App Store Screenshots Generator
ParthJadhav/app-store-screenshots
Scaffolds a Next.js editor for designing App Store and Google Play screenshots as ads and exporting them at every required size, for iOS, Mac and Android.
When the user wants to run app install ads, user acquisition (UA), or promote mobile apps.
Install App Ads
$ npx skills add kostja94/marketing-skills --skill app-ads -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills app-ads --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/paid-ads/formats/app-ads .claude/skills/app-ads && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "app-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/formats/app-ads into .claude/skills/app-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-ads", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/formats/app-adsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill app-ads -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills app-ads --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/paid-ads/formats/app-ads .agents/skills/app-ads && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "app-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/formats/app-ads into .agents/skills/app-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-ads", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill app-ads -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills app-ads --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/paid-ads/formats/app-ads .cursor/skills/app-ads && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "app-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/formats/app-ads into .cursor/skills/app-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-ads", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/paid-ads/formats/app-ads--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill app-ads -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills app-ads --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/paid-ads/formats/app-ads .gemini/skills/app-ads && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "app-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/formats/app-ads into .gemini/skills/app-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-ads", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills app-adsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill app-ads -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/paid-ads/formats/app-ads .github/skills/app-ads && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "app-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/formats/app-ads into .github/skills/app-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-ads", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill app-ads -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills app-ads --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/paid-ads/formats/app-ads .opencode/skills/app-ads && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "app-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/formats/app-ads into .opencode/skills/app-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-ads", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
app-ads- GitHub stars
- 1k
- Token cost
- ~781 tokens
- SKILL.md length
- 336 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to run app install ads, user acquisition (UA), or promote mobile apps.
- Wants to run app install ads
- SKILL.md covers Key Platforms, Google App Campaigns, Apple Search Ads and Metrics, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- User acquisition (UA)
What it does
App Ads is an agent skill from kostja94/marketing-skills. When the user wants to run app install ads, user acquisition (UA), or promote mobile apps. Also use when the user mentions "app ads," "app install ads," "UA," "user acquisition," "Google App Campaigns," "Apple Search Ads," "ASA," "UAC," "App Store ads," "Play Store ads," "CPI," or "app promotion." For store listings, use distribution-channels.
Its SKILL.md is about 780 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Mobile, covering App store release. It works with iOS and Android. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to run app install ads
- User acquisition (UA)
- Promote mobile apps
- The user mentions app ads
Example prompts
- “app ads,”
- “app install ads,”
- “user acquisition,”
- “/app-ads”
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
App Ads loads about 781 tokens when it runs. Until then it costs about 88 tokens; SKILL.md has 336 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 336 words, ~781 tokens.
Download SKILL.mdSave it as
.claude/skills/app-ads/SKILL.md (or your agent's skills folder).- name
- app-ads
- description
- When the user wants to run app install ads, user acquisition (UA), or promote mobile apps. Also use when the user mentions "app ads," "app install ads," "UA," "user acquisition," "Google App Campaigns," "Apple Search Ads," "ASA," "UAC," "App Store ads," "Play Store ads," "CPI," or "app promotion." For store listings, use distribution-channels.
- metadata.version
- 1.0.1
Paid Ads: App Ads
Guides app advertising: app install campaigns, user acquisition (UA), and in-app promotion. Use when promoting mobile apps (iOS, Android); conversion = install or in-app action, not landing page.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Key Platforms
| Platform | Best for | Conversion |
|---|---|---|
| Google App Campaigns | Android + iOS; automated across Search, YouTube, Display, Play, Discover | Install, in-app event |
| Apple Search Ads (ASA) | iOS only; high-intent App Store search | Install |
| Meta App Install | Facebook/Instagram; demand gen for apps | Install, in-app event |
| TikTok App Install | Younger users; viral creative | Install |
Google App Campaigns
- Reach: Search, YouTube, Display, Google Play, Discover
- Bidding: Maximize Conversions (automated) or Target CPI/CPA (30+ conversions/week)
- Creative: Provide diverse assets (videos, images, text); algorithm tests combinations
- iOS: SKAdNetwork; conversion value mapping; Firebase for in-app events
- Bid–budget ratio: ≥10× for CPI, ≥15× for CPA
Apple Search Ads
- Placements: App Store search results, Today tab, Search tab, product pages
- Modes: Basic (automated) or Advanced (keywords, audiences, bids)
- Audience: High-intent users actively searching in App Store
- ASO benefit: Can improve keyword rankings as secondary effect
Metrics
| Metric | Use |
|---|---|
| CPI | Cost per install |
| CPA | Cost per acquisition (in-app action) |
| LTV | Lifetime value; iOS often higher than Android |
| Retention | D1, D7, D30; quality signal |
iOS vs Android: iOS typically higher LTV, higher CPI; Android greater scale, lower CPI.
