Abm Diy Campaign
explorium-ai/gtm-skills
ABM campaign skill for Claude Code: run a full Account-Based Marketing campaign end-to-end — from ICP definition to live LinkedIn Ads.
A skill your agent uses when researching, documenting, and sharing competitor insights with GTM teams.
Install Competitive Intel
$ npx skills add gtmagents/gtm-agents --skill competitive-intel -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install gtmagents/gtm-agents competitive-intel --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/product-marketing/skills/competitive-intel .claude/skills/competitive-intel && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "competitive-intel" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/product-marketing/skills/competitive-intel into .claude/skills/competitive-intel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-intel", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/gtmagents/gtm-agents/tree/main/plugins/product-marketing/skills/competitive-intelType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add gtmagents/gtm-agents --skill competitive-intel -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install gtmagents/gtm-agents competitive-intel --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/product-marketing/skills/competitive-intel .agents/skills/competitive-intel && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "competitive-intel" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/product-marketing/skills/competitive-intel into .agents/skills/competitive-intel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-intel", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill competitive-intel -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install gtmagents/gtm-agents competitive-intel --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/product-marketing/skills/competitive-intel .cursor/skills/competitive-intel && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "competitive-intel" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/product-marketing/skills/competitive-intel into .cursor/skills/competitive-intel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-intel", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/gtmagents/gtm-agents.git --path plugins/product-marketing/skills/competitive-intel--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add gtmagents/gtm-agents --skill competitive-intel -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install gtmagents/gtm-agents competitive-intel --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/product-marketing/skills/competitive-intel .gemini/skills/competitive-intel && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "competitive-intel" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/product-marketing/skills/competitive-intel into .gemini/skills/competitive-intel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-intel", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install gtmagents/gtm-agents competitive-intelInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add gtmagents/gtm-agents --skill competitive-intel -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/product-marketing/skills/competitive-intel .github/skills/competitive-intel && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "competitive-intel" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/product-marketing/skills/competitive-intel into .github/skills/competitive-intel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-intel", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill competitive-intel -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install gtmagents/gtm-agents competitive-intel --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/product-marketing/skills/competitive-intel .opencode/skills/competitive-intel && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "competitive-intel" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/product-marketing/skills/competitive-intel into .opencode/skills/competitive-intel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-intel", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
competitive-intel- GitHub stars
- 414
- Used in
- 1 other repo
- Token cost
- ~290 tokens
- SKILL.md length
- 127 words
- Files
- 1
- Skills in repo
- 121
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
A skill your agent uses when researching, documenting, and sharing competitor insights with GTM teams.
- Works in 5 steps: Collect – pull from sales calls, Gong,… → Analyze – map strengths/weaknesses,… → Package – build battlecards, alerts,… → …
- Sharing competitor insights with GTM teams
- SKILL.md covers When to Use, Framework, Templates and Tips
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Competitive Intel is an agent skill from gtmagents/gtm-agents. Use when researching, documenting, and sharing competitor insights with GTM teams.
Its SKILL.md is about 290 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Go-to-market strategy. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.
When your agent uses it
- Sharing competitor insights with GTM teams
- Tasks that involve Go-to-market strategy
Example prompts
- “/competitive-intel”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Collect – pull from sales calls, Gong, analyst notes, communities, social, product updates.
- Analyze – map strengths/weaknesses, feature parity, pricing, GTM motions.
- Package – build battlecards, alerts, teardown docs, highlights for weekly digests.
- Enable – deliver via enablement hubs, Slack alerts, office hours.
- Measure – track adoption, impact on win rates, feedback loops.
What it can do on your machine
Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Competitive Intel loads about 290 tokens when it runs. Until then it costs about 25 tokens; SKILL.md has 127 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 127 words, ~290 tokens.
Download SKILL.mdSave it as
.claude/skills/competitive-intel/SKILL.md (or your agent's skills folder).- name
- competitive-intel
- description
- Use when researching, documenting, and sharing competitor insights with GTM teams.
