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Agent skill

Case Studies

by gtmagents in gtmagents/gtm-agents

A skill your agent uses when creating customer stories that prove ROI, highlight use cases, and equip sales with proof.

Apache-2.0Auto-check passedWriting & Content

Install Case Studies

skills CLI
$ npx skills add gtmagents/gtm-agents --skill case-studies -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gtmagents/gtm-agents case-studies --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/content-marketing/skills/case-studies .claude/skills/case-studies && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
case-studies
GitHub stars
414
Used in
1 other repo
Token cost
~405 tokens
SKILL.md length
184 words
Files
1
Skills in repo
121
Repo updated
First seen
Licence
Apache-2.0

At a glance

A skill your agent uses when creating customer stories that prove ROI, highlight use cases, and equip sales with proof.

  • Works in 5 steps: Story Framework (CHIC) – Challenge →… → Data Gathering – collect metrics (time… → Narrative Structure – exec summary,… → …
  • Creating customer stories that prove ROI
  • SKILL.md covers When to Use, Framework, Templates and Tips, plus 1 more section
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Case Studies is an agent skill from gtmagents/gtm-agents. Use when creating customer stories that prove ROI, highlight use cases, and equip sales with proof.

Its SKILL.md is about 410 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Storytelling. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.

When your agent uses it

  • Creating customer stories that prove ROI
  • Highlight use cases
  • Equip sales with proof

Example prompts

  • “/case-studies”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Story Framework (CHIC) – Challenge → Hypothesis → Implementation → Change (results).
  2. Data Gathering – collect metrics (time saved, revenue lift), qualitative quotes, before/after workflows.
  3. Narrative Structure – exec summary, customer background, stakes, solution, outcomes, CTA.
  4. Format Variations – PDF, one-pager, slide deck, video script, micro social posts.
  5. Enablement Package – key stats table, objection responses, industry tags.

What it can do on your machine

Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Case Studies loads about 405 tokens when it runs. Until then it costs about 28 tokens; SKILL.md has 184 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~28
When it runs · the whole SKILL.md, loaded when a task matches
~405

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 184 words, ~405 tokens.

Download SKILL.mdSave it as .claude/skills/case-studies/SKILL.md (or your agent's skills folder).
name
case-studies
description
Use when creating customer stories that prove ROI, highlight use cases, and equip sales with proof.

Case Studies Skill

When to Use

  • Sales needs tailored proof points for a segment or persona.
  • Marketing is launching a campaign that requires social proof.
  • Customer success wants standardized win-story format.

Framework

  1. Story Framework (CHIC) – Challenge → Hypothesis → Implementation → Change (results).
  2. Data Gathering – collect metrics (time saved, revenue lift), qualitative quotes, before/after workflows.
  3. Narrative Structure – exec summary, customer background, stakes, solution, outcomes, CTA.
  4. Format Variations – PDF, one-pager, slide deck, video script, micro social posts.
  5. Enablement Package – key stats table, objection responses, industry tags.

Templates

  • Narrative brief outlining each CHIC section with quote/data placeholders.
  • Multi-format layout kit (PDF, one-pager, slide deck) sharing headline + proof modules.
  • Enablement bundle: stats table, objection matrix, industry filter tags.

Tips

  • Secure approvals early—share outlines with customers/legal before writing.
  • Lead with outcomes; move background into sidebars to keep attention.
  • Build a modular proof library so stats auto-populate future case studies.
  • Produce derivative social tiles or short videos alongside the long-form asset.

Checklist

  • At least 2 hard metrics and 1 qualitative quote.
  • Visual timeline or architecture diagram.
  • CTA customized per campaign (demo, workshop, download).
  • Approvals from customer + legal.

© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/content-marketing/skills/case-studies of gtmagents/gtm-agents.

Open the folder on GitHubat commit 78e0419

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Case Studies next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Case Studies compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Case Studies this skillgtmagents/gtm-agents4141 repos~405Automated safety check: PassApache-2.0
Customer Story Setuplangfuse/langfuse-docs246—~2.4kAutomated safety check: PassMIT
Mira Concept Storytellersandeco/mira-animator218—~3.5kAutomated safety check: PassCustom licence
Course Storytellingericrisco/rsc-harness180—~3.6kAutomated safety check: PassMIT
Data Storytellingynulihao/AgentSkillOS61815 repos~2.8kAutomated safety check: PassNone
Chinese Novel Writing Systemleenbj/novel-creator-skill671—~3.9kAutomated safety check: PassNone

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Categories

Questions about Case Studies

What does Case Studies do?

A skill your agent uses when creating customer stories that prove ROI, highlight use cases, and equip sales with proof. Case Studies is an agent skill from gtmagents/gtm-agents. Use when creating customer stories that prove ROI, highlight use cases, and equip sales with proof.

When should I use Case Studies?

Case Studies fits situations like: creating customer stories that prove ROI; highlight use cases; equip sales with proof.

How do I install Case Studies in Claude Code?

Run `npx skills add gtmagents/gtm-agents --skill case-studies -a claude-code`. Or copy the skill folder (plugins/content-marketing/skills/case-studies in gtmagents/gtm-agents) into .claude/skills/case-studies in your project. Claude Code loads it when a task matches its description.

How do I install Case Studies in Codex?

Run `npx skills add gtmagents/gtm-agents --skill case-studies -a codex`. Or copy the skill folder (plugins/content-marketing/skills/case-studies in gtmagents/gtm-agents) into .agents/skills/case-studies in your project. Codex loads it when a task matches its description.

Can I use Case Studies in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill case-studies -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/case-studies, .gemini/skills/case-studies, .github/skills/case-studies and .opencode/skills/case-studies in your project.

What does Case Studies need to run?

SKILL.md names no scripts, command-line tools or credentials: Case Studies is instructions for the agent only.

Does Case Studies access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Case Studies safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Case Studies use?

Case Studies is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Case Studies use?

About 405 tokens (SKILL.md is roughly 1.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Case Studies?

Skills that share tags, products or a category with Case Studies: Customer Story Setup (langfuse/langfuse-docs, 246 stars), Mira Concept Storyteller (sandeco/mira-animator, 218 stars), Course Storytelling (ericrisco/rsc-harness, 180 stars) and Data Storytelling (ynulihao/AgentSkillOS, 618 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Case Studies?

gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.

Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.