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Agent skill

Strategic SEO Planning

by AgriciDaniel in AgriciDaniel/claude-seo

Builds an SEO strategy for a new or existing site: discovery, competitor analysis, site architecture, content plan, technical foundation and a four-phase roadmap.

MITAuto-check passedMarketing & SEO

Install Strategic SEO Planning

skills CLI
$ npx skills add AgriciDaniel/claude-seo --skill seo-plan -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install AgriciDaniel/claude-seo seo-plan --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-seo.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/seo-plan .claude/skills/seo-plan && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
seo-plan
GitHub stars
19k
Used in
5 other repos
Token cost
~1.1k tokens
SKILL.md length
413 words
Files
8 (incl. assets)
Skills in repo
33
Repo updated
First seen
Licence
MIT

At a glance

Builds an SEO strategy for a new or existing site: discovery, competitor analysis, site architecture, content plan, technical foundation and a four-phase roadmap.

  • Works in 6 steps: Discovery → Competitive Analysis → Architecture Design → …
  • Planning SEO for a new website before launch
  • SKILL.md covers Process, Industry Templates, Output and DataForSEO Integration…, plus 1 more section
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

The process runs from discovery (business type, audience, competitors, goals, budget, timeline and KPIs) through competitive analysis of the top 5 competitors, covering content strategy, schema use, technical setup, keyword gaps and E-E-A-T signals, to architecture design that loads an industry template from the assets folder. Templates exist for SaaS, local service, e-commerce, publisher and agency businesses, plus a generic one.

The plan then covers content strategy, with gaps against competitors, page types, blog topics, cadence, author credentials and a content calendar, and a technical foundation covering hosting, schema per page type, Core Web Vitals targets, AI search readiness and mobile-first needs. A four-phase roadmap runs from foundation in weeks 1-4, expansion in weeks 5-12 and scale in weeks 13-24 to authority across months 7-12. Deliverables are SEO-STRATEGY.md, COMPETITOR-ANALYSIS.md, CONTENT-CALENDAR.md, IMPLEMENTATION-ROADMAP.md and SITE-STRUCTURE.md, plus KPI targets at 3, 6 and 12 months.

When your agent uses it

  • Planning SEO for a new website before launch
  • Building a content calendar and keyword strategy
  • Designing site architecture and URL hierarchy
  • Turning an SEO assessment into a phased roadmap

Example prompts

  • “Create an SEO plan for our new SaaS product site, with competitor analysis and a 12-month roadmap.”
  • “Build a content calendar and keyword strategy for a local plumbing business.”
  • “Design the site architecture and internal linking for our online furniture store.”

Workflow steps

6 steps, taken from the step headings in SKILL.md.

  1. Discovery
  2. Competitive Analysis
  3. Architecture Design
  4. Content Strategy
  5. Technical Foundation
  6. Implementation Roadmap (4 phases)

What it can do on your machine

Read from SKILL.md and the folder at commit 4b99de2. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Strategic SEO Planning loads about 1.1k tokens when it runs. Until then it costs about 80 tokens; SKILL.md has 413 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~80
When it runs · the whole SKILL.md, loaded when a task matches
~1.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from AgriciDaniel/claude-seo at commit 4b99de2, republished under its MIT licence (© AgriciDaniel). 413 words, ~1,104 tokens.

Download SKILL.mdSave it as .claude/skills/seo-plan/SKILL.md (or your agent's skills folder). This skill also uses 7 other files; get the full folder from GitHub.
name
seo-plan
description
Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", "keyword strategy", "content calendar", "site architecture", or "SEO roadmap".
user-invocable
true
argument-hint
[business-type]
license
MIT
metadata.author
AgriciDaniel
metadata.version
2.4.2
metadata.category
seo

Strategic SEO Planning

Process

1. Discovery
  • Business type, target audience, competitors, goals
  • Current site assessment (if exists)
  • Budget and timeline constraints
  • Key performance indicators (KPIs)
2. Competitive Analysis
  • Identify top 5 competitors
  • Analyze their content strategy, schema usage, technical setup
  • Identify keyword gaps and content opportunities
  • Assess their E-E-A-T signals
  • Estimate their domain authority
3. Architecture Design
  • Load industry template from assets/ directory
  • Design URL hierarchy and content pillars
  • Plan internal linking strategy
  • Sitemap structure with quality gates applied
  • Information architecture for user journeys
4. Content Strategy
  • Content gaps vs competitors
  • Page types and estimated counts
  • Blog/resource topics and publishing cadence
  • E-E-A-T building plan (author bios, credentials, experience signals)
  • Content calendar with priorities
5. Technical Foundation
  • Hosting and performance requirements
  • Schema markup plan per page type
  • Core Web Vitals baseline targets
  • AI search readiness requirements
  • Mobile-first considerations
6. Implementation Roadmap (4 phases)
Phase 1: Foundation (weeks 1-4)
  • Technical setup and infrastructure
  • Core pages (home, about, contact, main services)
  • Essential schema implementation
  • Analytics and tracking setup
Phase 2: Expansion (weeks 5-12)
  • Content creation for primary pages
  • Blog launch with initial posts
  • Internal linking structure
  • Local SEO setup (if applicable)
Phase 3: Scale (weeks 13-24)
  • Advanced content development
  • Link building and outreach
  • GEO optimization
  • Performance optimization
Phase 4: Authority (months 7-12)
  • Thought leadership content
  • PR and media mentions
  • Advanced schema implementation
  • Continuous optimization

Industry Templates

Load from assets/ directory:

  • saas.md: SaaS/software companies
  • local-service.md: Local service businesses
  • ecommerce.md: E-commerce stores
  • publisher.md: Content publishers/media
  • agency.md: Agencies and consultancies
  • generic.md: General business template
Show full SKILL.md (165 more words)Show less

Output

Deliverables
  • SEO-STRATEGY.md: Complete strategic plan
  • COMPETITOR-ANALYSIS.md: Competitive insights
  • CONTENT-CALENDAR.md: Content roadmap
  • IMPLEMENTATION-ROADMAP.md: Phased action plan
  • SITE-STRUCTURE.md: URL hierarchy and architecture
KPI Targets
MetricBaseline3 Month6 Month12 Month
Organic Traffic............
Keyword Rankings............
Domain Authority............
Indexed Pages............
Core Web Vitals............
Success Criteria
  • Clear, measurable goals per phase
  • Resource requirements defined
  • Dependencies identified
  • Risk mitigation strategies

DataForSEO Integration (Optional)

If DataForSEO MCP tools are available, use dataforseo_labs_google_competitors_domain and dataforseo_labs_google_domain_intersection for real competitive intelligence, dataforseo_labs_bulk_traffic_estimation for traffic estimates, kw_data_google_ads_search_volume and dataforseo_labs_bulk_keyword_difficulty for keyword research, and business_data_business_listings_search for local business data.

Error Handling

ScenarioAction
Unrecognized business typeFall back to generic.md template. Inform user that no industry-specific template was found and proceed with the general business template.
No website URL providedProceed with new-site planning mode. Skip current site assessment and competitive gap analysis that require a live URL.
Industry template not foundCheck assets/ directory for available templates. If the requested template file is missing, use generic.md and note the missing template in output.

© AgriciDaniel, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 7 other files (assets) in skills/seo-plan of AgriciDaniel/claude-seo.

  • SKILL.md
  • LICENSE.txt
  • assets/agency.md
  • assets/ecommerce.md
  • assets/generic.md
  • assets/local-service.md
  • assets/publisher.md
  • assets/saas.md

Open the folder on GitHubat commit 4b99de2

Used in 6 other repositories

We found 17 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 5 other GitHub owners. This page covers the copy in AgriciDaniel/claude-seo, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Strategic SEO Planning next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Strategic SEO Planning compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Strategic SEO Planning this skillAgriciDaniel/claude-seo19k5 repos~1.1kAutomated safety check: PassMIT
Serp AnalysisMadAppGang/claude-code2851 repos~1kAutomated safety check: PassMIT
Blog OutlineAgriciDaniel/claude-blog2.3k1 repos~1.5kAutomated safety check: PassMIT
SEO Content Authorityzubair-trabzada/dataforseo-claude164—~1kAutomated safety check: NotesMIT
SEO Competitorrampstackco/claude-skills941—~1.8kAutomated safety check: PassMIT
Serp AnalyzerOpenClaudia/openclaudia-skills713—~3.6kAutomated safety check: PassMIT

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Categories

Questions about Strategic SEO Planning

What does Strategic SEO Planning do?

Builds an SEO strategy for a new or existing site: discovery, competitor analysis, site architecture, content plan, technical foundation and a four-phase roadmap. The process runs from discovery (business type, audience, competitors, goals, budget, timeline and KPIs) through competitive analysis of the top 5 competitors, covering content strategy, schema use, technical setup, keyword gaps and E-E-A-T signals, to architecture design that loads an industry template from the assets folder. Templates exist for SaaS, local service, e-commerce, publisher and agency businesses, plus a generic one.

When should I use Strategic SEO Planning?

Strategic SEO Planning fits situations like: planning SEO for a new website before launch; building a content calendar and keyword strategy; designing site architecture and URL hierarchy; turning an SEO assessment into a phased roadmap.

How do I install Strategic SEO Planning in Claude Code?

Run `npx skills add AgriciDaniel/claude-seo --skill seo-plan -a claude-code`. Or copy the skill folder (skills/seo-plan in AgriciDaniel/claude-seo) into .claude/skills/seo-plan in your project. Claude Code loads it when a task matches its description.

How do I install Strategic SEO Planning in Codex?

Run `npx skills add AgriciDaniel/claude-seo --skill seo-plan -a codex`. Or copy the skill folder (skills/seo-plan in AgriciDaniel/claude-seo) into .agents/skills/seo-plan in your project. Codex loads it when a task matches its description.

Can I use Strategic SEO Planning in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add AgriciDaniel/claude-seo --skill seo-plan -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/seo-plan, .gemini/skills/seo-plan, .github/skills/seo-plan and .opencode/skills/seo-plan in your project.

What does Strategic SEO Planning need to run?

SKILL.md names no scripts, command-line tools or credentials: Strategic SEO Planning is instructions for the agent only.

Does Strategic SEO Planning access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Strategic SEO Planning safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Strategic SEO Planning use?

Strategic SEO Planning is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Strategic SEO Planning use?

About 1.1k tokens (SKILL.md is roughly 4.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Strategic SEO Planning?

Skills that share tags, products or a category with Strategic SEO Planning: Serp Analysis (MadAppGang/claude-code, 285 stars), Blog Outline (AgriciDaniel/claude-blog, 2.3k stars), SEO Content Authority (zubair-trabzada/dataforseo-claude, 164 stars) and SEO Competitor (rampstackco/claude-skills, 941 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Strategic SEO Planning?

AgriciDaniel (a GitHub user) maintains it in AgriciDaniel/claude-seo, which has 18,574 GitHub stars. The repository holds 33 skills in this directory. The repository was last updated on October 4, 2026.

Source: AgriciDaniel/claude-seo on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.