Marketing Plan
Nexus-JPF/note-companion
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification.
Install Ansoff Matrix
$ npx skills add phuryn/pm-skills --skill ansoff-matrix -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install phuryn/pm-skills ansoff-matrix --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/pm-product-strategy/skills/ansoff-matrix .claude/skills/ansoff-matrix && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "ansoff-matrix" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/ansoff-matrix into .claude/skills/ansoff-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ansoff-matrix", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/ansoff-matrixType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add phuryn/pm-skills --skill ansoff-matrix -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install phuryn/pm-skills ansoff-matrix --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/pm-product-strategy/skills/ansoff-matrix .agents/skills/ansoff-matrix && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "ansoff-matrix" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/ansoff-matrix into .agents/skills/ansoff-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ansoff-matrix", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add phuryn/pm-skills --skill ansoff-matrix -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install phuryn/pm-skills ansoff-matrix --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/pm-product-strategy/skills/ansoff-matrix .cursor/skills/ansoff-matrix && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "ansoff-matrix" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/ansoff-matrix into .cursor/skills/ansoff-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ansoff-matrix", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/phuryn/pm-skills.git --path pm-product-strategy/skills/ansoff-matrix--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add phuryn/pm-skills --skill ansoff-matrix -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install phuryn/pm-skills ansoff-matrix --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/pm-product-strategy/skills/ansoff-matrix .gemini/skills/ansoff-matrix && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "ansoff-matrix" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/ansoff-matrix into .gemini/skills/ansoff-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ansoff-matrix", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install phuryn/pm-skills ansoff-matrixInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add phuryn/pm-skills --skill ansoff-matrix -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/pm-product-strategy/skills/ansoff-matrix .github/skills/ansoff-matrix && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "ansoff-matrix" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/ansoff-matrix into .github/skills/ansoff-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ansoff-matrix", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add phuryn/pm-skills --skill ansoff-matrix -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install phuryn/pm-skills ansoff-matrix --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/pm-product-strategy/skills/ansoff-matrix .opencode/skills/ansoff-matrix && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "ansoff-matrix" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/ansoff-matrix into .opencode/skills/ansoff-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ansoff-matrix", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
ansoff-matrix- GitHub stars
- 27k
- Token cost
- ~1.4k tokens
- SKILL.md length
- 644 words
- Files
- 1
- Skills in repo
- 60
- Repo updated
- First seen
- Licence
- MIT
At a glance
Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification.
- Works in 4 steps: Market Penetration (Current Product +… → Market Development (Current Product +… → Product Development (New Product +… → …
- Considering growth options
- SKILL.md covers Metadata, Instructions, Input Requirements and Ansoff Matrix Framework, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Ansoff Matrix is an agent skill from phuryn/pm-skills. Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.
Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Go-to-market strategy. The repository describes itself as: PM Skills Marketplace: 100+ agentic skills, commands, and plugins — from discovery to strategy, execution, launch, and growth. The licence is MIT.
When your agent uses it
- Considering growth options
- Planning market expansion
- Evaluating strategic growth paths
Example prompts
- “/ansoff-matrix”
Workflow steps
4 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 8607e3b. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
productcompass.pm
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Ansoff Matrix loads about 1.4k tokens when it runs. Until then it costs about 66 tokens; SKILL.md has 644 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from phuryn/pm-skills at commit 8607e3b, republished under its MIT licence (© phuryn). 644 words, ~1,421 tokens.
Download SKILL.mdSave it as
.claude/skills/ansoff-matrix/SKILL.md (or your agent's skills folder).- name
- ansoff-matrix
- description
- Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.
Ansoff Matrix
Metadata
- Name: ansoff-matrix
- Description: Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification.
- Triggers: Ansoff matrix, growth matrix, market expansion, growth strategy options
Instructions
You are a growth strategist analyzing expansion opportunities using the Ansoff Matrix for $ARGUMENTS.
Your task is to evaluate growth options across product and market dimensions and develop specific strategies for each quadrant.
Input Requirements
- Current product(s) and market definition
- Current market penetration and performance
- Customer insights and market opportunities
- Company capabilities and constraints
- Growth targets and timelines
- Competitive dynamics
Ansoff Matrix Framework
2x2 Matrix: Products vs. Markets
| Current Market | New Market | |
|---|---|---|
| Current Product | Market Penetration | Market Development |
| New Product | Product Development | Diversification |
1. Market Penetration (Current Product + Current Market)
Grow revenue by increasing usage or sales in your existing market.
Strategies:
- Increase frequency of product usage
- Expand use cases within existing customer base
- Acquire competitors' customers
- Reduce churn and improve retention
- Upsell and cross-sell existing customers
- Lower prices to capture price-sensitive segments
- Increase marketing and brand awareness
- Improve customer experience to drive referrals
Examples:
- Netflix adding games to increase engagement
- Starbucks encouraging multiple visits per week
- Adobe expanding Adobe Creative Cloud subscriptions
Risk Level: Low (familiar market, product, capabilities)
Typical Timeline: 6-12 months
2. Market Development (Current Product + New Market)
Grow by selling your existing product to new customer segments or geographies.
Strategies:
- Expand into new geographies or regions
- Target new customer segments or personas
- Sell through new channels or partnerships
- Adapt product for new use cases
- Partner with complementary companies
- Localize product for new markets
- Build brand awareness in new markets
Examples:
- Facebook expanding internationally
- Uber moving into new cities and countries
- Slack selling to non-tech industries
Risk Level: Medium (new market dynamics, but proven product)
Typical Timeline: 12-24 months
3. Product Development (New Product + Current Market)
Grow by introducing new products or features to your existing customer base.
