Blog Google
AgriciDaniel/claude-blog
Google API integration for blog performance: PageSpeed Insights, CrUX Core Web Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity…
Google Ads Search campaign audit — match types, quality score, negative keyword gaps, search terms, ad strength, RSA asset coverage
Install Search Campaign Audit
$ npx skills add cognyai/claude-code-marketing-skills --skill search-campaign-audit -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install cognyai/claude-code-marketing-skills search-campaign-audit --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/search-campaign-audit .claude/skills/search-campaign-audit && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "search-campaign-audit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/search-campaign-audit into .claude/skills/search-campaign-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "search-campaign-audit", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/search-campaign-auditType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add cognyai/claude-code-marketing-skills --skill search-campaign-audit -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install cognyai/claude-code-marketing-skills search-campaign-audit --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/search-campaign-audit .agents/skills/search-campaign-audit && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "search-campaign-audit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/search-campaign-audit into .agents/skills/search-campaign-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "search-campaign-audit", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cognyai/claude-code-marketing-skills --skill search-campaign-audit -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install cognyai/claude-code-marketing-skills search-campaign-audit --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/search-campaign-audit .cursor/skills/search-campaign-audit && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "search-campaign-audit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/search-campaign-audit into .cursor/skills/search-campaign-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "search-campaign-audit", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/cognyai/claude-code-marketing-skills.git --path skills/search-campaign-audit--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add cognyai/claude-code-marketing-skills --skill search-campaign-audit -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install cognyai/claude-code-marketing-skills search-campaign-audit --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/search-campaign-audit .gemini/skills/search-campaign-audit && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "search-campaign-audit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/search-campaign-audit into .gemini/skills/search-campaign-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "search-campaign-audit", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install cognyai/claude-code-marketing-skills search-campaign-auditInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add cognyai/claude-code-marketing-skills --skill search-campaign-audit -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/search-campaign-audit .github/skills/search-campaign-audit && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "search-campaign-audit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/search-campaign-audit into .github/skills/search-campaign-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "search-campaign-audit", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cognyai/claude-code-marketing-skills --skill search-campaign-audit -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install cognyai/claude-code-marketing-skills search-campaign-audit --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/search-campaign-audit .opencode/skills/search-campaign-audit && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "search-campaign-audit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/search-campaign-audit into .opencode/skills/search-campaign-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "search-campaign-audit", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
search-campaign-audit- GitHub stars
- 104
- Token cost
- ~1.7k tokens
- SKILL.md length
- 414 words
- Files
- 1
- Skills in repo
- 47
- Repo updated
- First seen
- Licence
- None found
At a glance
Google Ads Search campaign audit — match types, quality score, negative keyword gaps, search terms, ad strength, RSA asset coverage
- Works in 9 steps: Find the Search campaigns → Keyword performance & quality score → Match-type mix → …
- Tasks that involve Paid advertising
- SKILL.md covers Prerequisites Check, Usage, Benchmarks and Steps, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Search Campaign Audit is an agent skill from cognyai/claude-code-marketing-skills. Google Ads Search campaign audit — match types, quality score, negative keyword gaps, search terms, ad strength, RSA asset coverage
Its SKILL.md is about 1.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Paid advertising and Keyword research. It works with Google Ads. The repository describes itself as: Marketing skills for Claude Code — SEO audits and implementation, ad analysis, ad optimization. Free skills need no account. $9/mo for live Search Console, Bing & LinkedIn data.
When your agent uses it
- Tasks that involve Paid advertising
- Tasks that involve Keyword research
Example prompts
- “/search-campaign-audit”
Requirements
- Pre-approved tools (allowed-tools): mcp__cogny__google_ads__tool_list_accessible_accounts, mcp__cogny__google_ads__tool_execute_gaql, mcp__cogny__google_ads__tool_get_gaql_doc, mcp__cogny__google_ads__tool_get_reporting_view_doc, mcp__cogny__create_finding, WebFetch, WebSearch
Workflow steps
9 steps, taken from the step headings in SKILL.md.
- Find the Search campaigns
- Keyword performance & quality score
- Match-type mix
- Search term analysis
- Negative keyword coverage
- Ad strength & RSA coverage
- Asset (extension) coverage
- Score and report
- Record findings
What it can do on your machine
Read from SKILL.md and the folder at commit a062fb4. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
mcp__cogny__google_ads__tool_list_accessible_accountsmcp__cogny__google_ads__tool_execute_gaqlmcp__cogny__google_ads__tool_get_gaql_docmcp__cogny__google_ads__tool_get_reporting_view_docmcp__cogny__create_findingWebFetchWebSearch
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are sql and json).
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
cogny.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Search Campaign Audit loads about 1.7k tokens when it runs. Until then it costs about 38 tokens; SKILL.md has 414 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 414 words (~1,693 tokens).
“A deep audit of your Google Ads Search campaigns — the campaign type where you still control keywords, match types, and ads directly. Finds quality-score drags, wasted match-type spend, negative gaps, and weak ads.”
- name
- search-campaign-audit
- allowed-tools
- mcp__cogny__google_ads__tool_list_accessible_accounts, mcp__cogny__google_ads__tool_execute_gaql, mcp__cogny__google_ads__tool_get_gaql_doc, mcp__cogny__google_ads__tool_get_reporting_view_doc, mcp__cogny__create_finding, WebFetch, WebSearch
- version
- 1.0.0
- author
- Cogny AI
- requires
- cogny-mcp
- platforms
- google-ads
- user-invocable
- true
- argument-hint
- [campaign name or id]
Files
Just SKILL.md in skills/search-campaign-audit of cognyai/claude-code-marketing-skills.
