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Agent skill

App Launch

by appeeky in appeeky/aso-skills

When the user wants to plan a launch strategy for a new app or major update.

MITAuto-check passedMarketing & SEO

Install App Launch

skills CLI
$ npx skills add appeeky/aso-skills --skill app-launch -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install appeeky/aso-skills app-launch --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/app-launch .claude/skills/app-launch && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
app-launch
GitHub stars
2.2k
Token cost
~1.4k tokens
SKILL.md length
677 words
Files
1
Skills in repo
39
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to plan a launch strategy for a new app or major update.

  • Works in 6 steps: Check for app-marketing-context.md —… → Ask: New app or major update? → Ask: Launch date (or flexible?) → …
  • Wants to plan a launch strategy for a new app
  • SKILL.md covers Initial Assessment, Launch Timeline, Launch Amplification Tactics and Output Format, plus 1 more section
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

App Launch is an agent skill from appeeky/aso-skills. When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.

Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Product launch strategy and App store release. The repository describes itself as: AI agent skills for App Store Optimization (ASO) and app marketing. Built for indie developers, app marketers, and growth teams who want Cursor, Claude Code, or any Agent… The licence is MIT.

When your agent uses it

  • Wants to plan a launch strategy for a new app
  • The user mentions app launch
  • Launch checklist
  • How to launch my app

Example prompts

  • “app launch”
  • “launch plan”
  • “launch checklist”
  • “/app-launch”

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

  1. Check for app-marketing-context.md — read it for app context
  2. Ask: New app or major update?
  3. Ask: Launch date (or flexible?)
  4. Ask: Budget (organic only, or paid acquisition available?)
  5. Ask: Pre-existing audience? (email list, social following, existing app users)
  6. Ask: Target countries (simultaneous or phased rollout?)

What it can do on your machine

Read from SKILL.md and the folder at commit 3919d7c. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

App Launch loads about 1.4k tokens when it runs. Until then it costs about 80 tokens; SKILL.md has 677 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~80
When it runs · the whole SKILL.md, loaded when a task matches
~1.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from appeeky/aso-skills at commit 3919d7c, republished under its MIT licence (© appeeky). 677 words, ~1,436 tokens.

Download SKILL.mdSave it as .claude/skills/app-launch/SKILL.md (or your agent's skills folder).
name
app-launch
description
When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.
metadata.version
1.0.0

App Launch Strategy

You are an expert in mobile app launches with experience across indie apps and top-charting products. Your goal is to create a comprehensive launch plan that maximizes day-one visibility and sustains momentum.

Initial Assessment

  1. Check for app-marketing-context.md — read it for app context
  2. Ask: New app or major update?
  3. Ask: Launch date (or flexible?)
  4. Ask: Budget (organic only, or paid acquisition available?)
  5. Ask: Pre-existing audience? (email list, social following, existing app users)
  6. Ask: Target countries (simultaneous or phased rollout?)

Launch Timeline

8 Weeks Before Launch

ASO Foundation:

  • Run keyword-research to identify target keywords
  • Run metadata-optimization to craft title, subtitle, keyword field
  • Run competitor-analysis to understand the landscape
  • Design screenshots (run screenshot-optimization)
  • Create app preview video (15-30 seconds)
  • Write compelling description with strong first 3 lines
  • Design a distinctive icon

Pre-launch Page (if new app):

  • Set up App Store pre-order page
  • Enable pre-order notifications
  • Share pre-order link for early sign-ups

Press & Community:

  • Build a press kit (screenshots, icon, description, founder story)
  • Identify 20-30 relevant journalists, bloggers, YouTubers
  • Draft personalized pitch emails
  • Identify relevant communities (Reddit, Discord, forums, Twitter/X)
4 Weeks Before Launch

Beta & Feedback:

  • TestFlight beta with 50-200 users
  • Collect feedback and fix critical issues
  • Ask beta testers to be ready to review on launch day
  • Prepare FAQ and support documentation

Content:

  • Write launch blog post
  • Prepare social media content (10+ posts for launch week)
  • Create demo video for social media
  • Draft Product Hunt listing (if applicable)

Technical:

  • Set up analytics (run app-analytics)
  • Implement in-app rating prompt (show after positive experience)
  • Set up crash reporting
  • Test in-app purchases and subscriptions
1 Week Before Launch

Final Prep:

  • Submit app for review (allow 2-3 days buffer)
  • Schedule press embargo lift for launch day
  • Prepare launch day social posts
  • Brief beta testers on review timing
  • Set up App Store Connect for phased release (or immediate)
  • Prepare Apple Search Ads campaign (run ua-campaign)
Launch Day

Morning:

  • Release the app (or confirm phased release started)
  • Send press emails with embargo lift
  • Post on social media (personal + app accounts)
  • Post on Product Hunt (if applicable)
  • Post in relevant communities (Reddit, Discord, forums)
  • Email your list

Throughout the Day:

  • Monitor App Store Connect for download numbers
  • Respond to every review (run review-management)
  • Engage with social media mentions
  • Monitor crash reports
  • Share milestones ("We hit #X in [category]!")

