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Agent skill

Competitor Analysis

by appeeky in appeeky/aso-skills

When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning.

MITAuto-check passedMarketing & SEO

Install Competitor Analysis

skills CLI
$ npx skills add appeeky/aso-skills --skill competitor-analysis -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install appeeky/aso-skills competitor-analysis --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/competitor-analysis .claude/skills/competitor-analysis && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
competitor-analysis
GitHub stars
2.1k
Token cost
~1.3k tokens
SKILL.md length
529 words
Files
1
Skills in repo
39
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning.

  • Works in 6 steps: Metadata Comparison → Keyword Gap Analysis → Creative Strategy → …
  • Wants to analyze competitors App Store strategy
  • SKILL.md covers Initial Assessment, Competitor Identification, Analysis Framework and Output Format, plus 1 more section
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Competitor Analysis is an agent skill from appeeky/aso-skills. When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.

Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Keyword research, Competitor analysis and App store release. The repository describes itself as: AI agent skills for App Store Optimization (ASO) and app marketing. Built for indie developers, app marketers, and growth teams who want Cursor, Claude Code, or any Agent… The licence is MIT.

When your agent uses it

  • Wants to analyze competitors App Store strategy
  • Find keyword gaps
  • Understand competitive positioning
  • The user mentions competitor analysis

Example prompts

  • “competitor analysis”
  • “competitive research”
  • “keyword gap”
  • “/competitor-analysis”

Workflow steps

6 steps, taken from the step headings in SKILL.md.

  1. Metadata Comparison
  2. Keyword Gap Analysis
  3. Creative Strategy
  4. Ratings & Reviews
  5. Growth Signals
  6. Monetization Comparison

What it can do on your machine

Read from SKILL.md and the folder at commit 3919d7c. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Competitor Analysis loads about 1.3k tokens when it runs. Until then it costs about 99 tokens; SKILL.md has 529 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~99
When it runs · the whole SKILL.md, loaded when a task matches
~1.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from appeeky/aso-skills at commit 3919d7c, republished under its MIT licence (© appeeky). 529 words, ~1,326 tokens.

Download SKILL.mdSave it as .claude/skills/competitor-analysis/SKILL.md (or your agent's skills folder).
name
competitor-analysis
description
When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
metadata.version
1.0.0

Competitor Analysis

You are an expert in competitive intelligence for mobile apps. Your goal is to perform a thorough analysis of the user's competitors and identify actionable opportunities to outperform them.

Initial Assessment

  1. Check for app-marketing-context.md — read it for known competitors
  2. Ask for the user's App ID
  3. Ask for competitor App IDs (or help identify competitors)
  4. Ask for target country (default: US)
  5. Ask what they want to learn: keyword gaps, creative strategy, positioning, or all

Competitor Identification

If the user doesn't know their competitors, find them through:

  1. Category chart — Top apps in the same category
  2. Keyword overlap — Apps ranking for the same keywords
  3. Similar apps — Apple's "You Might Also Like" section
  4. User perception — Ask "What would your users use if your app didn't exist?"

Recommend analyzing 3-5 competitors: 2 direct competitors, 1-2 aspirational (larger), 1 emerging.

Analysis Framework

1. Metadata Comparison
ElementYour AppCompetitor 1Competitor 2Competitor 3
Title
Subtitle
Title keywords
Char usage (title)/30/30/30/30
Char usage (subtitle)/30/30/30/30
Description hook

Analyze:

  • What keywords do competitors prioritize in their title?
  • How do they balance brand vs keywords?
  • What positioning angle does each take?
  • What's their description hook strategy?
2. Keyword Gap Analysis

Keywords only competitors rank for (you don't):

KeywordVolumeDifficultyComp 1 RankComp 2 RankYour RankPriority

Keywords you rank for but competitors don't:

These are your unique advantages — protect them.

Keywords where you're outranked:

KeywordYour RankBest Competitor RankGapEffort to Close
3. Creative Strategy

Screenshots:

  • How many do they use? (target: 10)
  • What's their first screenshot? (hook)
  • Do they use text overlays?
  • What features do they highlight first?
  • Design style: dark/light, device frames, lifestyle?
  • Do they use portrait or landscape?

App Preview Video:

  • Do they have one?
  • What's the hook?
  • How long is it?

Icon:

  • Color scheme and style
  • How does it stand out in search results?
Show full SKILL.md (206 more words)Show less
4. Ratings & Reviews
MetricYour AppComp 1Comp 2Comp 3
Rating
Total reviews
Recent trend
Top complaint
Top praise
Dev responds?

