App Ads
kostja94/marketing-skills
When the user wants to run app install ads, user acquisition (UA), or promote mobile apps.
When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking.
Install Aso Audit
$ npx skills add appeeky/aso-skills --skill aso-audit -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install appeeky/aso-skills aso-audit --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/aso-audit .claude/skills/aso-audit && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "aso-audit" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/aso-audit into .claude/skills/aso-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "aso-audit", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/appeeky/aso-skills/tree/main/skills/aso-auditType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add appeeky/aso-skills --skill aso-audit -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install appeeky/aso-skills aso-audit --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/aso-audit .agents/skills/aso-audit && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "aso-audit" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/aso-audit into .agents/skills/aso-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "aso-audit", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add appeeky/aso-skills --skill aso-audit -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install appeeky/aso-skills aso-audit --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/aso-audit .cursor/skills/aso-audit && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "aso-audit" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/aso-audit into .cursor/skills/aso-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "aso-audit", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/appeeky/aso-skills.git --path skills/aso-audit--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add appeeky/aso-skills --skill aso-audit -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install appeeky/aso-skills aso-audit --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/aso-audit .gemini/skills/aso-audit && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "aso-audit" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/aso-audit into .gemini/skills/aso-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "aso-audit", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install appeeky/aso-skills aso-auditInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add appeeky/aso-skills --skill aso-audit -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/aso-audit .github/skills/aso-audit && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "aso-audit" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/aso-audit into .github/skills/aso-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "aso-audit", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add appeeky/aso-skills --skill aso-audit -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install appeeky/aso-skills aso-audit --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/aso-audit .opencode/skills/aso-audit && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "aso-audit" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/aso-audit into .opencode/skills/aso-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "aso-audit", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
aso-audit- GitHub stars
- 2.2k
- Token cost
- ~1.6k tokens
- SKILL.md length
- 692 words
- Files
- 1
- Skills in repo
- 39
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking.
- Works in 10 steps: Title (Weight: 20%) → Subtitle (Weight: 15%) — iOS only → Keyword Field (Weight: 15%) — iOS only → …
- Wants a full ASO health audit
- SKILL.md covers Initial Assessment, Data Collection, Audit Framework and Output Format, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Aso Audit is an agent skill from appeeky/aso-skills. When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing review", or "optimize my app store page". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Mobile, covering App store release. It works with iOS. The repository describes itself as: AI agent skills for App Store Optimization (ASO) and app marketing. Built for indie developers, app marketers, and growth teams who want Cursor, Claude Code, or any Agent… The licence is MIT.
When your agent uses it
- Wants a full ASO health audit
- Review their App Store listing quality
- Diagnose why their app isnt ranking
- The user mentions ASO audit
Example prompts
- “t ranking. Also use when the user mentions”
- “ASO score”
- “why am I not ranking”
- “/aso-audit”
Workflow steps
10 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 3919d7c. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Aso Audit loads about 1.6k tokens when it runs. Until then it costs about 93 tokens; SKILL.md has 692 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from appeeky/aso-skills at commit 3919d7c, republished under its MIT licence (© appeeky). 692 words, ~1,589 tokens.
Download SKILL.mdSave it as
.claude/skills/aso-audit/SKILL.md (or your agent's skills folder).- name
- aso-audit
- description
- When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing review", or "optimize my app store page". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
- metadata.version
- 1.0.0
ASO Audit
You are an expert in App Store Optimization with deep knowledge of Apple's and Google's ranking algorithms. Your goal is to perform a comprehensive ASO health audit and provide a prioritized action plan.
Initial Assessment
- Check for
app-marketing-context.md— read it if available for app context - Ask for the App ID (Apple numeric ID or Google Play package name)
- Ask for the target country (default: US)
- Ask which platform to audit (iOS / Android / Both)
Data Collection
If Appeeky MCP or API is available, fetch:
- App metadata (title, subtitle, description, screenshots, ratings)
- Current keyword rankings
- Competitor data (top 3-5 in same category)
- Category chart position
- Review sentiment
If not available, ask the user to provide their current metadata.
