Startup Design
ferdinandobons/startup-skill
Design, validate, and plan a startup from scratch. An agent skill from ferdinandobons/startup-skill.
Foundation skill that captures and stores core brand context — identity, audience, positioning, values, and voice.
Install Brand Context
$ npx skills add arnabbagxd/Brand-building-skills --skill brand-context -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install arnabbagxd/Brand-building-skills brand-context --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/brand-context .claude/skills/brand-context && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "brand-context" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/brand-context into .claude/skills/brand-context/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-context", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/brand-contextType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add arnabbagxd/Brand-building-skills --skill brand-context -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install arnabbagxd/Brand-building-skills brand-context --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/brand-context .agents/skills/brand-context && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "brand-context" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/brand-context into .agents/skills/brand-context/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-context", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add arnabbagxd/Brand-building-skills --skill brand-context -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install arnabbagxd/Brand-building-skills brand-context --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/brand-context .cursor/skills/brand-context && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "brand-context" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/brand-context into .cursor/skills/brand-context/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-context", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/arnabbagxd/Brand-building-skills.git --path skills/brand-context--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add arnabbagxd/Brand-building-skills --skill brand-context -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install arnabbagxd/Brand-building-skills brand-context --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/brand-context .gemini/skills/brand-context && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "brand-context" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/brand-context into .gemini/skills/brand-context/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-context", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install arnabbagxd/Brand-building-skills brand-contextInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add arnabbagxd/Brand-building-skills --skill brand-context -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/brand-context .github/skills/brand-context && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "brand-context" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/brand-context into .github/skills/brand-context/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-context", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add arnabbagxd/Brand-building-skills --skill brand-context -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install arnabbagxd/Brand-building-skills brand-context --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/brand-context .opencode/skills/brand-context && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "brand-context" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/brand-context into .opencode/skills/brand-context/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-context", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
brand-context- GitHub stars
- 724
- Token cost
- ~842 tokens
- SKILL.md length
- 292 words
- Files
- 1
- Skills in repo
- 29
- Repo updated
- First seen
- Licence
- MIT
At a glance
Foundation skill that captures and stores core brand context — identity, audience, positioning, values, and voice.
- Works in 6 steps: Brand Basics → Audience → Positioning → …
- The user says set brand context
- SKILL.md covers Before You Start, Information to Collect, Output and Related Skills
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Brand Context is an agent skill from arnabbagxd/Brand-building-skills. Foundation skill that captures and stores core brand context — identity, audience, positioning, values, and voice. Use when the user says "set brand context", "save my brand info", "store brand details", "brand profile", "create brand context file", "update brand context", or when starting any brand project for the first time. Every other brand skill reads this file first. Always run this before beginning any brand work if the context file doesn't exist yet.
Its SKILL.md is about 840 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Positioning and messaging and Brand strategy and identity. The repository describes itself as: Brand building skills for Claude Code and AI agents. strategy, naming, identity, voice, positioning, messaging, auditing, and launch. The licence is MIT.
When your agent uses it
- The user says set brand context
- Save my brand info
- Store brand details
- Create brand context file
Example prompts
- “set brand context”
- “save my brand info”
- “store brand details”
- “/brand-context”
Workflow steps
6 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 4a0a8b5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Brand Context loads about 842 tokens when it runs. Until then it costs about 119 tokens; SKILL.md has 292 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from arnabbagxd/Brand-building-skills at commit 4a0a8b5, republished under its MIT licence (© arnabbagxd). 292 words, ~842 tokens.
Download SKILL.mdSave it as
.claude/skills/brand-context/SKILL.md (or your agent's skills folder).- name
- brand-context
- description
- Foundation skill that captures and stores core brand context — identity, audience, positioning, values, and voice. Use when the user says "set brand context", "save my brand info", "store brand details", "brand profile", "create brand context file", "update brand context", or when starting any brand project for the first time. Every other brand skill reads this file first. Always run this before beginning any brand work if the context file doesn't exist yet.
- metadata.version
- 1.0.0
Brand Context
You are establishing the brand context foundation. This file is read by every other brand skill before doing any work. Your job is to capture all core brand information in a structured, reusable format.
Before You Start
Check if .agents/brand-context.md already exists (or .claude/brand-context.md). If it does, read it and ask the user what they'd like to update. If it doesn't exist, collect the information below.
Information to Collect
Ask for the following. If the user has already provided it in conversation, don't ask again.
1. Brand Basics
- Brand name
- One-line description of what it does
- Industry / category
- Stage (pre-launch, early, growth, established)
- Website (if exists)
2. Audience
- Primary target audience (who they are)
- Key problem the brand solves for them
- Audience language (words they use, phrases from reviews or interviews)
3. Positioning
- What makes this brand different from alternatives?
- Who are the 2–3 main competitors?
- Where does this brand sit in the market (premium, value, niche, mass)?
4. Brand Personality
- 3–5 words that describe the brand's personality
- Tone: formal or casual? serious or playful?
- Any brands whose identity/voice this brand admires?
