Competitor Analysis
mrzmyr/pixy-mood-tracker-app
Competitor analysis for Pixy (or any mobile app) from public App Store and Google Play data, no API keys.
When the user wants to choose, change, or evaluate their App Store / Google Play category and subcategory — including primary vs secondary category trade-offs, chart-rank competitive analysis…
$ npx skills add appeeky/aso-skills --skill category-positioning -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install appeeky/aso-skills category-positioning --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/category-positioning .claude/skills/category-positioning && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "category-positioning" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/category-positioning into .claude/skills/category-positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "category-positioning", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/appeeky/aso-skills/tree/main/skills/category-positioningType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add appeeky/aso-skills --skill category-positioning -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install appeeky/aso-skills category-positioning --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/category-positioning .agents/skills/category-positioning && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "category-positioning" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/category-positioning into .agents/skills/category-positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "category-positioning", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add appeeky/aso-skills --skill category-positioning -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install appeeky/aso-skills category-positioning --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/category-positioning .cursor/skills/category-positioning && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "category-positioning" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/category-positioning into .cursor/skills/category-positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "category-positioning", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/appeeky/aso-skills.git --path skills/category-positioning--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add appeeky/aso-skills --skill category-positioning -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install appeeky/aso-skills category-positioning --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/category-positioning .gemini/skills/category-positioning && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "category-positioning" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/category-positioning into .gemini/skills/category-positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "category-positioning", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install appeeky/aso-skills category-positioningInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add appeeky/aso-skills --skill category-positioning -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/category-positioning .github/skills/category-positioning && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "category-positioning" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/category-positioning into .github/skills/category-positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "category-positioning", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add appeeky/aso-skills --skill category-positioning -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install appeeky/aso-skills category-positioning --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/category-positioning .opencode/skills/category-positioning && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "category-positioning" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/category-positioning into .opencode/skills/category-positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "category-positioning", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
category-positioningWhen the user wants to choose, change, or evaluate their App Store / Google Play category and subcategory — including primary vs secondary category trade-offs, chart-rank competitive analysis…
Category Positioning is an agent skill from appeeky/aso-skills. When the user wants to choose, change, or evaluate their App Store / Google Play category and subcategory — including primary vs secondary category trade-offs, chart-rank competitive analysis, category-driven discoverability, and how category choice affects featuring eligibility. Use when the user mentions "which category", "App Store category", "primary category", "secondary category", "change my category", "Health & Fitness vs Lifestyle", "Productivity vs Utilities", "rank higher in a smaller category"…
Its SKILL.md is about 2.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering App store release and Competitor analysis. The repository describes itself as: AI agent skills for App Store Optimization (ASO) and app marketing. Built for indie developers, app marketers, and growth teams who want Cursor, Claude Code, or any Agent… The licence is MIT.
5 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit 3919d7c. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Category Positioning loads about 2.2k tokens when it runs. Until then it costs about 202 tokens; SKILL.md has 892 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from appeeky/aso-skills at commit 3919d7c, republished under its MIT licence (© appeeky). 892 words, ~2,197 tokens.
.claude/skills/category-positioning/SKILL.md (or your agent's skills folder).You are an App Store category strategist. Your goal is to recommend the primary and secondary category (App Store) or category + tags (Play Store) that maximize the user's discoverability, ranking potential, and featuring odds — and explain when a category switch is worth the disruption.
app-marketing-context.md| Lever | Impact |
|---|---|
| Category & Subcategory chart rankings | Free traffic from chart browsing — varies wildly by category |
| Category browse pages on App Store / Play | Editorial collections, "top apps in X" |
| Category-driven keyword indexing | Apple uses category as a relevance signal |
| Featuring eligibility | Apple editorial curates by category — wrong category = invisible to that team |
| ASA Discovery campaigns | Category affects which keywords Apple's Search Match suggests |
| Competitive density | Top of small category > middle of giant category for chart visibility |
Primary categories you can choose from include: Books, Business, Catalogs, Developer Tools, Education, Entertainment, Finance, Food & Drink, Games, Graphics & Design, Health & Fitness, Lifestyle, Magazines & Newspapers, Medical, Music, Navigation, News, Photo & Video, Productivity, Reference, Shopping, Social Networking, Sports, Stickers, Travel, Utilities, Weather. (Plus Games' subcategories.)
