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Agent skill

Geoffrey Moore Positioning Statement

by deanpeters in deanpeters/Product-Manager-Skills

Drafts a Crossing the Chasm-style positioning statement that forces hard choices about target customer, category, and differentiation.

Custom licenceAuto-check passedMarketing & SEO

Install Geoffrey Moore Positioning Statement

skills CLI
$ npx skills add deanpeters/Product-Manager-Skills --skill positioning-statement -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install deanpeters/Product-Manager-Skills positioning-statement --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/deanpeters/Product-Manager-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/positioning-statement .claude/skills/positioning-statement && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
positioning-statement
GitHub stars
7.2k
Used in
1 other repo
Token cost
~2.6k tokens
SKILL.md length
1,098 words
Files
4
Skills in repo
75
Repo updated
First seen
Licence
Custom licence

At a glance

Drafts a Crossing the Chasm-style positioning statement that forces hard choices about target customer, category, and differentiation.

  • Works in 5 steps: Gather Context → Draft the Value Proposition → Draft the Differentiation Statement → …
  • Aligning stakeholders on product strategy before a launch
  • SKILL.md covers Purpose, Input, Key Concepts and Application, plus 3 more sections
  • Reaches github.com

What it does

Moore's framework splits the output into two linked parts: a value proposition naming the target customer, the underserved need, the product category, and the benefit, and a differentiation statement naming the nearest alternative and what sets the product apart from it. Vague fills such as 'for everyone' or 'unlike all competitors' are explicitly disallowed, since the exercise is meant to expose whether a defensible difference actually exists rather than produce a tagline.

When your agent uses it

  • Aligning stakeholders on product strategy before a launch
  • Testing whether a value proposition is crisp or just generic
  • Writing messaging that needs a clear category and differentiator

Example prompts

  • “Positioning statement for LaunchDarkly-style feature flags aimed at platform leads at 200+ eng orgs.”
  • “Is our current pitch generic, or does it have real differentiation?”
  • “Draft a positioning statement for our new API monitoring product.”

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. Gather Context
  2. Draft the Value Proposition
  3. Draft the Differentiation Statement
  4. Stress-Test the Positioning
  5. Socialize and Iterate

What it can do on your machine

Read from SKILL.md and the folder at commit 1b5a524. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Hosts in commands or code, which the agent is likely to contact:

    • github.com

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Geoffrey Moore Positioning Statement loads about 2.6k tokens when it runs. Until then it costs about 48 tokens; SKILL.md has 1,098 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~48
When it runs · the whole SKILL.md, loaded when a task matches
~2.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 1,098 words (~2,577 tokens).

“Create a Geoffrey Moore-style positioning statement that clearly articulates who your product serves, what need it addresses, how it's categorized, what benefit it delivers, and how it differs from alternatives. Use this when you need to align stakeholders on product…”

— opening of SKILL.md by deanpeters, Custom licence
name
positioning-statement
argument-hint
[product] [target customer]
intent
Create a Geoffrey Moore-style positioning statement that clearly articulates who your product serves, what need it addresses, how it's categorized, what…
type
component
theme
strategy-positioning
best_for
Defining your product's market position clearly for the first time, Differentiating from specific competitors in your messaging, Aligning your team on who you…
scenarios
I need to write a positioning statement for a new B2B SaaS product targeting mid-market HR teams, Our positioning feels generic and I need to sharpen it…
estimated_time
10-15 min

Read the full SKILL.md on GitHub

Files

SKILL.md and 3 other files in skills/positioning-statement of deanpeters/Product-Manager-Skills.

  • SKILL.md
  • examples/sample-industrial.md
  • examples/sample.md
  • template.md

Open the folder on GitHubat commit 1b5a524

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in deanpeters/Product-Manager-Skills, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Geoffrey Moore Positioning Statement next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Geoffrey Moore Positioning Statement compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Geoffrey Moore Positioning Statement this skilldeanpeters/Product-Manager-Skills7.2k1 repos~2.6kAutomated safety check: PassCustom licence
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Revenue Centric Designheliocosta-dev/revenue-centric-design740—~1.6kAutomated safety check: PassCustom licence
Startup Positioningferdinandobons/startup-skill1.2k—~4.6kAutomated safety check: PassMIT
Stanley Druckenmiller Investmenttradermonty/claude-trading-skills3k1 repos~2kAutomated safety check: PassMIT
B2b Playbookweilun88313/B2B-Playbook203—~3.1kAutomated safety check: PassProprietary

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Categories

Questions about Geoffrey Moore Positioning Statement

What does Geoffrey Moore Positioning Statement do?

Drafts a Crossing the Chasm-style positioning statement that forces hard choices about target customer, category, and differentiation. Moore's framework splits the output into two linked parts: a value proposition naming the target customer, the underserved need, the product category, and the benefit, and a differentiation statement naming the nearest alternative and what sets the product apart from it. Vague fills such as 'for everyone' or 'unlike all competitors' are explicitly disallowed, since the exercise is meant to expose whether a defensible difference actually exists rather than produce a tagline.

When should I use Geoffrey Moore Positioning Statement?

Geoffrey Moore Positioning Statement fits situations like: aligning stakeholders on product strategy before a launch; testing whether a value proposition is crisp or just generic; writing messaging that needs a clear category and differentiator.

How do I install Geoffrey Moore Positioning Statement in Claude Code?

Run `npx skills add deanpeters/Product-Manager-Skills --skill positioning-statement -a claude-code`. Or copy the skill folder (skills/positioning-statement in deanpeters/Product-Manager-Skills) into .claude/skills/positioning-statement in your project. Claude Code loads it when a task matches its description.

How do I install Geoffrey Moore Positioning Statement in Codex?

Run `npx skills add deanpeters/Product-Manager-Skills --skill positioning-statement -a codex`. Or copy the skill folder (skills/positioning-statement in deanpeters/Product-Manager-Skills) into .agents/skills/positioning-statement in your project. Codex loads it when a task matches its description.

Can I use Geoffrey Moore Positioning Statement in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add deanpeters/Product-Manager-Skills --skill positioning-statement -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/positioning-statement, .gemini/skills/positioning-statement, .github/skills/positioning-statement and .opencode/skills/positioning-statement in your project.

What does Geoffrey Moore Positioning Statement need to run?

SKILL.md names no scripts, command-line tools or credentials: Geoffrey Moore Positioning Statement is instructions for the agent only.

Does Geoffrey Moore Positioning Statement access the network?

SKILL.md names 1 domain. In commands or code: github.com; the agent is likely to contact it when it follows the instructions. This is read from the text; nothing was executed.

Is Geoffrey Moore Positioning Statement safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Geoffrey Moore Positioning Statement use?

Geoffrey Moore Positioning Statement has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.

How many tokens does Geoffrey Moore Positioning Statement use?

About 2.6k tokens (SKILL.md is roughly 10k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Geoffrey Moore Positioning Statement?

Skills that share tags, products or a category with Geoffrey Moore Positioning Statement: Marketing Os (Yuzzyuk/marketing-os, 536 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Positioning (ferdinandobons/startup-skill, 1.2k stars) and Stanley Druckenmiller Investment (tradermonty/claude-trading-skills, 3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Geoffrey Moore Positioning Statement?

deanpeters (a GitHub user) maintains it in deanpeters/Product-Manager-Skills, which has 7,193 GitHub stars. The repository holds 75 skills in this directory. The repository was last updated on September 1, 2026.

Source: deanpeters/Product-Manager-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.