Open the folder on GitHubat commit a062fb4
Compare with similar skills
Search Campaign Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Search Campaign Audit this skillcognyai/claude-code-marketing-skills | 104 | — | ~1.7k | Automated safety check: Pass | None | |
| Blog GoogleAgriciDaniel/claude-blog | 2.3k | 1 repos | ~3.3k | Automated safety check: Notes | MIT | |
| Keyword Cannibalization Checkirinabuht12-oss/marketing-skills | 4.1k | — | ~717 | Automated safety check: Pass | None | |
| Google Search Ads Buildergooseworks-ai/goose-skills | 1.2k | 1 repos | ~4.6k | Automated safety check: Pass | MIT | |
| Google Ads Managementivangfalco/ads-skills | 279 | — | ~2.1k | Automated safety check: Notes | Custom licence | |
| Keyword ResearchRyze-AI-Adgent/open-seo-mcp-skills | 4.7k | — | ~581 | Automated safety check: Pass | MIT |
Similar skills
Keyword Cannibalization Check
irinabuht12-oss/marketing-skills
Identifies where your own keywords and campaigns are competing against each other in Google Ads auctions.
Google Search Ads Builder
gooseworks-ai/goose-skills
End-to-end Google Search Ads campaign builder. An agent skill from gooseworks-ai/goose-skills.
Google Ads Management
ivangfalco/ads-skills
Manages Google Ads accounts with Python scripts for the Google Ads API, backed by an intent-first B2B strategy knowledge base.
Keyword Research
Ryze-AI-Adgent/open-seo-mcp-skills
Keyword research from a seed topic — ideas, real Google volume/CPC, intent, difficulty, clustered into a plan.
SEO Google
seranking/seo-skills
Direct access to Google's own SEO data via Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, GA4 organic…
More from cognyai/claude-code-marketing-skills
All 47 skills in this repoGtm Audit
cognyai/claude-code-marketing-skills
Google Tag Manager container audit — tag health, orphaned and paused tags, duplicate GA4 config, trigger coverage, Consent Mode, naming, workspace hygiene
Gtm Setup
cognyai/claude-code-marketing-skills
GTM Event Tracking & Setup Reference — dataLayer fundamentals, trigger types, variable types, GA4 tag configuration, debug mode, and best practices
Gtm Tracking Plan
cognyai/claude-code-marketing-skills
Turn a measurement plan into a Google Tag Manager spec — tags, triggers, variables, and copy-paste dataLayer snippets for every event
Pre Send QA
cognyai/claude-code-marketing-skills
Pre-flight QA for an email campaign — merge tags, broken links, spam triggers, compliance, mobile rendering — before you hit send
Brand Kit
cognyai/claude-code-marketing-skills
Build a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad creative, landing page) can consume.
Linkedin Launch Video
cognyai/claude-code-marketing-skills
Produce a LinkedIn-native 1:1 (or 16:9) launch video using HyperFrames.
Related
Works with
Categories
Questions about Search Campaign Audit
What does Search Campaign Audit do?
Google Ads Search campaign audit — match types, quality score, negative keyword gaps, search terms, ad strength, RSA asset coverage. Search Campaign Audit is an agent skill from cognyai/claude-code-marketing-skills.
When should I use Search Campaign Audit?
Search Campaign Audit fits situations like: tasks that involve Paid advertising; tasks that involve Keyword research.
How do I install Search Campaign Audit in Claude Code?
Run `npx skills add cognyai/claude-code-marketing-skills --skill search-campaign-audit -a claude-code`. Or copy the skill folder (skills/search-campaign-audit in cognyai/claude-code-marketing-skills) into .claude/skills/search-campaign-audit in your project. Claude Code loads it when a task matches its description.
How do I install Search Campaign Audit in Codex?
Run `npx skills add cognyai/claude-code-marketing-skills --skill search-campaign-audit -a codex`. Or copy the skill folder (skills/search-campaign-audit in cognyai/claude-code-marketing-skills) into .agents/skills/search-campaign-audit in your project. Codex loads it when a task matches its description.
Can I use Search Campaign Audit in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cognyai/claude-code-marketing-skills --skill search-campaign-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/search-campaign-audit, .gemini/skills/search-campaign-audit, .github/skills/search-campaign-audit and .opencode/skills/search-campaign-audit in your project.
What does Search Campaign Audit need to run?
SKILL.md names no scripts, command-line tools or credentials: Search Campaign Audit is instructions for the agent only. Its frontmatter pre-approves these tools: mcp__cogny__google_ads__tool_list_accessible_accounts, mcp__cogny__google_ads__tool_execute_gaql, mcp__cogny__google_ads__tool_get_gaql_doc, mcp__cogny__google_ads__tool_get_reporting_view_doc, mcp__cogny__create_finding, WebFetch, WebSearch.
Does Search Campaign Audit access the network?
SKILL.md names 1 domain. As links in the text: cogny.com. This is read from the text; nothing was executed.
Is Search Campaign Audit safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Search Campaign Audit use?
No licence was found for Search Campaign Audit or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Search Campaign Audit use?
About 1.7k tokens (SKILL.md is roughly 6.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Search Campaign Audit?
Skills that share tags, products or a category with Search Campaign Audit: Blog Google (AgriciDaniel/claude-blog, 2.3k stars), Keyword Cannibalization Check (irinabuht12-oss/marketing-skills, 4.1k stars), Google Search Ads Builder (gooseworks-ai/goose-skills, 1.2k stars) and Google Ads Management (ivangfalco/ads-skills, 279 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Search Campaign Audit?
cognyai (a GitHub organization) maintains it in cognyai/claude-code-marketing-skills, which has 104 GitHub stars. The repository holds 47 skills in this directory. The repository was last updated on June 16, 2026.
Source: cognyai/claude-code-marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.