Marketing Plan
Nexus-JPF/note-companion
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
Weekly GTM container check — new, edited and removed tags, unpublished draft changes, orphaned tags, workspace status — diffed week-over-week
Install Gtm Monitor
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-monitor -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install cognyai/claude-code-marketing-skills gtm-monitor --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/gtm-monitor .claude/skills/gtm-monitor && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "gtm-monitor" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-monitor into .claude/skills/gtm-monitor/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-monitor", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-monitorType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-monitor -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install cognyai/claude-code-marketing-skills gtm-monitor --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/gtm-monitor .agents/skills/gtm-monitor && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "gtm-monitor" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-monitor into .agents/skills/gtm-monitor/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-monitor", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-monitor -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install cognyai/claude-code-marketing-skills gtm-monitor --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/gtm-monitor .cursor/skills/gtm-monitor && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "gtm-monitor" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-monitor into .cursor/skills/gtm-monitor/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-monitor", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/cognyai/claude-code-marketing-skills.git --path skills/gtm-monitor--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-monitor -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install cognyai/claude-code-marketing-skills gtm-monitor --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/gtm-monitor .gemini/skills/gtm-monitor && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "gtm-monitor" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-monitor into .gemini/skills/gtm-monitor/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-monitor", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install cognyai/claude-code-marketing-skills gtm-monitorInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-monitor -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/gtm-monitor .github/skills/gtm-monitor && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "gtm-monitor" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-monitor into .github/skills/gtm-monitor/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-monitor", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-monitor -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install cognyai/claude-code-marketing-skills gtm-monitor --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/gtm-monitor .opencode/skills/gtm-monitor && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "gtm-monitor" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-monitor into .opencode/skills/gtm-monitor/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-monitor", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
gtm-monitor- GitHub stars
- 104
- Token cost
- ~1.3k tokens
- SKILL.md length
- 453 words
- Files
- 1
- Skills in repo
- 47
- Repo updated
- First seen
- Licence
- None found
At a glance
Weekly GTM container check — new, edited and removed tags, unpublished draft changes, orphaned tags, workspace status — diffed week-over-week
- Works in 8 steps: Read the prior snapshot → Pull the current container state → Diff against last week → …
- Tasks that involve Go-to-market strategy
- SKILL.md covers Prerequisites Check, Usage, Steps and Critical rules
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Gtm Monitor is an agent skill from cognyai/claude-code-marketing-skills. Weekly GTM container check — new, edited and removed tags, unpublished draft changes, orphaned tags, workspace status — diffed week-over-week
Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Go-to-market strategy. The repository describes itself as: Marketing skills for Claude Code — SEO audits and implementation, ad analysis, ad optimization. Free skills need no account. $9/mo for live Search Console, Bing & LinkedIn data.
When your agent uses it
- Tasks that involve Go-to-market strategy
Example prompts
- “/gtm-monitor”
Requirements
- Pre-approved tools (allowed-tools): mcp__cogny__google_tag_manager__tool_list_accounts, mcp__cogny__google_tag_manager__tool_list_containers, mcp__cogny__google_tag_manager__tool_list_tags, mcp__cogny__google_tag_manager__tool_list_triggers, mcp__cogny__google_tag_manager__tool_list_variables, mcp__cogny__google_tag_manager__tool_get_tag, mcp__cogny__google_tag_manager__tool_get_workspace_status, mcp__cogny__create_finding, mcp__cogny__write_context_node, mcp__cogny__read_context_node, WebFetch
Workflow steps
8 steps, taken from the step headings in SKILL.md.
- Read the prior snapshot
- Pull the current container state
- Diff against last week
- Standing health checks
- Unpublished changes
- Output
- Save this week's snapshot
- Record findings — selectively
What it can do on your machine
Read from SKILL.md and the folder at commit a062fb4. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
mcp__cogny__google_tag_manager__tool_list_accountsmcp__cogny__google_tag_manager__tool_list_containersmcp__cogny__google_tag_manager__tool_list_tagsmcp__cogny__google_tag_manager__tool_list_triggersmcp__cogny__google_tag_manager__tool_list_variablesmcp__cogny__google_tag_manager__tool_get_tagmcp__cogny__google_tag_manager__tool_get_workspace_statusmcp__cogny__create_findingmcp__cogny__write_context_nodemcp__cogny__read_context_node
…and 1 more on the same allowed-tools line.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are json).
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
cogny.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Gtm Monitor loads about 1.3k tokens when it runs. Until then it costs about 38 tokens; SKILL.md has 453 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 453 words (~1,324 tokens).
“A recurring weekly check on a Google Tag Manager container. Containers don't drift on their own — people change them. This skill diffs the container against last week's snapshot so every tag added, edited, or removed is visible, and flags…”
- name
- gtm-monitor
- allowed-tools
- mcp__cogny__google_tag_manager__tool_list_accounts, mcp__cogny__google_tag_manager__tool_list_containers, mcp__cogny__google_tag_manager__tool_list_tags, mcp__cogny__google_tag_manager__tool_list_triggers, mcp__cogny__google_tag_manager__tool_list_variables, mcp__cogny__google_tag_manager__tool_get_tag, mcp__cogny__google_tag_manager__tool_get_workspace_status, mcp__cogny__create_finding, mcp__cogny__write_context_node, mcp__cogny__read_context_node, WebFetch
- version
- 1.0.0
- author
- Cogny AI
- requires
- cogny-mcp
- platforms
- google-tag-manager
- user-invocable
- true
Files
Just SKILL.md in skills/gtm-monitor of cognyai/claude-code-marketing-skills.