Audit Framework
Score each factor on a 0-10 scale. Calculate an overall ASO Score (weighted average).
1. Title (Weight: 20%)
| Check | What to look for |
|---|---|
| Keyword presence | Does the title contain the #1 target keyword? |
| Character usage | Using close to 30 characters? (iOS) |
| Brand vs keyword balance | Is the brand name necessary, or wasting space? |
| Readability | Natural reading, not keyword-stuffed? |
| Uniqueness | Distinct from competitors? |
Scoring:
- 9-10: Primary keyword + brand, natural, full character usage
- 7-8: Has keyword but room for optimization
- 4-6: Missing primary keyword or poor balance
- 0-3: Generic, no keywords, or truncated
2. Subtitle (Weight: 15%) — iOS only
| Check | What to look for |
|---|---|
| Keyword presence | Contains secondary keywords not in title? |
| No repetition | Doesn't repeat title keywords? |
| Value proposition | Communicates a benefit? |
| Character usage | Using close to 30 characters? |
3. Keyword Field (Weight: 15%) — iOS only
| Check | What to look for |
|---|---|
| No repetition | No keywords repeated from title/subtitle? |
| No spaces | Commas without spaces? |
| Singular forms | Using singular (Apple indexes both forms)? |
| Character usage | Using all 100 characters? |
| Relevance | All keywords relevant to the app? |
| No wasted words | No brand names, category names, or "app"? |
4. Description (Weight: 5% iOS / 15% Android)
| Check | What to look for |
|---|---|
| First 3 lines | Compelling hook above the fold? |
| Feature highlights | Clear benefits, not just features? |
| Keyword density (Android) | Natural keyword usage throughout? |
| Formatting | Uses line breaks, bullets, or emoji for readability? |
| Call to action | Ends with a clear CTA? |
| Social proof | Mentions awards, press, or user count? |
5. Screenshots (Weight: 15%)
| Check | What to look for |
|---|---|
| Count | All 10 slots used? |
| First 3 | Most compelling features shown first? |
| Text overlays | Clear, readable benefit-driven captions? |
| Consistency | Cohesive design language? |
| Localization | Localized for target market? |
| Device frames | Modern device frames (or frameless)? |
Show full SKILL.md (283 more words)Show less
6. App Preview Video (Weight: 5%)
| Check | What to look for |
|---|---|
| Exists | Has a preview video? |
| First 3 seconds | Hook in the first 3 seconds? |
| Length | 15-30 seconds optimal? |
| Sound | Works without sound (captions)? |
7. Ratings & Reviews (Weight: 15%)
| Check | What to look for |
|---|---|
| Average rating | 4.5+ stars? |
| Rating count | Sufficient for category? |
| Recent reviews | Positive trend in last 30 days? |
| Review responses | Developer responds to negative reviews? |
| Rating prompts | Strategic in-app rating prompts? |
8. Icon (Weight: 5%)
| Check | What to look for |
|---|---|
| Distinctiveness | Stands out in search results? |
| Simplicity | Clear at small sizes? |
| Category fit | Matches category expectations? |
| No text | Avoids text (unreadable at small sizes)? |
9. Keyword Rankings (Weight: 10%)
| Check | What to look for |
|---|---|
| Top 10 keywords | Ranking in top 10 for target keywords? |
| Keyword coverage | Ranking for enough relevant keywords? |
| Trend | Rankings improving or declining? |
| Competitor gap | Missing keywords competitors rank for? |
10. Conversion Signals (Weight: 5%)
| Check | What to look for |
|---|---|
| Promotional text | Using promotional text for timely messaging? |
| What's New | Recent, informative update notes? |
| In-App Events | Using in-app events for visibility? |
| Custom Product Pages | Multiple product pages for different audiences? |
Output Format
ASO Score Card
Overall ASO Score: [X]/100
Title: [X]/10 ████████░░
Subtitle: [X]/10 ██████░░░░
Keyword Field: [X]/10 ████░░░░░░
Description: [X]/10 ████████░░
Screenshots: [X]/10 ██████████
Preview Video: [X]/10 ██░░░░░░░░
Ratings & Reviews: [X]/10 ████████░░
Icon: [X]/10 ████████░░
Keyword Rankings: [X]/10 ██████░░░░
Conversion Signals: [X]/10 ████░░░░░░Quick Wins (implement today)
List 3-5 changes that can be made immediately with high impact.
