Offer Design
minhnv0807/ai-business-skills
Designs or repairs what a business sells, covering the promise, value stack, bonuses, guarantee, honest scarcity and a tiered ladder, rather than price or copy.
Run a 15-minute forced-choice positioning session for a startup.
Install Positioning
$ npx skills add Gerstep/positioning-plugin --skill positioning -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install Gerstep/positioning-plugin positioning --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/Gerstep/positioning-plugin.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/positioning .claude/skills/positioning && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "positioning" agent skill from https://github.com/Gerstep/positioning-plugin/tree/main/skills/positioning into .claude/skills/positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/Gerstep/positioning-plugin/tree/main/skills/positioningType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add Gerstep/positioning-plugin --skill positioning -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install Gerstep/positioning-plugin positioning --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Gerstep/positioning-plugin.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/positioning .agents/skills/positioning && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "positioning" agent skill from https://github.com/Gerstep/positioning-plugin/tree/main/skills/positioning into .agents/skills/positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Gerstep/positioning-plugin --skill positioning -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install Gerstep/positioning-plugin positioning --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Gerstep/positioning-plugin.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/positioning .cursor/skills/positioning && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "positioning" agent skill from https://github.com/Gerstep/positioning-plugin/tree/main/skills/positioning into .cursor/skills/positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/Gerstep/positioning-plugin.git --path skills/positioning--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add Gerstep/positioning-plugin --skill positioning -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install Gerstep/positioning-plugin positioning --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Gerstep/positioning-plugin.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/positioning .gemini/skills/positioning && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "positioning" agent skill from https://github.com/Gerstep/positioning-plugin/tree/main/skills/positioning into .gemini/skills/positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install Gerstep/positioning-plugin positioningInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add Gerstep/positioning-plugin --skill positioning -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/Gerstep/positioning-plugin.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/positioning .github/skills/positioning && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "positioning" agent skill from https://github.com/Gerstep/positioning-plugin/tree/main/skills/positioning into .github/skills/positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Gerstep/positioning-plugin --skill positioning -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install Gerstep/positioning-plugin positioning --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Gerstep/positioning-plugin.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/positioning .opencode/skills/positioning && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "positioning" agent skill from https://github.com/Gerstep/positioning-plugin/tree/main/skills/positioning into .opencode/skills/positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
positioning- GitHub stars
- 109
- Token cost
- ~1.1k tokens
- SKILL.md length
- 556 words
- Files
- 9 (incl. references, assets)
- Skills in repo
- 1
- Repo updated
- First seen
- Licence
- MIT
At a glance
Run a 15-minute forced-choice positioning session for a startup.
- A company needs positioning
- SKILL.md covers Operating rules (read first), Which moment is this?, The method in one breath and Quality rules (apply to every…, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Category strategy
What it does
Positioning is an agent skill from Gerstep/positioning-plugin. Run a 15-minute forced-choice positioning session for a startup. Pick a category path (compete, reframe, or create), decide who you serve and who you ignore, write a positioning statement under 30 words, find the mind-virus phrase, choose a brand archetype, and plan a 90-day window of proof. Each co-founder runs it solo; the skill then compiles all answers, surfaces contradictions, and forces decisions. Use when a company needs positioning, messaging, category strategy, a value proposition, or founder alignment…
Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 11 other files, including reference files and assets (for example `agents/openai.yaml`, `assets/answers-template.md` and `assets/pack-template.md`).
It sits in Marketing & SEO, covering Positioning and messaging. The repository describes itself as: 15-minute AI-agent positioning session for startups: forced choices, a sub-30-word statement, co-founder compile, and a 90-day proof plan. Claude Code / Cowork / Codex. The licence is MIT.
When your agent uses it
- A company needs positioning
- Category strategy
- A value proposition
- Founder alignment on why us
Example prompts
- “why us”
- “/positioning”
What it can do on your machine
Read from SKILL.md and the folder at commit 89e348f. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Positioning loads about 1.1k tokens when it runs, and up to ~5k if it reads all its reference files. Until then it costs about 135 tokens; SKILL.md has 556 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from Gerstep/positioning-plugin at commit 89e348f, republished under its MIT licence (© Gerstep). 556 words, ~1,130 tokens.
