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Agent skill

Positioning Discovery Workshop

by deanpeters in deanpeters/Product-Manager-Skills

Runs an adaptive question-and-answer session that surfaces target customer, unmet need, category, and differentiation.

Custom licenceAuto-check passedMarketing & SEO

Install Positioning Discovery Workshop

skills CLI
$ npx skills add deanpeters/Product-Manager-Skills --skill positioning-workshop -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install deanpeters/Product-Manager-Skills positioning-workshop --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/deanpeters/Product-Manager-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/positioning-workshop .claude/skills/positioning-workshop && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
positioning-workshop
GitHub stars
7.2k
Used in
1 other repo
Token cost
~4.6k tokens
SKILL.md length
1,816 words
Files
1
Skills in repo
75
Repo updated
First seen
Licence
Custom licence

At a glance

Runs an adaptive question-and-answer session that surfaces target customer, unmet need, category, and differentiation.

  • Works in 6 steps: Gathers product context (marketing… → Identifies target customer segment… → Uncovers underserved needs via… → …
  • Messaging feels fuzzy, generic, or keeps losing to a named competitor
  • SKILL.md covers Purpose, Input, Key Concepts and Application, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Six steps move from gathering existing marketing materials and competitor intelligence through identifying the target segment, uncovering the underserved need through a jobs-to-be-done lens, defining category and benefits, and establishing competitive differentiation, ending in a complete Geoffrey Moore positioning statement. Questions adapt to context, B2B against B2C, a brand-new product against a repositioning effort, rather than following one fixed script, and the session deliberately forces a committed answer at each step instead of settling for a vague consensus.

When your agent uses it

  • Messaging feels fuzzy, generic, or keeps losing to a named competitor
  • Needing evidence-based positioning before a launch or PRD
  • Aligning a team on target customer before writing marketing copy

Example prompts

  • “Run a positioning workshop for our API monitoring tool, we keep losing to Datadog.”
  • “Walk us through positioning discovery for the new mobile app.”
  • “Help us figure out who our actual target customer is for this feature.”

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

  1. Gathers product context (marketing materials, competitor intel)
  2. Identifies target customer segment through questioning
  3. Uncovers underserved needs via Jobs-to-be-Done lens
  4. Defines product category and benefits
  5. Establishes competitive differentiation
  6. Outputs a complete positioning statement (uses positioning-statement.md)

What it can do on your machine

Read from SKILL.md and the folder at commit 1b5a524. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Positioning Discovery Workshop loads about 4.6k tokens when it runs. Until then it costs about 50 tokens; SKILL.md has 1,816 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~50
When it runs · the whole SKILL.md, loaded when a task matches
~4.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 1,816 words (~4,575 tokens).

“Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation. Use this to align stakeholders on strategic positioning before writing PRDs, launch plans, or marketing materials—ensuring…”

— opening of SKILL.md by deanpeters, Custom licence
name
positioning-workshop
argument-hint
[product]
intent
Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product…
type
interactive
best_for
Running a workshop to sharpen product positioning, Clarifying target customer, category, and differentiation, Fixing fuzzy or generic messaging before launch
scenarios
Help me run a positioning workshop for our B2B analytics product, Our messaging feels generic. Facilitate a positioning session., We need to define who we…
theme
workshops-facilitation
estimated_time
60-90 min

Read the full SKILL.md on GitHub

Files

Just SKILL.md in skills/positioning-workshop of deanpeters/Product-Manager-Skills.

Open the folder on GitHubat commit 1b5a524

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in deanpeters/Product-Manager-Skills, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Positioning Discovery Workshop next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Positioning Discovery Workshop compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Positioning Discovery Workshop this skilldeanpeters/Product-Manager-Skills7.2k1 repos~4.6kAutomated safety check: PassCustom licence
Marketing OsYuzzyuk/marketing-os535—~2.5kAutomated safety check: PassMIT
Revenue Centric Designheliocosta-dev/revenue-centric-design740—~1.6kAutomated safety check: PassCustom licence
Startup Positioningferdinandobons/startup-skill1.2k—~4.6kAutomated safety check: PassMIT
Stanley Druckenmiller Investmenttradermonty/claude-trading-skills3k1 repos~2kAutomated safety check: PassMIT
B2b Playbookweilun88313/B2B-Playbook203—~3.1kAutomated safety check: PassProprietary

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Categories

Questions about Positioning Discovery Workshop

What does Positioning Discovery Workshop do?

Runs an adaptive question-and-answer session that surfaces target customer, unmet need, category, and differentiation. Six steps move from gathering existing marketing materials and competitor intelligence through identifying the target segment, uncovering the underserved need through a jobs-to-be-done lens, defining category and benefits, and establishing competitive differentiation, ending in a complete Geoffrey Moore positioning statement. Questions adapt to context, B2B against B2C, a brand-new product against a repositioning effort, rather than following one fixed script, and the session deliberately forces a committed answer at each step instead of settling for a vague consensus.

When should I use Positioning Discovery Workshop?

Positioning Discovery Workshop fits situations like: messaging feels fuzzy, generic, or keeps losing to a named competitor; needing evidence-based positioning before a launch or PRD; aligning a team on target customer before writing marketing copy.

How do I install Positioning Discovery Workshop in Claude Code?

Run `npx skills add deanpeters/Product-Manager-Skills --skill positioning-workshop -a claude-code`. Or copy the skill folder (skills/positioning-workshop in deanpeters/Product-Manager-Skills) into .claude/skills/positioning-workshop in your project. Claude Code loads it when a task matches its description.

How do I install Positioning Discovery Workshop in Codex?

Run `npx skills add deanpeters/Product-Manager-Skills --skill positioning-workshop -a codex`. Or copy the skill folder (skills/positioning-workshop in deanpeters/Product-Manager-Skills) into .agents/skills/positioning-workshop in your project. Codex loads it when a task matches its description.

Can I use Positioning Discovery Workshop in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add deanpeters/Product-Manager-Skills --skill positioning-workshop -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/positioning-workshop, .gemini/skills/positioning-workshop, .github/skills/positioning-workshop and .opencode/skills/positioning-workshop in your project.

What does Positioning Discovery Workshop need to run?

SKILL.md names no scripts, command-line tools or credentials: Positioning Discovery Workshop is instructions for the agent only.

Does Positioning Discovery Workshop access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Positioning Discovery Workshop safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Positioning Discovery Workshop use?

Positioning Discovery Workshop has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.

How many tokens does Positioning Discovery Workshop use?

About 4.6k tokens (SKILL.md is roughly 18k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Positioning Discovery Workshop?

Skills that share tags, products or a category with Positioning Discovery Workshop: Marketing Os (Yuzzyuk/marketing-os, 535 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Positioning (ferdinandobons/startup-skill, 1.2k stars) and Stanley Druckenmiller Investment (tradermonty/claude-trading-skills, 3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Positioning Discovery Workshop?

deanpeters (a GitHub user) maintains it in deanpeters/Product-Manager-Skills, which has 7,181 GitHub stars. The repository holds 75 skills in this directory. The repository was last updated on September 1, 2026.

Source: deanpeters/Product-Manager-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.