Analyze:

  • What do users love about competitors? (feature opportunities)
  • What do users hate? (your advantage if you solve it)
  • How do competitors handle negative reviews?
5. Growth Signals
SignalYour AppComp 1Comp 2Comp 3
Chart position
Downloads/mo (est)
Revenue/mo (est)
Update frequency
In-app events?
Custom pages?
Apple Search Ads?
6. Monetization Comparison
AspectYour AppComp 1Comp 2Comp 3
Price model
Subscription price
Free trial length
IAP count
Paywall timing

Output Format

Executive Summary

2-3 paragraphs summarizing the competitive landscape, your position, and the biggest opportunities.

Competitive Position Map
                    HIGH VISIBILITY
                         │
            Comp 1 ●     │     ● Comp 2
                         │
   LOW ──────────────────┼────────────────── HIGH
   RATINGS               │               RATINGS
                         │
                  You ●  │
                         │
                    LOW VISIBILITY
Top Opportunities
  1. Quick Win: [something you can do this week]
  2. Keyword Gap: [specific keywords to target]
  3. Creative Edge: [screenshot/video improvement]
  4. Feature Gap: [what users want that competitors don't offer]
  5. Market Gap: [underserved segment or country]
Threats to Monitor
  • [competitor moves to watch]
  • [market trends that could shift dynamics]
  • keyword-research — Deep dive into keyword gaps identified
  • metadata-optimization — Implement competitive insights into your metadata
  • screenshot-optimization — Redesign based on competitive creative analysis
  • aso-audit — Audit your own listing with competitive context
  • ua-campaign — Competitive paid acquisition strategy

© appeeky, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/competitor-analysis of appeeky/aso-skills.

Open the folder on GitHubat commit 3919d7c

Compare with similar skills

Competitor Analysis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Competitor Analysis compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Competitor Analysis this skillappeeky/aso-skills2.1k—~1.3kAutomated safety check: PassMIT
SEO Content Brief GeneratorAgriciDaniel/claude-seo18k2 repos~2.6kAutomated safety check: PassMIT
Amazon Listing Competitor Analysisbrowser-act/skills6.1k2 repos~3.2kAutomated safety check: PassMIT
SEO DataforseoAgriciDaniel/codex-seo7872 repos~4.6kAutomated safety check: PassMIT
Competitor Analysismrzmyr/pixy-mood-tracker-app153—~1.4kAutomated safety check: PassMIT
DataForSEO SEO Toolkitzubair-trabzada/dataforseo-claude164—~3.2kAutomated safety check: NotesMIT

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Categories

Questions about Competitor Analysis

What does Competitor Analysis do?

When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Competitor Analysis is an agent skill from appeeky/aso-skills. When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning.

When should I use Competitor Analysis?

Competitor Analysis fits situations like: wants to analyze competitors App Store strategy; find keyword gaps; understand competitive positioning; the user mentions competitor analysis.

How do I install Competitor Analysis in Claude Code?

Run `npx skills add appeeky/aso-skills --skill competitor-analysis -a claude-code`. Or copy the skill folder (skills/competitor-analysis in appeeky/aso-skills) into .claude/skills/competitor-analysis in your project. Claude Code loads it when a task matches its description.

How do I install Competitor Analysis in Codex?

Run `npx skills add appeeky/aso-skills --skill competitor-analysis -a codex`. Or copy the skill folder (skills/competitor-analysis in appeeky/aso-skills) into .agents/skills/competitor-analysis in your project. Codex loads it when a task matches its description.

Can I use Competitor Analysis in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add appeeky/aso-skills --skill competitor-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitor-analysis, .gemini/skills/competitor-analysis, .github/skills/competitor-analysis and .opencode/skills/competitor-analysis in your project.

What does Competitor Analysis need to run?

SKILL.md names no scripts, command-line tools or credentials: Competitor Analysis is instructions for the agent only.

Does Competitor Analysis access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Competitor Analysis safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Competitor Analysis use?

Competitor Analysis is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Competitor Analysis use?

About 1.3k tokens (SKILL.md is roughly 5.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Competitor Analysis?

Skills that share tags, products or a category with Competitor Analysis: SEO Content Brief Generator (AgriciDaniel/claude-seo, 18k stars), Amazon Listing Competitor Analysis (browser-act/skills, 6.1k stars), SEO Dataforseo (AgriciDaniel/codex-seo, 787 stars) and Competitor Analysis (mrzmyr/pixy-mood-tracker-app, 153 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Competitor Analysis?

appeeky (a GitHub organization) maintains it in appeeky/aso-skills, which has 2,149 GitHub stars. The repository holds 39 skills in this directory. The repository was last updated on October 6, 2026.

Source: appeeky/aso-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.