Agent skill

Google Ads Scripts

by cognyai in cognyai/claude-code-marketing-skills

Google Ads Scripts Reference — JavaScript automation, AdsApp object model, selectors, GAQL queries, 10+ working script patterns, MCC parallel processing, Sheets integration

No licenceAuto-check: notesMarketing & SEO

Install Google Ads Scripts

skills CLI

$ npx skills add cognyai/claude-code-marketing-skills --skill google-ads-scripts -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI

$ gh skill install cognyai/claude-code-marketing-skills google-ads-scripts --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy

$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/google-ads-scripts .claude/skills/google-ads-scripts && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Paste into Claude Code

Install the "google-ads-scripts" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/google-ads-scripts into .claude/skills/google-ads-scripts/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-scripts", then confirm the skill loads.

Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

$skill-installer

$skill-installer install https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/google-ads-scripts

Type this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.

skills CLI

$ npx skills add cognyai/claude-code-marketing-skills --skill google-ads-scripts -a codex

Project install goes to .agents/skills/; add -g for ~/.codex/skills/.

GitHub CLI

$ gh skill install cognyai/claude-code-marketing-skills google-ads-scripts --agent codex

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/google-ads-scripts .agents/skills/google-ads-scripts && rm -rf skills-src

Use ~/.agents/skills/ instead of .agents/skills for a personal install.

Codex skills documentation · loads skills from .agents/skills/

Paste into Codex

Install the "google-ads-scripts" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/google-ads-scripts into .agents/skills/google-ads-scripts/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-scripts", then confirm the skill loads.

Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add cognyai/claude-code-marketing-skills --skill google-ads-scripts -a cursor

Project install goes to .agents/skills/; add -g for ~/.cursor/skills/.

GitHub CLI

$ gh skill install cognyai/claude-code-marketing-skills google-ads-scripts --agent cursor

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/google-ads-scripts .cursor/skills/google-ads-scripts && rm -rf skills-src

Use ~/.cursor/skills/ instead of .cursor/skills for a personal install.

Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/

Paste into Cursor

Install the "google-ads-scripts" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/google-ads-scripts into .cursor/skills/google-ads-scripts/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-scripts", then confirm the skill loads.

Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

gemini skills install

$ gemini skills install https://github.com/cognyai/claude-code-marketing-skills.git --path skills/google-ads-scripts

--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.

skills CLI

$ npx skills add cognyai/claude-code-marketing-skills --skill google-ads-scripts -a gemini-cli

Project install goes to .agents/skills/; add -g for ~/.gemini/skills/.

GitHub CLI

$ gh skill install cognyai/claude-code-marketing-skills google-ads-scripts --agent gemini-cli

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/google-ads-scripts .gemini/skills/google-ads-scripts && rm -rf skills-src

Use ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.

Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/

Paste into Gemini CLI

Install the "google-ads-scripts" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/google-ads-scripts into .gemini/skills/google-ads-scripts/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-scripts", then confirm the skill loads.

Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

GitHub CLI

$ gh skill install cognyai/claude-code-marketing-skills google-ads-scripts

Installs for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).

skills CLI

$ npx skills add cognyai/claude-code-marketing-skills --skill google-ads-scripts -a github-copilot

Project install goes to .agents/skills/; add -g for ~/.copilot/skills/.

Manual copy

$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/google-ads-scripts .github/skills/google-ads-scripts && rm -rf skills-src

Use ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.

GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/

Paste into GitHub Copilot

Install the "google-ads-scripts" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/google-ads-scripts into .github/skills/google-ads-scripts/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-scripts", then confirm the skill loads.

GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add cognyai/claude-code-marketing-skills --skill google-ads-scripts -a opencode

OpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.

GitHub CLI

$ gh skill install cognyai/claude-code-marketing-skills google-ads-scripts --agent opencode

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/google-ads-scripts .opencode/skills/google-ads-scripts && rm -rf skills-src

Use ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.

OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/

Paste into OpenCode

Install the "google-ads-scripts" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/google-ads-scripts into .opencode/skills/google-ads-scripts/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-scripts", then confirm the skill loads.

OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

Facts

Skill name: google-ads-scripts
GitHub stars: 104
Token cost: ~8.6k tokens
SKILL.md length: 786 words
Files: 1
Skills in repo: 52
Repo updated: Jun 16, 2026
First seen: Oct 7, 2026
Licence: None found

At a glance

Google Ads Scripts Reference — JavaScript automation, AdsApp object model, selectors, GAQL queries, 10+ working script patterns, MCC parallel processing, Sheets integration

Works in 10 steps: Pause Low-Performing Keywords → Budget Pacing Monitor → Search Terms Negative Keyword Miner → …
Tasks that involve Paid advertising
SKILL.md covers Usage, Instructions, Overview and AdsApp Object Model, plus 5 more sections
Reaches docs.google.com

What it does

Google Ads Scripts is an agent skill from cognyai/claude-code-marketing-skills. Google Ads Scripts Reference — JavaScript automation, AdsApp object model, selectors, GAQL queries, 10+ working script patterns, MCC parallel processing, Sheets integration

Its SKILL.md is about 8.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Paid advertising. It works with Google Ads, JavaScript and Google Sheets. The repository describes itself as: Marketing skills for Claude Code — SEO audits and implementation, ad analysis, ad optimization. Free skills need no account. $9/mo for live Search Console, Bing & LinkedIn data.

When your agent uses it

Tasks that involve Paid advertising

Example prompts

“/google-ads-scripts”

Requirements

Pre-approved tools (allowed-tools): WebSearch, Read, Write, Bash, mcp__cogny__google_ads__tool_execute_gaql, mcp__cogny__google_ads__tool_get_gaql_doc, mcp__cogny__google_ads__tool_get_reporting_view_doc, mcp__cogny__google_ads__tool_list_accessible_accounts

Workflow steps

10 steps, taken from the step headings in SKILL.md.

Pause Low-Performing Keywords
Budget Pacing Monitor
Search Terms Negative Keyword Miner
Broken URL Checker
Bid Adjustments by Time of Day (Dayparting)
Quality Score Tracker
Ad Copy Testing (RSA Performance)
Budget Allocation by ROAS
Anomaly Detection
Landing Page Performance

What it can do on your machine

Read from SKILL.md and the folder at commit a062fb4. It shows what the files ask for, not the result of running them.

Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
- WebSearch
- Read
- Write
- Bash
- mcp__cogny__google_ads__tool_execute_gaql
- mcp__cogny__google_ads__tool_get_gaql_doc
- mcp__cogny__google_ads__tool_get_reporting_view_doc
- mcp__cogny__google_ads__tool_list_accessible_accounts
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are javascript).
From the folder's file list and the shell code blocks in SKILL.md.
Network
Hosts in commands or code, which the agent is likely to contact:
- docs.google.com
Also links to:
- developers.google.com
- cogny.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Google Ads Scripts loads about 8.6k tokens when it runs. Until then it costs about 48 tokens; SKILL.md has 786 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it: ~48
When it runs · the whole SKILL.md, loaded when a task matches: ~8.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check: notes

The automated check noted patterns worth knowing about, such as sudo or a known installer.

NotePre-approves every shell command (allowed-tools: Bash)SKILL.md

allowed-tools: WebSearch, Read, Write, Bash, mcp__cogny__google_ads__tool_execute_gaql, mcp__cogny__google_ads__too

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 786 words (~8,552 tokens).

“Complete reference for Google Ads Scripts: JavaScript automation within Google Ads, AdsApp object model, selectors and iterators, GAQL queries, common script patterns with working code, Google Sheets integration, MCC parallel processing, and best practices.”

— opening of SKILL.md by cognyai

name: google-ads-scripts
allowed-tools: WebSearch, Read, Write, Bash, mcp__cogny__google_ads__tool_execute_gaql, mcp__cogny__google_ads__tool_get_gaql_doc, mcp__cogny__google_ads__tool_get_reporting_view_doc, mcp__cogny__google_ads__tool_list_accessible_accounts
version: 1.0.0
author: Cogny AI
user-invocable: true
argument-hint: <script pattern or topic>

Outline of SKILL.md

Google Ads Scripts Reference
Usage
Instructions
Overview
AdsApp Object Model
Entity Hierarchy
Common Entity Methods
Selectors and Iterators
Selector Methods
Iterator Pattern
GAQL in Scripts
AdsApp.search(query)
AdsApp.report(query)
Search vs Report
Common Script Patterns
1. Pause Low-Performing Keywords
2. Budget Pacing Monitor
3. Search Terms Negative Keyword Miner
4. Broken URL Checker
5. Bid Adjustments by Time of Day (Dayparting)
6. Quality Score Tracker
7. Ad Copy Testing (RSA Performance)
8. Budget Allocation by ROAS
9. Anomaly Detection
10. Landing Page Performance
Google Sheets Integration
Opening a Spreadsheet
Reading Data
Writing Data
Email and Notifications

Read the full SKILL.md on GitHub

Files

Just SKILL.md in skills/google-ads-scripts of cognyai/claude-code-marketing-skills.