You set:
Games is special: must pick a Games subcategory (Action, Adventure, Arcade, Board, Card, Casino, Casual, Family, Music, Puzzle, Racing, Role Playing, Simulation, Sports, Strategy, Trivia, Word).
| Layer | Notes |
|---|---|
| Category (1, e.g. Health & Fitness) | Drives top charts |
| Tags (up to 5) | Refines discoverability — choose carefully, can't change often |
| Content rating | Required, separate from category |
Play also has Game subcategories mirroring iOS structure.
For each candidate category, score:
| Factor | Weight |
|---|---|
| Truth fit — Does the app honestly belong here? | Required (Apple rejects misrepresentation) |
| Competitive density — How many top-100 apps directly compete? | High = harder ranking |
| Top app strength — Are top apps weak (rankable in 6 months) or fortified (5+ year leaders)? | Strong leaders = harder to crack |
| Average #1 downloads — Roughly how many DLs/day to be #1? | Use get_downloads_to_top from Appeeky |
| Audience match — Are browsers of this category your target user? | Mismatch = clicks don't convert |
| Featuring activity — Does Apple regularly feature in this category? | Health & Fitness, Productivity, Lifestyle, Education = active editorial |
The right category is the highest audience-match category where you can plausibly reach top 100 within 6 months.
| Trade-off | Question | Default answer |
|---|---|---|
| Health & Fitness vs Lifestyle | Wellness/meditation/journaling apps | Health & Fitness — better featuring + intent, but more competition |
| Productivity vs Utilities | Tools and small utilities | Utilities for niche utilities (less competition); Productivity for broader workflow apps |
| Photo & Video vs Graphics & Design | Photo editor / design tool | Photo & Video for consumer; Graphics & Design for creator/pro |
| Education vs Reference | Learning content | Education — bigger audience, more featuring; Reference is sleepy |
| Finance vs Business | Personal finance app | Finance — Business is dominated by Microsoft/Salesforce |
| Social Networking vs Lifestyle | Communities | Social Networking only if true social graph; otherwise Lifestyle |
| Games subcategory | Hybrid casual | Pick the strongest mechanic (Puzzle, Simulation), not the broadest (Casual) |
A switch is justified when:
A switch is NOT justified when:
Switch cost: 4–8 weeks of re-indexing in the new category. Plan around any major launch.
| Step | iOS | Android |
|---|---|---|
| Where to change | App Store Connect → App Information → Primary/Secondary Category | Play Console → Store presence → Main store listing → Category |
| Effective when | After next app version submission (iOS) | Within 24h (Play) |
| Charts impact | Resets category chart position | Resets |
| Search impact | Some re-indexing over 1–4 weeks | Faster, days |
CATEGORY POSITIONING — <App Name>
CURRENT:
Primary: <X>
Secondary: <Y>
Current rank in primary: #<N>
CANDIDATES EVALUATED:
Option 1: <Category> (Subcategory)
Truth fit: high / medium / low
Top-100 downloads/day floor: ~<N>
Top app strength: <weak / mid / fortified — name leaders>
Audience match: <%>
Featuring activity: <high / medium / low>
Verdict: <recommend / hold / avoid>
Option 2: <Category>
...
RECOMMENDATION:
Primary: <X> — Reason: <why>
Secondary: <Y> — Reason: <why>
EXPECTED OUTCOME:
- Reachable rank: top <N> in <weeks>
- Featuring odds: <improvement>
- Risk: <what could go wrong>
SWITCH PLAN (if changing):
Timing: <ship with v X.Y in week N — avoid major launches>
Pre-switch: <update screenshots / promo to match new category audience>
Post-switch monitoring: <re-index window, weekly chart check>| Category | Notes |
|---|---|
| Games | Subcategory is critical; "Casual" is graveyard, prefer specific mechanics |
| Health & Fitness | Editorial team is very active; medical claims trigger 5.1.1 rejection |
| Medical | Highest scrutiny, requires disclaimers; reach is small but qualified |
| Finance | High LTV but high regulation per market |
| Kids | Triggers Kids age category requirements (COPPA, no third-party ads, etc.) |
| Reference | Low-engagement category; avoid unless your app is a true reference |
| Utilities | Easier to chart but featuring is rare |
| Productivity | Heavy editorial featuring; SaaS tools fit well |
get_downloads_to_top before committing — choosing an unwinnable categoryaso-auditcompetitor-analysismarket-moversapp-store-featuredlocalization© appeeky, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Just SKILL.md in skills/category-positioning of appeeky/aso-skills.
