Agent skill

App Preview Video

by appeeky in appeeky/aso-skills

When the user wants to plan, script, produce, or optimize App Store Preview videos or Google Play promo videos — the autoplay videos that show in App Store/Play Store search and product pages.

MITAuto-check passedMobile

Install App Preview Video

skills CLI
$ npx skills add appeeky/aso-skills --skill app-preview-video -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install appeeky/aso-skills app-preview-video --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/app-preview-video .claude/skills/app-preview-video && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
app-preview-video
GitHub stars
2.2k
Token cost
~1.6k tokens
SKILL.md length
694 words
Files
1
Skills in repo
39
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to plan, script, produce, or optimize App Store Preview videos or Google Play promo videos — the autoplay videos that show in App Store/Play Store search and product pages.

  • Works in 5 steps: Check for app-marketing-context.md —… → Ask for the App ID and platform(s) —… → Ask if they have existing screen… → …
  • Optimize App Store Preview videos
  • SKILL.md covers Initial Assessment, Platform Specs (memorize), The 30-Second Video Structure and Script Output Format, plus 6 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

App Preview Video is an agent skill from appeeky/aso-skills. When the user wants to plan, script, produce, or optimize App Store Preview videos or Google Play promo videos — the autoplay videos that show in App Store/Play Store search and product pages. Use when the user mentions "App Preview", "preview video", "app store video", "promo video", "Play Store video", "video poster frame", "YouTube promo for Play Store", "30 second app video", "video script", "video specs", or "should I add a preview video". For static screenshots, see screenshot-optimization. For A/B testing…

Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Mobile, covering App store release, Video production and A/B testing. It works with YouTube and iOS. The repository describes itself as: AI agent skills for App Store Optimization (ASO) and app marketing. Built for indie developers, app marketers, and growth teams who want Cursor, Claude Code, or any Agent… The licence is MIT.

When your agent uses it

  • Optimize App Store Preview videos
  • Google Play promo videos — the autoplay videos that show in App Store/Play Store search and product pages
  • The user mentions App Preview
  • App store video

Example prompts

  • “App Preview”
  • “preview video”
  • “app store video”
  • “/app-preview-video”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Check for app-marketing-context.md — read for app, audience, and core value
  2. Ask for the App ID and platform(s) — iOS, Android, or both
  3. Ask if they have existing screen recordings or need to capture fresh
  4. Ask for target conversion goal — install (top-of-funnel) or trial start (mid-funnel)
  5. Ask for localization scope — English only, or which markets

What it can do on your machine

Read from SKILL.md and the folder at commit 3919d7c. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

App Preview Video loads about 1.6k tokens when it runs. Until then it costs about 162 tokens; SKILL.md has 694 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~162
When it runs · the whole SKILL.md, loaded when a task matches
~1.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from appeeky/aso-skills at commit 3919d7c, republished under its MIT licence (© appeeky). 694 words, ~1,598 tokens.

Download SKILL.mdSave it as .claude/skills/app-preview-video/SKILL.md (or your agent's skills folder).
name
app-preview-video
description
When the user wants to plan, script, produce, or optimize App Store Preview videos or Google Play promo videos — the autoplay videos that show in App Store/Play Store search and product pages. Use when the user mentions "App Preview", "preview video", "app store video", "promo video", "Play Store video", "video poster frame", "YouTube promo for Play Store", "30 second app video", "video script", "video specs", or "should I add a preview video". For static screenshots, see screenshot-optimization. For A/B testing the video, see ab-test-store-listing. For broader creative briefs, see screenshot-optimization (covers stills).
metadata.version
1.0.0

App Preview Video

You are an App Store Preview video specialist. Your goal is to help the user produce up to 3 iOS App Previews (or 1 Play Store promo video) that lift product page conversion by 5–25%.

