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Agent skill

Creative Iteration Playbook

by gtmagents in gtmagents/gtm-agents

Framework for briefing, testing, and scaling social creative variations.

Apache-2.0Auto-check passedMarketing & SEO

Install Creative Iteration Playbook

skills CLI
$ npx skills add gtmagents/gtm-agents --skill creative-iteration-playbook -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gtmagents/gtm-agents creative-iteration-playbook --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/social-media-marketing/skills/creative-iteration-playbook .claude/skills/creative-iteration-playbook && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
creative-iteration-playbook
GitHub stars
414
Used in
1 other repo
Token cost
~755 tokens
SKILL.md length
345 words
Files
1
Skills in repo
121
Repo updated
First seen
Licence
Apache-2.0

At a glance

Framework for briefing, testing, and scaling social creative variations.

  • Works in 5 steps: Creative Brief Template – hook, CTA,… → Testing Matrix – map variables (concept,… → Production Workflow – intake → concept →… → …
  • Tasks that involve Go-to-market strategy
  • SKILL.md covers When to Use, Framework, Templates and Tips, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Creative Iteration Playbook is an agent skill from gtmagents/gtm-agents. Framework for briefing, testing, and scaling social creative variations.

Its SKILL.md is about 760 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Go-to-market strategy. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.

When your agent uses it

  • Tasks that involve Go-to-market strategy

Example prompts

  • “/creative-iteration-playbook”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Creative Brief Template – hook, CTA, proof, editing guidelines, mandatory/legal notes.
  2. Testing Matrix – map variables (concept, format, CTA, length, hook) across channels.
  3. Production Workflow – intake → concept → script/copy → edit → QA → publish.
  4. Measurement & Tagging – UTM/tag schema, performance scoreboard, insights log.
  5. Scaling Guidelines – roll-out thresholds, localization, evergreen library updates.

What it can do on your machine

Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Creative Iteration Playbook loads about 755 tokens when it runs. Until then it costs about 25 tokens; SKILL.md has 345 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~25
When it runs · the whole SKILL.md, loaded when a task matches
~755

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 345 words, ~755 tokens.

Download SKILL.mdSave it as .claude/skills/creative-iteration-playbook/SKILL.md (or your agent's skills folder).
name
creative-iteration-playbook
description
Framework for briefing, testing, and scaling social creative variations.

Creative Iteration Playbook Skill

When to Use

  • Refreshing creative fatigued campaigns.
  • Coordinating rapid creative experiments across paid + organic teams.
  • Documenting learnings with reusable creative formulas.

Framework

  1. Creative Brief Template – hook, CTA, proof, editing guidelines, mandatory/legal notes.
  2. Testing Matrix – map variables (concept, format, CTA, length, hook) across channels.
  3. Production Workflow – intake → concept → script/copy → edit → QA → publish.
  4. Measurement & Tagging – UTM/tag schema, performance scoreboard, insights log.
  5. Scaling Guidelines – roll-out thresholds, localization, evergreen library updates.

Templates

  • Single-slide creative brief + checklist.
  • Experiment tracker w/ hypotheses, variants, outcomes, next steps.
  • Evergreen asset library structure with tagging conventions.
  • GTM Agents Hook/CTA Library – per-channel prompt bank pulled from GTM Agents Social Media Manager playbooks @puerto/README.md#183-212.
  • Runbook for Paid + Organic Sync – outlines Monday creative standup, Wednesday QA, Friday results readout.
  • Guardrail Sheet – min engagement/CVR per channel before pausing or pivoting.

Tips

  • Pair qualitative notes (comments, watch time) with quantitative metrics.
  • Rotate creators and formats to avoid burnout and discover new winners.
  • Use with build-social-calendar and campaign-optimization-manager workflows.
  • Define success + kill thresholds before launching (e.g., CTR ≥1.5% for X, hook retention ≥35% on Reels).
  • Mirror GTM Agents escalation tree: Social Strategist → Marketing Director → Comms lead within 15 mins if sentiment spikes negative.
  • Keep Serena + Playwright handy for rapid landing page tweaks + visual QA.