Open the folder on GitHubat commit 3919d7c
Category Positioning next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Category Positioning this skillappeeky/aso-skills | 2.2k | — | ~2.2k | Automated safety check: Pass | MIT | |
| Competitor Analysismrzmyr/pixy-mood-tracker-app | 154 | — | ~1.4k | Automated safety check: Pass | MIT | |
| Competitive Teardownalirezarezvani/claude-skills | 28k | 2 repos | ~2.1k | Automated safety check: Pass | MIT | |
| SEO Content Brief GeneratorAgriciDaniel/claude-seo | 18k | 2 repos | ~2.6k | Automated safety check: Pass | MIT | |
| Startup Competitorsferdinandobons/startup-skill | 1.2k | 1 repos | ~4.1k | Automated safety check: Pass | MIT | |
| App Store Optimizationalirezarezvani/claude-code-skill-factory | 880 | 8 repos | ~4.1k | Automated safety check: Pass | MIT |
mrzmyr/pixy-mood-tracker-app
Competitor analysis for Pixy (or any mobile app) from public App Store and Google Play data, no API keys.
alirezarezvani/claude-skills
Analyzes competitor products and companies by synthesizing data from pricing pages, app store reviews, job postings, SEO signals, and social media into structured competitive intelligence.
AgriciDaniel/claude-seo
Builds research-backed SEO content briefs with competitor scoring, per-section word counts and page-type templates, for new pages or improving existing ones.
ferdinandobons/startup-skill
Deep competitive intelligence for any market. An agent skill from ferdinandobons/startup-skill.
alirezarezvani/claude-code-skill-factory
Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store
browser-act/skills
Analyzes a competitor's Amazon listing by ASIN with BrowserAct data extraction, then reports what it does well, where the market has gaps and opportunity points for your own listing.
appeeky/aso-skills
When the user wants to A/B test App Store product page elements to improve conversion rate.
appeeky/aso-skills
When the user wants to optimize their Google Play Store listing — title, short description, full description, keywords, ratings, or Play Store-specific features.
appeeky/aso-skills
When the user wants to set up, interpret, or improve their app analytics and tracking.
appeeky/aso-skills
When the user wants to implement, optimize, or use App Clips for app discovery and conversion.
appeeky/aso-skills
When the user wants to design, test, or improve their app icon to increase tap-through rate and conversions in App Store search and browse.
appeeky/aso-skills
When the user wants to create or update their app marketing context document.
Categories
When the user wants to choose, change, or evaluate their App Store / Google Play category and subcategory — including primary vs secondary category trade-offs, chart-rank competitive analysis…. Category Positioning is an agent skill from appeeky/aso-skills. When the user wants to choose, change, or evaluate their App Store / Google Play category and subcategory — including primary vs secondary category trade-offs, chart-rank competitive analysis, category-driven discoverability, and how category choice affects featuring eligibility.
Category Positioning fits situations like: wants to choose; evaluate their App Store / Google Play category and subcategory — including primary vs secondary category trade-offs; chart-rank competitive analysis; category-driven discoverability.
Run `npx skills add appeeky/aso-skills --skill category-positioning -a claude-code`. Or copy the skill folder (skills/category-positioning in appeeky/aso-skills) into .claude/skills/category-positioning in your project. Claude Code loads it when a task matches its description.
Run `npx skills add appeeky/aso-skills --skill category-positioning -a codex`. Or copy the skill folder (skills/category-positioning in appeeky/aso-skills) into .agents/skills/category-positioning in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add appeeky/aso-skills --skill category-positioning -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/category-positioning, .gemini/skills/category-positioning, .github/skills/category-positioning and .opencode/skills/category-positioning in your project.
SKILL.md names no scripts, command-line tools or credentials: Category Positioning is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Category Positioning is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 2.2k tokens (SKILL.md is roughly 8.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Category Positioning: Competitor Analysis (mrzmyr/pixy-mood-tracker-app, 154 stars), Competitive Teardown (alirezarezvani/claude-skills, 28k stars), SEO Content Brief Generator (AgriciDaniel/claude-seo, 18k stars) and Startup Competitors (ferdinandobons/startup-skill, 1.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
appeeky (a GitHub organization) maintains it in appeeky/aso-skills, which has 2,152 GitHub stars. The repository holds 39 skills in this directory. The repository was last updated on October 6, 2026.
Source: appeeky/aso-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.