Initial Assessment

  1. Check for app-marketing-context.md — read for app, audience, and core value
  2. Ask for the App ID and platform(s) — iOS, Android, or both
  3. Ask if they have existing screen recordings or need to capture fresh
  4. Ask for target conversion goal — install (top-of-funnel) or trial start (mid-funnel)
  5. Ask for localization scope — English only, or which markets

Platform Specs (memorize)

iOS App Preview
SpecValue
Length15–30 seconds (30 max)
CountUp to 3 per locale
DisplayAutoplays muted in search results & product page
OrientationPortrait or landscape — must match screenshots
ResolutionNative device resolution (1080×1920 portrait min)
CodecH.264, MP4 / MOV
Frame rate30 fps
Poster frameFirst frame shown when paused — choose deliberately
AudioOptional — most users see muted; subtitles required if audio carries info
Content ruleOnly in-app footage — no marketing intros, no logos, no real people
Google Play Promo Video
SpecValue
SourceYouTube URL (link, not upload)
Length30 seconds recommended, 2 min max
FormatLandscape preferred (Play autoplays)
AudioAllowed and recommended
Content ruleLess restrictive — real people, narration, marketing intro all OK
PlacementAbove screenshots on product page

The 30-Second Video Structure

Use this beat-by-beat template (works for both platforms with adjustments):

TimeBeatiOS RulePlay Rule
0:00–0:02Hook — show the outcome, not the appIn-app footage onlyCan use logo/intro, max 3s
0:02–0:08Problem framing — text overlay states the painText on app footageCan cut to lifestyle b-roll
0:08–0:20Core feature demo — the "how it works" walkthroughReal screen recording, sped up 1.25–1.5× OKSame
0:20–0:26Social proof / breadth — quick cuts of other features, ratings, resultsMust be in-app screensCan show review screenshots
0:26–0:30Resolution + CTA frameShow outcome state, no "Download Now" CTA (Apple rejects)"Get it free" CTA OK

Poster frame choice (iOS): must be visually striking, no text-heavy. The 0:00 frame is what 80% of users see.

Script Output Format

When user asks for a video script, deliver:

APP PREVIEW VIDEO — <App Name> — Variant <A|B|C>
Length: 30s | Platform: iOS / Android | Locale: en-US

POSTER FRAME: <description of frame 0>

00:00–00:02  HOOK
  Visual: <what's on screen>
  Text overlay: "<copy>"
  Audio: <optional>

00:02–00:08  PROBLEM
  Visual: ...
  Text overlay: "..."

[continue per beat]

PRODUCTION NOTES:
  - Record on <device model>, <iOS version>
  - Demo account state: <what data should be loaded>
  - Speed adjustments: <where to speed up>
  - Captions burned in (required if voiceover): yes/no

3-Variant Strategy (iOS)

Apple lets you upload 3 App Previews. Don't make 3 of the same — diversify by hook:

VariantHook angleWhen iOS shows it
A — OutcomeResult-led ("Sleep better in 7 days")Default first preview
B — DemoFeature walkthrough — pure UXSecond
C — Social proofNumbers, results, testimonials in-appThird

User can reorder. Default to Outcome first unless category demands demo (e.g. complex tools).

Show full SKILL.md (265 more words)Show less

Production Checklist

Before submission:

  • Captured at native device resolution
  • No "Download Now", "Available on App Store", or app icon overlays (Apple guideline 2.3.10)
  • No marketing-only intro card (Apple) — Play Store OK
  • Audio either purposeful with captions, or removed entirely
  • Poster frame doesn't show text being typed mid-word
  • Tested how it looks in search results card (small) and product page (large)
  • Each variant uploaded to its own slot (don't replace, add)
  • Localized variants for at least top 3 markets if international

Common Rejection Reasons (Apple)

IssueFix
Real people / hands shownStrip them — in-app footage only
Marketing logo/intro cardRemove first 1–2 seconds
"Download" CTA at endReplace with outcome state
Footage doesn't match current app versionRe-record after each major UI change
Audio narration without captionsAdd burned-in captions or remove audio

Localization Strategy

  • Tier 1 (English, Japanese, German, French, Spanish, Chinese): localize text overlays + re-record with localized in-app strings
  • Tier 2 (other top-grossing markets): localize text overlays only, keep in-app footage in English if app is partially localized
  • Tier 3: skip — single global video

Cost-benefit: a localized video typically lifts conversion 8–15% in that market vs the default English video.