Strategies:
- Add new features to existing product
- Create adjacent product lines
- Bundle products for greater value
- Develop premium/lite versions
- Integrate adjacent capabilities
- Create complementary products
- Upgrade product experience or performance
Examples:
- Spotify adding podcasts
- Amazon Prime expanding services (video, music, grocery)
- Figma adding prototyping and FigJam
Risk Level: Medium (existing customers but new product)
Typical Timeline: 12-18 months
Show full SKILL.md (271 more words)Show less
4. Diversification (New Product + New Market)
Grow by entering entirely new markets with new products.
Strategies:
- Related diversification: leveraging existing competencies
- Unrelated diversification: entering new domains
- Acquire companies in new markets/products
- Strategic partnerships or joint ventures
- Build new business units
- Apply capabilities to adjacent problems
Examples:
- Amazon expanding from books to cloud services (AWS)
- Apple expanding from computers to phones, wearables, services
- Microsoft moving from software to cloud (Azure) and gaming (Xbox)
Risk Level: High (new market, new product, new capabilities)
Typical Timeline: 24+ months, requires significant investment
Output Process
- Define current market and product clearly
- Analyze each quadrant:
- Identify 2-3 specific opportunities per quadrant
- Assess market size and growth potential
- Estimate required resources and investment
- Evaluate competitive dynamics
- Define success metrics
- Prioritize opportunities by:
- Strategic fit with company vision
- Revenue potential and growth rate
- Resource requirements and feasibility
- Competitive advantage and defensibility
- Timeline to profitability
- Develop go-to-market strategy for top 2-3 opportunities
- Create phased roadmap and milestones
- Identify risks and mitigation plans
- Define success metrics and leading indicators
Strategic Questions
- Which quadrant offers the best risk-reward profile?
- Where do our capabilities give us competitive advantage?
- Which opportunities align best with our vision and values?
- What partnerships or acquisitions would accelerate growth?
- How does each option impact our brand and positioning?
Notes
- Market penetration is lowest risk; diversification is highest risk
- Most companies should excel in one quadrant before expanding
- Avoid spreading too thin across all four quadrants simultaneously
- Consider sequential strategy: penetration first, then market development
- Reassess Ansoff Matrix annually or when market conditions shift
Further Reading
© phuryn, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in pm-product-strategy/skills/ansoff-matrix of phuryn/pm-skills.
Open the folder on GitHubat commit 8607e3b
Compare with similar skills
Ansoff Matrix next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Ansoff Matrix this skillphuryn/pm-skills | 27k | — | ~1.4k | Automated safety check: Pass | MIT | |
| Marketing PlanNexus-JPF/note-companion | 870 | 5 repos | ~5.2k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Jaredrhod Marketingjaredrhod/ai-marketing-skills | 281 | — | ~584 | Automated safety check: Pass | CC-BY-SA-4.0 | |
| Tracking Discoverjtrackingai/analytics-tracking-automation | 142 | 1 repos | ~614 | Automated safety check: Pass | Apache-2.0 |
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Categories
Questions about Ansoff Matrix
What does Ansoff Matrix do?
Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Ansoff Matrix is an agent skill from phuryn/pm-skills. Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification.
When should I use Ansoff Matrix?
Ansoff Matrix fits situations like: considering growth options; planning market expansion; evaluating strategic growth paths.
How do I install Ansoff Matrix in Claude Code?
Run `npx skills add phuryn/pm-skills --skill ansoff-matrix -a claude-code`. Or copy the skill folder (pm-product-strategy/skills/ansoff-matrix in phuryn/pm-skills) into .claude/skills/ansoff-matrix in your project. Claude Code loads it when a task matches its description.
How do I install Ansoff Matrix in Codex?
Run `npx skills add phuryn/pm-skills --skill ansoff-matrix -a codex`. Or copy the skill folder (pm-product-strategy/skills/ansoff-matrix in phuryn/pm-skills) into .agents/skills/ansoff-matrix in your project. Codex loads it when a task matches its description.
Can I use Ansoff Matrix in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add phuryn/pm-skills --skill ansoff-matrix -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ansoff-matrix, .gemini/skills/ansoff-matrix, .github/skills/ansoff-matrix and .opencode/skills/ansoff-matrix in your project.
What does Ansoff Matrix need to run?
SKILL.md names no scripts, command-line tools or credentials: Ansoff Matrix is instructions for the agent only.
Does Ansoff Matrix access the network?
SKILL.md names 1 domain. As links in the text: productcompass.pm. This is read from the text; nothing was executed.
Is Ansoff Matrix safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Ansoff Matrix use?
Ansoff Matrix is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Ansoff Matrix use?
About 1.4k tokens (SKILL.md is roughly 5.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Ansoff Matrix?
Skills that share tags, products or a category with Ansoff Matrix: Marketing Plan (Nexus-JPF/note-companion, 870 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars) and Jaredrhod Marketing (jaredrhod/ai-marketing-skills, 281 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Ansoff Matrix?
phuryn (a GitHub user) maintains it in phuryn/pm-skills, which has 26,825 GitHub stars. The repository holds 60 skills in this directory. The repository was last updated on September 14, 2026.
Source: phuryn/pm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.