Ansoff Matrix
phuryn/pm-skills
Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification.
Map evidence-backed growth options across the Ansoff Matrix with risk-rated sequencing.
Custom licenceAuto-check passed
Install Ansoff Matrix
$ npx skills add deanpeters/Product-Manager-Skills --skill ansoff-matrix -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install deanpeters/Product-Manager-Skills ansoff-matrix --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/deanpeters/Product-Manager-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ansoff-matrix .claude/skills/ansoff-matrix && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "ansoff-matrix" agent skill from https://github.com/deanpeters/Product-Manager-Skills/tree/main/skills/ansoff-matrix into .claude/skills/ansoff-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ansoff-matrix", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/deanpeters/Product-Manager-Skills/tree/main/skills/ansoff-matrixType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add deanpeters/Product-Manager-Skills --skill ansoff-matrix -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install deanpeters/Product-Manager-Skills ansoff-matrix --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/deanpeters/Product-Manager-Skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/ansoff-matrix .agents/skills/ansoff-matrix && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "ansoff-matrix" agent skill from https://github.com/deanpeters/Product-Manager-Skills/tree/main/skills/ansoff-matrix into .agents/skills/ansoff-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ansoff-matrix", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add deanpeters/Product-Manager-Skills --skill ansoff-matrix -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install deanpeters/Product-Manager-Skills ansoff-matrix --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/deanpeters/Product-Manager-Skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/ansoff-matrix .cursor/skills/ansoff-matrix && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "ansoff-matrix" agent skill from https://github.com/deanpeters/Product-Manager-Skills/tree/main/skills/ansoff-matrix into .cursor/skills/ansoff-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ansoff-matrix", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/deanpeters/Product-Manager-Skills.git --path skills/ansoff-matrix--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add deanpeters/Product-Manager-Skills --skill ansoff-matrix -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install deanpeters/Product-Manager-Skills ansoff-matrix --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/deanpeters/Product-Manager-Skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/ansoff-matrix .gemini/skills/ansoff-matrix && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "ansoff-matrix" agent skill from https://github.com/deanpeters/Product-Manager-Skills/tree/main/skills/ansoff-matrix into .gemini/skills/ansoff-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ansoff-matrix", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install deanpeters/Product-Manager-Skills ansoff-matrixInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add deanpeters/Product-Manager-Skills --skill ansoff-matrix -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/deanpeters/Product-Manager-Skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/ansoff-matrix .github/skills/ansoff-matrix && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "ansoff-matrix" agent skill from https://github.com/deanpeters/Product-Manager-Skills/tree/main/skills/ansoff-matrix into .github/skills/ansoff-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ansoff-matrix", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add deanpeters/Product-Manager-Skills --skill ansoff-matrix -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install deanpeters/Product-Manager-Skills ansoff-matrix --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/deanpeters/Product-Manager-Skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/ansoff-matrix .opencode/skills/ansoff-matrix && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "ansoff-matrix" agent skill from https://github.com/deanpeters/Product-Manager-Skills/tree/main/skills/ansoff-matrix into .opencode/skills/ansoff-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ansoff-matrix", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
ansoff-matrix- GitHub stars
- 7.2k
- Token cost
- ~2.8k tokens
- SKILL.md length
- 1,043 words
- Files
- 4
- Skills in repo
- 75
- Repo updated
- First seen
- Licence
- Custom licence
At a glance
Map evidence-backed growth options across the Ansoff Matrix with risk-rated sequencing.
- Works in 4 steps: Check session for existing evidence… → Credit inline context, then ask only the… → If researching fresh, show the 3-bullet… → …
- The question is where the next tranche of growth comes from
- SKILL.md covers Purpose, Input, Key Concepts and Application, plus 3 more sections
- Reaches github.com
What it does
Ansoff Matrix is an agent skill from deanpeters/Product-Manager-Skills. Map evidence-backed growth options across the Ansoff Matrix with risk-rated sequencing. Use when the question is where the next tranche of growth comes from, and at what risk.
Its SKILL.md is about 2.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files (for example `examples/sample-industrial.md`, `examples/sample.md` and `template.md`).
The repository describes itself as: Product Management skills framework built on battle-tested methods for Claude Code, Cowork, Codex, and AI agents.
When your agent uses it
- The question is where the next tranche of growth comes from
Example prompts
- “/ansoff-matrix”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Check session for existing evidence (landscape scan, five forces, company intel, VoC). Present
- Credit inline context, then ask only the unanswered questions (max 3)
- If researching fresh, show the 3-bullet search plan — what you'll search per quadrant
- Populate the quadrants and emit the schema below exactly.
