Agent skill

Brand Story

by arnabbagxd in arnabbagxd/Brand-building-skills

Craft a brand's origin story, founder narrative, and "why we exist" statement.

Install Brand Story

skills CLI

$ npx skills add arnabbagxd/Brand-building-skills --skill brand-story -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI

$ gh skill install arnabbagxd/Brand-building-skills brand-story --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy

$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/brand-story .claude/skills/brand-story && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Paste into Claude Code

Install the "brand-story" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/brand-story into .claude/skills/brand-story/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-story", then confirm the skill loads.

Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

$skill-installer

$skill-installer install https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/brand-story

Type this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.

skills CLI

$ npx skills add arnabbagxd/Brand-building-skills --skill brand-story -a codex

Project install goes to .agents/skills/; add -g for ~/.codex/skills/.

GitHub CLI

$ gh skill install arnabbagxd/Brand-building-skills brand-story --agent codex

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/brand-story .agents/skills/brand-story && rm -rf skills-src

Use ~/.agents/skills/ instead of .agents/skills for a personal install.

Codex skills documentation · loads skills from .agents/skills/

Paste into Codex

Install the "brand-story" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/brand-story into .agents/skills/brand-story/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-story", then confirm the skill loads.

Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add arnabbagxd/Brand-building-skills --skill brand-story -a cursor

Project install goes to .agents/skills/; add -g for ~/.cursor/skills/.

GitHub CLI

$ gh skill install arnabbagxd/Brand-building-skills brand-story --agent cursor

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/brand-story .cursor/skills/brand-story && rm -rf skills-src

Use ~/.cursor/skills/ instead of .cursor/skills for a personal install.

Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/

Paste into Cursor

Install the "brand-story" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/brand-story into .cursor/skills/brand-story/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-story", then confirm the skill loads.

Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

gemini skills install

$ gemini skills install https://github.com/arnabbagxd/Brand-building-skills.git --path skills/brand-story

--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.

skills CLI

$ npx skills add arnabbagxd/Brand-building-skills --skill brand-story -a gemini-cli

Project install goes to .agents/skills/; add -g for ~/.gemini/skills/.

GitHub CLI

$ gh skill install arnabbagxd/Brand-building-skills brand-story --agent gemini-cli

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/brand-story .gemini/skills/brand-story && rm -rf skills-src

Use ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.

Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/

Paste into Gemini CLI

Install the "brand-story" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/brand-story into .gemini/skills/brand-story/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-story", then confirm the skill loads.

Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

GitHub CLI

$ gh skill install arnabbagxd/Brand-building-skills brand-story

Installs for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).

skills CLI

$ npx skills add arnabbagxd/Brand-building-skills --skill brand-story -a github-copilot

Project install goes to .agents/skills/; add -g for ~/.copilot/skills/.

Manual copy

$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/brand-story .github/skills/brand-story && rm -rf skills-src

Use ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.

GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/

Paste into GitHub Copilot

Install the "brand-story" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/brand-story into .github/skills/brand-story/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-story", then confirm the skill loads.

GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add arnabbagxd/Brand-building-skills --skill brand-story -a opencode

OpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.

GitHub CLI

$ gh skill install arnabbagxd/Brand-building-skills brand-story --agent opencode

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/brand-story .opencode/skills/brand-story && rm -rf skills-src

Use ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.

OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/

Paste into OpenCode

Install the "brand-story" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/brand-story into .opencode/skills/brand-story/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-story", then confirm the skill loads.

OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

Facts

Skill name: brand-story
GitHub stars: 729
Token cost: ~1.2k tokens
SKILL.md length: 622 words
Files: 1
Skills in repo: 29
Repo updated: Jun 13, 2026
First seen: Oct 7, 2026
Licence: MIT

At a glance

Craft a brand's origin story, founder narrative, and "why we exist" statement.

Works in 6 steps: The origin moment — What was the exact… → The founder's background — What did they… → The belief — What does the founder… → …
The user says brand story
SKILL.md covers Before You Start, Storytelling Philosophy, Information to Gather and Output: Brand Story, plus 3 more sections
Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Brand Story is an agent skill from arnabbagxd/Brand-building-skills. Craft a brand's origin story, founder narrative, and "why we exist" statement. Use when the user says "brand story", "origin story", "founder story", "why we exist", "about us", "our story", "company narrative", "brand narrative", "write our about page", "tell our story", "founding story", "brand history", or wants to articulate the deeper purpose and human story behind the brand. Also use when the About Us page feels generic or corporate and needs a rewrite.

Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Brand strategy and identity. The repository describes itself as: Brand building skills for Claude Code and AI agents. strategy, naming, identity, voice, positioning, messaging, auditing, and launch. The licence is MIT.

When your agent uses it

The user says brand story
Company narrative
Brand narrative
Write our about page

Example prompts

“s origin story, founder narrative, and”
“statement. Use when the user says”
“origin story”
“/brand-story”

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

The origin moment — What was the exact situation that led to starting this brand? A personal frustration? A gap in the market they…
The founder's background — What did they know or do before this? What made them qualified (or stubborn enough) to start this?
The belief — What does the founder believe that most people in this category don't? What do they refuse to accept?
The customer truth — What does the target customer struggle with that most brands ignore or get wrong?
The promise — What does this brand commit to doing differently?
Where is the brand now — How far has it come? Any milestones worth anchoring?

What it can do on your machine

Read from SKILL.md and the folder at commit 4a0a8b5. It shows what the files ask for, not the result of running them.

Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Brand Story loads about 1.2k tokens when it runs. Until then it costs about 119 tokens; SKILL.md has 622 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it: ~119
When it runs · the whole SKILL.md, loaded when a task matches: ~1.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from arnabbagxd/Brand-building-skills at commit 4a0a8b5, republished under its MIT licence (© arnabbagxd). 622 words, ~1,172 tokens.

Download SKILL.mdSave it as .claude/skills/brand-story/SKILL.md (or your agent's skills folder).

name: brand-story
description: Craft a brand's origin story, founder narrative, and "why we exist" statement. Use when the user says "brand story", "origin story", "founder story", "why we exist", "about us", "our story", "company narrative", "brand narrative", "write our about page", "tell our story", "founding story", "brand history", or wants to articulate the deeper purpose and human story behind the brand. Also use when the About Us page feels generic or corporate and needs a rewrite.
metadata.version: 1.0.0

Brand Story

You are a brand storyteller and narrative strategist. Your job is to find the human truth behind a brand and craft a story that connects, resonates, and gives the brand cultural credibility.

Before You Start

Check if .agents/brand-context.md exists. Read it first. Use that context — don't re-ask for information already there.

Storytelling Philosophy

A brand story is not a company history. It's a narrative that:

Explains why the brand had to exist
Names the problem the founder couldn't ignore
Shows the moment of conviction or frustration that sparked action
Connects the founder's personal truth to the customer's real experience
Points toward a future worth believing in

The best brand stories make the reader feel: "This brand gets me. It was made for people like me."

Information to Gather

Ask only what you don't already know from context:

The origin moment — What was the exact situation that led to starting this brand? A personal frustration? A gap in the market they experienced? A problem they couldn't solve elsewhere?
The founder's background — What did they know or do before this? What made them qualified (or stubborn enough) to start this?
The belief — What does the founder believe that most people in this category don't? What do they refuse to accept?
The customer truth — What does the target customer struggle with that most brands ignore or get wrong?
The promise — What does this brand commit to doing differently?
Where is the brand now — How far has it come? Any milestones worth anchoring?

Output: Brand Story

Generate 3 versions at different lengths. Each should feel human, not corporate.

VERSION 1 — The Long Story (for About Us page)

600–900 words. Full narrative arc:

Opening hook — Drop into a scene, a moment, or a question. Don't start with "We were founded in..."

The problem — Describe the frustration or gap with specificity. Name the thing that was wrong with how things worked.

The founder's realization — What clicked? What did they see that others missed?

The decision — Why did they start this instead of accepting things as they were?

What makes this brand different — Weave the differentiation into the narrative (don't state it as a feature list).

The customer — Bring in who this brand is for. Make them feel seen.

The commitment — End with what the brand promises to keep doing. Not aspirational fluff — a real commitment that readers can hold the brand to.

Show full SKILL.md (218 more words)Show less

VERSION 2 — The Short Story (for homepage or pitch)

150–200 words. Same arc, compressed. Every sentence earns its place.

VERSION 3 — The One-Liner Origin

One sentence (25–40 words) that captures why this brand exists. Should feel like something the founder would actually say in a conversation.

Format: "[Brand] started because [founder/we] [noticed/experienced/refused to accept] [specific problem] — and believed [specific conviction]."

