Launch Strategy
freekmurze/dotfiles
When the user wants to plan a product launch, feature announcement, or release strategy.
App Store marketing strategy advisor that analyzes your app and recommends the best promotional features.
Install Marketing Strategy
$ npx skills add gustavscirulis/snapgrid --skill marketing-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install gustavscirulis/snapgrid marketing-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/gustavscirulis/snapgrid.git skills-src && mkdir -p .claude/skills && cp -r skills-src/.claude/skills/skills/app-store/marketing-strategy .claude/skills/marketing-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "marketing-strategy" agent skill from https://github.com/gustavscirulis/snapgrid/tree/main/.claude/skills/skills/app-store/marketing-strategy into .claude/skills/marketing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/gustavscirulis/snapgrid/tree/main/.claude/skills/skills/app-store/marketing-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add gustavscirulis/snapgrid --skill marketing-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install gustavscirulis/snapgrid marketing-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gustavscirulis/snapgrid.git skills-src && mkdir -p .agents/skills && cp -r skills-src/.claude/skills/skills/app-store/marketing-strategy .agents/skills/marketing-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "marketing-strategy" agent skill from https://github.com/gustavscirulis/snapgrid/tree/main/.claude/skills/skills/app-store/marketing-strategy into .agents/skills/marketing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gustavscirulis/snapgrid --skill marketing-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install gustavscirulis/snapgrid marketing-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gustavscirulis/snapgrid.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/.claude/skills/skills/app-store/marketing-strategy .cursor/skills/marketing-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "marketing-strategy" agent skill from https://github.com/gustavscirulis/snapgrid/tree/main/.claude/skills/skills/app-store/marketing-strategy into .cursor/skills/marketing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/gustavscirulis/snapgrid.git --path .claude/skills/skills/app-store/marketing-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add gustavscirulis/snapgrid --skill marketing-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install gustavscirulis/snapgrid marketing-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gustavscirulis/snapgrid.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/.claude/skills/skills/app-store/marketing-strategy .gemini/skills/marketing-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "marketing-strategy" agent skill from https://github.com/gustavscirulis/snapgrid/tree/main/.claude/skills/skills/app-store/marketing-strategy into .gemini/skills/marketing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install gustavscirulis/snapgrid marketing-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add gustavscirulis/snapgrid --skill marketing-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/gustavscirulis/snapgrid.git skills-src && mkdir -p .github/skills && cp -r skills-src/.claude/skills/skills/app-store/marketing-strategy .github/skills/marketing-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "marketing-strategy" agent skill from https://github.com/gustavscirulis/snapgrid/tree/main/.claude/skills/skills/app-store/marketing-strategy into .github/skills/marketing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gustavscirulis/snapgrid --skill marketing-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install gustavscirulis/snapgrid marketing-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gustavscirulis/snapgrid.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/.claude/skills/skills/app-store/marketing-strategy .opencode/skills/marketing-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "marketing-strategy" agent skill from https://github.com/gustavscirulis/snapgrid/tree/main/.claude/skills/skills/app-store/marketing-strategy into .opencode/skills/marketing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
marketing-strategy- GitHub stars
- 116
- Used in
- 1 other repo
- Token cost
- ~2.3k tokens
- SKILL.md length
- 780 words
- Files
- 6
- Skills in repo
- 118
- Repo updated
- First seen
- Licence
- Custom licence
At a glance
App Store marketing strategy advisor that analyzes your app and recommends the best promotional features.
- Works in 5 steps: App Profile Collection → Strategy Analysis → Strategy Generation → …
- Planning app promotion
- SKILL.md covers When This Skill Activates, Process, Output Format and Strategy Examples, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Marketing Strategy is an agent skill from gustavscirulis/snapgrid. App Store marketing strategy advisor that analyzes your app and recommends the best promotional features. Orchestrates sub-skills for implementation. Use when planning app promotion, launch strategy, user acquisition, or re-engagement campaigns.
Its SKILL.md is about 2.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 6 other files (for example `decision-matrix.md`, `strategy-templates/freemium-app.md` and `strategy-templates/game-app.md`).
It sits in Marketing & SEO, covering Go-to-market strategy, App store release and Product launch strategy. The repository describes itself as: SnapGrid is an open-source Mac app for collecting, organizing, and analyzing UI screenshots. It uses AI to automatically detect UI components and patterns, making it a powerful…
When your agent uses it
- Planning app promotion
- Launch strategy
- User acquisition
- Re-engagement campaigns
Example prompts
- “/marketing-strategy”
Requirements
- Pre-approved tools (allowed-tools): Read, Write, Edit, Glob, Grep, AskUserQuestion, WebSearch
Workflow steps
5 steps, taken from the step headings in SKILL.md.
- App Profile Collection
- Strategy Analysis
- Strategy Generation
- Implementation Roadmap
- Timeline & Calendar
What it can do on your machine
Read from SKILL.md and the folder at commit eb7eaf4. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
ReadWriteEditGlobGrepAskUserQuestionWebSearch
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Marketing Strategy loads about 2.3k tokens when it runs. Until then it costs about 66 tokens; SKILL.md has 780 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 780 words (~2,259 tokens).
