Analytics
Nexus-JPF/note-companion
When the user wants to set up, improve, or audit analytics tracking and measurement.
Generate comprehensive marketing analytics reports by collecting KPIs, analyzing trends, and delivering actionable insights with attribution modeling and funnel analysis.
$ npx skills add seb1n/awesome-ai-agent-skills --skill analytics-reporting -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install seb1n/awesome-ai-agent-skills analytics-reporting --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/seb1n/awesome-ai-agent-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/marketing-and-seo/analytics-reporting .claude/skills/analytics-reporting && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "analytics-reporting" agent skill from https://github.com/seb1n/awesome-ai-agent-skills/tree/main/marketing-and-seo/analytics-reporting into .claude/skills/analytics-reporting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "analytics-reporting", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/seb1n/awesome-ai-agent-skills/tree/main/marketing-and-seo/analytics-reportingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add seb1n/awesome-ai-agent-skills --skill analytics-reporting -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install seb1n/awesome-ai-agent-skills analytics-reporting --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/seb1n/awesome-ai-agent-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/marketing-and-seo/analytics-reporting .agents/skills/analytics-reporting && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "analytics-reporting" agent skill from https://github.com/seb1n/awesome-ai-agent-skills/tree/main/marketing-and-seo/analytics-reporting into .agents/skills/analytics-reporting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "analytics-reporting", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add seb1n/awesome-ai-agent-skills --skill analytics-reporting -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install seb1n/awesome-ai-agent-skills analytics-reporting --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/seb1n/awesome-ai-agent-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/marketing-and-seo/analytics-reporting .cursor/skills/analytics-reporting && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "analytics-reporting" agent skill from https://github.com/seb1n/awesome-ai-agent-skills/tree/main/marketing-and-seo/analytics-reporting into .cursor/skills/analytics-reporting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "analytics-reporting", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/seb1n/awesome-ai-agent-skills.git --path marketing-and-seo/analytics-reporting--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add seb1n/awesome-ai-agent-skills --skill analytics-reporting -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install seb1n/awesome-ai-agent-skills analytics-reporting --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/seb1n/awesome-ai-agent-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/marketing-and-seo/analytics-reporting .gemini/skills/analytics-reporting && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "analytics-reporting" agent skill from https://github.com/seb1n/awesome-ai-agent-skills/tree/main/marketing-and-seo/analytics-reporting into .gemini/skills/analytics-reporting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "analytics-reporting", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install seb1n/awesome-ai-agent-skills analytics-reportingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add seb1n/awesome-ai-agent-skills --skill analytics-reporting -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/seb1n/awesome-ai-agent-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/marketing-and-seo/analytics-reporting .github/skills/analytics-reporting && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "analytics-reporting" agent skill from https://github.com/seb1n/awesome-ai-agent-skills/tree/main/marketing-and-seo/analytics-reporting into .github/skills/analytics-reporting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "analytics-reporting", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add seb1n/awesome-ai-agent-skills --skill analytics-reporting -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install seb1n/awesome-ai-agent-skills analytics-reporting --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/seb1n/awesome-ai-agent-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/marketing-and-seo/analytics-reporting .opencode/skills/analytics-reporting && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "analytics-reporting" agent skill from https://github.com/seb1n/awesome-ai-agent-skills/tree/main/marketing-and-seo/analytics-reporting into .opencode/skills/analytics-reporting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "analytics-reporting", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
analytics-reportingGenerate comprehensive marketing analytics reports by collecting KPIs, analyzing trends, and delivering actionable insights with attribution modeling and funnel analysis.
Analytics Reporting is an agent skill from seb1n/awesome-ai-agent-skills. Generate comprehensive marketing analytics reports by collecting KPIs, analyzing trends, and delivering actionable insights with attribution modeling and funnel analysis. Use when the user requests analytics reporting or provides relevant inputs for this workflow.
Its SKILL.md is about 2.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Marketing analytics, OKRs and executive reporting and Product analytics. The repository describes itself as: 103 ready-to-use AI agent skills for Claude Code, OpenAI Codex, Gemini CLI, Cursor, GitHub Copilot, Windsurf, and other Agent Skills-compatible tools. Complete SKILL.md… The licence is MIT.
6 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit 75865a5. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Analytics Reporting loads about 2.7k tokens when it runs. Until then it costs about 71 tokens; SKILL.md has 1,348 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from seb1n/awesome-ai-agent-skills at commit 75865a5, republished under its MIT licence (© seb1n). 1,348 words, ~2,656 tokens.
.claude/skills/analytics-reporting/SKILL.md (or your agent's skills folder).This skill enables an AI agent to generate detailed marketing analytics reports that go beyond raw numbers to deliver actionable insights. The agent collects data across traffic, engagement, conversion, and revenue metrics, applies attribution models to understand channel contribution, performs funnel and cohort analysis, and produces executive-ready reports with clear recommendations. The output helps marketing teams make data-driven decisions about budget allocation, campaign optimization, and strategy shifts.