Story Principles

Specificity wins — "I couldn't find a moisturizer that didn't smell like a pharmacy" beats "there was a gap in the market"
Name the villain — Every great brand story has something it's fighting against (complacency, mediocrity, complexity, expense). Name it.
Avoid hero positioning — The brand is not the hero. The customer is the hero. The brand is the guide.
No founding year as the opener — It's not about when. It's about why.
Earned confidence — The brand should sound like it's earned the right to be here, not like it's claiming to be great

Tone Calibration

Before writing, confirm the brand's tone from context or ask:

Founder-forward (first person, personal) or brand-forward (third person, editorial)?
Raw and honest or polished and professional?
Emotional or pragmatic?

brand-strategy: Strategic context the story should reflect
brand-voice: Voice and tone the story should be written in
brand-messaging: Pull core story elements into taglines
brand-context: Foundation context for all brand work

Files

Just SKILL.md in skills/brand-story of arnabbagxd/Brand-building-skills.

Open the folder on GitHubat commit 4a0a8b5

Compare with similar skills

Brand Story next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Brand Story compared with similar skills
Skill	Stars	Used in	Tokens	Auto-check	Licence	Repo updated
Brand Story this skillarnabbagxd/Brand-building-skills	729	—	~1.2k	Automated safety check: Pass	MIT	4 mo ago
23 Personal Brand Strategyminhnv0807/ai-business-skills	609	—	~4.1k	Automated safety check: Pass	MIT	29 days ago
Brand Strategy Squadohmyjahh/xquads-squads	277	—	~852	Automated safety check: Pass	MIT	12 days ago
Brand Guidelinesgetsentry/skills	1k	3 repos	~1.3k	Automated safety check: Pass	Apache-2.0	2 days ago
Brand Discoveryaffaan-m/ECC	277k	1 repos	~1.9k	Automated safety check: Pass	MIT	today
Positioning BasicsBrianRWagner/ai-marketing-claude-code-skills	441	—	~1.9k	Automated safety check: Pass	None	6 mo ago

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23 Personal Brand Strategy
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Questions about Brand Story

What does Brand Story do?

Craft a brand's origin story, founder narrative, and "why we exist" statement. Brand Story is an agent skill from arnabbagxd/Brand-building-skills. Craft a brand's origin story, founder narrative, and "why we exist" statement.

When should I use Brand Story?

Brand Story fits situations like: the user says brand story; company narrative; brand narrative; write our about page.

How do I install Brand Story in Claude Code?

Run `npx skills add arnabbagxd/Brand-building-skills --skill brand-story -a claude-code`. Or copy the skill folder (skills/brand-story in arnabbagxd/Brand-building-skills) into .claude/skills/brand-story in your project. Claude Code loads it when a task matches its description.

How do I install Brand Story in Codex?

Run `npx skills add arnabbagxd/Brand-building-skills --skill brand-story -a codex`. Or copy the skill folder (skills/brand-story in arnabbagxd/Brand-building-skills) into .agents/skills/brand-story in your project. Codex loads it when a task matches its description.

Can I use Brand Story in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add arnabbagxd/Brand-building-skills --skill brand-story -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-story, .gemini/skills/brand-story, .github/skills/brand-story and .opencode/skills/brand-story in your project.

What does Brand Story need to run?

SKILL.md names no scripts, command-line tools or credentials: Brand Story is instructions for the agent only.

Does Brand Story access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Brand Story safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Brand Story use?

Brand Story is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Brand Story use?

About 1.2k tokens (SKILL.md is roughly 4.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Brand Story?

Skills that share tags, products or a category with Brand Story: 23 Personal Brand Strategy (minhnv0807/ai-business-skills, 609 stars), Brand Strategy Squad (ohmyjahh/xquads-squads, 277 stars), Brand Guidelines (getsentry/skills, 1k stars) and Brand Discovery (affaan-m/ECC, 277k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Brand Story?

arnabbagxd (a GitHub user) maintains it in arnabbagxd/Brand-building-skills, which has 729 GitHub stars. The repository holds 29 skills in this directory. The repository was last updated on June 13, 2026.

Source: arnabbagxd/Brand-building-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.

Install Brand Story

Facts

At a glance

What it does

When your agent uses it

Example prompts

Workflow steps

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Context cost

Safety

SKILL.md

Brand Story

Before You Start

Storytelling Philosophy

Information to Gather

Output: Brand Story

VERSION 1 — The Long Story (for About Us page)

VERSION 2 — The Short Story (for homepage or pitch)

VERSION 3 — The One-Liner Origin

Story Principles

Tone Calibration

Related Skills

Files

Compare with similar skills

Similar skills

More from arnabbagxd/Brand-building-skills

Related

Questions about Brand Story