User Story Writer
deanpeters/Product-Manager-Skills
Writes user stories in Mike Cohn's format with Gherkin acceptance criteria, turning user needs into development-ready work with testable conditions.
Ansoff Matrix — 4-quadrant framework for growth options: market penetration, market/product development, and diversification.
Install Ansoff Matrix
$ npx skills add borghei/Claude-Skills --skill ansoff-matrix -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install borghei/Claude-Skills ansoff-matrix --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/project-management/strategy-frameworks/ansoff-matrix .claude/skills/ansoff-matrix && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "ansoff-matrix" agent skill from https://github.com/borghei/Claude-Skills/tree/main/project-management/strategy-frameworks/ansoff-matrix into .claude/skills/ansoff-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ansoff-matrix", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/borghei/Claude-Skills/tree/main/project-management/strategy-frameworks/ansoff-matrixType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add borghei/Claude-Skills --skill ansoff-matrix -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install borghei/Claude-Skills ansoff-matrix --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/project-management/strategy-frameworks/ansoff-matrix .agents/skills/ansoff-matrix && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "ansoff-matrix" agent skill from https://github.com/borghei/Claude-Skills/tree/main/project-management/strategy-frameworks/ansoff-matrix into .agents/skills/ansoff-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ansoff-matrix", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add borghei/Claude-Skills --skill ansoff-matrix -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install borghei/Claude-Skills ansoff-matrix --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/project-management/strategy-frameworks/ansoff-matrix .cursor/skills/ansoff-matrix && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "ansoff-matrix" agent skill from https://github.com/borghei/Claude-Skills/tree/main/project-management/strategy-frameworks/ansoff-matrix into .cursor/skills/ansoff-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ansoff-matrix", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/borghei/Claude-Skills.git --path project-management/strategy-frameworks/ansoff-matrix--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add borghei/Claude-Skills --skill ansoff-matrix -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install borghei/Claude-Skills ansoff-matrix --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/project-management/strategy-frameworks/ansoff-matrix .gemini/skills/ansoff-matrix && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "ansoff-matrix" agent skill from https://github.com/borghei/Claude-Skills/tree/main/project-management/strategy-frameworks/ansoff-matrix into .gemini/skills/ansoff-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ansoff-matrix", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install borghei/Claude-Skills ansoff-matrixInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add borghei/Claude-Skills --skill ansoff-matrix -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/project-management/strategy-frameworks/ansoff-matrix .github/skills/ansoff-matrix && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "ansoff-matrix" agent skill from https://github.com/borghei/Claude-Skills/tree/main/project-management/strategy-frameworks/ansoff-matrix into .github/skills/ansoff-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ansoff-matrix", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add borghei/Claude-Skills --skill ansoff-matrix -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install borghei/Claude-Skills ansoff-matrix --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/project-management/strategy-frameworks/ansoff-matrix .opencode/skills/ansoff-matrix && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "ansoff-matrix" agent skill from https://github.com/borghei/Claude-Skills/tree/main/project-management/strategy-frameworks/ansoff-matrix into .opencode/skills/ansoff-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ansoff-matrix", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
ansoff-matrix- GitHub stars
- 881
- Token cost
- ~2.2k tokens
- SKILL.md length
- 965 words
- Files
- 5 (incl. scripts, references, assets)
- Skills in repo
- 349
- Repo updated
- First seen
- Licence
- MIT
At a glance
Ansoff Matrix — 4-quadrant framework for growth options: market penetration, market/product development, and diversification.
- Works in 6 steps: Define "existing" precisely → List current growth initiatives → Score by risk-adjusted return → …
- Evaluating growth bets
- SKILL.md covers The 2x2, When to use this skill, The 4 quadrants in depth and Clarify First, plus 6 more sections
- Runs Python scripts from its folder; calls python3
What it does
Ansoff Matrix is an agent skill from borghei/Claude-Skills. Ansoff Matrix — 4-quadrant framework for growth options: market penetration, market/product development, and diversification. Use when evaluating growth bets, prioritizing investment across quadrants, or weighing the risk ladder of each move.
Its SKILL.md is about 2.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including scripts, reference files and assets (for example `assets/ansoff_template.md`, `references/ansoff-matrix-deep.md` and `references/growth-strategy-patterns.md`).