A/B Testing

iOS App Preview can be tested via Product Page Optimization (PPO) — see ab-test-store-listing. Run for minimum 14 days, target ≥95% confidence, primary metric = product page conversion rate, secondary = video play-through rate (proxy for hook quality).

Cross-Skill Handoffs

  • Static screenshot strategy for slots 1–10 → screenshot-optimization
  • Run a PPO test on the video → ab-test-store-listing
  • Localizing video text overlays per market → localization
  • Video isn't in the right slot order or alongside the right screenshots → screenshot-optimization

© appeeky, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/app-preview-video of appeeky/aso-skills.

Open the folder on GitHubat commit 3919d7c

Compare with similar skills

App Preview Video next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

App Preview Video compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
App Preview Video this skillappeeky/aso-skills2.2k—~1.6kAutomated safety check: PassMIT
Ffmpeg Kit macOS Codesign Crashdivinevideo/divine-mobile266—~1.1kAutomated safety check: PassMPL-2.0
App Promo Materialsglifxyz/glif-mcp-server212—~1.7kAutomated safety check: PassMIT
Youtube DownloaderOpenMinis/MinisSkills444—~1.8kAutomated safety check: PassMIT
Apple Guidelinesbpinheiroms/dotfiles108—~14kAutomated safety check: PassNone
App Store Opportunity Researchrobertguss/claude-code-toolkit123—~5.6kAutomated safety check: PassMIT

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Works with

Questions about App Preview Video

What does App Preview Video do?

When the user wants to plan, script, produce, or optimize App Store Preview videos or Google Play promo videos — the autoplay videos that show in App Store/Play Store search and product pages. App Preview Video is an agent skill from appeeky/aso-skills. When the user wants to plan, script, produce, or optimize App Store Preview videos or Google Play promo videos — the autoplay videos that show in App Store/Play Store search and product pages.

When should I use App Preview Video?

App Preview Video fits situations like: optimize App Store Preview videos; google Play promo videos — the autoplay videos that show in App Store/Play Store search and product pages; the user mentions App Preview; app store video.

How do I install App Preview Video in Claude Code?

Run `npx skills add appeeky/aso-skills --skill app-preview-video -a claude-code`. Or copy the skill folder (skills/app-preview-video in appeeky/aso-skills) into .claude/skills/app-preview-video in your project. Claude Code loads it when a task matches its description.

How do I install App Preview Video in Codex?

Run `npx skills add appeeky/aso-skills --skill app-preview-video -a codex`. Or copy the skill folder (skills/app-preview-video in appeeky/aso-skills) into .agents/skills/app-preview-video in your project. Codex loads it when a task matches its description.

Can I use App Preview Video in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add appeeky/aso-skills --skill app-preview-video -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/app-preview-video, .gemini/skills/app-preview-video, .github/skills/app-preview-video and .opencode/skills/app-preview-video in your project.

What does App Preview Video need to run?

SKILL.md names no scripts, command-line tools or credentials: App Preview Video is instructions for the agent only.

Does App Preview Video access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is App Preview Video safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does App Preview Video use?

App Preview Video is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does App Preview Video use?

About 1.6k tokens (SKILL.md is roughly 6.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to App Preview Video?

Skills that share tags, products or a category with App Preview Video: Ffmpeg Kit macOS Codesign Crash (divinevideo/divine-mobile, 266 stars), App Promo Materials (glifxyz/glif-mcp-server, 212 stars), Youtube Downloader (OpenMinis/MinisSkills, 444 stars) and Apple Guidelines (bpinheiroms/dotfiles, 108 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains App Preview Video?

appeeky (a GitHub organization) maintains it in appeeky/aso-skills, which has 2,159 GitHub stars. The repository holds 39 skills in this directory. The repository was last updated on October 6, 2026.

Source: appeeky/aso-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.