Tracking
- Firebase: In-app events, audiences, value-based optimization (Google)
- SKAdNetwork: iOS attribution; configure conversion value mapping
- UTM: Use
utm_medium=apporcpcwithutm_sourcefor app campaigns in GA4
Pre-Launch Checklist
- App Store / Play Store listing optimized (ASO)
- Firebase or equivalent connected; in-app events defined
- Creative assets (video, images, text) prepared
- Conversion events (install, signup, purchase) configured
- Bid–budget ratio meets minimum (10× CPI, 15× CPA)
Related Skills
- paid-ads-strategy: Ad formats by medium; when to use app vs web
- analytics-tracking: In-app events; conversion setup
- traffic-analysis: UTM for app campaigns; attribution
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/paid-ads/formats/app-ads of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
App Ads next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| App Ads this skillkostja94/marketing-skills | 1k | — | ~781 | Automated safety check: Pass | MIT | |
| App Store Screenshots GeneratorParthJadhav/app-store-screenshots | 7.2k | — | ~14k | Automated safety check: Pass | MIT | |
| App Store Compliancemjmirza/app-store-compliance | 360 | — | ~1.9k | Automated safety check: Pass | Custom licence | |
| Expo Deploymentkingstinct/react-native-healthkit | 716 | 4 repos | ~930 | Automated safety check: Pass | MIT | |
| Mobilevc InstallerJayCRL/MobileVC | 209 | — | ~1.2k | Automated safety check: Pass | MIT | |
| Android Asoappeeky/aso-skills | 2.2k | — | ~1.7k | Automated safety check: Pass | MIT |
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mjmirza/app-store-compliance
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Expo Deployment
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Mobilevc Installer
JayCRL/MobileVC
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Android Aso
appeeky/aso-skills
When the user wants to optimize their Google Play Store listing — title, short description, full description, keywords, ratings, or Play Store-specific features.
Ipaship Audit
atharvnaik1/ipaship-audit
A skill your agent uses when auditing iOS/Android app submissions for compliance with Apple App Store Review Guidelines or Google Play Developer Policies.
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Related
Categories
Questions about App Ads
What does App Ads do?
When the user wants to run app install ads, user acquisition (UA), or promote mobile apps. App Ads is an agent skill from kostja94/marketing-skills. When the user wants to run app install ads, user acquisition (UA), or promote mobile apps.
When should I use App Ads?
App Ads fits situations like: wants to run app install ads; user acquisition (UA); promote mobile apps; the user mentions app ads.
How do I install App Ads in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill app-ads -a claude-code`. Or copy the skill folder (skills/paid-ads/formats/app-ads in kostja94/marketing-skills) into .claude/skills/app-ads in your project. Claude Code loads it when a task matches its description.
How do I install App Ads in Codex?
Run `npx skills add kostja94/marketing-skills --skill app-ads -a codex`. Or copy the skill folder (skills/paid-ads/formats/app-ads in kostja94/marketing-skills) into .agents/skills/app-ads in your project. Codex loads it when a task matches its description.
Can I use App Ads in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill app-ads -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/app-ads, .gemini/skills/app-ads, .github/skills/app-ads and .opencode/skills/app-ads in your project.
What does App Ads need to run?
SKILL.md names no scripts, command-line tools or credentials: App Ads is instructions for the agent only.
Does App Ads access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is App Ads safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does App Ads use?
App Ads is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does App Ads use?
About 781 tokens (SKILL.md is roughly 3.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to App Ads?
Skills that share tags, products or a category with App Ads: App Store Screenshots Generator (ParthJadhav/app-store-screenshots, 7.2k stars), App Store Compliance (mjmirza/app-store-compliance, 360 stars), Expo Deployment (kingstinct/react-native-healthkit, 716 stars) and Mobilevc Installer (JayCRL/MobileVC, 209 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains App Ads?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.