It sits in Product & Project Management. The repository describes itself as: 385 AI skills, 77 expert agents, and 900 stdlib Python tools for every team: engineering, PM, marketing, C-level, compliance, business ops, research, and a LinkedIn toolkit… The licence is MIT.
When your agent uses it
- Evaluating growth bets
- Prioritizing investment across quadrants
- Weighing the risk ladder of each move
Example prompts
- “/ansoff-matrix”
Requirements
- Python 3
Workflow steps
6 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 4a698e8. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Ships 1 file in scripts/ (Python), which the agent can run.
Shell commands in SKILL.md call:
python3
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Ansoff Matrix loads about 2.2k tokens when it runs, and up to ~5.5k if it reads all its reference files. Until then it costs about 64 tokens; SKILL.md has 965 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.
SKILL.md
The full file from borghei/Claude-Skills at commit 4a698e8, republished under its MIT licence (© borghei). 965 words, ~2,162 tokens.
Download SKILL.mdSave it as
.claude/skills/ansoff-matrix/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.- name
- ansoff-matrix
- description
- Ansoff Matrix — 4-quadrant framework for growth options: market penetration, market/product development, and diversification. Use when evaluating growth bets, prioritizing investment across quadrants, or weighing the risk ladder of each move.
- license
- MIT + Commons Clause
- metadata.version
- 1.0.0
- metadata.author
- borghei
- metadata.category
- project-management
- metadata.domain
- strategy-frameworks
- metadata.updated
- 2026-05-27
- metadata.python-tools
- ansoff_growth_scorer.py
- metadata.tech-stack
- ansoff-matrix, growth-strategy, product-market-expansion
Ansoff Matrix
Igor Ansoff's product/market matrix for evaluating growth options. Forces explicit choice between four growth bets of increasing risk.
The 2x2
| Existing Products | New Products | |
|---|---|---|
| Existing Markets | Market Penetration (lowest risk) | Product Development |
| New Markets | Market Development | Diversification (highest risk) |
When to use this skill
- Annual / quarterly growth planning
- Investment allocation across growth bets
- Post-funding deployment planning
- Board strategy discussions
- Strategic-pivot decisions (which quadrant are we really in?)
- Acquisition rationale assessment
The 4 quadrants in depth
Q1 — Market Penetration (existing product × existing market)
Sell more of what we have to people we know.
Tactics:
- Increase usage / frequency
- Take share from competitors
- Improve conversion rates
- Pricing optimization
- Loyalty / retention programs
Risk profile: Lowest. You know the product + market.
Investment: ~30-50% of growth investment for most companies.
When dominant: Early-stage; high-growth market with share to take.
Q2 — Market Development (existing product × new market)
Take what works to a new market.
Tactics:
- New geography
- New industry vertical
- New customer segment (SMB → mid-market)
- New use case
- New channel (direct → channel; SMB → enterprise sales)
Risk profile: Medium. Product known; market unknown.
Investment: ~20-30%.
When dominant: Product-market fit established in initial segment; proven by reference customers; ready to scale.
Q3 — Product Development (new product × existing market)
Build something new for people we know.
Tactics:
- New SKU / module / add-on
- Adjacent product line
- Platform extension
- Feature line that becomes its own product
Risk profile: Medium. Market known; product unknown.
Investment: ~15-25%.
When dominant: Captive audience with related JTBDs; distribution advantage; brand permission to extend.
Q4 — Diversification (new product × new market)
New thing for new people.
Tactics:
- Adjacent diversification (related to current)
- Conglomerate diversification (unrelated)
- Acquisition-driven new categories
Risk profile: Highest. Both axes unknown.
Investment: ~5-15% (or 0% — most companies should not diversify).
When dominant: Few situations justify high diversification. Usually: mature core business with cash, declining core business needing pivot, or genuine adjacent opportunity with shared capability.
Clarify First
Before scoring the growth options, confirm these inputs. If any is unknown or vague, ASK — do not assume:
- Precise "existing" boundaries — which segment/geography/buyer is "existing market" and which SKU/capabilities are "existing product" (vague boundaries cause the #1 error: misclassifying a Q4 bet as Q2/Q3)
- The growth initiatives to classify — the actual list of bets (the raw input to quadrant assignment; no list, no matrix)
- Company stage — early / growth / mature (sets the stage-appropriate target investment mix across quadrants)
Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact.
