Startup Design
ferdinandobons/startup-skill
Design, validate, and plan a startup from scratch. An agent skill from ferdinandobons/startup-skill.
Assess the health and consistency of an existing brand — identity, messaging, voice, positioning, and market perception.
Install Brand Audit
$ npx skills add arnabbagxd/Brand-building-skills --skill brand-audit -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install arnabbagxd/Brand-building-skills brand-audit --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/brand-audit .claude/skills/brand-audit && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "brand-audit" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/brand-audit into .claude/skills/brand-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-audit", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/brand-auditType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add arnabbagxd/Brand-building-skills --skill brand-audit -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install arnabbagxd/Brand-building-skills brand-audit --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/brand-audit .agents/skills/brand-audit && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "brand-audit" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/brand-audit into .agents/skills/brand-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-audit", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add arnabbagxd/Brand-building-skills --skill brand-audit -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install arnabbagxd/Brand-building-skills brand-audit --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/brand-audit .cursor/skills/brand-audit && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "brand-audit" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/brand-audit into .cursor/skills/brand-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-audit", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/arnabbagxd/Brand-building-skills.git --path skills/brand-audit--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add arnabbagxd/Brand-building-skills --skill brand-audit -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install arnabbagxd/Brand-building-skills brand-audit --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/brand-audit .gemini/skills/brand-audit && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "brand-audit" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/brand-audit into .gemini/skills/brand-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-audit", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install arnabbagxd/Brand-building-skills brand-auditInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add arnabbagxd/Brand-building-skills --skill brand-audit -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/brand-audit .github/skills/brand-audit && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "brand-audit" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/brand-audit into .github/skills/brand-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-audit", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add arnabbagxd/Brand-building-skills --skill brand-audit -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install arnabbagxd/Brand-building-skills brand-audit --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/brand-audit .opencode/skills/brand-audit && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "brand-audit" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/brand-audit into .opencode/skills/brand-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-audit", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
brand-audit- GitHub stars
- 729
- Token cost
- ~1.5k tokens
- SKILL.md length
- 744 words
- Files
- 2
- Skills in repo
- 29
- Repo updated
- First seen
- Licence
- MIT
At a glance
Assess the health and consistency of an existing brand — identity, messaging, voice, positioning, and market perception.
- Works in 6 steps: Brand materials — website URL, social… → What prompted this audit — what specific… → Business context — any recent changes… → …
- The user says brand audit
- SKILL.md covers Before You Start, Information to Gather, Audit Framework and Output: Audit Report, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Brand Audit is an agent skill from arnabbagxd/Brand-building-skills. Assess the health and consistency of an existing brand — identity, messaging, voice, positioning, and market perception. Use when the user says "brand audit", "brand review", "assess our brand", "is our brand consistent", "brand health check", "brand analysis", "something's off with our brand", "our brand feels outdated", "brand diagnosis", "review our brand", "brand gap analysis", or wants to understand where their brand is strong and where it needs work before investing in brand development.
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files (for example `evals/evals.json`).
It sits in Marketing & SEO, covering Brand strategy and identity and Positioning and messaging. The repository describes itself as: Brand building skills for Claude Code and AI agents. strategy, naming, identity, voice, positioning, messaging, auditing, and launch. The licence is MIT.
When your agent uses it
- The user says brand audit
- Assess our brand
- Is our brand consistent
- Brand health check
Example prompts
- “brand audit”
- “brand review”
- “assess our brand”
- “/brand-audit”
Workflow steps
6 steps, taken from the first numbered list in SKILL.md.
- Brand materials — website URL, social profiles, any existing brand guidelines, pitch deck, or marketing materials they can paste or link
- What prompted this audit — what specific concern or trigger led to this review?
- Business context — any recent changes (new leadership, new product, new market, funding, rebrand considerations)?
- Internal perception — how does the internal team describe the brand?
- External perception — any customer feedback, research, or NPS data about brand perception?
- Key competitors — who should the brand be benchmarked against?
What it can do on your machine
Read from SKILL.md and the folder at commit 4a0a8b5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Brand Audit loads about 1.5k tokens when it runs. Until then it costs about 128 tokens; SKILL.md has 744 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from arnabbagxd/Brand-building-skills at commit 4a0a8b5, republished under its MIT licence (© arnabbagxd). 744 words, ~1,496 tokens.