What it can do on your machine
Read from SKILL.md and the folder at commit 1b5a524. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
Hosts in commands or code, which the agent is likely to contact:
github.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Ansoff Matrix loads about 2.8k tokens when it runs. Until then it costs about 47 tokens; SKILL.md has 1,043 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 1,043 words (~2,834 tokens).
“Map a company's growth options across the Ansoff Matrix with evidence per quadrant: use or gather evidence → four quadrants with signals → risk-rated sequence → next-step options. The four quadrants — market penetration, market development, product development, diversification —…”
- name
- ansoff-matrix
- argument-hint
- [company or product line, its current core, and the growth outcome sought]
- intent
- A researched Ansoff Matrix, not a brainstorm grid: market penetration, market development, product development, and diversification, each quadrant populated…
- type
- workflow
- theme
- market-intelligence
- best_for
- Answering 'where does the next tranche of growth come from?' with evidence per option, Forcing diversification proposals to carry the evidence burden their…
- scenarios
- Growth planning for next year — map our options across the Ansoff quadrants with evidence, The board wants a diversification story; pressure-test it against…
- estimated_time
- 25-40 min per run
Files
SKILL.md and 3 other files in skills/ansoff-matrix of deanpeters/Product-Manager-Skills.
- SKILL.md
- examples/sample-industrial.md
- examples/sample.md
- template.md
Open the folder on GitHubat commit 1b5a524
Compare with similar skills
Ansoff Matrix next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Ansoff Matrix this skilldeanpeters/Product-Manager-Skills | 7.2k | — | ~2.8k | Automated safety check: Pass | Custom licence | |
| Ansoff Matrixphuryn/pm-skills | 27k | — | ~1.4k | Automated safety check: Pass | MIT | |
| Ansoff Matrixborghei/Claude-Skills | 886 | — | ~2.2k | Automated safety check: Pass | MIT | |
| Optionsasgeirtj/system_prompts_leaks | 69k | — | ~918 | Automated safety check: Pass | CC0-1.0 | |
| Growth Enginesickn33/agentic-awesome-skills | 47k | 2 repos | ~2.2k | Automated safety check: Pass | MIT | |
| Growth Logaffaan-m/ECC | 276k | 1 repos | ~1.7k | Automated safety check: Pass | MIT |
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Options
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Questions about Ansoff Matrix
What does Ansoff Matrix do?
Map evidence-backed growth options across the Ansoff Matrix with risk-rated sequencing. Ansoff Matrix is an agent skill from deanpeters/Product-Manager-Skills. Map evidence-backed growth options across the Ansoff Matrix with risk-rated sequencing.
When should I use Ansoff Matrix?
Ansoff Matrix fits situations like: the question is where the next tranche of growth comes from.
How do I install Ansoff Matrix in Claude Code?
Run `npx skills add deanpeters/Product-Manager-Skills --skill ansoff-matrix -a claude-code`. Or copy the skill folder (skills/ansoff-matrix in deanpeters/Product-Manager-Skills) into .claude/skills/ansoff-matrix in your project. Claude Code loads it when a task matches its description.
How do I install Ansoff Matrix in Codex?
Run `npx skills add deanpeters/Product-Manager-Skills --skill ansoff-matrix -a codex`. Or copy the skill folder (skills/ansoff-matrix in deanpeters/Product-Manager-Skills) into .agents/skills/ansoff-matrix in your project. Codex loads it when a task matches its description.
Can I use Ansoff Matrix in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add deanpeters/Product-Manager-Skills --skill ansoff-matrix -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ansoff-matrix, .gemini/skills/ansoff-matrix, .github/skills/ansoff-matrix and .opencode/skills/ansoff-matrix in your project.
What does Ansoff Matrix need to run?
SKILL.md names no scripts, command-line tools or credentials: Ansoff Matrix is instructions for the agent only.
Does Ansoff Matrix access the network?
SKILL.md names 1 domain. In commands or code: github.com; the agent is likely to contact it when it follows the instructions. This is read from the text; nothing was executed.
Is Ansoff Matrix safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Ansoff Matrix use?
Ansoff Matrix has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.
How many tokens does Ansoff Matrix use?
About 2.8k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Ansoff Matrix?
Skills that share tags, products or a category with Ansoff Matrix: Ansoff Matrix (phuryn/pm-skills, 27k stars), Ansoff Matrix (borghei/Claude-Skills, 886 stars), Options (asgeirtj/system_prompts_leaks, 69k stars) and Growth Engine (sickn33/agentic-awesome-skills, 47k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Ansoff Matrix?
deanpeters (a GitHub user) maintains it in deanpeters/Product-Manager-Skills, which has 7,209 GitHub stars. The repository holds 75 skills in this directory. The repository was last updated on September 1, 2026.
Source: deanpeters/Product-Manager-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.