Website To Video

media-use: Before sourcing audio/images, call /media-use to resolve BGM/SFX/images from the HeyGen catalog. Run --adopt first to register existing assets. See /media-use skill.

Website to HyperFrames

Capture a website, then produce a professional video from it.

Confirm the route before Step 0. This skill makes a video of / from a general site. If the user is really marketing / launching / promoting a product (even from this URL, even "promo for our site") → /product-launch-video. A topic explainer with no site → /faceless-explainer; a GitHub PR → /pr-to-video; re-cutting / recoloring / reordering an existing video file → out of scope. Routed here on a vague "make a video", or unsure launch-vs-general-site? Read /hyperframes first (full routing table + § What HyperFrames cannot do).

Users say things like:

• "Turn this website into a 15-second social clip for Instagram"
• "Make a 30-second site tour / showcase from https://..."
• "Capture our homepage and build a video from its own visuals"

The workflow has 7 steps. Each produces an artifact that gates the next. By default it's collaborative — gates marked 💬 stop and ask the user. If the user signals autonomous mode ("decide for me", "surprise me"), 💬 user-preference gates are skipped; see step-2-brief.md for how that propagates.

Autonomous mode is NOT "skip all gates." Auto mode covers user-preference questions (TTS provider, voice, color emphasis, beat count, music yes/no, captions yes/no — where the agent decides on the user's behalf). It does NOT cover quality-verification gates. The following remain non-skippable in auto mode:

• Asset Audit (Step 3) — viewing contact sheets and justifying USE/SKIP for each asset
• Per-beat HTML read (Step 5) — structured evidence block per beat
• DoD checklist (Step 6) — including animation-map, per-warning WCAG verification, audio/motion playback
• Honest disclosure section (Step 6) — "What I did NOT verify" must appear in your final summary

If you find yourself reasoning "auto mode says bias toward action, so I'll skip X" — and X is a verification gate, not a preference question — that reasoning is wrong. Bias toward action applies to deciding what to build, not to deciding whether to verify.

---

Step 0: Capture & Understand the Brand

Read: references/step-0-capture.md

Capture the site, then read the extracted data to understand the brand and product — what it does, who it's for, what voice it speaks in, what mood it lives in. The captured assets are a brand toolkit for later, not the building blocks the video is made from.

Show sign-in status before the brief — run npx hyperframes auth status and relay its output verbatim (don't paraphrase or rewrite it). It reports whether voice/BGM will use HeyGen or local engines and, when not signed in, how to sign in. If not signed in, STOP and wait for the user to choose — sign in, or say "go"/"offline" to continue with local engines — before asking the brief or anything else. Treat it as a real decision point, not a passing note; don't fold the choice into the brief question, and don't write keys into a per-repo .env. (In autonomous mode, note the status and continue offline.) See ../hyperframes-media → Preflight for the canonical guidance.

Gate: Site summary printed — strategy-first (what the product does, who it's for, brand voice) before the asset / color / font inventory; sign-in status was shown (signed in, or continuing offline).

---

Step 1: Brand Identity

Read: references/step-1-design.md

Write DESIGN.md — a brand cheat sheet covering the visual identity: colors, typography, component styles, layout principles. Use design-styles.json for exact computed values.

Speed option: For fast-pacing videos (billboard-per-beat), DESIGN.md can be a 50-line summary of colors + fonts + do's/don'ts — not a 300-line document. The sub-agent prompt in Step 5 pastes brand values directly, so DESIGN.md depth only matters for complex compositions.

Gate: DESIGN.md exists (any length) with at minimum: color palette, font choices, and do's/don'ts.

---

Step 2: Strategy & Messaging

Read: references/step-2-brief.md, references/capabilities.md (scan the Table of Contents — deep-dive sections only as needed)

Align with the user on what the video must communicate before talking visuals or assets. Parse the user's prompt — they probably already gave you the video type and style. Ask only what's missing: the ONE thing this video must say, the narrative arc, and the audience.

Gate: Video type, duration, format, and — critically — the message and narrative arc are locked. Without those, Step 3 can't write a concept-first storyboard.

---

Step 3: Storyboard + Script 💬

Read: references/step-3-storyboard.md

Write the storyboard concept-first: message → narrative arc → beats that serve the arc → techniques per beat → brand accents pass at the end. Then write the narration script to match. Present both to the user with a beat-by-beat summary. Iterate until they approve.

Gate: STORYBOARD.md + SCRIPT.md exist AND the user has approved the plan.

---