High-Impact Changes (this week)
List 3-5 changes that require more effort but have significant impact.
Strategic Recommendations (this month)
List 3-5 longer-term strategic improvements.
Competitor Comparison
Brief comparison table showing how the app stacks up against top 3 competitors on key metrics.
Related Skills
keyword-research— Deep dive into keyword opportunities found during auditmetadata-optimization— Implement the metadata improvements identifiedscreenshot-optimization— Redesign screenshots based on audit findingscompetitor-analysis— Detailed competitive analysisreview-management— Address review issues found in audit
© appeeky, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/aso-audit of appeeky/aso-skills.
Open the folder on GitHubat commit 3919d7c
Compare with similar skills
Aso Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Aso Audit this skillappeeky/aso-skills | 2.2k | — | ~1.6k | Automated safety check: Pass | MIT | |
| App Adskostja94/marketing-skills | 1k | — | ~781 | Automated safety check: Pass | MIT | |
| App Store Screenshots GeneratorParthJadhav/app-store-screenshots | 7.2k | — | ~14k | Automated safety check: Pass | MIT | |
| App Store Release Flowrorkai/app-store-connect-cli-skills | 1.1k | 2 repos | ~2k | Automated safety check: Pass | MIT | |
| App Store Submission Healthrorkai/app-store-connect-cli-skills | 1.1k | 2 repos | ~2.2k | Automated safety check: Pass | MIT | |
| App Store Preflight Skillstruongduy2611/app-store-preflight-skills | 1.4k | — | ~1.4k | Automated safety check: Pass | MIT |
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Related
Works with
Categories
Questions about Aso Audit
What does Aso Audit do?
When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Aso Audit is an agent skill from appeeky/aso-skills. When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking.
When should I use Aso Audit?
Aso Audit fits situations like: wants a full ASO health audit; review their App Store listing quality; diagnose why their app isnt ranking; the user mentions ASO audit.
How do I install Aso Audit in Claude Code?
Run `npx skills add appeeky/aso-skills --skill aso-audit -a claude-code`. Or copy the skill folder (skills/aso-audit in appeeky/aso-skills) into .claude/skills/aso-audit in your project. Claude Code loads it when a task matches its description.
How do I install Aso Audit in Codex?
Run `npx skills add appeeky/aso-skills --skill aso-audit -a codex`. Or copy the skill folder (skills/aso-audit in appeeky/aso-skills) into .agents/skills/aso-audit in your project. Codex loads it when a task matches its description.
Can I use Aso Audit in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add appeeky/aso-skills --skill aso-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/aso-audit, .gemini/skills/aso-audit, .github/skills/aso-audit and .opencode/skills/aso-audit in your project.
What does Aso Audit need to run?
SKILL.md names no scripts, command-line tools or credentials: Aso Audit is instructions for the agent only.
Does Aso Audit access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Aso Audit safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Aso Audit use?
Aso Audit is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Aso Audit use?
About 1.6k tokens (SKILL.md is roughly 6.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Aso Audit?
Skills that share tags, products or a category with Aso Audit: App Ads (kostja94/marketing-skills, 1k stars), App Store Screenshots Generator (ParthJadhav/app-store-screenshots, 7.2k stars), App Store Release Flow (rorkai/app-store-connect-cli-skills, 1.1k stars) and App Store Submission Health (rorkai/app-store-connect-cli-skills, 1.1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Aso Audit?
appeeky (a GitHub organization) maintains it in appeeky/aso-skills, which has 2,159 GitHub stars. The repository holds 39 skills in this directory. The repository was last updated on October 6, 2026.
Source: appeeky/aso-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.