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Agent skill

Brand Guidelines

by kenneth-liao in kenneth-liao/ai-launchpad-marketplace

Define, codify, or update brand identity and connect it to design systems.

No licenceAuto-check passedMarketing & SEO

Install Brand Guidelines

skills CLI
$ npx skills add kenneth-liao/ai-launchpad-marketplace --skill brand-guidelines -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install kenneth-liao/ai-launchpad-marketplace brand-guidelines --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/kenneth-liao/ai-launchpad-marketplace.git skills-src && mkdir -p .claude/skills && cp -r skills-src/creator-stack/skills/brand-guidelines .claude/skills/brand-guidelines && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
brand-guidelines
GitHub stars
126
Token cost
~3.4k tokens
SKILL.md length
1,711 words
Files
3 (incl. references)
Skills in repo
26
Repo updated
First seen
Licence
None found

At a glance

Define, codify, or update brand identity and connect it to design systems.

  • Works in 5 steps: Context Ingestion (Optional) → Brand Discovery → Synthesis & Preview → …
  • The user wants to create brand guidelines
  • SKILL.md covers Workflow Overview, Phase 0: Context Ingestion…, Phase 1: Brand Discovery and Phase 2: Synthesis & Preview, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Brand Guidelines is an agent skill from kenneth-liao/ai-launchpad-marketplace. Define, codify, or update brand identity and connect it to design systems. Use when the user wants to create brand guidelines, define their brand, update brand identity, or when the user mentions "brand", "brand guidelines", "brand identity", "brand voice", or "brand compliance".

Its SKILL.md is about 3.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `references/brand-skill-template.md` and `references/discovery-framework.md`).

It sits in Marketing & SEO, covering Brand strategy and identity.

When your agent uses it

  • The user wants to create brand guidelines
  • Define their brand
  • Update brand identity
  • The user mentions brand

Example prompts

  • “brand guidelines”
  • “brand identity”
  • “brand voice”
  • “/brand-guidelines”

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. Context Ingestion (Optional)
  2. Brand Discovery
  3. Synthesis & Preview
  4. Skill Generation
  5. Optional DS Creation

What it can do on your machine

Read from SKILL.md and the folder at commit 04b93d6. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Brand Guidelines loads about 3.4k tokens when it runs, and up to ~8.9k if it reads all its reference files. Until then it costs about 74 tokens; SKILL.md has 1,711 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~74
When it runs · the whole SKILL.md, loaded when a task matches
~3.4k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~8.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 1,711 words (~3,353 tokens).

“Create a self-contained brand guidelines skill through guided discovery. The generated skill lives at the user level and enforces brand identity across all future Claude Code sessions.”

— opening of SKILL.md by kenneth-liao
name
brand-guidelines

Read the full SKILL.md on GitHub

Files

SKILL.md and 2 other files (references) in creator-stack/skills/brand-guidelines of kenneth-liao/ai-launchpad-marketplace.

  • SKILL.md
  • references/brand-skill-template.md
  • references/discovery-framework.md

Open the folder on GitHubat commit 04b93d6

Compare with similar skills

Brand Guidelines next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Brand Guidelines compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Brand Guidelines this skillkenneth-liao/ai-launchpad-marketplace126—~3.4kAutomated safety check: PassNone
46 Brand Guideline Globalminhnv0807/ai-business-skills609—~3.2kAutomated safety check: PassMIT
Brandingkostja94/marketing-skills1k—~2.3kAutomated safety check: PassMIT
Brand Guidelinesgetsentry/skills1k3 repos~1.3kAutomated safety check: PassApache-2.0
Brand Kitcognyai/claude-code-marketing-skills104—~3.4kAutomated safety check: NotesNone
Brand Guidelinesarnabbagxd/Brand-building-skills729—~1.5kAutomated safety check: PassMIT

Similar skills

  • 46 Brand Guideline Global

    minhnv0807/ai-business-skills

    A skill your agent uses when brand VISUAL rules have to be created or updated — brand personality, color system, typography, logo usage, imagery and visual tone, component rules, accessibility…

    609 GitHub stars~3.2k tokensUpdated 29 days ago
    Marketing & SEOAuto-check passed

  • Branding

    kostja94/marketing-skills

    When the user wants to define, audit, or apply brand strategy—purpose, values, positioning, storytelling, voice, narrative (not only visuals).