Open the folder on GitHubat commit a062fb4

Compare with similar skills

Google Ads Scripts next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Google Ads Scripts compared with similar skills
Skill	Stars	Used in	Tokens	Auto-check	Licence	Repo updated
Google Ads Scripts this skillcognyai/claude-code-marketing-skills	104	—	~8.6k	Automated safety check: Notes	None	3 mo ago
Blog GoogleAgriciDaniel/claude-blog	2.3k	1 repos	~3.3k	Automated safety check: Notes	MIT	6 days ago
Paid Adsfreekmurze/dotfiles	1k	13 repos	~2.4k	Automated safety check: Pass	None	2 days ago
Google Adszapier/connectors	176	1 repos	~3.7k	Automated safety check: Pass	Elastic-2.0	1 mo ago
Money Adsiamzifei/show-me-the-money	1k	—	~2.4k	Automated safety check: Pass	Custom licence	1 mo ago
AdsCesarjoquin/Marketing-Skills	199	1 repos	~3.5k	Automated safety check: Pass	MIT	23 days ago

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Questions about Google Ads Scripts

What does Google Ads Scripts do?

Google Ads Scripts Reference — JavaScript automation, AdsApp object model, selectors, GAQL queries, 10+ working script patterns, MCC parallel processing, Sheets integration. Google Ads Scripts is an agent skill from cognyai/claude-code-marketing-skills.

When should I use Google Ads Scripts?

Google Ads Scripts fits situations like: tasks that involve Paid advertising.

How do I install Google Ads Scripts in Claude Code?

Run `npx skills add cognyai/claude-code-marketing-skills --skill google-ads-scripts -a claude-code`. Or copy the skill folder (skills/google-ads-scripts in cognyai/claude-code-marketing-skills) into .claude/skills/google-ads-scripts in your project. Claude Code loads it when a task matches its description.

How do I install Google Ads Scripts in Codex?

Run `npx skills add cognyai/claude-code-marketing-skills --skill google-ads-scripts -a codex`. Or copy the skill folder (skills/google-ads-scripts in cognyai/claude-code-marketing-skills) into .agents/skills/google-ads-scripts in your project. Codex loads it when a task matches its description.

Can I use Google Ads Scripts in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cognyai/claude-code-marketing-skills --skill google-ads-scripts -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/google-ads-scripts, .gemini/skills/google-ads-scripts, .github/skills/google-ads-scripts and .opencode/skills/google-ads-scripts in your project.

What does Google Ads Scripts need to run?

SKILL.md names no scripts, command-line tools or credentials: Google Ads Scripts is instructions for the agent only. Its frontmatter pre-approves these tools: WebSearch, Read, Write, Bash, mcp__cogny__google_ads__tool_execute_gaql, mcp__cogny__google_ads__tool_get_gaql_doc, mcp__cogny__google_ads__tool_get_reporting_view_doc, mcp__cogny__google_ads__tool_list_accessible_accounts.

Does Google Ads Scripts access the network?

SKILL.md names 3 domains. In commands or code: docs.google.com; the agent is likely to contact it when it follows the instructions. As links in the text: developers.google.com and cogny.com. This is read from the text; nothing was executed.

Is Google Ads Scripts safe to install?

Our automated static check of SKILL.md found notes only (pre-approves every shell command (allowed-tools: bash)), nothing it rates as a warning. It is not a guarantee. Review the folder before installing.

What licence does Google Ads Scripts use?

No licence was found for Google Ads Scripts or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Google Ads Scripts use?

About 8.6k tokens (SKILL.md is roughly 34k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Google Ads Scripts?

Skills that share tags, products or a category with Google Ads Scripts: Blog Google (AgriciDaniel/claude-blog, 2.3k stars), Paid Ads (freekmurze/dotfiles, 1k stars), Google Ads (zapier/connectors, 176 stars) and Money Ads (iamzifei/show-me-the-money, 1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Google Ads Scripts?

cognyai (a GitHub organization) maintains it in cognyai/claude-code-marketing-skills, which has 104 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on June 16, 2026.

Source: cognyai/claude-code-marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.

Google Ads Scripts

Install Google Ads Scripts

Facts

At a glance

What it does

When your agent uses it

Example prompts

Requirements

Workflow steps

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Context cost

Safety

SKILL.md

Files

Compare with similar skills

Similar skills

Blog Google

Paid Ads

Google Ads

Money Ads

Ads

Google Ads

More from cognyai/claude-code-marketing-skills

Gtm Audit

Gtm Setup

Gtm Tracking Plan

Pre Send QA

Brand Kit

Linkedin Launch Video

Questions about Google Ads Scripts

Install Google Ads Scripts

Facts

At a glance

What it does

When your agent uses it

Example prompts

Requirements

Workflow steps

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Context cost

Safety

SKILL.md

Files

Compare with similar skills

Similar skills

More from cognyai/claude-code-marketing-skills

Related

Questions about Google Ads Scripts