Workflow
Step 1 — Define "existing" precisely
Most Ansoff confusion comes from vague boundaries.
- "Existing market" = which segment, which geography, which buyer
- "Existing product" = which SKU, which capabilities
- "New" = anything outside those boundaries
Step 2 — List current growth initiatives
For each initiative, classify into a quadrant. Be honest:
- "Adjacent vertical for our SaaS" = Market Development (usually)
- "New module for existing customers" = Product Development
- "Same product in EU" = Market Development (regulatory, cultural, linguistic differences = market difference)
Step 3 — Score by risk-adjusted return
Per initiative:
- Investment size
- Expected return
- Risk of failure
- Time to revenue
- Risk-adjusted ROI
Step 4 — Allocate across quadrants
Most companies cluster in Q1 + one other. Pure diversification (Q4) is rare; usually disguised market or product development.
Step 5 — Validate the mix
Target mix depends on stage:
- Early: 70% Q1 + 30% Q2/Q3 (split)
- Growth: 50% Q1 + 25% Q2 + 25% Q3
- Mature: 30% Q1 + 30% Q2 + 30% Q3 + 10% Q4
If you're 90% Q1, you're not growing strategically. If you're 40% Q4, you're betting the company.
Show full SKILL.md (382 more words)Show less
Step 6 — Run ansoff_growth_scorer.py
Score each initiative; surface mix; flag risky concentration.
python3 project-management/strategy-frameworks/ansoff-matrix/scripts/ansoff_growth_scorer.py \
--input initiatives.json --format markdownDecision frameworks
What counts as "new market"?
| Different... | New market? |
|---|---|
| Geography | Yes (regulation, culture, language, channel) |
| Industry vertical | Yes |
| Company size band (SMB → ENT) | Usually yes |
| Use case (same persona) | Usually no |
| Buyer persona | Yes |
| Pricing tier (free vs paid) | Usually no |
If you'd need a different sales motion or different channels, it's a new market.
What counts as "new product"?
| Different... | New product? |
|---|---|
| New SKU / module | Yes |
| New pricing tier of same product | No |
| New feature in existing product | No |
| Significantly different value prop | Yes |
| Different underlying tech | Yes |
If you'd need a different roadmap and different success metrics, it's a new product.
When diversification (Q4) makes sense
- Adjacent diversification: shared capability or audience
- Amazon → AWS: shared capability (infra)
- Disney → theme parks: shared capability (IP)
- Acquisition-led: buying expertise + product + market together
- Declining core: need new business model
When diversification fails:
- "Synergies" overclaimed
- Acquired company managed by incumbent culture
- No shared capability or audience
- Justified by spreadsheet only
Common engagements
"Help us prioritize growth bets"
- List all growth initiatives.
- Classify into quadrants.
- Score risk-adjusted return.
- Reconcile against stage-appropriate target mix.
- Recommend top 5 with allocation.
"We're considering acquiring company X"
- Classify the acquisition by quadrant.
- Q1 (existing × existing) = bolt-on; lower risk
- Q2 (existing × new) = market expansion via M&A
- Q3 (new × existing) = product line extension
- Q4 (new × new) = highest risk; question hard
"Should we enter market X?"
- Confirm it's truly Q2 (new market for existing product).
- Test: same value prop? same buyer? same channel? if all yes, it's really Q1 (different segment).
- If true Q2, scope cost + time to validate vs Q1 alternatives.
Anti-patterns to avoid
- Misclassifying initiatives. Q4 dressed as Q3 or Q2 — gets approved that wouldn't pass Q4 scrutiny.
- All-Q1 portfolio. Not strategic growth.
- All-Q4 portfolio. Bet-the-company every quarter.
- "Adjacent" labelling. Often hides Q4 as Q3.
- No investment percentages. Just lists; no allocation.
- Static mix. Should change with stage.
- Ignoring the boring Q1. Penetration is unglamorous but highest-ROI.