Competitive Intelligence Ops Skill
When to Use
- Preparing battlecards, objection handling, or exec briefings.
- Monitoring competitor launches, pricing changes, or campaigns.
- Running win/loss and market intelligence programs.
Framework
- Collect – pull from sales calls, Gong, analyst notes, communities, social, product updates.
- Analyze – map strengths/weaknesses, feature parity, pricing, GTM motions.
- Package – build battlecards, alerts, teardown docs, highlights for weekly digests.
- Enable – deliver via enablement hubs, Slack alerts, office hours.
- Measure – track adoption, impact on win rates, feedback loops.
Templates
- Competitor dossier structure (Overview, Differentiation, Traps, Assets).
- Alert format for urgent updates.
- Win/loss survey + summary report.
Tips
- Always cite sources and freshness dates.
- Partner with sales enablement to ensure updates are surfaced during deal cycles.
- Keep a change log to monitor how competitor narratives evolve.
© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in plugins/product-marketing/skills/competitive-intel of gtmagents/gtm-agents.
Open the folder on GitHubat commit 78e0419
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Competitive Intel next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Competitive Intel this skillgtmagents/gtm-agents | 414 | 1 repos | ~290 | Automated safety check: Pass | Apache-2.0 | |
| Abm Diy Campaignexplorium-ai/gtm-skills | 185 | — | ~2.4k | Automated safety check: Pass | MIT | |
| Build RoutineOthmane-Khadri/YALC-the-GTM-operating-system | 318 | — | ~1.8k | Automated safety check: Notes | MIT | |
| Partner and Affiliate Programstech-leads-club/agent-skills | 7k | — | ~4k | Automated safety check: Pass | Custom licence | |
| Gtm Technical Product Pricinggithub/awesome-copilot | 40k | 1 repos | ~3.2k | Automated safety check: Pass | MIT | |
| Whatsapp Marketingarnabbagxd/Brand-building-skills | 729 | — | ~2.4k | Automated safety check: Pass | MIT |
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Questions about Competitive Intel
What does Competitive Intel do?
A skill your agent uses when researching, documenting, and sharing competitor insights with GTM teams. Competitive Intel is an agent skill from gtmagents/gtm-agents. Use when researching, documenting, and sharing competitor insights with GTM teams.
When should I use Competitive Intel?
Competitive Intel fits situations like: sharing competitor insights with GTM teams; tasks that involve Go-to-market strategy.
How do I install Competitive Intel in Claude Code?
Run `npx skills add gtmagents/gtm-agents --skill competitive-intel -a claude-code`. Or copy the skill folder (plugins/product-marketing/skills/competitive-intel in gtmagents/gtm-agents) into .claude/skills/competitive-intel in your project. Claude Code loads it when a task matches its description.
How do I install Competitive Intel in Codex?
Run `npx skills add gtmagents/gtm-agents --skill competitive-intel -a codex`. Or copy the skill folder (plugins/product-marketing/skills/competitive-intel in gtmagents/gtm-agents) into .agents/skills/competitive-intel in your project. Codex loads it when a task matches its description.
Can I use Competitive Intel in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill competitive-intel -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitive-intel, .gemini/skills/competitive-intel, .github/skills/competitive-intel and .opencode/skills/competitive-intel in your project.
What does Competitive Intel need to run?
SKILL.md names no scripts, command-line tools or credentials: Competitive Intel is instructions for the agent only.
Does Competitive Intel access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Competitive Intel safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Competitive Intel use?
Competitive Intel is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Competitive Intel use?
About 290 tokens (SKILL.md is roughly 1.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Competitive Intel?
Skills that share tags, products or a category with Competitive Intel: Abm Diy Campaign (explorium-ai/gtm-skills, 185 stars), Build Routine (Othmane-Khadri/YALC-the-GTM-operating-system, 318 stars), Partner and Affiliate Programs (tech-leads-club/agent-skills, 7k stars) and Gtm Technical Product Pricing (github/awesome-copilot, 40k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Competitive Intel?
gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.
Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.