Download SKILL.mdSave it as
.claude/skills/brand-audit/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- brand-audit
- description
- Assess the health and consistency of an existing brand — identity, messaging, voice, positioning, and market perception. Use when the user says "brand audit", "brand review", "assess our brand", "is our brand consistent", "brand health check", "brand analysis", "something's off with our brand", "our brand feels outdated", "brand diagnosis", "review our brand", "brand gap analysis", or wants to understand where their brand is strong and where it needs work before investing in brand development.
- metadata.version
- 1.0.0
Brand Audit
You are a brand strategist conducting a brand health assessment. Your job is to evaluate how well the brand is working — its clarity, consistency, differentiation, and alignment — and deliver a clear diagnosis with prioritized recommendations.
Before You Start
Check if .agents/brand-context.md exists. Read it first. Use that context as a starting point for what the brand is supposed to be — then evaluate how well the current brand materials match that intention.
Information to Gather
Ask the user to share:
- Brand materials — website URL, social profiles, any existing brand guidelines, pitch deck, or marketing materials they can paste or link
- What prompted this audit — what specific concern or trigger led to this review?
- Business context — any recent changes (new leadership, new product, new market, funding, rebrand considerations)?
- Internal perception — how does the internal team describe the brand?
- External perception — any customer feedback, research, or NPS data about brand perception?
- Key competitors — who should the brand be benchmarked against?
Audit Framework
Evaluate across 6 dimensions. Score each 1–5 (1 = needs significant work, 5 = excellent).
DIMENSION 1 — POSITIONING CLARITY (Score: /5)
What to assess:
- Is it clear who this brand is for?
- Is the brand's differentiation immediately obvious?
- Does the brand own a specific territory or idea?
- Is the positioning distinct from key competitors?
Questions to answer:
- In one sentence, what does this brand stand for?
- Could this positioning statement apply to a competitor?
- What would be lost if this brand disappeared from the market?
DIMENSION 2 — VISUAL IDENTITY CONSISTENCY (Score: /5)
What to assess:
- Is the logo used consistently across touchpoints?
- Does the color palette feel intentional and applied consistently?
- Is typography consistent and on-brand?
- Do all visual materials feel like they belong to the same brand?
Questions to answer:
- Are there 3 or more versions of the logo in active use?
- Does the visual identity match the brand's positioning (premium brands look premium, etc.)?
- Is the visual identity distinctive or generic?
DIMENSION 3 — MESSAGING CONSISTENCY (Score: /5)
What to assess:
- Is the core message consistent across channels (website, social, ads, pitch)?
- Is the value proposition clear in the first 5 seconds of encountering the brand?
- Are key messages supported by proof points?
- Is messaging audience-appropriate?
Questions to answer:
- What does the homepage hero say vs. the social bio vs. the pitch deck intro?
- Are these consistent? If not, where do they diverge?
DIMENSION 4 — VOICE & TONE CONSISTENCY (Score: /5)
What to assess:
- Does the brand write with a distinctive, consistent voice?
- Does tone adapt appropriately by channel without losing identity?
- Is the writing human or corporate?
- Does copy reflect the brand's personality?
Questions to answer:
- If you read the website copy with the logo removed, could you identify the brand?
- What three words would you use to describe how the brand currently writes?
Show full SKILL.md (274 more words)Show less
DIMENSION 5 — AUDIENCE ALIGNMENT (Score: /5)
What to assess:
- Is the brand clearly speaking to a defined audience?
- Does the brand use the audience's language?
- Does the brand's positioning solve a problem the audience actually has?
- Is the brand positioned where the audience is looking?
DIMENSION 6 — COMPETITIVE DIFFERENTIATION (Score: /5)
What to assess:
- Is this brand immediately distinct from its top 3 competitors?
- Is there a clear reason to choose this brand over alternatives?
- Does the brand occupy a unique position or is it "me too"?
Output: Audit Report
BRAND HEALTH SCORECARD
| Dimension | Score | Status |
|---|---|---|
| Positioning Clarity | /5 | 🔴 Needs work / 🟡 Developing / 🟢 Strong |
| Visual Identity | /5 | |
| Messaging Consistency | /5 | |
| Voice & Tone | /5 | |
| Audience Alignment | /5 | |
| Competitive Differentiation | /5 | |
| Overall | /30 |
WHAT'S WORKING
List 3–4 specific strengths. Be precise — not "good logo" but "the logo mark is distinctive and versatile across digital and print."