References
references/ansoff-matrix-deep.md— quadrant tactics, examples, risk patternsreferences/growth-strategy-patterns.md— stage-based mixes, common pitfalls
Related skills
project-management/strategy-frameworks/business-model-canvas— operational view of each quadrantproject-management/strategy-frameworks/swot-analysis— strategic contextproject-management/strategy-frameworks/porters-five-forces— industry analysisc-level-advisor/ceo-advisor— strategic contextc-level-advisor/cmo-advisor— Q1/Q2 marketing contextc-level-advisor/cpo-advisor— Q3 product development context
© borghei, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 4 other files (scripts, references, assets) in project-management/strategy-frameworks/ansoff-matrix of borghei/Claude-Skills.
- SKILL.md
- assets/ansoff_template.md
- references/ansoff-matrix-deep.md
- references/growth-strategy-patterns.md
- scripts/ansoff_growth_scorer.py
Open the folder on GitHubat commit 4a698e8
Compare with similar skills
Ansoff Matrix next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Ansoff Matrix this skillborghei/Claude-Skills | 881 | — | ~2.2k | Automated safety check: Pass | MIT | |
| User Story Writerdeanpeters/Product-Manager-Skills | 7.2k | 2 repos | ~2.9k | Automated safety check: Pass | Custom licence | |
| Game Changing FeaturesopenstatusHQ/data-table-filters | 2.3k | 3 repos | ~2.1k | Automated safety check: Pass | MIT | |
| CCPM Project Managementautomazeio/ccpm | 8.4k | — | ~1.1k | Automated safety check: Pass | MIT | |
| Convex Create Componentspokvulcan/poker-planning | 114 | 8 repos | ~2.6k | Automated safety check: Pass | MIT | |
| Self Improving Agentfarm-fe/farm | 5.6k | 2 repos | ~3.3k | Automated safety check: Notes | MIT |
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Categories
Questions about Ansoff Matrix
What does Ansoff Matrix do?
Ansoff Matrix — 4-quadrant framework for growth options: market penetration, market/product development, and diversification. Ansoff Matrix is an agent skill from borghei/Claude-Skills. Ansoff Matrix — 4-quadrant framework for growth options: market penetration, market/product development, and diversification.
When should I use Ansoff Matrix?
Ansoff Matrix fits situations like: evaluating growth bets; prioritizing investment across quadrants; weighing the risk ladder of each move.
How do I install Ansoff Matrix in Claude Code?
Run `npx skills add borghei/Claude-Skills --skill ansoff-matrix -a claude-code`. Or copy the skill folder (project-management/strategy-frameworks/ansoff-matrix in borghei/Claude-Skills) into .claude/skills/ansoff-matrix in your project. Claude Code loads it when a task matches its description.
How do I install Ansoff Matrix in Codex?
Run `npx skills add borghei/Claude-Skills --skill ansoff-matrix -a codex`. Or copy the skill folder (project-management/strategy-frameworks/ansoff-matrix in borghei/Claude-Skills) into .agents/skills/ansoff-matrix in your project. Codex loads it when a task matches its description.
Can I use Ansoff Matrix in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add borghei/Claude-Skills --skill ansoff-matrix -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ansoff-matrix, .gemini/skills/ansoff-matrix, .github/skills/ansoff-matrix and .opencode/skills/ansoff-matrix in your project.
What does Ansoff Matrix need to run?
Going by SKILL.md and its folder, Ansoff Matrix needs Python for the scripts in its folder and the command-line tools its instructions call (python3). Our summary lists: Python 3.
Does Ansoff Matrix access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Ansoff Matrix safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.
What licence does Ansoff Matrix use?
Ansoff Matrix is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Ansoff Matrix use?
About 2.2k tokens (SKILL.md is roughly 8.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.3k tokens, read only when the agent opens those files.
What are the alternatives to Ansoff Matrix?
Skills that share tags, products or a category with Ansoff Matrix: User Story Writer (deanpeters/Product-Manager-Skills, 7.2k stars), Game Changing Features (openstatusHQ/data-table-filters, 2.3k stars), CCPM Project Management (automazeio/ccpm, 8.4k stars) and Convex Create Component (spokvulcan/poker-planning, 114 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Ansoff Matrix?
borghei (a GitHub user) maintains it in borghei/Claude-Skills, which has 881 GitHub stars. The repository holds 349 skills in this directory. The repository was last updated on October 7, 2026.
Source: borghei/Claude-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.