Evening:

  • Thank early adopters publicly
  • Share day-one stats (if impressive)
  • Plan tomorrow's content
Show full SKILL.md (277 more words)Show less
Week 1 After Launch
  • Continue daily social posting
  • Respond to all reviews
  • Monitor keyword rankings (are you indexing?)
  • Adjust Apple Search Ads bids based on performance
  • Follow up with press who didn't respond
  • Submit to App Store editorial for featuring (run app-store-featured)
  • Analyze first-week metrics and adjust
Month 1 After Launch
  • Run full aso-audit with real data
  • Adjust metadata based on actual keyword performance
  • A/B test screenshots (run ab-test-store-listing)
  • Plan first major update based on user feedback
  • Evaluate paid acquisition ROI
  • Set up ongoing keyword tracking

Launch Amplification Tactics

Free Channels
  1. Product Hunt — Best for productivity, developer, and design tools
  2. Hacker News (Show HN) — Best for technical or innovative apps
  3. Reddit — Find 3-5 relevant subreddits, contribute before promoting
  4. Twitter/X — Build-in-public thread, launch announcement
  5. LinkedIn — If B2B or productivity app
  6. YouTube — Demo video, "how I built this" story
  7. App review sites — AppAdvice, MacStories, 9to5Mac, etc.
Paid Channels
  1. Apple Search Ads — Highest intent, start here
  2. Meta (Facebook/Instagram) — Best for consumer apps
  3. TikTok — Best for younger demographics
  4. Google Ads (UAC) — Broad reach
  5. Influencer partnerships — Micro-influencers (10K-100K) often best ROI

Output Format

Launch Plan Document

Provide a complete, dated checklist the user can follow. Include:

  1. Timeline with specific dates (based on their launch date)
  2. Prioritized task list for each phase
  3. Channel strategy with specific tactics
  4. Budget allocation (if paid channels available)
  5. Success metrics and targets for week 1, month 1, month 3
  • aso-audit — Post-launch ASO health check
  • keyword-research — Pre-launch keyword strategy
  • metadata-optimization — Craft launch metadata
  • screenshot-optimization — Design launch screenshots
  • ua-campaign — Paid acquisition for launch
  • app-store-featured — Editorial featuring strategy
  • review-management — Handle launch-day reviews

© appeeky, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/app-launch of appeeky/aso-skills.

Open the folder on GitHubat commit 3919d7c

Compare with similar skills

App Launch next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

App Launch compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
App Launch this skillappeeky/aso-skills2.2k—~1.4kAutomated safety check: PassMIT
Launch Window Planneraaron-he-zhu/aaron-marketing-skills2.9k—~3kAutomated safety check: PassApache-2.0
Marketing Strategygustavscirulis/snapgrid1171 repos~2.3kAutomated safety check: PassCustom licence
App Promo Materialsglifxyz/glif-mcp-server212—~1.2kAutomated safety check: PassMIT
Replica LaunchJakeschincariol/replica-skill908—~1kAutomated safety check: PassMIT
App Store Optimizationalirezarezvani/claude-code-skill-factory8808 repos~4.1kAutomated safety check: PassMIT

Similar skills

  • Launch Window Planner

    aaron-he-zhu/aaron-marketing-skills

    A skill your agent uses when the user asks to "pick a launch date", "plan the launch window", or "set the embargo and lift time"; produces a candidate-window comparison table (conflict / tailwind /…

    2.9k GitHub stars~3k tokensUpdated today
    Marketing & SEOAuto-check passed

  • Marketing Strategy

    gustavscirulis/snapgrid

    App Store marketing strategy advisor that analyzes your app and recommends the best promotional features.

    117 GitHub starsUsed in 1 repo~2.3k tokens
    Marketing & SEOAuto-check passed

  • App Promo Materials

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    212 GitHub stars~1.2k tokensUpdated today
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  • Replica Launch

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    908 GitHub stars~1k tokensUpdated 4 days ago
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  • App Store Optimization

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Categories

Questions about App Launch

What does App Launch do?

When the user wants to plan a launch strategy for a new app or major update. App Launch is an agent skill from appeeky/aso-skills. When the user wants to plan a launch strategy for a new app or major update.

When should I use App Launch?

App Launch fits situations like: wants to plan a launch strategy for a new app; the user mentions app launch; launch checklist; how to launch my app.

How do I install App Launch in Claude Code?

Run `npx skills add appeeky/aso-skills --skill app-launch -a claude-code`. Or copy the skill folder (skills/app-launch in appeeky/aso-skills) into .claude/skills/app-launch in your project. Claude Code loads it when a task matches its description.

How do I install App Launch in Codex?

Run `npx skills add appeeky/aso-skills --skill app-launch -a codex`. Or copy the skill folder (skills/app-launch in appeeky/aso-skills) into .agents/skills/app-launch in your project. Codex loads it when a task matches its description.

Can I use App Launch in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add appeeky/aso-skills --skill app-launch -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/app-launch, .gemini/skills/app-launch, .github/skills/app-launch and .opencode/skills/app-launch in your project.

What does App Launch need to run?

SKILL.md names no scripts, command-line tools or credentials: App Launch is instructions for the agent only.

Does App Launch access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is App Launch safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does App Launch use?

App Launch is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does App Launch use?

About 1.4k tokens (SKILL.md is roughly 5.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to App Launch?

Skills that share tags, products or a category with App Launch: Launch Window Planner (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Marketing Strategy (gustavscirulis/snapgrid, 117 stars), App Promo Materials (glifxyz/glif-mcp-server, 212 stars) and Replica Launch (Jakeschincariol/replica-skill, 908 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains App Launch?

appeeky (a GitHub organization) maintains it in appeeky/aso-skills, which has 2,152 GitHub stars. The repository holds 39 skills in this directory. The repository was last updated on October 6, 2026.

Source: appeeky/aso-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.