Download SKILL.mdSave it as
.claude/skills/positioning/SKILL.md (or your agent's skills folder). This skill also uses 8 other files; get the full folder from GitHub.- name
- positioning
- description
- Run a 15-minute forced-choice positioning session for a startup. Pick a category path (compete, reframe, or create), decide who you serve and who you ignore, write a positioning statement under 30 words, find the mind-virus phrase, choose a brand archetype, and plan a 90-day window of proof. Each co-founder runs it solo; the skill then compiles all answers, surfaces contradictions, and forces decisions. Use when a company needs positioning, messaging, category strategy, a value proposition, or founder alignment on "why us".
- license
- MIT
- metadata.author
- Stepan Gershuni, cyber.fund
- metadata.version
- 2.0.0
Positioning
A 15-minute forced-choice session that produces a positioning statement and the artifacts a startup needs to hold a position: message architecture, mind virus, compass, ignore list, worldview, archetype, and a 90-day proof plan.
Position or be positioned. If you don't pick a category, you will be assigned one. The market's default setting is disbelief, so competition has shifted from making claims to surviving verification. This skill forces the choices, then makes every claim either provable today or a dated bet.
Operating rules (read first)
Questions. If an interactive question tool is available (for example AskUserQuestion in Claude Code or Cowork), use it for every forced choice. Otherwise ask in plain text: one question at a time, numbered options, wait for the answer. Never stack questions in plain-text mode.
Forced choice. No "all of the above". Gut answers over polished answers — tell the user 30 seconds per question is enough. The pain of choosing is the exercise.
Time. The session targets 15 minutes total. Never block on research; never loop. Phase budgets are in the session script. If research has not returned by the statement phase, proceed without it and mark the pack "research pending".
Research. If a subagent tool is available, launch research in the background during setup. If only web search is available, run a few quick searches inline between phases. If there is no web access, skip research and say so in the output. Never invent competitors.
Files. All artifacts live in positioning/ under the current working
directory (create it if needed). Never overwrite another founder's answers
file.
Which moment is this?
If the user asked for a specific mode in plain words ("compile", "start
over", "new session"), obey that. Otherwise check positioning/ in the
current directory and route:
| State | Moment | Script |
|---|---|---|
No positioning/ dir, or no answers-*.md files | First run — run the session | references/session.md |
One or more answers-*.md, no positioning.md | Ask: run your own session, or compile the team's answers now? | references/session.md or references/compile.md |
positioning.md exists | Offer: a new founder session, or recompile to update the pack | references/session.md or references/compile.md |
A solo founder goes straight from session to the full pack — compile is only for teams.
Show full SKILL.md (196 more words)Show less
The method in one breath
Category first (compete / reframe / create — the maturity of the category decides which is honest). Then community (who you speak to, who you ignore). Then the logical spine: what is it, why does it matter, why you, why now. Then compress into an ONLYness or FIRSTness statement under 30 words, find the phrase the market could repeat without you in the room, pick the archetype that gives the position feel, and book three proofs for the next 90 days. Detail lives in the reference scripts — load only the one you need.
Quality rules (apply to every artifact)
- No sentence over 20 words. Statement under 30 words.
- No unverifiable adjectives: innovative, cutting-edge, world-class, unique, seamless, revolutionary.
- Every claim is either true today or explicitly a bet with a proof date.
- Aspirational is written "By [date] we will..." — never "We are...".
- If it reads like a SaaS landing page, rewrite it drier.
Files in this skill
references/session.md— the 15-minute founder session (phases, questions, timings)references/research.md— competitor research briefs and timeboxreferences/archetypes.md— the 90-second archetype pickerreferences/compile.md— merge co-founder answers, force tiebreaks, emit the packassets/pack-template.md— template forpositioning/positioning.mdassets/answers-template.md— template for per-founder answers files
© Gerstep, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 8 other files (references, assets) in skills/positioning of Gerstep/positioning-plugin.