Open the folder on GitHubat commit a062fb4
Compare with similar skills
Gtm Monitor next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Gtm Monitor this skillcognyai/claude-code-marketing-skills | 104 | — | ~1.3k | Automated safety check: Pass | None | |
| Marketing PlanNexus-JPF/note-companion | 870 | 5 repos | ~5.2k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Jaredrhod Marketingjaredrhod/ai-marketing-skills | 282 | — | ~584 | Automated safety check: Pass | CC-BY-SA-4.0 | |
| Traffic Acquisitionvivy-yi/xiaohongshu-skills | 481 | 1 repos | ~4k | Automated safety check: Pass | None |
Similar skills
Revenue Centric Design
heliocosta-dev/revenue-centric-design
Playbook for designing SaaS and startup products that convert, retain, and monetize — landing pages & CRO, checkout & forms, onboarding/activation, churn reduction, pricing psychology, dashboards…
Startup Design
ferdinandobons/startup-skill
Design, validate, and plan a startup from scratch. An agent skill from ferdinandobons/startup-skill.
Jaredrhod Marketing
jaredrhod/ai-marketing-skills
Run any marketing task the way jaredrhod actually runs it. An agent skill from jaredrhod/ai-marketing-skills.
Traffic Acquisition
vivy-yi/xiaohongshu-skills
A skill your agent uses when driving traffic to Xiaohongshu account from external sources, acquiring new followers beyond organic discovery, implementing multi-platform growth strategy, or scaling…
Amazon Product Research
nexscope-ai/Amazon-Skills
Comprehensive product research and opportunity analysis for Amazon sellers.
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All 47 skills in this repoGtm Audit
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Gtm Setup
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GTM Event Tracking & Setup Reference — dataLayer fundamentals, trigger types, variable types, GA4 tag configuration, debug mode, and best practices
Gtm Tracking Plan
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Turn a measurement plan into a Google Tag Manager spec — tags, triggers, variables, and copy-paste dataLayer snippets for every event
Pre Send QA
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Pre-flight QA for an email campaign — merge tags, broken links, spam triggers, compliance, mobile rendering — before you hit send
Brand Kit
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Build a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad creative, landing page) can consume.
Linkedin Launch Video
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Related
Categories
Questions about Gtm Monitor
What does Gtm Monitor do?
Weekly GTM container check — new, edited and removed tags, unpublished draft changes, orphaned tags, workspace status — diffed week-over-week. Gtm Monitor is an agent skill from cognyai/claude-code-marketing-skills.
When should I use Gtm Monitor?
Gtm Monitor fits situations like: tasks that involve Go-to-market strategy.
How do I install Gtm Monitor in Claude Code?
Run `npx skills add cognyai/claude-code-marketing-skills --skill gtm-monitor -a claude-code`. Or copy the skill folder (skills/gtm-monitor in cognyai/claude-code-marketing-skills) into .claude/skills/gtm-monitor in your project. Claude Code loads it when a task matches its description.
How do I install Gtm Monitor in Codex?
Run `npx skills add cognyai/claude-code-marketing-skills --skill gtm-monitor -a codex`. Or copy the skill folder (skills/gtm-monitor in cognyai/claude-code-marketing-skills) into .agents/skills/gtm-monitor in your project. Codex loads it when a task matches its description.
Can I use Gtm Monitor in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cognyai/claude-code-marketing-skills --skill gtm-monitor -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/gtm-monitor, .gemini/skills/gtm-monitor, .github/skills/gtm-monitor and .opencode/skills/gtm-monitor in your project.
What does Gtm Monitor need to run?
SKILL.md names no scripts, command-line tools or credentials: Gtm Monitor is instructions for the agent only. Its frontmatter pre-approves these tools: mcp__cogny__google_tag_manager__tool_list_accounts, mcp__cogny__google_tag_manager__tool_list_containers, mcp__cogny__google_tag_manager__tool_list_tags, mcp__cogny__google_tag_manager__tool_list_triggers, mcp__cogny__google_tag_manager__tool_list_variables, mcp__cogny__google_tag_manager__tool_get_tag, mcp__cogny__google_tag_manager__tool_get_workspace_status, mcp__cogny__create_finding, mcp__cogny__write_context_node, mcp__cogny__read_context_node, WebFetch.
Does Gtm Monitor access the network?
SKILL.md names 1 domain. As links in the text: cogny.com. This is read from the text; nothing was executed.
Is Gtm Monitor safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Gtm Monitor use?
No licence was found for Gtm Monitor or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Gtm Monitor use?
About 1.3k tokens (SKILL.md is roughly 5.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Gtm Monitor?
Skills that share tags, products or a category with Gtm Monitor: Marketing Plan (Nexus-JPF/note-companion, 870 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars) and Jaredrhod Marketing (jaredrhod/ai-marketing-skills, 282 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Gtm Monitor?
cognyai (a GitHub organization) maintains it in cognyai/claude-code-marketing-skills, which has 104 GitHub stars. The repository holds 47 skills in this directory. The repository was last updated on June 16, 2026.
Source: cognyai/claude-code-marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.