Define reporting scope and KPIs. Clarify the report type (monthly overview, campaign-specific, channel deep-dive) and time period. Establish the primary KPIs to track: traffic metrics (sessions, unique visitors, pageviews), engagement metrics (bounce rate, time on page, pages per session), conversion metrics (conversion rate, leads generated, cost per acquisition), and revenue metrics (customer lifetime value, return on ad spend, marketing-attributed revenue).
Collect data from all sources. Pull data from web analytics (Google Analytics, Plausible), search console (impressions, clicks, average position), advertising platforms (Google Ads, Meta Ads, LinkedIn Ads), email marketing (Mailchimp, SendGrid), CRM (HubSpot, Salesforce), and social media analytics (native platform insights). Normalize date ranges and metric definitions across sources to ensure comparability.
Analyze trends and identify patterns. Compare current period metrics against previous period and year-over-year baselines. Calculate growth rates, identify statistically significant changes, and flag anomalies (traffic spikes from viral content, drops from algorithm updates or site outages). Segment data by channel, device, geography, and user cohort to uncover hidden patterns.
Apply attribution modeling. Move beyond last-click attribution to understand the full customer journey. Apply multi-touch models — linear (equal credit), time-decay (more credit to recent touchpoints), or data-driven (algorithmic) — to evaluate how each channel contributes to conversions. This prevents over-investing in bottom-funnel channels while starving the awareness channels that feed the pipeline.
Perform funnel and cohort analysis. Map the conversion funnel from first visit to purchase or signup. Calculate drop-off rates at each stage: landing page → lead form → MQL → SQL → customer. Identify the highest-friction stages and recommend tests to improve them. Run cohort analysis to understand retention — do users acquired from organic search retain better than those from paid ads after 30, 60, and 90 days?
Generate the report with visualizations and recommendations. Structure the report with an executive summary, channel-by-channel breakdown, top-performing content, funnel analysis, and a prioritized recommendation section. Include tables, trend charts, and comparison visualizations. End every section with a "So what?" — the specific action the team should take based on the data.
Provide the agent with the reporting period, data sources or raw data exports, and which KPIs matter most to your team. The agent returns a structured analytics report with insights and recommendations.
Prompt: Generate a January 2025 marketing analytics report for our e-commerce site. Data sources: Google Analytics, Google Ads, and Shopify. Focus on traffic trends, conversion rate by channel, and ROAS.
Request: Generate the February 2025 monthly report for acmesaas.com.
Executive Summary:
| Metric | Feb 2025 | Jan 2025 | MoM Change | YoY Change |
|---|---|---|---|---|
| Total Sessions | 84,200 | 78,500 | +7.3% | +22.1% |
| Unique Visitors | 61,400 | 57,800 | +6.2% | +18.9% |
| Bounce Rate | 42.1% | 45.3% | -3.2 pts | -5.8 pts |
| Avg Session Duration | 3:42 | 3:18 | +12.1% | +8.4% |
| Lead Form Submissions | 1,240 | 1,080 | +14.8% | +31.2% |
| Trial Signups | 386 | 342 | +12.9% | +28.7% |
| CAC (blended) | $127 | $143 | -11.2% | -19.1% |
| Marketing-Attributed Revenue | $94,200 | $81,600 | +15.4% | +41.3% |
Channel Breakdown:
| Channel | Sessions | Conv. Rate | Leads | Cost | CAC |
|---|---|---|---|---|---|
| Organic Search | 38,100 | 2.1% | 800 | $0 | $0 |
| Paid Search (Google) | 18,400 | 1.8% | 331 | $24,800 | $74.92 |
| LinkedIn Ads | 8,200 | 1.4% | 115 | $18,600 | $161.74 |
| Email Marketing | 12,600 | 3.2% | 403 | $1,200 | $2.98 |
| Direct / Referral | 6,900 | 0.9% | 62 | $0 | $0 |
Key Insights:
Recommendations:
Request: Analyze the "Q1 Product Launch" paid campaign running Jan 15–Feb 28 across Google Ads and Meta Ads.
Campaign Summary:
| Metric | Google Ads | Meta Ads | Combined |
|---|---|---|---|
| Impressions | 1,240,000 | 2,860,000 | 4,100,000 |
| Clicks | 31,000 | 22,880 | 53,880 |
| CTR | 2.5% | 0.8% | 1.3% |
| Cost | $18,600 | $14,200 | $32,800 |
| CPC | $0.60 | $0.62 | $0.61 |
| Conversions (signups) | 620 | 274 | 894 |
| Conv. Rate | 2.0% | 1.2% | 1.7% |
| Cost per Conversion | $30.00 | $51.82 | $36.69 |
Attribution Analysis (Multi-Touch, Time-Decay Model):
| Touchpoint Path | Conversions | Avg Days to Convert |
|---|---|---|
| Google Ad → Direct → Signup | 312 | 1.4 |
| Meta Ad → Google Ad → Signup | 186 | 4.2 |
| Meta Ad → Organic → Email → Signup | 142 | 8.6 |
| Organic → Meta Ad (retarget) → Signup | 98 | 6.1 |
| Other multi-touch paths | 156 | 5.8 |
Findings:
Recommendations:
© seb1n, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Just SKILL.md in marketing-and-seo/analytics-reporting of seb1n/awesome-ai-agent-skills.