- SKILL.md
- agents/openai.yaml
- assets/answers-template.md
- assets/pack-template.md
- references/archetypes.md
- references/compile.md
- references/proof.md
- references/research.md
- references/session.md
Open the folder on GitHubat commit 89e348f
Compare with similar skills
Positioning next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Positioning this skillGerstep/positioning-plugin | 109 | — | ~1.1k | Automated safety check: Pass | MIT | |
| Offer Designminhnv0807/ai-business-skills | 608 | — | ~1.1k | Automated safety check: Pass | MIT | |
| Startup Validatorailabs-393/ai-labs-claude-skills | 454 | 1 repos | ~2.8k | Automated safety check: Pass | MIT | |
| Competitor Matrixemotixco/claude-skills-founder | 495 | — | ~639 | Automated safety check: Pass | MIT | |
| Brand Strategy Squadohmyjahh/xquads-squads | 276 | — | ~852 | Automated safety check: Pass | MIT | |
| PositioningGerstep/cybos | 104 | — | ~2.2k | Automated safety check: Pass | None |
Similar skills
Startup Validator
ailabs-393/ai-labs-claude-skills
Comprehensive startup idea validation and market analysis tool.
Competitor Matrix
emotixco/claude-skills-founder
Research 5-8 real competitors and build a sourced feature comparison matrix, positioning gaps, threat ranking, and a niche to own.
Brand Strategy Squad
ohmyjahh/xquads-squads
Portuguese-language brand strategy squad: a chief agent routes work to 14 specialists for positioning, audits, identity, architecture, brand story, archetypes and naming.
Positioning
Gerstep/cybos
Guide founders and teams through a structured positioning statement exercise.
Competitive Analysis Brief
NateBJones-Projects/OB1
Turns a competitor set into a decision-ready brief: profiles, pricing and packaging comparisons, a positioning map, a SWOT and recommended moves for operators and founders.
Related
Categories
Questions about Positioning
What does Positioning do?
Run a 15-minute forced-choice positioning session for a startup. Positioning is an agent skill from Gerstep/positioning-plugin. Run a 15-minute forced-choice positioning session for a startup.
When should I use Positioning?
Positioning fits situations like: A company needs positioning; category strategy; A value proposition; founder alignment on why us.
How do I install Positioning in Claude Code?
Run `npx skills add Gerstep/positioning-plugin --skill positioning -a claude-code`. Or copy the skill folder (skills/positioning in Gerstep/positioning-plugin) into .claude/skills/positioning in your project. Claude Code loads it when a task matches its description.
How do I install Positioning in Codex?
Run `npx skills add Gerstep/positioning-plugin --skill positioning -a codex`. Or copy the skill folder (skills/positioning in Gerstep/positioning-plugin) into .agents/skills/positioning in your project. Codex loads it when a task matches its description.
Can I use Positioning in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Gerstep/positioning-plugin --skill positioning -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/positioning, .gemini/skills/positioning, .github/skills/positioning and .opencode/skills/positioning in your project.
What does Positioning need to run?
SKILL.md names no scripts, command-line tools or credentials: Positioning is instructions for the agent only.
Does Positioning access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Positioning safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Positioning use?
Positioning is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Positioning use?
About 1.1k tokens (SKILL.md is roughly 4.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.8k tokens, read only when the agent opens those files.
What are the alternatives to Positioning?
Skills that share tags, products or a category with Positioning: Offer Design (minhnv0807/ai-business-skills, 608 stars), Startup Validator (ailabs-393/ai-labs-claude-skills, 454 stars), Competitor Matrix (emotixco/claude-skills-founder, 495 stars) and Brand Strategy Squad (ohmyjahh/xquads-squads, 276 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Positioning?
Gerstep (a GitHub user) maintains it in Gerstep/positioning-plugin, which has 109 GitHub stars. The repository was last updated on August 6, 2026.
Source: Gerstep/positioning-plugin on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.