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Agent skill

Brand Guidelines

by arnabbagxd in arnabbagxd/Brand-building-skills

Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules.

MITAuto-check passedMarketing & SEO

Install Brand Guidelines

skills CLI
$ npx skills add arnabbagxd/Brand-building-skills --skill brand-guidelines -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install arnabbagxd/Brand-building-skills brand-guidelines --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/brand-guidelines .claude/skills/brand-guidelines && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
brand-guidelines
GitHub stars
729
Token cost
~1.5k tokens
SKILL.md length
698 words
Files
1
Skills in repo
29
Repo updated
First seen
Licence
MIT

At a glance

Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules.

  • Works in 4 steps: What outputs already exist? — Has the… → Who is the primary audience for this… → Format needed — Full comprehensive guide… → …
  • The user says brand guidelines
  • SKILL.md covers Before You Start, Information to Gather, Output: Brand Guidelines… and PART 1 — BRAND FOUNDATION, plus 6 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Brand Guidelines is an agent skill from arnabbagxd/Brand-building-skills. Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules. Use when the user says "brand guidelines", "brand standards", "brand book", "style guide", "brand guide", "brand manual", "brand rules", "brand documentation", "brand toolkit", "onboarding designers or copywriters", "need a document for the team", "brand consistency across teams", or wants to codify all brand decisions into a reusable reference document.

Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Brand strategy and identity. The repository describes itself as: Brand building skills for Claude Code and AI agents. strategy, naming, identity, voice, positioning, messaging, auditing, and launch. The licence is MIT.

When your agent uses it

  • The user says brand guidelines
  • Brand standards
  • Brand documentation
  • Onboarding designers

Example prompts

  • “brand guidelines”
  • “brand standards”
  • “brand book”
  • “/brand-guidelines”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. What outputs already exist? — Has the brand completed identity work, a voice guide, messaging? Or is this being built from scratch?
  2. Who is the primary audience for this document? — Designers? Copywriters? The whole team? External partners?
  3. Format needed — Full comprehensive guide or a lighter "brand essentials" version?
  4. Any brand elements already locked in? — Logo files, color codes, approved fonts?

What it can do on your machine

Read from SKILL.md and the folder at commit 4a0a8b5. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Brand Guidelines loads about 1.5k tokens when it runs. Until then it costs about 126 tokens; SKILL.md has 698 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~126
When it runs · the whole SKILL.md, loaded when a task matches
~1.5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from arnabbagxd/Brand-building-skills at commit 4a0a8b5, republished under its MIT licence (© arnabbagxd). 698 words, ~1,518 tokens.

Download SKILL.mdSave it as .claude/skills/brand-guidelines/SKILL.md (or your agent's skills folder).
name
brand-guidelines
description
Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules. Use when the user says "brand guidelines", "brand standards", "brand book", "style guide", "brand guide", "brand manual", "brand rules", "brand documentation", "brand toolkit", "onboarding designers or copywriters", "need a document for the team", "brand consistency across teams", or wants to codify all brand decisions into a reusable reference document.
metadata.version
1.0.0

Brand Guidelines

You are a senior brand manager creating a brand standards document. Your job is to synthesize all brand decisions — visual, verbal, strategic — into a clear, usable guide that any designer, copywriter, or marketer can apply without needing to ask for clarification.

Before You Start

Check if .agents/brand-context.md exists. Read it. Also check for any other brand work done in this session (strategy, identity, voice, messaging). Use all of it — don't re-ask for what's already been established.

Information to Gather

Ask only for what's not already available:

  1. What outputs already exist? — Has the brand completed identity work, a voice guide, messaging? Or is this being built from scratch?
  2. Who is the primary audience for this document? — Designers? Copywriters? The whole team? External partners?
  3. Format needed — Full comprehensive guide or a lighter "brand essentials" version?
  4. Any brand elements already locked in? — Logo files, color codes, approved fonts?

Output: Brand Guidelines Document

PART 1 — BRAND FOUNDATION

About This Guide

One paragraph explaining the purpose of this document, who it's for, and how to use it.

Brand Essence

Mission: [1–2 sentences — why the brand exists]

Vision: [1–2 sentences — where the brand is going]

Values: [4–5 values, each with a 1-sentence explanation]

Brand Personality: [5 words that describe the brand's character]

Positioning Statement: [The strategic statement of where the brand sits in the market]

PART 2 — VISUAL IDENTITY

Primary logo — describe the primary mark and its correct usage

Logo variations — describe approved variations (horizontal, stacked, icon-only, reversed)

Clear space rule — minimum clear space around the logo

Minimum size — smallest the logo can appear and remain legible

Incorrect usage — list 5–6 things never to do with the logo:

  • Don't stretch or distort
  • Don't add drop shadows
  • Don't place on busy backgrounds without a container
  • Don't use unapproved colors
  • Don't outline the logo
  • [Brand-specific additions]
Color Palette

Primary colors (1–2 colors):

Color NameHexRGBCMYKPantone
[Name]#000000

Secondary colors (2–3 colors):

[Same table]

Background/neutral colors (1–3 colors):

[Same table]

Color usage rules:

  • When to use each color
  • Approved and prohibited combinations
  • Accessibility requirements (contrast ratios for digital use)
Typography

Primary typeface — name, weights available, where to use

Secondary typeface — name, weights available, where to use

Type hierarchy:

LevelTypefaceWeightSize rangeUsage
H1
H2
H3
Body
Caption
Label

Typography rules:

  • Line height standards
  • Letter spacing
  • What to do when brand fonts aren't available (fallback stack)
Imagery

Photography style — describe the aesthetic, subjects, color treatment

Illustration style — if applicable, describe style, weight, color usage

Iconography — style, weight, size rules

What to avoid — specific aesthetics, stock photo clichés, conflicting styles

Show full SKILL.md (267 more words)Show less

PART 3 — VERBAL IDENTITY

Brand Voice

Voice Essence — one sentence capturing how the brand sounds

Tone dimensions — 3–4 tone attributes with brief descriptions

Voice qualities — 4–5 qualities with "do" and "don't" examples

Writing Style
  • Sentence length preferences
  • Punctuation rules
  • Capitalization standards
  • Numbers (when to spell out vs. use numerals)
  • Contractions (use or avoid)
Vocabulary

We say: [10–12 on-brand words and phrases]

We don't say: [10–12 off-brand words and phrases]

PART 4 — MESSAGING

Core Message

[The brand's single most important message]

Value Proposition

[2–3 sentence value proposition]

Tagline

[Approved tagline + usage context]

Key Messages

[3–4 supporting messages with proof points]

PART 5 — BRAND IN USE

Digital

Website — header treatment, CTA style, color usage in UI

Social media — profile setup, post templates guidance, caption style

Email — header treatment, signature format, tone guidance

Print

Business cards — layout guidance, information hierarchy

Letterhead — usage, layout, digital equivalent

Presentations — slide layout, font sizes, color usage

Brand Don'ts

Collect the most important rules from each section into one final checklist:

  • Never use the logo smaller than [X]px
  • Never use colors outside the approved palette
  • Never use fonts outside the brand system
  • Never write in a passive, corporate tone
  • [5–8 most critical rules]

PART 6 — CONTACTS & ASSETS

Brand guardian: [who owns brand decisions]

Asset location: [where to find approved files — Google Drive, Figma, etc.]

Questions: [who to contact for brand questions or approvals]

  • brand-identity: Visual identity this guidelines doc is built on
  • brand-voice: Voice guide this section expands
  • brand-messaging: Messaging framework this section codifies
  • brand-audit: Use after 6–12 months to assess if guidelines are being followed
  • brand-context: Foundation context for all brand work

© arnabbagxd, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/brand-guidelines of arnabbagxd/Brand-building-skills.

Open the folder on GitHubat commit 4a0a8b5

Compare with similar skills

Brand Guidelines next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Brand Guidelines compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Brand Guidelines this skillarnabbagxd/Brand-building-skills729—~1.5kAutomated safety check: PassMIT
Brand Guidelinesgetsentry/skills1k3 repos~1.3kAutomated safety check: PassApache-2.0
Blog BrandAgriciDaniel/claude-blog2.3k1 repos~2.3kAutomated safety check: PassMIT
Afa Brandafadtc/afa-dtc-skills168—~4.3kAutomated safety check: PassCustom licence
Ads DnaAgriciDaniel/claude-ads9.9k—~279Automated safety check: PassMIT
Brand Guidelineskenneth-liao/ai-launchpad-marketplace126—~3.4kAutomated safety check: PassNone

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Categories

Questions about Brand Guidelines

What does Brand Guidelines do?

Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules. Brand Guidelines is an agent skill from arnabbagxd/Brand-building-skills. Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules.

When should I use Brand Guidelines?

Brand Guidelines fits situations like: the user says brand guidelines; brand standards; brand documentation; onboarding designers.

How do I install Brand Guidelines in Claude Code?

Run `npx skills add arnabbagxd/Brand-building-skills --skill brand-guidelines -a claude-code`. Or copy the skill folder (skills/brand-guidelines in arnabbagxd/Brand-building-skills) into .claude/skills/brand-guidelines in your project. Claude Code loads it when a task matches its description.

How do I install Brand Guidelines in Codex?

Run `npx skills add arnabbagxd/Brand-building-skills --skill brand-guidelines -a codex`. Or copy the skill folder (skills/brand-guidelines in arnabbagxd/Brand-building-skills) into .agents/skills/brand-guidelines in your project. Codex loads it when a task matches its description.

Can I use Brand Guidelines in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add arnabbagxd/Brand-building-skills --skill brand-guidelines -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-guidelines, .gemini/skills/brand-guidelines, .github/skills/brand-guidelines and .opencode/skills/brand-guidelines in your project.

What does Brand Guidelines need to run?

SKILL.md names no scripts, command-line tools or credentials: Brand Guidelines is instructions for the agent only.

Does Brand Guidelines access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Brand Guidelines safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Brand Guidelines use?

Brand Guidelines is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Brand Guidelines use?

About 1.5k tokens (SKILL.md is roughly 6.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Brand Guidelines?

Skills that share tags, products or a category with Brand Guidelines: Brand Guidelines (getsentry/skills, 1k stars), Blog Brand (AgriciDaniel/claude-blog, 2.3k stars), Afa Brand (afadtc/afa-dtc-skills, 168 stars) and Ads Dna (AgriciDaniel/claude-ads, 9.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Brand Guidelines?

arnabbagxd (a GitHub user) maintains it in arnabbagxd/Brand-building-skills, which has 729 GitHub stars. The repository holds 29 skills in this directory. The repository was last updated on June 13, 2026.

Source: arnabbagxd/Brand-building-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.