Expansion Plays fits situations like: planning adoption-to-expansion motions and cross-sell/upsell campaigns.
How do I install Expansion Plays in Claude Code?
Run `npx skills add gtmagents/gtm-agents --skill expansion-plays -a claude-code`. Or copy the skill folder (plugins/customer-marketing/skills/expansion-plays in gtmagents/gtm-agents) into .claude/skills/expansion-plays in your project. Claude Code loads it when a task matches its description.
How do I install Expansion Plays in Codex?
Run `npx skills add gtmagents/gtm-agents --skill expansion-plays -a codex`. Or copy the skill folder (plugins/customer-marketing/skills/expansion-plays in gtmagents/gtm-agents) into .agents/skills/expansion-plays in your project. Codex loads it when a task matches its description.
Can I use Expansion Plays in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill expansion-plays -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/expansion-plays, .gemini/skills/expansion-plays, .github/skills/expansion-plays and .opencode/skills/expansion-plays in your project.
What does Expansion Plays need to run?
SKILL.md names no scripts, command-line tools or credentials: Expansion Plays is instructions for the agent only.
Does Expansion Plays access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Expansion Plays safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Expansion Plays use?
Expansion Plays is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Expansion Plays use?
About 321 tokens (SKILL.md is roughly 1.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Expansion Plays?
Skills that share tags, products or a category with Expansion Plays: Video Template Frame Play Mode (nexu-io/open-design, 100k stars), HyperFrames Motion Doctrine (heygen-com/hyperframes, 60k stars), Emilkowalski Motion (nexu-io/open-design, 100k stars) and Motion Foundations (affaan-m/ECC, 277k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Expansion Plays?
gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.
Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.