“Analyzes your app's type, monetization model, audience, and lifecycle stage, then builds a tailored promotional strategy using Apple's App Store features. Calls relevant sub-skills to generate implementation code and metadata.”
- name
- marketing-strategy
- allowed-tools
- Read, Write, Edit, Glob, Grep, AskUserQuestion, WebSearch
Files
SKILL.md and 5 other files in .claude/skills/skills/app-store/marketing-strategy of gustavscirulis/snapgrid.
- SKILL.md
- decision-matrix.md
- strategy-templates/freemium-app.md
- strategy-templates/game-app.md
- strategy-templates/paid-app.md
- strategy-templates/subscription-app.md
Open the folder on GitHubat commit eb7eaf4
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gustavscirulis/snapgrid, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Marketing Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Marketing Strategy this skillgustavscirulis/snapgrid | 116 | 1 repos | ~2.3k | Automated safety check: Pass | Custom licence | |
| Launch Strategyfreekmurze/dotfiles | 1k | 22 repos | ~3.1k | Automated safety check: Pass | None | |
| Marketing StrategistCoWork-OS/CoWork-OS | 480 | — | ~893 | Automated safety check: Pass | MIT | |
| Launch Gtmandreaskelm/pm-brain | 234 | — | ~2.1k | Automated safety check: Pass | Custom licence | |
| Go To Marketemotixco/claude-skills-founder | 540 | — | ~884 | Automated safety check: Pass | MIT | |
| Multi-Platform Launch Plannertech-leads-club/agent-skills | 7k | — | ~3.9k | Automated safety check: Pass | Custom licence |
Similar skills
Marketing Strategist
CoWork-OS/CoWork-OS
Comprehensive marketing strategy across 25 disciplines — positioning, copywriting frameworks, buyer psychology, SEO, CRO, paid ads, funnel architecture, content strategy, growth loops, analytics…
Launch Gtm
andreaskelm/pm-brain
Plan, tighten, or review a product launch and go-to-market motion: rollout phases, beta and GA readiness, sales enablement, marketing launch, and release comms (internal and external).
Go To Market
emotixco/claude-skills-founder
Plan a product launch from pre-launch audience building to a 90-day growth plan, with named communities, platform-specific launch tactics, channel rankings, and a budget for $0-$500 a month.
Multi-Platform Launch Planner
tech-leads-club/agent-skills
Plans a product launch across Product Hunt, Hacker News, BetaList and other directories, with timing from the pre-launch waitlist through post-launch follow-up.
Gingiris Go Global
Gingiris-1031/Competitor-analysis-tool
🇺🇸 AI Product / SaaS Go-Global Complete SOP — From competitor research to launch to monetization.
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Related
Categories
Questions about Marketing Strategy
What does Marketing Strategy do?
App Store marketing strategy advisor that analyzes your app and recommends the best promotional features. Marketing Strategy is an agent skill from gustavscirulis/snapgrid. App Store marketing strategy advisor that analyzes your app and recommends the best promotional features.
When should I use Marketing Strategy?
Marketing Strategy fits situations like: planning app promotion; launch strategy; user acquisition; re-engagement campaigns.
How do I install Marketing Strategy in Claude Code?
Run `npx skills add gustavscirulis/snapgrid --skill marketing-strategy -a claude-code`. Or copy the skill folder (.claude/skills/skills/app-store/marketing-strategy in gustavscirulis/snapgrid) into .claude/skills/marketing-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Marketing Strategy in Codex?
Run `npx skills add gustavscirulis/snapgrid --skill marketing-strategy -a codex`. Or copy the skill folder (.claude/skills/skills/app-store/marketing-strategy in gustavscirulis/snapgrid) into .agents/skills/marketing-strategy in your project. Codex loads it when a task matches its description.
Can I use Marketing Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gustavscirulis/snapgrid --skill marketing-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-strategy, .gemini/skills/marketing-strategy, .github/skills/marketing-strategy and .opencode/skills/marketing-strategy in your project.
What does Marketing Strategy need to run?
SKILL.md names no scripts, command-line tools or credentials: Marketing Strategy is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Write, Edit, Glob, Grep, AskUserQuestion, WebSearch.
Does Marketing Strategy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Marketing Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Marketing Strategy use?
Marketing Strategy has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.
How many tokens does Marketing Strategy use?
About 2.3k tokens (SKILL.md is roughly 9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Marketing Strategy?
Skills that share tags, products or a category with Marketing Strategy: Launch Strategy (freekmurze/dotfiles, 1k stars), Marketing Strategist (CoWork-OS/CoWork-OS, 480 stars), Launch Gtm (andreaskelm/pm-brain, 234 stars) and Go To Market (emotixco/claude-skills-founder, 540 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Marketing Strategy?
gustavscirulis (a GitHub user) maintains it in gustavscirulis/snapgrid, which has 116 GitHub stars. The repository holds 118 skills in this directory. The repository was last updated on April 30, 2026.
Source: gustavscirulis/snapgrid on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.