    1k GitHub stars~2.3k tokensUpdated 5 days ago
    Marketing & SEOAuto-check passed

  • Brand Guidelines

    getsentry/skills

    Official

    Write copy following Sentry brand guidelines. An agent skill from getsentry/skills.

    1k GitHub starsUsed in 3 repos~1.3k tokens
    Marketing & SEOAuto-check passed

  • Brand Kit

    cognyai/claude-code-marketing-skills

    Build a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad creative, landing page) can consume.

    104 GitHub stars~3.4k tokensUpdated 3 mo ago
    Marketing & SEOAuto-check: notes

  • Brand Guidelines

    arnabbagxd/Brand-building-skills

    Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules.

    729 GitHub stars~1.5k tokensUpdated 4 mo ago
    Marketing & SEOAuto-check passed

  • Brand Story

    arnabbagxd/Brand-building-skills

    Craft a brand's origin story, founder narrative, and "why we exist" statement.

    729 GitHub stars~1.2k tokensUpdated 4 mo ago
    Marketing & SEOAuto-check passed

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Categories

Questions about Brand Guidelines

What does Brand Guidelines do?

Define, codify, or update brand identity and connect it to design systems. Brand Guidelines is an agent skill from kenneth-liao/ai-launchpad-marketplace. Define, codify, or update brand identity and connect it to design systems.

When should I use Brand Guidelines?

Brand Guidelines fits situations like: the user wants to create brand guidelines; define their brand; update brand identity; the user mentions brand.

How do I install Brand Guidelines in Claude Code?

Run `npx skills add kenneth-liao/ai-launchpad-marketplace --skill brand-guidelines -a claude-code`. Or copy the skill folder (creator-stack/skills/brand-guidelines in kenneth-liao/ai-launchpad-marketplace) into .claude/skills/brand-guidelines in your project. Claude Code loads it when a task matches its description.

How do I install Brand Guidelines in Codex?

Run `npx skills add kenneth-liao/ai-launchpad-marketplace --skill brand-guidelines -a codex`. Or copy the skill folder (creator-stack/skills/brand-guidelines in kenneth-liao/ai-launchpad-marketplace) into .agents/skills/brand-guidelines in your project. Codex loads it when a task matches its description.

Can I use Brand Guidelines in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kenneth-liao/ai-launchpad-marketplace --skill brand-guidelines -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-guidelines, .gemini/skills/brand-guidelines, .github/skills/brand-guidelines and .opencode/skills/brand-guidelines in your project.

What does Brand Guidelines need to run?

SKILL.md names no scripts, command-line tools or credentials: Brand Guidelines is instructions for the agent only.

Does Brand Guidelines access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Brand Guidelines safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Brand Guidelines use?

No licence was found for Brand Guidelines or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Brand Guidelines use?

About 3.4k tokens (SKILL.md is roughly 13k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 5.6k tokens, read only when the agent opens those files.

What are the alternatives to Brand Guidelines?

Skills that share tags, products or a category with Brand Guidelines: 46 Brand Guideline Global (minhnv0807/ai-business-skills, 609 stars), Branding (kostja94/marketing-skills, 1k stars), Brand Guidelines (getsentry/skills, 1k stars) and Brand Kit (cognyai/claude-code-marketing-skills, 104 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Brand Guidelines?

kenneth-liao (a GitHub user) maintains it in kenneth-liao/ai-launchpad-marketplace, which has 126 GitHub stars. The repository holds 26 skills in this directory. The repository was last updated on March 23, 2026.

Source: kenneth-liao/ai-launchpad-marketplace on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.