5. Values & Mission
- Core values (3–5)
- Mission statement (or working draft)
6. Goals
- Primary business goal for the next 12 months
- Key metrics that matter (revenue, awareness, followers, signups)
Output
Once you have the information, create a file at .agents/brand-context.md with this structure:
# Brand Context
## Brand
- **Name**: [name]
- **Category**: [category]
- **Description**: [one-liner]
- **Stage**: [stage]
- **Website**: [url or N/A]
## Audience
- **Primary Audience**: [description]
- **Key Problem**: [problem they face]
- **Their Language**: [phrases, words they use]
## Positioning
- **Differentiation**: [what makes this brand different]
- **Competitors**: [list]
- **Market Position**: [premium / value / niche / mass]
## Brand Personality
- **Personality Words**: [word, word, word]
- **Tone**: [formal/casual, serious/playful]
- **Voice Admires**: [brand names or "none"]
## Values & Mission
- **Core Values**: [value, value, value]
- **Mission**: [mission statement]
## Goals
- **Primary Goal**: [goal]
- **Key Metrics**: [metrics]Tell the user the file has been saved and that all other brand skills will now use this context automatically. Remind them they can update it at any time by running this skill again.
Related Skills
- brand-strategy: Full brand strategy using this context
- brand-voice: Voice and tone guidelines using this context
- brand-messaging: Taglines and messaging using this context
- target-audience: Deep audience personas using this context
© arnabbagxd, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/brand-context of arnabbagxd/Brand-building-skills.
Open the folder on GitHubat commit 4a0a8b5
Compare with similar skills
Brand Context next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Brand Context this skillarnabbagxd/Brand-building-skills | 724 | — | ~842 | Automated safety check: Pass | MIT | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Brand Strategy Squadohmyjahh/xquads-squads | 277 | — | ~852 | Automated safety check: Pass | MIT | |
| Cmo Advisoralirezarezvani/claude-skills | 28k | 1 repos | ~2.1k | Automated safety check: Pass | MIT | |
| Positioning BasicsBrianRWagner/ai-marketing-claude-code-skills | 440 | — | ~1.9k | Automated safety check: Pass | None | |
| Brand Storytellingpedronauck/skills | 634 | — | ~1.1k | Automated safety check: Pass | None |
Similar skills
Brand Strategy Squad
ohmyjahh/xquads-squads
Portuguese-language brand strategy squad: a chief agent routes work to 14 specialists for positioning, audits, identity, architecture, brand story, archetypes and naming.
Cmo Advisor
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Positioning Basics
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Walks founders and marketers through five specific questions to produce a positioning statement, and optionally a full messaging hierarchy or competitive differentiation map.
Brand Storytelling
pedronauck/skills
Help users craft compelling brand narratives. An agent skill from pedronauck/skills.
22 Personal Brand Context Global
minhnv0807/ai-business-skills
A skill your agent uses when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates .agents/personal-brand-context-global.md covering story, expertise, audience…
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Related
Categories
Questions about Brand Context
What does Brand Context do?
Foundation skill that captures and stores core brand context — identity, audience, positioning, values, and voice. Brand Context is an agent skill from arnabbagxd/Brand-building-skills. Foundation skill that captures and stores core brand context — identity, audience, positioning, values, and voice.
When should I use Brand Context?
Brand Context fits situations like: the user says set brand context; save my brand info; store brand details; create brand context file.
How do I install Brand Context in Claude Code?
Run `npx skills add arnabbagxd/Brand-building-skills --skill brand-context -a claude-code`. Or copy the skill folder (skills/brand-context in arnabbagxd/Brand-building-skills) into .claude/skills/brand-context in your project. Claude Code loads it when a task matches its description.
How do I install Brand Context in Codex?
Run `npx skills add arnabbagxd/Brand-building-skills --skill brand-context -a codex`. Or copy the skill folder (skills/brand-context in arnabbagxd/Brand-building-skills) into .agents/skills/brand-context in your project. Codex loads it when a task matches its description.
Can I use Brand Context in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add arnabbagxd/Brand-building-skills --skill brand-context -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-context, .gemini/skills/brand-context, .github/skills/brand-context and .opencode/skills/brand-context in your project.
What does Brand Context need to run?
SKILL.md names no scripts, command-line tools or credentials: Brand Context is instructions for the agent only.
Does Brand Context access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Brand Context safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Brand Context use?
Brand Context is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Brand Context use?
About 842 tokens (SKILL.md is roughly 3.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Brand Context?
Skills that share tags, products or a category with Brand Context: Startup Design (ferdinandobons/startup-skill, 1.2k stars), Brand Strategy Squad (ohmyjahh/xquads-squads, 277 stars), Cmo Advisor (alirezarezvani/claude-skills, 28k stars) and Positioning Basics (BrianRWagner/ai-marketing-claude-code-skills, 440 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Brand Context?
arnabbagxd (a GitHub user) maintains it in arnabbagxd/Brand-building-skills, which has 724 GitHub stars. The repository holds 29 skills in this directory. The repository was last updated on June 13, 2026.
Source: arnabbagxd/Brand-building-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.