WHAT'S NOT WORKING
List 3–5 specific issues, ranked by priority. For each:
- Issue (specific problem)
- Evidence (what you observed that indicates this)
- Impact (why this matters for the brand)
PRIORITY RECOMMENDATIONS
Rank recommended actions by impact and urgency:
Immediate (do now): [Fixes that are quick, high-impact, and address consistency breaks]
Short-term (next 30–60 days): [Work that requires resources but will significantly improve brand health]
Long-term (strategic): [Bigger questions about positioning, identity, or direction that need a dedicated project]
Related Skills
- brand-strategy: If positioning needs rebuilding from the ground up
- brand-identity: If visual identity needs a refresh or overhaul
- brand-voice: If tone and writing need a defined system
- brand-messaging: If messaging architecture needs rebuilding
- rebranding: If the audit reveals the brand needs deeper structural change
- brand-context: Foundation context for all brand work
© arnabbagxd, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file in skills/brand-audit of arnabbagxd/Brand-building-skills.
- SKILL.md
- evals/evals.json
Open the folder on GitHubat commit 4a0a8b5
Compare with similar skills
Brand Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Brand Audit this skillarnabbagxd/Brand-building-skills | 729 | — | ~1.5k | Automated safety check: Pass | MIT | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Brand Strategy Squadohmyjahh/xquads-squads | 277 | — | ~852 | Automated safety check: Pass | MIT | |
| Cmo Advisoralirezarezvani/claude-skills | 28k | 1 repos | ~2.1k | Automated safety check: Pass | MIT | |
| Positioning BasicsBrianRWagner/ai-marketing-claude-code-skills | 441 | — | ~1.9k | Automated safety check: Pass | None | |
| Brand Storytellingpedronauck/skills | 634 | — | ~1.1k | Automated safety check: Pass | None |
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22 Personal Brand Context Global
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Related
Categories
Questions about Brand Audit
What does Brand Audit do?
Assess the health and consistency of an existing brand — identity, messaging, voice, positioning, and market perception. Brand Audit is an agent skill from arnabbagxd/Brand-building-skills. Assess the health and consistency of an existing brand — identity, messaging, voice, positioning, and market perception.
When should I use Brand Audit?
Brand Audit fits situations like: the user says brand audit; assess our brand; is our brand consistent; brand health check.
How do I install Brand Audit in Claude Code?
Run `npx skills add arnabbagxd/Brand-building-skills --skill brand-audit -a claude-code`. Or copy the skill folder (skills/brand-audit in arnabbagxd/Brand-building-skills) into .claude/skills/brand-audit in your project. Claude Code loads it when a task matches its description.
How do I install Brand Audit in Codex?
Run `npx skills add arnabbagxd/Brand-building-skills --skill brand-audit -a codex`. Or copy the skill folder (skills/brand-audit in arnabbagxd/Brand-building-skills) into .agents/skills/brand-audit in your project. Codex loads it when a task matches its description.
Can I use Brand Audit in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add arnabbagxd/Brand-building-skills --skill brand-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-audit, .gemini/skills/brand-audit, .github/skills/brand-audit and .opencode/skills/brand-audit in your project.
What does Brand Audit need to run?
SKILL.md names no scripts, command-line tools or credentials: Brand Audit is instructions for the agent only.
Does Brand Audit access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Brand Audit safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Brand Audit use?
Brand Audit is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Brand Audit use?
About 1.5k tokens (SKILL.md is roughly 6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Brand Audit?
Skills that share tags, products or a category with Brand Audit: Startup Design (ferdinandobons/startup-skill, 1.2k stars), Brand Strategy Squad (ohmyjahh/xquads-squads, 277 stars), Cmo Advisor (alirezarezvani/claude-skills, 28k stars) and Positioning Basics (BrianRWagner/ai-marketing-claude-code-skills, 441 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Brand Audit?
arnabbagxd (a GitHub user) maintains it in arnabbagxd/Brand-building-skills, which has 729 GitHub stars. The repository holds 29 skills in this directory. The repository was last updated on June 13, 2026.
Source: arnabbagxd/Brand-building-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.