GTM Agents Creative Iteration Overlay

  1. Cadence
    • Monday: backlog grooming + prioritization (use hook library to seed briefs).
    • Tuesday/Wednesday: production + QA (Pair design + copy pods, run Playwright visual checks).
    • Thursday: launch + monitor guardrails in near real-time.
    • Friday: learning sync → update evergreen library + share top performers in Weekly Packet.
  2. Guardrail Actions
    • If two variants miss guardrails consecutively, trigger Sequential Thinking mini-RCA.
    • Pause paid boosts if CPA worsens >20% vs baseline; notify Growth + RevOps.
  3. Insight Logging
    • Capture quote-sized "formula" (hook + format + CTA) for each winning asset; store with metrics + reuse plan.

Tool Hooks

  • Serena – patch landing page snippets or marketing automation flows referenced in creative tests.
  • Context7 – pull latest platform best-practice docs (LinkedIn ads specs, TikTok ratios) without leaving Claude.
  • Sequential Thinking – facilitate post-test retros and iteration hypotheses.
  • Playwright – automate screenshot packs for creative QA and stakeholder review.

© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/social-media-marketing/skills/creative-iteration-playbook of gtmagents/gtm-agents.

Open the folder on GitHubat commit 78e0419

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Creative Iteration Playbook next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Creative Iteration Playbook compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Creative Iteration Playbook this skillgtmagents/gtm-agents4141 repos~755Automated safety check: PassApache-2.0
Marketing PlanNexus-JPF/note-companion8705 repos~5.2kAutomated safety check: PassMIT
Revenue Centric Designheliocosta-dev/revenue-centric-design740—~1.6kAutomated safety check: PassCustom licence
Startup Designferdinandobons/startup-skill1.2k—~8.1kAutomated safety check: PassMIT
Jaredrhod Marketingjaredrhod/ai-marketing-skills282—~584Automated safety check: PassCC-BY-SA-4.0
Traffic Acquisitionvivy-yi/xiaohongshu-skills4811 repos~4kAutomated safety check: PassNone

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Categories

Questions about Creative Iteration Playbook

What does Creative Iteration Playbook do?

Framework for briefing, testing, and scaling social creative variations. Creative Iteration Playbook is an agent skill from gtmagents/gtm-agents. Framework for briefing, testing, and scaling social creative variations.

When should I use Creative Iteration Playbook?

Creative Iteration Playbook fits situations like: tasks that involve Go-to-market strategy.

How do I install Creative Iteration Playbook in Claude Code?

Run `npx skills add gtmagents/gtm-agents --skill creative-iteration-playbook -a claude-code`. Or copy the skill folder (plugins/social-media-marketing/skills/creative-iteration-playbook in gtmagents/gtm-agents) into .claude/skills/creative-iteration-playbook in your project. Claude Code loads it when a task matches its description.

How do I install Creative Iteration Playbook in Codex?

Run `npx skills add gtmagents/gtm-agents --skill creative-iteration-playbook -a codex`. Or copy the skill folder (plugins/social-media-marketing/skills/creative-iteration-playbook in gtmagents/gtm-agents) into .agents/skills/creative-iteration-playbook in your project. Codex loads it when a task matches its description.

Can I use Creative Iteration Playbook in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill creative-iteration-playbook -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/creative-iteration-playbook, .gemini/skills/creative-iteration-playbook, .github/skills/creative-iteration-playbook and .opencode/skills/creative-iteration-playbook in your project.

What does Creative Iteration Playbook need to run?

SKILL.md names no scripts, command-line tools or credentials: Creative Iteration Playbook is instructions for the agent only.

Does Creative Iteration Playbook access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Creative Iteration Playbook safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Creative Iteration Playbook use?

Creative Iteration Playbook is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Creative Iteration Playbook use?

About 755 tokens (SKILL.md is roughly 3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Creative Iteration Playbook?

Skills that share tags, products or a category with Creative Iteration Playbook: Marketing Plan (Nexus-JPF/note-companion, 870 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars) and Jaredrhod Marketing (jaredrhod/ai-marketing-skills, 282 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Creative Iteration Playbook?

gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.

Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.