Open the folder on GitHubat commit 75865a5
Analytics Reporting next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Analytics Reporting this skillseb1n/awesome-ai-agent-skills | 206 | — | ~2.7k | Automated safety check: Pass | MIT | |
| AnalyticsNexus-JPF/note-companion | 869 | 6 repos | ~2.2k | Automated safety check: Pass | MIT | |
| Marketing Analyticscbrock84/headcount | 2k | — | ~942 | Automated safety check: Pass | MIT | |
| Analytics Trackingborghei/Claude-Skills | 874 | — | ~5.7k | Automated safety check: Pass | MIT | |
| Analytics Strategyrampstackco/claude-skills | 935 | 1 repos | ~2.4k | Automated safety check: Pass | MIT | |
| App Analyticsappeeky/aso-skills | 2.1k | — | ~1.6k | Automated safety check: Pass | MIT |
Nexus-JPF/note-companion
When the user wants to set up, improve, or audit analytics tracking and measurement.
cbrock84/headcount
Sets up, audits, and reports on marketing measurement — tracking plans, event schemas, attribution models, and the dashboards built on them.
borghei/Claude-Skills
End-to-end analytics implementation for web and SaaS: GA4, Google Tag Manager, event taxonomy, conversion tracking, and UTM strategy.
rampstackco/claude-skills
Design measurement frameworks including event taxonomy, KPI hierarchy, dashboard architecture, attribution models, and analytics implementation strategy.
appeeky/aso-skills
When the user wants to set up, interpret, or improve their app analytics and tracking.
Nexus-JPF/note-companion
When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools.
seb1n/awesome-ai-agent-skills
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seb1n/awesome-ai-agent-skills
Design and verify auditable human oversight, approval gates, escalation paths, and safe state transitions for AI agent workflows.
seb1n/awesome-ai-agent-skills
Design, implement, harden, and verify Model Context Protocol (MCP) servers with precise tool contracts, least-privilege authorization, safe transports, structured errors, and interoperability tests.
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Inspect, extract, OCR, create, merge, split, reorder, rotate, annotate, fill, redact, compress, secure, and verify PDF documents while preserving source files and visual fidelity.
seb1n/awesome-ai-agent-skills
Audit agent skills, plugins, prompts, manifests, scripts, dependencies, and bundled assets for provenance, prompt-injection, permission, execution, exfiltration, persistence, and update risk.
Categories
Generate comprehensive marketing analytics reports by collecting KPIs, analyzing trends, and delivering actionable insights with attribution modeling and funnel analysis. Analytics Reporting is an agent skill from seb1n/awesome-ai-agent-skills. Generate comprehensive marketing analytics reports by collecting KPIs, analyzing trends, and delivering actionable insights with attribution modeling and funnel analysis.
Analytics Reporting fits situations like: the user requests analytics reporting; provides relevant inputs for this workflow.
Run `npx skills add seb1n/awesome-ai-agent-skills --skill analytics-reporting -a claude-code`. Or copy the skill folder (marketing-and-seo/analytics-reporting in seb1n/awesome-ai-agent-skills) into .claude/skills/analytics-reporting in your project. Claude Code loads it when a task matches its description.
Run `npx skills add seb1n/awesome-ai-agent-skills --skill analytics-reporting -a codex`. Or copy the skill folder (marketing-and-seo/analytics-reporting in seb1n/awesome-ai-agent-skills) into .agents/skills/analytics-reporting in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add seb1n/awesome-ai-agent-skills --skill analytics-reporting -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/analytics-reporting, .gemini/skills/analytics-reporting, .github/skills/analytics-reporting and .opencode/skills/analytics-reporting in your project.
SKILL.md names no scripts, command-line tools or credentials: Analytics Reporting is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Analytics Reporting is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
About 2.7k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Analytics Reporting: Analytics (Nexus-JPF/note-companion, 869 stars), Marketing Analytics (cbrock84/headcount, 2k stars), Analytics Tracking (borghei/Claude-Skills, 874 stars) and Analytics Strategy (rampstackco/claude-skills, 935 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
seb1n (a GitHub user) maintains it in seb1n/awesome-ai-agent-skills, which has 206 GitHub stars. The repository holds 92 skills in this directory. The repository was last updated on August 9, 2026.
Source: seb1n/awesome-ai-agent-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.